nutritional growth solutions€¦ · in market, patented, clinically tested formulas with proven...
TRANSCRIPT
Nutritional Growth
Solutions
INVESTOR PRESENTATION
SEPTEMBER 2020
These presentation materials (the Presentation Materials) are confidential and have been prepared by Nutritional Growth Solut ions
(Company). By receiving the Presentation Materials, you acknowledge and represent to the Company that you have read, understood
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NOT AN OFFER
These Presentation Materials are for information purposes only. The Presentation Materials do not comprise a prospectus, product
disclosure statement or other offering document under Australian law (and will not be lodged with the Australian Securities and
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SUMMARY INFORMATION
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current or future, of the Company.
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FORWARD LOOKING STATEMENTS
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the Company and its projects, are forward looking statements. Such forward looking statements:
• are necessarily based upon a number of estimates and assumptions that, while considered reasonable by the Company, are
inherently subject to significant technical, business, economic, competitive, political and social uncertainties and contingencies;
• involve known and unknown risks and uncertainties that could cause actual events or results to differ materially from estimated or
anticipated events or results reflected in such forward looking statements; and
• may include, among other things, statements regarding estimates and assumptions in respect of prices, costs, results and capital
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The Company disclaims any intent or obligation to publicly update any forward looking statements, whether as a result of new
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The words “believe”, “expect”, “anticipate”, “indicate”, “contemplate”, “target”, “plan”, “intends”, “continue”, “budget”, “estimate”, “may”,
“will”, “schedule” and similar expressions identify forward looking statements.
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are cautioned that forward looking statements are not guarantees of future performance and accordingly recipients are cautioned not to
put undue reliance on forward looking statements due to the inherent uncertainty therein.
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representation or warranty, express or implied, is made as to the fairness, accuracy or completeness of the information, opinions and
conclusions contained in the Presentation Materials. To the maximum extent permitted by law, the Company, its related bodies
corporate and the officers, directors, employees, advisers and agents of those entities do not accept any responsibility or liability
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CONFIDENTIAL
The contents of these Presentation Materials are confidential. These Presentation Materials are being provided to you on the condition
that you do not reproduce or communicate them or disclose them to, or discuss them with, any other person without the prior written
consent of the Company.
2
Disclaimer
3
Creating Scientifically Formulated Nutritional Shakes and Snacks with Functional Benefits to Help Kids
Let’s Grow Together
4
Investment Highlights
Unique, scientifically formulated nutritional products developed over
twenty years by leading pediatric specialists from world renowned
Schneider Children’s Medical Center in Israel
In market, patented, clinically tested formulas with proven results
benefiting children’s growth
Targeting large growth markets – namely US and China where there is a
clear unmet need for a nutritional solution
Established distribution channels through select in country partners with
proven distribution networks supplemented by direct online sales to
customers
New range of products currently in clinical studies set to significantly
expand the market opportunity in 2021
Healthy Height is coded for insurance coverage in the United States
and is not bound by the same strict regulatory requirements of infant
formula products in China
[VALUE]
9.6%
5.9%
5.2%
7.4%
57.0%
Mor Research Applications Ltd
Ms Hadassa Bymel
Prof. Phillip Moshe
Prof. Raanan Shamir
Other Management
Other Shareholders
5
Transaction Overview
The Offer Details Important dates*
Minimum Subscription
(A$6M)
Maximum
Subscription (A$7M)
Offer price per Share A$0.20 A$0.20
Shares on issue before the Offer 36,500,000 36,500,000
Shares to be issued to the Noteholders 23,214,298 23,214,298
Shares available under the Offer 30,000,000 35,000,000
Total number of Shares on issue at completion of the Offer 89,714,298 94,714,298
Market capitalization of the company at the Offer price (undiluted) A$17,942,860 A$18,942,860
Gross proceeds from the Offer A$6,000,000 A$7,000,000
Enterprise value of the company at the Offer price A$11,942,860 A$11,942,860
Total number of options at completion of the Offer** 32,300,002 32,300,002
Indicative market capitalization of the Company at the Offer price (fully
diluted)
A$24,402,860 A$25,402,860
Shareholders post-IPO
Key Dates
Lodgement of Prospectus 14 September 2020
Opening Date of Offer 23 September 2020
Closing Date of Offer 13 October 2020
Expected Allotment Date of Shares 19 October 2020
Shares expected to trade on ASX (on a normal settlement
basis) 26 October 2020
* Notes: This timetable is indicative only. Unless otherwise indicated, all times given are Australian Eastern Standard Time. The Company, in consultation with the Lead Manager, reserves the right to vary any and all of the above dates without notice (including, subject to the ASX Listing Rules and the
Corporations Act, to close the Offer early, to extend the Closing Date, or to accept late Applications or bids, either generally or in particular cases, or to cancel or withdraw the Offer before Completion of the Offer, in each case without notifying any recipient of this Prospectus or Applicants). If an Offer is
cancelled or withdrawn before Completion of the Offer, then all Application Monies will be refunded in full (without interest) as soon as possible in accordance with the requirements of the Corporations Act. Investors are encouraged to submit their Applications as soon as possible after an Offer opens.
** Performance Options, Performance Rights, Replacement Options and Lead Manager Options to be issued.
Item
Amount
(Minimum Subscription)
Amount
(Maximum Subscription)
Sales & Marketing
Medical education
Marketing and branding
Teen Growth launch
Sports Formula launch
A$2,900,000 A$3,700,000
IP Protection A$100,000 A$100,000
International Expansion & Business Development A$500,000 A$700,000
Research & Development A$500,000 A$500,000
General Administration and Working Capital A$1,000,000 A$1,000,000
Costs of the Offer A$1,000,000 A$1,000,000
Total A$6,000,000 A$7,000,000
6
Use of Funds
The above table is a statement of current intentions as of the date of this Prospectus and excludes any income from existing ongoing sales revenue. As with any budget, intervening events (including commercialisation success or failure) and new circumstances have the potential to affect the manner in
which the funds are ultimately applied. The Board reserves the right to alter the way funds are applied on this basis. The Board believes that funds raised from the Offer, together with existing cash reserves, will provide the Company with sufficient working capital to carry out its stated objectives.
7
Revenue from online
sales selling Healthy
Height to the US via
Amazon and Shopify
have generated circa
AU$1.71M (US$1.18M) in
Calendar Year 2019
Continuous YoY Growth
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
$800,000
$900,000
Q1/18 Q2/18 Q3/18 Q4/18 Q1/19 Q2/19 Q3/19 Q4/19 Q1/20 Q2/20
Sales by quarters AU$
8
Low CAC with Strong LTS
Cost of customer acquisition is
down from US$50 to US$20
Lifetime Sales over US$200 for our
core customer
Average Lifetime Sales are over
US$100
0 50 100 150 200 250 300
Unknown
26-50
Under 10
51+
11-25
$0
$10
$20
$30
$40
$50
$60
Oct-
18
Dec-1
8
Feb-1
9
Apr-
19
Jun-1
9
Aug-1
9
Oct-
19
Dec-1
9
Feb-2
0
Apr-
20
Jun-2
0
CA
C
Month US$
0
20
40
60
80
100
120
140
Mar-
18
Apr-
18
May-
18
Jun-1
8
Jul-18
Aug-1
8
Sep-1
8
Oct-
18
Nov-1
8
Dec-1
8
Jan-1
9
Feb-1
9
Mar-
19
Apr-
19
May-
19
Customer First Order Month
LT
S
• Pediatric protein supplements are a product
category linked to Infant Formula, Foods for
Special Medical Purposes (FSMP) and
Nutritional Growth supplements
• The overall market for these supplements
continues to grow particularly in developing
markets due rising preventative health
measures, a growing awareness of pediatric
nutrition, rising income levels and
reimbursement programs in some markets
• New products are set to significantly expand the
market opportunity for NGS beyond the
pediatric protein supplements
9
The Market
Categories of Nutritional Products
Market sizes
Source: Frost & Sullivan
Infant Formula
~$75bn
FSMP
~$14bn
Nutritional supplements
$140bn
Pediatric protein supplements
Children’s height
is a major concern for
parents around the
world …
10
• Founded by a pediatric endocrinologist and a
pediatric gastroenterologist from Schneider
Children’s Medical Center of Israel who
identified children weren’t growing to their full
potential due to lack of key nutrients
• Unmet need for high-quality nutritional products
scientifically formulated to meet growing
children’s specific nutritional requirements
• We leverage decades of medical expertise to
develop clinically tested shakes and snacks to
help children grow better
11
Our #1 Goal is to Help Kids Grow in Confidence
Our Research
12
Over 20 years
of research on the interaction between
nutrition and growth
Dozens of
published articles
by our team of leading pediatricians
13
Our first product,
Healthy Height, was
designed to include the
nutrients that are most
important for height
gain
With added L-Arginine as a free amino acid
*L-arginine is known to stimulate growth hormone secretion
The Formula
25% Healthy Fats
47% Carbohydrates, specific vitamins &
minerals that are known to have an
effect on growth
28% Protein
(whey protein)
14
The Evidence - Healthy Height Clinical Study
0
0.05
0.1
0.15
0.2
0.25
0.3
0.35
Baseline End of blinded - Phase (0-6m)
End of Extantion - Phase (6-12m)
Formula good Placebo good
P<.00
1 P<.00
1
Prospective, randomized, double-blind,
placebo controlled study (n=200)
The children who received Healthy Height grew better than
the children who received the placebo
They gained height and weight, without an increase in
BMI, showing that growth was proportional, not obesogenic
*Journal of Pediatrics, Labenthal et al, 2014; Yackobovitch-Gavan et al, 2016
Children who consumed Healthy Height grew 13.8%-34% better than the children in the
placebo group
Current Status
• Nutritional Formula:
Commercial Sales
• Protein Bars:
Fully developed (and delicious)
15
In Market - Nutritional Formula to Promote Height in Kids 3-9 Years of Age
• New formula, specifically designed to support
growth of adolescents
• One formula for boys and one formula for girls
since boys and girls have different nutritional
needs during puberty
Current Status
• Product fully developed
• Clinical Study
ETA: Boys Q4 2020, Girls 2021
16
In Development – Junior Growth Formula
• Innovative formula to enhance sports
performance in children and teens
Current Status
• Formula completed
• Clinical study in Israel (soccer) and Slovenia
(swimming)
• ETA: 2020
17
In Development – Formula for Young Athletes
• Pediatric protein supplement market in China is estimated at
US$2.2 billion in 2020 with the CAGR estimated at 9.9% from 2010-20201
18
The China Opportunity
1. Source: Frost & Sullivan
• Demand for clinically proven, reliable, high quality products for
children after the 2008 melamine tainted infant formula crisis –
manufacturing authenticity highly valued by
Chinese consumers
• Road to China market – expanding large-scale distribution
agreements, cross-border sales through e-commerce platforms
Tmall & JD.com, in addition to DaiGou and followed by a retail
distribution program
• NGS products not bound by the same strict regulatory
requirements of infant formula products in China
• Demand for clinically proven, reliable, high quality
products for children with clean label and healthy
ingredients
• Road to US market – expand online distribution through
Amazon and Healthy Height website, reaching out to
healthcare providers, target large scale distribution
agreements through established distributors
• Healthy Height has been assigned an insurance billing
code in the US, which would facilitate the submission of
claims for reimbursement to health insurers.
19
The US Opportunity
Healthy Height
Nutritional Formula
PediaSure Grow &
Gain Nutrition
Powder
Boost Kid
Essentials 1.0
Drink
Orgain Kids
Protein Shakes
Carnation Instant
Breakfast
Company
NGS
(AU$12.6M
pre-money
valuation at listing)
Abbot Laboratories
(US$152BN
company)
Nestle
(US$313BN
company)
Orgain
Private company
(unknown
valuation)
Nestle
(US$313BN
company)
Designed for and clinically-tested in
healthy, short, and lean children in a
prospective, randomized, double-blind,
placebo-controlled trial (PRCT)
Yes No No No No
Contains Corn Syrup No Yes No No No
Protein Per Serving 12 grams 6 grams 7 grams 8 grams 5 grams
Added Sugar Per Serving 9 grams 12 grams 9 grams 13 grams 19 grams
Sodium Per Serving 50 mg 130 mg 140 mg 85 mg 90 mg
Supplemented with L-arginine Yes No No No No
20
Competitor Landscape
21
• New products: Adding new products during 2020-2021, including
Healthy Height for children aged ten and up, Healthy Height protein bar,
and Healthy Height sports
• New sales channels: Establishing new distribution agreements -
selling through retail stores, marketing to healthcare providers and
establishing cross-border ecommerce platforms in China
• New territories: Selling into China, expanding US operations and
targeting South Korea and Europe
• NGS has recently signed a distribution agreement with High Hope
Baby, a Chinese SOE selling the Healthy Height product into
China. Their initial Purchase Order has been placed in January
2020 for US$120,000
Growth Pipeline – Next 18 Months
Roadmap
22
Launch sports
product
Complete teen
formula clinical
study (girls)
Start medical
education campaign Complete teen
formula clinical
study (boys)
Launch Junior
Growth formula +
bars
Complete
sports clinical
study
Start selling in
retail stores
2022 2020 2021 2019
Our management team is comprised of world renowned experts in the field of pediatric, endocrinology and gastroenterology
as well as business executives and deep knowledge of manufacturing and supply chain.
23
Proposed Board of Directors
Brian Leedman
B.Ec, MBA
Non-Executive Chairman
Mr Leedman is a marketing and
investor relations professional with
over 15 years’ experience in the
biotechnology industry. Mr Leedman
was co-founder of ResApp Health,
Oncosil Medical Limited and Biolife
Science Limited (acquired by Imugene
Limited). Mr Leedman was formerly
the WA chairman of AusBiotech, the
association of biotechnology
companies in Australia.
Anton Uvarov
PhD, MBA
Non-Executive Director
Dr. Uvarov is a founding director of
Actinogen Medical and Neuroscientific
Bioharmaceuticals, Australian publicly
listed biotechnology companies. Dr.
Uvarov holds a PhD degree in
Biochemistry and Medical Genetics
from the University of Manitoba,
Canada and an MBA degree from the
University of Calgary, Canada. He is a
former Equities Analyst with Citigroup,
US.
Kinneret Livnat Savitzky, Ph.D
Non-Executive Director
Dr. Kinneret Livnat Savitzky brings to
NGS significant experience in the life
sciences industry, including drug
discovery and development, corporate
partnering and capital raising. Dr.
Livnat Savitzky holds a B.Sc. in
Biology from The Hebrew University of
Jerusalem, and an M.Sc. and Ph.D.
with distinction in Human Genetics
from Tel Aviv University.
Prof. Raanan Shamir
MD
Non-Executive Director / Chief
Medical Officer / Co-Founder
Prof. Shamir is a pediatric
gastroenterologist. He served as
President of ESPGHAN, the European
Society for Pediatric Gastroenterology,
Hepatology and Nutrition.
His current research areas include
pediatric nutrition, nutrition and growth,
celiac disease, inflammatory bowel
disease and childhood hyperlipidemia.
Liron Fendell
L.L.B, MBA
CEO / Managing Director
Liron brings a passion for nutrition,
clinical science, emerging technology
and global child health. Previously a
corporate lawyer in one of Tel Aviv’s
biggest law firms, Liron is a firm
believer in the power of data and in
making data-driven decisions to
increase commercial impact.
Liron has an L.L.B and an MBA from
Tel Aviv University.
Unique, scientifically formulated nutritional products leveraging twenty
years of research
In market, patented, clinically tested formulas with proven results
Targeting large growth markets – namely US and China
Established distribution channels through select in country partners
supplemented by direct online sales to customers
New range of products set to significantly expand the market opportunity in
2020 and 2021
Covered by an insurance billing code in the US, which would facilitate the
submission of claims for reimbursement to health insurers.
NGS products not bound by the same strict regulatory requirements of
infant formula products in China
24
Investment Summary
25
Appendix
26
Company Background
NGS founded in 2013, by two pediatric specialists in
Israel who spent 20+ years investigate the effect of
nutrition on kids’ growth
Current product portfolio includes Healthy Height milk
formula for kids ages 3-9
New products due for release include Healthy Height for
kids 10 years and older along with a sports formula
specifically designed for young athletes in their teens
Currently in market in the US, China and Israel
Healthy Height sold under license in India since 2014
Company is set for large scale commercialisation with
marketing to drive product awareness in key markets
Timeline
27
Expansion
Global
distribution
Recognition
License agreement with GSK
(now Unilever) Introducing
Horlicks Growth Plus in India
Conference
First annual Nutrition & Growth
scientific conference founded
by NGS founders
Strategy Build a brand &
manufacturing
capabilities
Sales
USA
Execution
New Products
Healthy Teen
developed and clinical
research begins
Sales
Israel
launch
Study Completed
Healthy Height clinical
study completed
Research
20+ years of basic
research of nutrition
& growth
Clinical Study
Healthy Height
clinical study
begins
Company
Company founded
to commercialise
the IP
2019 2017 2016 2015 2012 2010 1990’s 2014
Healthy Height (ages 3-9)
• Patent granted (USA, Australia, Israel)
• Pending patent applications in Canada, India, and EU
Junior Formula (ages 9-up)
• Patent granted (USA)
• Pending patent applications in China, India and the EU
Sports Formula
• Under US provisional patent application
28
Patents
29
Executive Team
Prof. Moshe Phillip, MD Prof. Raanan Shamir, MD Pini Ben Elazar Liron Fendell , L.L.B, MBA
Chief Scientific Officer
Prof. Phillip is a Pediatric Endocrinologist. He is
active in both clinical and basic research
focusing on growth, the epiphyseal growth
plate, nutrition, obesity, and childhood diabetes.
Before co-founding NGS, Prof. Phillip founded
Dreamed Diabetes, which later sold to
Medtronic.
Chief Medical Officer
Prof. Shamir is a Pediatric Gastroenterologist.
He served as President of ESPGHAN, the
European Society for Pediatric
Gastroenterology, Hepatology and Nutrition.
His current research areas include pediatric
nutrition, nutrition and growth, celiac disease,
inflammatory bowel disease and childhood
hyperlipidemia.
Director, NGS IL
Pini is the NGS IL board representative for Mor
Research and is actively involved in the
strategic direction of NGS.
Prior to joining Mor Research, Pini founded Bio-
Gal, which he led the start-up up to the
successful merger with XTL (NASDAQ: XTLB).
Before that he was the CEO of On medical
centers, a chain of clinics that treats ED where
he opened 70 clinics in 17 countries, employing
400 physicians. Pini holds an MBA degree from
Johnson & Wales University, Providence
Rhode Island.
CEO / Managing Director
Liron brings a passion for nutrition, clinical
science, emerging technology and global child
health. Previously a corporate lawyer in one of
Tel Aviv’s biggest law firms, Liron is a firm
believer in the power of data and in making
data-driven decisions to increase commercial
impact.
Liron has an L.L.B and an MBA from Tel Aviv
University.
Director, NGS IL; Operations Strategy
Hadassa is a community pharmacist with many years of
experience in developing and researching nutritional
supplements. Being one of the original founders of NGS,
Hadassa is also the CEO of a manufacturing firm which
specialises in nutritional enrichment powders.
Hadassa is responsible for ensuring that the Company's
global manufacturing network is positioned to be a source of
competitive advantage and manages the Company's
Manufacturing strategic planning processes / projects.
Director of Clinical Research
Michal holds Ph.D. in Nutritional sciences from the Hebrew
University of Jerusalem, Israel, and M.Sc. in Biostatistics
from the Tel-Aviv University, Israel.
As Director of Clinical Research, Michal leads the design and
execution of research studies to validate the benefits of using
NGS’ products. Michal works collaboratively with our team
and scientific and clinical advisors to strategise research
projects. Michal applies creative problem solving to inform
how NGS can most effectively and efficiently demonstrate
improved engagement, clinical outcomes, and cost savings
through publishing peer-reviewed articles.
30
Executive Team continued
Hadassa Bymel Michal Yackobovitch-Gavan, Ph.D Jason Zinn
President, North America
Jason Zinn’s career bringing medical and health solutions to
consumers is key as he manages all facets of US operations
including product development, sourcing, marketing strategy
and business development.
He is driven to make a difference in children’s lives by helping
them reach their full potential.
Shares M
Current Shares on issues (NGS Vendors) 40.0 40.0
PRE IPO @14c (A$1.5M) 10.71 10.71
Facilitation Shares 12.5 12.5
IPO Capital Raising (A$5M - A$7M) @20c 25.0 35.0
Total 88.21 98.21
Market Cap on Listing $17.6 $19.6
EV before cost on listing $12.6 $12.6
*One meaningful performance milestones as per below
1. US$3.9M Revenue on consolidated basis 8.8 8.8
*20M unlisted options with a strike price of 20 cents and 5 year expiry from listing
31
Proposed Capital Structure
Nutritional Growth Solutions Grow with Confidence
Liron Fendell
NGS CEO / Managing Director
Tel: +972 52 833 07 90
32