nuts and bolts everything you need to know, but are afraid to ask
DESCRIPTION
Nuts and Bolts Everything you need to know, but are afraid to ask. Summer 2006. VISUAL IDENTITY SYSTEM. Ways to access the identity guidelines web site www.texastech.edu/identityguidelines www.texastech.edu. TECHNICAL INFORMATION. The files are EPS Encapsulated PostScript For designers - PowerPoint PPT PresentationTRANSCRIPT
Summer 2006
Nuts and BoltsEverything you need to know, but are afraid to ask
VISUAL IDENTITY SYSTEM
Ways to access the identity guidelines web site
www.texastech.edu/identityguidelines www.texastech.edu
TECHNICAL INFORMATION
The files are EPS Encapsulated PostScript
• For designers
• Created in Adobe Illustrator v. 11 or Adobe InDesign CS1
TECHNICAL INFORMATION
Downloading an EPS file (PC) Click on the desired logo Choose a place on your hard drive to save the file After the file is complete, open Illustrator and open the file
through Illustrator• The files were created in a Mac environment so they should open fine with a
Mac
• Make sure your icon is an Illustrator icon, not Photoshop icon.
TECHNICAL INFORMATION
Downloading InDesign files (PC & Mac) Click on the desired file Choose a place on your hard drive to save the file After the file is complete, open InDesign and open the file
• The files were created in a Mac environment so they should open fine with a Mac
TECHNICAL INFORMATION
Why not JPGs? An Illustrator EPS is a “vector” file A JPG is an image made of pixels.
TECHNICAL INFORMATION
Some programs require JPGs For PowerPoint, use 150dpi JPGs For Word, use 300dpi JPGs For Publisher, use 300dpi JPGs Screen images from the web are 72 dpi and will be fuzzy
when printed.
TECHNICAL INFORMATION
The Grid System Allows for continuity ¼” grid Signature bar on top Scholar margin on left side White space!!! Address configuration (examples)
Box 42022 | Lubbock, Texas 79409-2022 | T 806.742.4218 | www.texastech.edu
3601 4th Street STOP 6235 | Lubbock, Texas 79430-6235 | T 806.743.2143
COLOR
Official Colors Special ink mix for Tech Red-for simple printing, use a 1:1
ration of PMS 185 and PMS 485 When printing large areas of red in process, use 100% M,
100% Y, and 100% PMS 485 When printing large areas of black in process, use 30% C,
30% M, 0% Y, 100% K for rich black Please note that text should be in 100% black in all instances
COLOR
ODDS AND ENDS
A few words about Publisher Before you send Publisher files to a printer
• On the menu, go to Tools then to Commercial Printing Tools, Color Printing. Change all colors to match your desired outcome.
• Make sure your text is only black
• Under File menu, go to Pack and Go. Make sure you embed your fonts and create links for your images.
CONTACT INFORMATION
Michelle Hougland – Communications & Marketing [email protected] 806-742-4718
Jenise Haynes-Wooten – PrinTech [email protected] 806-742-2768
Angila Faison – Communications and Marketing [email protected] 806-743-2143
Paul Sarchet – HSC Printing Service [email protected] 806-743-2016
