nus executive education programs 2011

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ASIA’S GLOBAL BUSINESS SCHOOL

EXECUTIVE PROGRAMS 中文高层管理发展课程

executive-education.nus.edu

In a constantly evolving business environment, leading companies understand that continuous development of their most important asset, their people, is the key to success. Professional education, at the highest levels, can help businesses to evolve, transform and stay ahead of the competition.

NUS Business School is known for its world-class international faculty, high impact research, spirit of enterprise and innovative teaching. As Asia’s Global Business School, we focus on helping our Executive Education participants gain conceptual understanding and practical knowledge of global and Asian businesses. Our faculty has vast experience in researching and consulting with organizations across Asia and the world, and has helped leaders and senior managers enhance skills, develop strategies and create innovative solutions.

Our Executive Education programs are carefully designed to stay ahead of business trends. Through an integration of classroom teaching, case studies, small group discussions and networking sessions, our participants get the most out of their lessons from interacting with faculty as well as with peers from different countries and industries. We also run many customized programs, which are tailored for our clients’ unique business contexts, complex issues and challenges. Our programs have been delivered around the world and we will continue to grow as we develop our global connections.

Global corporations turn to NUS Business School to prepare their senior executives to drive change and transform their organizations. I invite you to partner us in forging ahead and breaking new grounds.

Professor Bernard YeungDean and Stephen Riady Distinguished Professor

NUS Business School

杨贤教授

新加坡国立大学管理学院院长兼李棕杰出讲座金融学教授

在不断演变的经济环境中，那些龙头企业意识到最重要的公司

资产，也就是人才的持续发展是成功的关键。最高层的专业培

训可以帮助企业演变、变革以及在竞争中保持领先地位。

新加坡国立大学管理学院以世界级的国际师资、具有深远影响

的学术研究、企业精神和创新的教学而闻名。作为亚洲的全球

化管理学院，我们致力于帮助高层经理们掌握世界和亚洲商业

进步趋势中的概念和实践性知识。我们的师资拥有丰富的学术

研究和全球的管理咨询经验，协助企业领袖和高层经理提升技

巧、制定战略和建立创新性的解决方案。

我们的高层管理发展课程精心设计，领先商业发展潮流。通过

课堂讲授、案例分析、小组讨论和交流，我们的学员与讲师以

及来自不同国家和行业的同班学员进行互动，从中获益匪浅。

我们还提供众多的特设课程，根据客户各自的行业背景、复杂

的公司问题和挑战量身定做课程内容。我们不仅在新加坡，还

在亚洲和欧美开设过高层管理发展过程，并且会在发展全球连

接中不断成长。

众多跨国公司和机构来到新加坡国立大学管理学院，帮助其高

级经理们成功地领导企业变革。因此，我诚挚地邀请您与新加

坡国立大学管理学院鼎力合作，不断锐意进取，开拓创新。

Message from the Dean 院长致词

Contents 目录

Message from the Dean 院长致词 Experience NUS Business School 体验新加坡国立大学管理学院 4 Why Choose NUS Business

School? 为什么选择新加坡国立大学管理学院? 6 Accolades 荣誉 8 Singapore – A Global City That Inspires 新加坡–令人鼓舞的

全球化都市 10 Our Learning Philosophy 学习理念 12 International Faculty – Best of East and West 国际师资阵容 14 Customized

Programs 特设管理课程 16

Charles YongSenior Client Partner

Korn/Ferry InternationalStanford-NUS Executive Program

光辉国际高级客户合伙人斯坦福大学–新加坡国立大学高层管理发展课程

Experience NUS Business School

体验新加坡国立大学管理学院

Established in 1965, NUS Business School is known for its focus

in providing management thought leadership from an Asia

perspective, enabling our students and corporate partners to

leverage on the best global knowledge and deep Asia insights

to drive business growth in Asia and around the world. This

combination of global knowledge and Asia insight is reflected

in all aspects of its research, teaching and industry outreach. As

Asia’s Global Business School, NUS Business School is the leading

authority on business in Asia.

The School has consistently received top rankings in the

Asia-Pacific region by independent publications and agencies,

such as the Financial Times, Economist Intelligence Unit, and QS

Top MBA, in recognition of the quality of its programs, faculty,

research and graduates. The School is accredited by EQUIS and

AACSB International, endorsements that the School has met the

highest standards for business education.

As part of the National University of Singapore, a globally

ranked top university with 14 faculties and schools across three

campuses, NUS Business School shares the University’s global

reputation for academic excellence in education, research and

service.

成立于1965年的新加坡国立大学管理学院是一所致力于培育本

区域顶尖商业领袖而闻名的学院。她提供深居亚洲观点且最精

华的环球知识，使其学员和商业伙伴能在亚洲和世界范围内促

进商业的进步。亚太视野和全球智慧的融合反映在学院学术研

究、教学和行业扩展的各个方面。作为亚洲环球商学院，新加

坡国立大学管理学院是亚洲领先的商学院。

学院不断获得许多国际肯定，在权威刊物和独立机构（例如：

金融时报、经济学人智慧和QSMBA等）的排名中名列前茅，这

些都是对学院课程、学术研究和毕业生质量的认可。学院还获

得AACSB国际商管学院促进学会的认证，表明学院已经具备世

界最高级别的管理教育水平。

新加坡国立大学是一所拥有3处校区共14间学院的全球领先大

学。作为新加坡国立大学的一分子，管理学院与国立大学共同

创造者教育、研究与服务等各方面卓越表现的全球荣耀。

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Customized Management DevelopmentWe have delivered customized management development programs to blue-chip global companies across the Asia Pacific region, in cities such as Bangkok, Beijing, Colombo, Kuala Lumpur, Manila, Seoul, Shanghai, Sydney, Tokyo and Wellington.

With our extensive resources, our client managers will work closely with you to identify development opportunities and provide comprehensive expert solutions that will help you achieve your objectives.

Best of East and WestNUS Business School is known throughout the world as a premier business school, recognized globally for our ability to combine the best of East and West in business research and education.

International RecognitionConsistently ranked among the top business schools in Asia, NUS Business School is the first in ASEAN to be accredited by AACSB International. It has also achieved EQUIS accreditation for having met the highest standard of achievement in education and research for business schools worldwide.

Strategic Global Alliances and PartnershipsWe have built strategic alliances and partnerships with globally-recognized business schools in America, Europe and Asia. These programs provide participants with unique global insights derived from both Eastern and Western schools of thought.

Diverse Senior Executive ParticipantsOur participants come from many countries and industries, providing a rich diversity for both cross-cultural learning as well as business networking.

Internationally Renowned FacultyOur illustrious international faculty, who hold PhDs from top universities around the world, are able to leverage on their wide industry expertise and academic excellence in research to engage the discerning executive audience.

Why Choose NUS Business School?

Leading companies realize the importance of investing in executive education to remain at the forefront of an ever-changing business environment.

For close to 30 years, we have been offering a comprehensive portfolio of executive education programs to over 20,000 senior executives from around the globe. Our world-class international faculty, known for their extensive research, consulting experience, and progressive teaching tools, will equip you with a range of new ideas and skills to impact your organization.

高层管理发展课程新加坡国立大学管理学院从1981年以来推出

了一系列具有创新精神的中英文高层管理培训课程。这些课程

已吸引了全球各行各业两万余名高层管理人员。

新加坡独特的地理位置和历史背景，使国大管理学院成为目前

屈指可数的以中文和英文两种语言授课的商学院之一。我们的

培训是高度交互性和实践性的。培训的教授大多曾在世界各地

的公司和组织中任职并具有多年的管理层工作经验或咨询经验。

他们除讲课外，还将通过大量的案例分析，小组讨论，角色扮

演等方式生动地传授最先进的知识和观点。来自世界各地的精

英领袖们坐在一起，相互分享经验交换想法。同时，作为新加

坡国立大学的综合组成部分，我们还利用国大其他学员的丰富

资源，设计和提供各类创新和跨学科的管理培训。

为配合课堂教学，我们还与新加坡本地的多家公司或政府组织

建立了伙伴关系，方便培训学员进行对口的参观考察。不仅如

此，学员还有机会参加新加坡国立大学定期举办的各类学术会

议和活动，与教授及商界人士交流，以把握相关管理学科及经

营环境的最前沿动态。

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为什么选择新加坡国立大学管理学院？

Francis LiangManaging Director

Eltra Aeronautics Stanford-NUS Executive Program

ELTRA航空器材私人有限公司经理

斯坦福大学–新加坡国立大学高层

管理发展课程

Accolades 荣誉

• NUS MBA Ranked 23rd in the World Financial Times, 2011

• NUS Business School cited as “the topmost business school in Asia”

Princeton Review’s “The Best 300 Business Schools”, 2011

• National University of Singapore Ranked 3rd in Asia

QS Top Universities in Asia and Australasia Rankings, 2010

• National University of Singapore Ranked 34th Among the World’s Top 200 Universities and 4th in Asia

Times Higher Education World University Rankings, 2010

• NUS Business School Voted 6th in Asia and 42nd Worldwide

Eduniversal, 2010

• NUS Executive MBA Ranked 27th in the World Financial Times, 2010

• NUS Business School Voted 52nd Worldwide for Business Research

Top 100 Business School Research Rankings by University of Dallas, 2010

• NUS Business School Ranked 84th Worldwide Economist Intelligence Unit, 2010

• National University of Singapore Ranked 142nd Worldwide and Among the Top 20 in Asia

Academic Ranking of World Universities, 2010

• 新加坡国立大学管理学院MBA世界排名第23位

2011年金融时报全球MBA排名

• 新加坡国立大学管理学院被誉为

“亚洲最顶尖的商学院”

Princeton Review’s 2011年“最佳300所商学院”排名

• 新加坡国立大学亚洲排名第3位 2010年度亚澳地区最佳大学

• 新加坡国立大学在世界200所顶尖大学中排名

第34位，在亚洲排名第4位 Times Higher Education 2010年度世界大学排名

• 新加坡国立大学管理学院选为亚洲最佳商学院的

第6位，世界排名第42位 Eduniversal 2010年度排名

• 亚太企业主管硕士课程世界第27位金融时报2010年度排名

• 新加坡国立大学管理学院商业学术研究名列全球

第52位达拉斯大学世界前100位商学院学术研究2010年

排名

• 新加坡国立大学管理学院世界排名第84位经济学人信息部2010年排名

• 新加坡国立大学名列世界第142位，亚洲前20名 2010年世界大学学术排名

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Chizzy NnamchiGeneral Manager

3M Oil & Gas BusinessNegotiation & Influence Program

3M油气贸易公司总经理谈判与影响课程

Singapore – A Global City That Inspires

新加坡–令人鼓舞的全球化都市

Singapore’s diverse multicultural society, stable economy, business-friendly environment and exponential growth over the last few decades have enabled it to grow into one of the most cosmopolitan states in the world today.

Not only has Singapore gained international recognition for being a key regional trading centre, the world’s busiest port, and a top location for investment, it is also known for being a leading international financial centre, with more than 500 of the world’s largest and most reputable financial institutions operating on the island. In addition, Singapore is the fourth largest foreign exchange trading centre in the world after London, New York and Tokyo.

One of the most connected cities in Asia, by air, sea, as well as telecommunications linkages, Singapore has attracted 7,000 resident multinational companies and 100,000 enterprises to become part of it’s vibrant, dynamic business environment. It is also home to Marina Bay Sands and Universal Studios - Resorts World, two of the largest integrated resorts in Asia.

With it’s unique blend of modernity and traditional charm, Singapore is a city where talents gather to exchange innovative ideas, pioneer new businesses, engage in exciting career opportunities and enjoy a vibrant lifestyle. Singapore is also renowned as one of Asia’s premiere education hubs, offering a diverse and distinctive mix of educational services amidst a safe, stable, efficient and comfortable environment.

新加坡是一个多种族、多文化的社会，拥有稳定的经济和亲商

的环境。过去几十年的迅猛发展使得新加坡成为当今世界最为

全球化的国际之一。

新加坡不仅获得了重要国际贸易中心、世界最繁忙港口和最佳

投资地区的认可，同时也由于有500多家世界最大和最著名的金

融机构在这里设立办事机构，而发展为国际金融中心。新加坡

还是世界外汇交易的第四大中心，仅位于伦敦、纽约和东京之

后。

新加坡是亚洲交通和通信最为发达的国家，因此吸引了7,000多

家跨国公司和100,000家企业，融入这个欣欣向荣和充满活力的

商业环境。随着2010年初两座大型赌场综合度假城的开放，新

加坡作为商务交流胜地的地位将更为稳固。这也是滨海湾金沙

和环球影城 – 名胜世界，亚洲两个最大的赌场综合度假城的

所在地。

新加坡是一座现代与传统并存的城市，她让精英汇聚在一起，

相互交流思想、开创新企业、挑战职业发展机遇和享受时尚生

活。这里也是一个优质教育中心，为来自不同国家和地区的学

生提供安全、稳定、有效和舒适的环境，以及丰富和有特色的

教学服务。

A global city of opportunities新加坡–充满机遇的全球化都市

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Our Learning Philosophy 学习理念

NUS Business School is renowned for its academic rigor, enterprising research and its teaching excellence. Within this context, faculty who teach in our Executive Education programs calibrate their content and facilitation for high-powered executives who seek current and applicable knowledge in our ever-evolving business landscape.

Utilizing a blend of case studies, business simulations and role plays, the content is delivered and facilitated in an experiential format. Peer learning and cross-cultural sharing is also a key feature of our knowledge acquisition process with the use of small group discussions, projects and presentations. The content addresses the current marketplace realities as well as future requirements and trends that can affect competitive advantage.

A variety of assessment and profiling tools are also integrated into the programs to provide a multi-dimensional learning experience for each participant. Self-reflection is a key element in this process and external facilitators work with participants to provide impartial and objective assessments and action plans.

This blend of cutting-edge learning and knowledge acquisition methodologies is what differentiates the NUS Executive Education experience.

新加坡国立大学以卓越的学术研究和优异的教学质量而闻名。

高层管理发展课程的教授们有针对性地制定课程内容和授课方

式，满足高层经理们在不断变化的商业环境下对知识时代性、

实用性的需求。

我们的课程内容密切联系当前市场动态和未来趋势，授课形式

则具有高度的实践性，包括案例分析、商业模拟、角色扮演等

多种形式。通过小组项目讨论的方式，学员们还有众多机会可

以相互学习，进行不同文化间的交流，这也是获取知识的重要

方式之一。

各类评估测评手段将和课程内容有效结合为每位学员提供多维

学习体验。自我反思是该过程中的关键因素之一，我们还将聘

请外部专业机构为学员提供客观准确的评估并和学员一起制定

行动计划。

将先进的学术研究与获取知识的理念相融合，这正是参加新加

坡国立大学高层管理发展课程最独特的体验。

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John G. WernerChief Operating Officer

Richemont Luxury Asia Pacific Advanced Management Program

历峰集团（新加坡）首席运营官亚太高级管理课程

International Faculty – Best of East and West

国际师资阵容

DR SUM CHEE CHUONGAssociate Professor and Academic Director, S3 Asia MBA ProgramPhD, University of Minnesota

MR LOWE JOO YONGLecturerMBA, Finance, National University of Singapore

DR RUTH TANAssociate ProfessorPhD, University of Washington

DR NITIN PANGARKARAssociate Professor and Academic Director, The NUS MBAPhD, University of Michigan

DR AUDREY CHIA Associate ProfessorPhD, University of Texas at Austin

DR PREM SHAMDASANI�

Associate Professor, Associate Dean (Executive Education), and Academic Director Apex-MBA ProgramPhD, University of Southern California

新加坡国立大学管理学院拥有的110余名资历优秀的教授来自超过28个不同的国家和地区，且大多经过世界顶尖学府的洗礼并取得博士学位。他们各自不同的文化背景、学术成就和行业经验，带来丰富的思维方式、理论知识、实践研究和授课模式。

我们中文课程的老师更是擅长将世界性的知识、东方的文化、亚洲的视野、新加坡的实务经验和中国的国情巧妙地结合起来，带给学员们独一无二的课程享受。

黄幸亮博士 (台湾)美国亚利桑那州立大学工业工程博士新加坡国立大学管理学院决策科学系副教授高层管理发展课程副院长新加坡国立大学-北京大学国际MBA学术主任李光耀公共政策学院|新加坡国立大学管理学院高级公共行政与管理硕士学位课程学术主任

施永丰博士 (中国)美国明尼苏达大学双城校区管理学博士新加坡国立大学管理学院财务与会计系副教授

郑平心博士（新加坡）新加坡国立大学管理学院营销博士新加坡国立大学管理学院营销系高级讲师市场营销管理课程主任

楚军红博士（中国）美国芝加哥大学市场学博士新加坡国立大学管理学院营销系助理教授

陈仁宝博士（新加坡/中国）沃顿商学院保险学博士、人口学博士及博士后新加坡国立大学企业财务与会计系副教授美的股份有限公司独立董事

李绣萍博士（中国）加拿大多伦多大学市场学博士新加坡国立大学管理学院营销系助理教授

梁慧思教授（新加坡）伦敦大学法学硕士新加坡国立大学法学学士新加坡国立大学管理学院副院长新加坡国立大学管理学院企业政策系副教授。

段锦泉教授 (台湾)新加坡国立大学管理学院合发工业金融学教授新加坡国立大学风险管理研究所所长

郭斯奕博士（新加坡）美国加州大学伯克利分校统计学博士美国麻省理工学院运筹学硕士新加坡国立大学决策科学系副教授

张均权博士 (新加坡)美国加州大学洛杉矶分校管理学博士新加坡国立大学管理学院营销系副教授新加坡国立大学中文EMBA课程课程学术主任

郭咨璋博士（新加坡）Ivey商学院工商管理硕士和博士新加坡国立大学财务与会计系助理教授

张俊标博士 (新加坡)美国麻省理工大学运筹学博士新加坡国立大学管理学院副院长新加坡国立大学管理学院决策科学系教授

杨伟勇博士 (新加坡)新加坡国立大学管理学院金融学助理教授美国印第安纳大学金融学硕士和博士

周宏骐 (台湾) 英国曼彻斯特商学院管理学硕士现任新加坡国立大学学管理学院客座讲师

DR ALLAUDEEN HAMEEDProfessor and Provost’s Chair and Head of Department (Finance)PhD, University of North Carolina at Chapel Hill

DR LEE YIH HWAIAssociate Professor and Head of Department (Marketing)PhD, University of North California at Chapel Hill

DR IVAN PNGLim Kim San Professor of Strategy and Policy and Head of Department (Strategy and Policy)PhD, Stanford University

DR JAMES ANGAssociate Professor and Head of Department (Decision Sciences)PhD, University of Waterloo

DR ALFRED LOHAssociate Professor and Head of Department (Accounting)PhD, University of Western Australia

DR RICHARD ARVEYProfessor and Head of Department(Management and Organization) PhD, University of Minnesota

DR BERNARD YEUNGDean and Stephen Riady Distinguished ProfessorPhD, University of Chicago

DR KULWANT SINGHProfessor and Deputy DeanPhD, University of Michigan

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DR HO YEW KEEAssociate Professor and Vice Dean (Finance and Administration)Chairman, Executive EducationPhD, Carnegie Mellon University

DR CHIA HO BENGSenior LecturerPhD, University of British Columbia

NUS Business School has a 120-strong faculty who originate from more than 25 different countries around the world. With outstanding

credentials from top global universities and extensive experience across industries from both Asian and Western countries, they bring

fresh perspectives and create new knowledge and frameworks that can be applied to the Asian context.

陈素娟博士（新加坡）美国华盛顿(圣路易斯)大学企业管理(营销)博士新加坡国立大学营销系副教授新加坡市场学会副会长及试学委员会主席

蓝璐璐博士（新加坡）新加坡国立大学企业管理博士英国剑桥大学商业法律一等硕士新加坡国立大学管理学院企业政策系副教授新加坡国立大学公司治理与财务报表研究中心主任

徐香香博士 (新加坡)美国Texas A&M University博士学位新加坡国立大学管理学院战略性领导力研究中心执行主任新加坡国立大学学管理学院管理与组织行为系客座教授

DR ISHTIAQ MAHMOODAssociate Professor, NUS Business SchoolPhD, Harvard University

DR JAYANTH NARAYANANAssistant ProfessorPhD, London Business School

Our customized Executive Education programs link what is learnt in the classroom with real-world practices. We work closely with your organization to ensure that our programs create value for your leaders and your organization.

Address strategic objectives and challengesWe begin by developing an understanding of your organizational objectives, goals and challenges, both current and what we anticipate in the future, to identify specific training areas. We identify gaps in capabilities, tailor program content to address specific needs and design programs to ensure maximum returns on your investment.

Build and inspire leadersLeading companies understand the importance of training key executives to remain at the forefront of their industries. Leveraging on our faculty’s wide-ranging research and consulting experience, our programs are designed to inspire leaders and to provide them with a wealth of knowledge, skills and innovative tools. Strengthen organizational culture and shared visionWe understand the importance of creating a common corporate culture within your organization. Through the use of experiential learning, case studies, brainstorming sessions and discussions, executives interact in a dynamic, conducive learning environment to analyze and evaluate issues pertaining to their organization. The result is that executives learn from each other, and build on each other’s knowledge and experience, to develop new concepts, solutions and specific action plans. In addition, they will develop a strong esprit de corp and leadership network that will last long after the program is over.

The NUS Business School Approach

Customized Programs

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NUS Business School was able to incorporate our business philosophy and unique corporate issues into the content, aligning the program to our operational needs and corporate culture. I enjoyed working with the Professors and staff of NUS Business School. Their professionalism and positive attitude is very commendable.

Lim Chee HooGeneral Manager

Panasonic Regional Training CentrePanasonic Asia Pacific Pte Ltd

Singapore

The Customization Process

Understanding your organization, goals and behavioral gaps Initial discussions

and program proposal

Partnership confirmed

In-depth discussions to identify needs

and develop content

Operational planning and development of program materials

Deliver program

De-brief and feedback from stakeholders and participants

Program design and content refined for future runs

Company Specific Programs (CSP)

Our strategic intent - shape global business leaders for AsiaNUS Business School’s mission is to shape leaders through strengthening their managerial knowledge and skills to effectively handle real management challenges. Our customized Executive Education programs are designed and delivered with our clients’ objectives and goals in mind.

Transformative educational experience We aim to create a targeted learning process that impacts individuals, teams and the organization. It is able to achieve and sustain this impact by providing a rigorous, relevant and rewarding business education that transforms individuals, organizations and communities. This is a signature proposition that is unique to Executive Education at NUS Business School.

Who knows Asia best? We have the insights and perspectiveFrom design to delivery, our customized programs are grounded in the world-class expertise of NUS Business School’s faculty. As educators, consultants and researchers based in Asia, our international faculty harness the best management practices in the West, and offer innovative solutions on how these practices can be adapted and applied in the Asian context with the specific organization and industry in mind. This wealth of international experience has enabled us to deliver tailored programs to blue-chip global companies across the globe in cities such as Singapore, Kuala Lumpur, Bangkok, Jakarta, Manila, Colombo, Shanghai, Beijing, Tokyo, Sydney, Wellington and Bangalore. Participants benefit from the most relevant research and consulting about the new models driving today’s business value.

Customized according to your strategic intent and growth agenda,our design process begins with acquiring in-depth knowledge of your organization and culture, business objectives and strategic direction. With this understanding, we develop a customized curriculum to meet your learning objectives for sustained impact.

Our andragogyWe incorporate case studies, experiential exercises, group projects, cross-cultural sharing, lectures, assessment tools, simulations, role plays and external facilitators to add new dimensions to the learning experience and sustain impact.

Anticipates the future and addresses your organizational and leadership challengesThe content will address current marketplace realities, future requirements and trends that can affect your competitive edge.

Aligning and developing your leadership competenciesWe have expertise in many areas including:• Global strategic management• Leadership and building high performance teams • Management of technological innovation• Cross cultural management and diversity• Managing change• Managerial decision making and ethical values• Performance management and talent development• Strategy formulation and execution• Negotiations• Stakeholder management• Business forecasting • Supply chain management and strategic operations• Competitive marketing strategy• Strategic branding and product management• Services marketing and management• International financial management• Mergers and acquisitions• International project and investment analysis• Cash-flow, valuation and risk management• Fund management

Please contact us for a no obligations discussion.

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NUS Business School’s executive education programs attract senior executives from across a wide range of countries, industries and organizations. Our participants are from leading global corporations, ministries, statutory boards and government linked companies, including:

• AES• AKAL (Malaysia)• Alcatel-Lucent (China)• AP Moller-Maersk (Denmark)• Asahi Glass Co Ltd (Japan)• Astra International (Indonesia)• Asian Development Bank (Philippines)• Agilent Technologies (USA, Taiwan)• Al-Khafji Joint Operations (Saudi Arabia) • Al-Rajhi Bank (Saudi Arabia)• American Express (Singapore) • BP (China, Malaysia, Singapore) • Bhutan Power Corporation (Bhutan)• BAX Global (Singapore)• Bayer (Singapore)• Bridgestone• Caterpillar (Singapore)• Citigroup (Indonesia)• CISCO Security (Singapore)• Caltex (Philippines) • Colgate-Palmolive (Hong Kong, Malaysia) • Coopers Brewery (Australia) • David Pieris Motor Co (Sri Lanka)• Dentsu• Dow Corning (Japan) • DPSC Limited (India)• DaimlerChrysler (Asia Pacific)• DHL (Singapore)• Economic Development Board (Singapore)• Evonik Industries (Singapore)• First Atlantic Merchant Bank (Ghana)• Fujitsu (Japan) • F & N Foods (Malaysia)• GlaxoSmithKline (Singapore)• Hewlett-Packard (Singapore, Malaysia, Germany, USA, China) • Hong Kong Housing Authority (Hong Kong)• IKEA (Singapore)• Johnson & Johnson K.K. Consumer (Japan)• Kalbe Nutritionals (Indonesia)• Keppel Offshore Marine (Singapore)• Kuwait Petroleum Corporation (Kuwait)• Land Transport Authority (Singapore)• Lucent Technologies (China, Singapore, Taiwan)

• MAS Holdings (Sri Lanka)• Mattel Asia Pacific (Hong Kong) • McDonald’s (Singapore)• Ministry of Defence (Singapore)• Ministry of Foreign Affairs (Singapore)• Mitsui & Co.• Motorola (Singapore) • National Semiconductor (Korea, Japan, Singapore, Hong Kong) • Nestlé (Asia Pacific, Oceania & Africa)• Panasonic (Singapore)• PERMIT – Guo Ji Ri Bao• Petronas (Malaysia) • Pfizer (India)• Philips Electronics (Singapore) • Rockwell Automation (Singapore)• Samsung Asia (Asia Pacific)• Sime Darby• Singapore Cooperation Enterprise• Singer (Asia Pacific)• Sri Lanka Telecom (Sri Lanka)• SK Group (South Korea)• Seagate Technology (Singapore) • Siemens (Germany, Singapore, China) • Sumitomo Corporation (Japan)• Telstra Corporation (Australia) • Toshiba (Asia Pacific)• The Boeing Company (USA)• United Overseas Bank (Singapore)• Worldbank (Thailand)

Participating Companies

Customized Programs

近30年来，新加坡国立大学管理学院除了开办公开常设课程外，还一直致力于为企业组织设计和提供影响卓著的特设高层管理课程。

我们的特设课程的客户是来自亚洲和全球的一流跨国企业和政府机构。课程输送遍及新加坡、吉隆坡、曼谷、雅加达、马尼拉、科伦坡、上海、北京、东京、悉尼、威灵顿和班加罗尔等数十个城市。

特设课程的制定过程是与我们对客户单位的文化、商业模式和战略方向的深入了解。在此基础上，我们开发出符合客户独特培训需求的教学大纲，并利用案例分析、实践联系、小组项目、跨文化沟通、讲座、测评工具和企业参观等多种教学方式，为来参加培训的学员展开多维度的学习体验以达到持续的培训效果。同时，我们的课程内容在精心设计下，既满足当下的市场状况又贴近未来的需求和趋势。

新加坡国立大学管理学院的高层管理发展课程从设计到输送都依托我们世界级的教员团队。他们作为本区域的教育专家、咨询顾问和研究学者，将最新的管理思维、研究成果和咨询模式融入教案之中，为课程带来实质的优势。同时，国大管理学院以其东西交汇的地理和文化优势，提供全球最佳实务与亚洲理解的结合，使课程放眼全球并具有深刻的亚洲焦点。

我们曾经为企业提供的特设课程包括：• 高级总裁课程• 高级民营企业家研讨课程• 银行管理课程• 中央银行与金融监管课程• 高级公司治理课程• 战略管理课程• 人力资源管理课程• 企业融资与并购课程• 市场营销与客户关系管理课程• 现代物流和供应链管理课程• 质量管理课程• 信息科技管理课程

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特设管理课程

Our collaboration with NUS Business School since 2003 has really contributed to the development of capable AGC leaders within the Asian region. The Professors and staff understand our company conviction, “Our People are Our Strength”, and are committed to realizing our people’s full potential.

Yasutoshi HirataSenior Executive Officer,

General Manager of Human Resources & Administration OfficeAsahi Glass Co., Ltd.

Japan

特设管理课程

我们的旗舰特设课程之一高级公共行政管理课程随着经济的环球化和资讯的科技化，各个国家的公共行政管理水平常常在投资者、分析家、民众和媒体的评价和传播下暴露无遗。

主动务实和以长远利益为导向的专业化战略和管理方式，势必能够适合新环境的要求，而陈旧和被动的管理方式却会导致官僚作

风、舞弊、成本失控、士气低落、推卸责任等各种不良后果。

因此，新加坡国立大学的高级公共行政管理项目旨在传授学员们理解和欣赏新加坡政府公共行政服务在专业化机制的设计和人力管

理方面的经验和方式，并结合商业社会优秀的并适应政府行政管理的理念，以及领导素质的提高和团队管理等方面，提供全面而有

针对性的高级管理培训。

主题一：新加坡在公共行政管理方面的经验

• 新加坡国情以及行政管理体系• 新加坡城市土地管理和房地产政策• 新加坡的城市基础建设规划与管理• 新加坡环境规划• 新加坡住房规划和社区管理

• 新加坡公务员体系和管理• 新加坡廉政建设与司法制度• 新加坡城市经营：创新财富赢得发展• 新加坡政府管理经济的模式和经验• 新加坡治国的理念和价值观

• 新加坡信息科技成功经验分享• 建设和谐社会–新加坡的策略和经验• 新加坡服务质量管理和提升• 新加坡招商引资经验介绍

主题二：公共行政管理与公共政策

• 塑造高效的政府• 中国加入WTO后的政府行政工作• 公共管理理念• 国际化进程中的政府管理• 政府机构组织文化建设• 政府机构优质服务质量管理

• 政府人力资源管理概论• 公务员生产力的提升• 信息管理在政府中的应用• 电子政府• 从房地产开发角度看城市设计• 危机管理和风险管理

• 城市基础建设规划与管理• 新经济下的知识管理在政府中的应用• 高效时间管理• 有效冲突管理

主题三：政府领导者素质建设和提升

• 决策和战略管理• 策略规划与执行• 领导与管理• 集体决策

• 情商管理与沟通• 变革管理• 管理者的自我发展与管理• 有效的沟通和公共关系学

• 人才延揽与培育• 团队建设与管理

* 以上主题设置和课题列示仅供参考。我们将针对不同政府机构的不同需求而专门设计课题。

主题四：参观有关新加坡政府机构

• 新加坡反对贪污与调查局 • 新加坡环境署 • 新加坡税务局

• 新加坡公园城市管理处 • 新加坡法律援助署 • 新加坡高等法院

• 新加坡建屋发展局 • 新加坡中小企业发展就

* 其他客户因篇幅有限无法全部列示，请见谅

参加高级公共行政管理课程的客户包括：

• 广州市地税局 • 广州市花都区政府 • 江苏省如皋组织部• 广东省国税局 • 广东省中山市政府 • 江苏省吴江组织部

• 广东省佛山市南海区政府 • 湖北省武汉市中级人民法院 • 江苏省昆山市兵希镇政府• 广东省佛山市顺德区政府 • 重庆市教育局 • 中国卫生部

• 广州市番禺区政府 • 重庆党校 • 辽宁省卫生厅 • 柳州市政府

我们的旗舰特设课程之一–高级医院管理课程

课程简介

中国进入WTO之后，随着市场的转变和竞争的加剧，医院管理者面临着强大的挑战。中国医疗体系面临着巨大的挑战与机遇。例如：

• 如何满足客户的需求？ • 如何成为医疗行业的职业管理人员？• 如何使中国医院提高服务水品？ • 如何采用国际化的思维和方式来进行内部管理？

• 如何面对不断提升的医疗科技？ • 如何进行人事管理，为医护人员提供极具吸引力的工作平台？• 如何重新组建医院的架构？ • 如何面对逐渐进入市场的外资医院、私立医院和医疗保险机构

* 其他客户因篇幅有限无法全部列示，请见谅

这些都是现代医院管理者必须思考的课题。新加坡国立大学管理学院为新世纪的医院领导者精心设计了“现代高级医院管理课程”，帮助学员认识与应付新的变化、探索医疗卫生事业的发展趋势；加强医院管理者的领导才干和领导技巧，为企业树立远大的目标、领导团队开创美好的未来。

课程目标从战略性角度思考医院领导所面对的医院管理问题；掌握领导者所应具备的现代医院管理知识及领导技巧。

课程特色由国立大学教授和实践经验丰富的医院管理者任教；以浓缩式教学传授现代医院的经营管理知识；课堂教学配合医院参观，理论与实践并重；学员和新加坡当地医院管理人员有广泛的交流和合作机会。

参加高级医院管理课程的客户包括：

• 南京儿童医院 • 常州医院 • 昆山市第一人民医院• 武汉同济医院 • 北京大学第一医院 • 天津市第三中心医院• 上海市普陀中心医院

• 山东齐鲁医院 • 浙江医院• 广州医学院附属三院 • 北京积水潭医院 • 南京江北医院• 上海市杨浦区中心医院 • 山东日照医院

• 广州南方医院 • 首都医科大学附属朝阳医院和友谊医院 • 上海市交通大学医学院附属医院 • 云南省第二人民医院

• 医院管理概论及新加坡医疗保健体系 • 人力资源 • 服务营销• 领导与管理 • 医院设施规划和设计 • 新加坡医院物资采购分析• 医院全面品质的管理框架

• 激励管理 • 医院内部沟通管理• 策略管理 • 医院投资方案评估 • 案例分析与讨论• 医院质量管理和流程再造 • IT在医院管理的应用

• 医院危机管理• 医院团队士气与绩效的提升 • 新加坡医院财务绩效管理 • 医院参观• 医院文化建设和内部沟通 • 医院平衡计分卡

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课程内容示例：

特设管理课程

高层管理发展课程

新加坡国立大学管理学院从1981年以来推出了一系列具有创新精神的中英文高层管理培训课程。这些课程已吸引了全球各行各业两万余名高层管理人员。

新加坡独特的地理位置和历史背景，使国大管理学院成为目前屈指可数的以中文和英文两种语言授课的商学院之一。我们的培训是高度交互性和实践性的。培训的教授大多曾在世界各地的公司和组织中任职并具有多年的管理层工作经验或咨询经验。他们除讲课外，还将通过大量的案例分析，小组讨论，角色扮演等方式生动地传授最先进的知识和观点。来自世界各地的精英领袖们坐在一起，相互分享经验交换想法。同时，作为新加坡国立大学的综合组成部分，我们还利用国大其他学院的丰富资源，设计和提供各类创新的和跨学科的管理培训。

为配合课堂教学，我们还与新加坡本地的多家公司或政府组织建立了伙伴关系，方便培训学员进行对口的参观考察。不仅如此，学员还有机会参加新加坡国立大学定期举办的各类学术会议和活动，与教授及商界人士交流，以把握相关管理学科及经营环境的最前沿动态。

参加企业

新加坡国立大学管理学院的高层管理发展课程吸引了各个国家、行业和单位的管理人员。我们的学员来自全球领先的企业、组织、法定机构和政府部门，其中包括：

全球校友网络

新加坡国立大学管理学院最重要的财富，除了我们聪颖的学生、杰出的师资和热心的企业赞助人，还包括我们忠诚的校友。国大管理学院在新加坡和世界各地拥有超过45000名校友，在企业界和各机构位居领导要职。他们所组成的庞大的全球校友网络将带给您终身学习机会和建立关系网络的平台，以及无限的通向世界的成功机遇。

所有参加高层管理发展办公室公开课程的学员都可以申请加入我们的全球校友网络。其中，为中文课程校友服务的校友会包括：

• 新加坡国立大学管理学院中文校友会（位于新加坡）• 新加坡国立大学管理学院台湾校友会（位于中国台北）• 新加坡国立大学管理学院华北校友会（位于中国北京）• 新加坡国立大学管理学院华东校友会（位于中国上海）

2010年这些校友会为校友们组织了丰富多彩的校友活动。以下是部分活动留影:

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• 新加坡国立大学管理学院华西校友会（位于中国成都）• 新加坡国立大学管理学院华南校友会（位于中国深圳）• 新加坡国立大学管理学院雅加达中文校友会（位于印尼）• 新加坡国立大学管理学院泗水中文校友会（位于印尼）

同时，国大管理学院近年来努力贴近中国市场，深入研究中国经济模式和管理特征。我们严谨的教学态度、丰富的学术及实务经验、融汇亚洲的管理哲学和西方的企业思想并以中文直接授课的方式等因素使越来越多的中国企业和政府前来参加。它们包括：

• 波音公司(美国)• 安捷伦科技(美国、台湾)• 朗讯科技(中国、新加坡、台湾)• 德州仪器(台湾、韩国、菲律宾)• BP集团(中国、马来西亚、新加坡)• 高露洁(香港、马来西亚)• 德意志银行(新加坡)• 阿拉伯银行(澳大利亚、韩国、新加坡)

• 惠普科技(新加坡、马来西亚、德国、美国、中国)• 摩托罗拉(新加坡)• 西门子(德国、新加坡、中国)• 松下电子(韩国、日本、新加坡、香港)• 三星集团(韩国)• 富士通(日本)• 香港房屋委员会(香港)• 新西兰卫生部(新西兰)

• 北京能源投资(集团)有限公司• 中国石油化工股份有限公司• 天津港(集团)有限公司• 广西柳工集团有限公司• 新华联集团• 康佳集团• 美的集团• 赛特集团• 天祥集团• 中国银行• 广东发展银行• 梅州政府

• 中国医药对外贸易有限公司• 百特(中国)投资有限公司• 西安杨森制药有限公司• 上海日立电器有限公司• 江苏吴江组织部• 广州市中级人民法院• 武汉市中级人民法院• 广州市地方税务局• 广东省佛山顺德市委组织部• 南海政府• 中国兵器工业集团• 重庆大学• 重庆银行

新加坡校友会活动2010年10月7日新加坡中文校友会高尔夫球友谊赛

2010年9月18日新加坡中文校友会中秋联欢会

2010年9月18日新加坡中文校友会第6届企业领导论坛“别让大象踩扁：中小型企业的成长战略”

2010年7月29日新加坡中文校友会越南胡志明市工商考察

中国校友会活动2010年11月6日华北校友会财智俱乐部“中国企业国际化发展实践初探”论坛

2010年9月25日厦门校友会中秋博饼活动

2010年8月8日中国华东校友南京行

2010年7月31日中国华东校友会崇明西沙湿地徒步户外活动在上海举行

2010年7月10日华南校友会“马峦登山，梅沙戏水，回顾戈壁挑战赛”户外活动

Sanjay PatelVice President & General Manager, Asia Pacific

TellabsStanford-NUS Executive Program

泰乐公司亚太区副总裁兼总经理

斯坦福大学–新加坡国立大学

高层管理发展课程

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NUS_flyers.indd 22 2/24/11 1:32 PM

Stanford - nUS

EXECUtIVE ProGraM In

IntErnatIonaL ManaGEMEnt

real-World Strategies for Global Business 2011marksthe29thyearoftheStanford-NUSExecutiveProgram in International Management conducted inSingapore.Thisprogrampresentsauniqueopportunitytoimmerseinthevibrantculturesoftwooftheworld’smostrespected institutions; one renowned for its iconoclasticapproachtocriticalthinkingandchallengingassumptions,andanotherforitsuncompromisinglyhighstandardsandacademicrigor.

HeldannuallyinSingaporefor29yearsnow,morethan2,000executiveshaveparticipatedandsharpenedtheirperspectivesthrough this intensive program that has been for many,afoundationforassuminggreaterleadershiproles.

Thesetwoweeksofhighlyintensivesessionsaredesignedto augment participants’ expertise with current insightsand a greater depth of knowledge. Its aim is to honeanalytical and behavioral skills essential for attaining acompetitiveedgeinglobalandAsianbusiness,andbecauseof its internationalcohort, italsofacilitatesan invaluableworldwidenetworkofpeersacrossvariousindustries.

Stanford Graduate School of BusinessSincetheStanfordBusinessSchoolbeganitsfirstexecutiveeducationprogram in1952,more than30,000 studentshavegraduatedfrom itsexecutiveprograms.Recognizedasoneoftheleadingschoolsofmanagementintheworld,thefacultyresearchesandworkswithleadingcompaniesaround the globe to establish innovative leading-edgemanagementpractices.

CurriculumThe program consists of about 50 lectures and classdiscussions, interspersed with group-study sessions inwhichparticipantsandtheirteammateswillanalyzeanddiscusscasestudiesandothermaterialsinpreparationforclasses.

Coursematerialsrangefromcasestudiesinmarketingandbusinessstrategy,tothelatestresearchbyfacultyfromthetwodistinguishedbusinessschools.

Companyvisitsandtalksbyprominentindustryspeakersandbusinessleaderswillbeplannedonsomedays.

Important Events• Openingdinner,registrationandprogrambriefing:Saturday,13August2011

• Classescommence:Sunday,14August2011

• Closing:Saturday,27August2011

dates and fees13-27August2011

US$16,000perparticipant(subjecttoprevailingGST)

EligibilityCandidatesmusthave:

• Eightormoreyearsofsignificantmanagerialexperience

• BeproficientinEnglish

application deadlineOne month before commencement of the program.Participants are strongly encouraged to apply at leasttwomonths in advance.Applications received after thedeadlinewillbeconsidereddependingonspaceavailability.

For more information on the Stanford Graduate School of Business,

please visit gsb.stanford.edu.

Program focus

finance• Cashflow,valuationandinvestmentdecisions• Earningsqualitymanagement• Internationalprojectanalysis• ValuationinAsia

Leadership & Change• Culturalintelligenceandgloballeadership• Managingglobalteams• Organizationalarchitectureandculture• Organizationalidentityandauthenticity• Regulatorychallenges• Strategicnegotiations• Strategy,socialresponsibilityandthebusinessenvironment

• Thecommonlawandtorts

Strategy & Marketing - Global & asian Perspectives• Buildingaglobalbrand• Decommoditizingthroughbranding• MarketinginAsia• Newproductmarketandbrandextension• Value-basedmarketparadigms

Supply Chain Integration• Constructingaproductiveteam• Supplychainmanagementandstrategy

Who Should attend?• SeniorexecutiveswithsignificantresponsibilityfordrivingbusinessinternationallyandinthePacificRim

• SeniorexecutivesofinternationalcompaniesthathavejointventureswithAsianpartners,orwithAsianresponsibilities

• Participantsmusthaveeightormoreyearsofsignificantmanagementexperience,andhaveaninterestinmanagementtheoryandpracticesinaninternationalcontext

How Will You Benefit?Thisintensivetwo-weekprogramwillenableyouto:• Incorporatefundamentalconceptsandthelatestinsightsonmanagementstrategytoachievecompetitiveadvantage

• Usetoolstoimproveanalyticalandbehavioralskills,andultimatelyenhanceleadershipabilitiesintheorganization

• GainadeeperunderstandingofdifferencesincultureandmanagementpracticesintheEastandWest

• Developastrongnetworkofexperiencedmanagersfromdifferentindustriesandcountries

Participant Profile over the Last 5 Years

Industries represented

Geographic originAustralia

Bahrain

China

Denmark

Germany

Ghana

Hong Kong

India

Indonesia

Italy

Japan

Kuwait

Malaysia

Maldives

Myanmar

Netherlands

New Zealand

Nigeria

Pakistan

Philippines

Saudi Arabia

Singapore

South Africa

Sri Lanka

Sweden

Thailand

United Kingdom

United States

Vietnam

• ProfessorofOrganizationalBehavior,StanfordGraduateSchoolofBusiness• PhD,UniversityofCaliforniainBerkeley

Dr Flynn’s research investigates issuesofemployee cooperation,diversity inworkgroups, and leadership inorganizations.His recentworkconsidershowemployeescandevelophealthypatternsofcooperationandwhethertheinfluenceofgenderstereotypesonworkplacedynamicscan bemitigated.His scholarly articles have appeared inmore than a dozen publications that span the fields ofmanagement and socialpsychology.DrFlynncurrentlysitsontheboardsoftheAdministrativeScienceQuarterlyandtheAcademyofManagementJournalandisamemberoftheAcademyofManagementandtheAmericanPsychologicalAssociation.

• RobertA.andElizabethR.JeffeProfessor• ProfessorofOrganizationalBehavior• ProfessorofSociology(bycourtesy),SchoolofHumanitiesandSciences• PhD,StanfordUniversity

DrSorensenisasociologistspecializinginthestudyofdynamicsofbothorganizationsandcareers,withworkthatcoversawiderangeoftopicsrangingfromfirmperformancetosocialinequality.DrSorensenwon(withTobyE.Stuart)the2006AdministrativeScienceQuarterlyAwardforScholarlyContributionforthearticle“Aging,ObsolescenceandtheOrganizationalInnovation(ASQ,2000).”Healsowonthe2006TeacheroftheYearAwardfromtheMITSloanSchoolofManagement.HehasservedasbothAssociateandConsultingEditorfortheAmericanJournalofSociology,isontheEditorialBoardofAdministrativeScienceQuarterly,andisaSeniorEditorofOrganizationScience.

faculty SpotlightThisprogramistaughtbyinternationallyrecognizedfull-timefacultyfromboththeStanfordGraduateSchoolofBusinessandtheNUSBusinessSchool,allofwhomareexperiencedinteachingseniorlevelexecutives.

Stanford Graduate School of Business faculty

Program directors

• AssociateProfessorandAssociateDean(ExecutiveEducation),NUSBusinessSchool• AcademicDirector,Asia-PacificExecutive(APEX)MBAProgram• Director,Samsung-NUSExecutivePrograms

DrShamdasanihasreceivednumerouscommendationsandawardsforteachingexcellence.HeisalsoveryactiveinexecutiveeducationandconsultingforcorporateclientsincludingMNCs,ministriesandgovernmentagencies.DrShamdasani’sresearchandteachinginterestsincludebrandmanagement,newproductmarketing,retailstrategy,relationshipmarketing,andcross-culturalconsumerbehavior.

• SeniorAssociateDeanforAcademicAffairs• LawrenceW.LaneProfessorofOrganizations,StanfordGraduateSchoolofBusiness• ProfessorofSociology(bycourtesy),SchoolofHumanitiesandSciences,StanfordUniversity• VisitingProfessor,NUSBusinessSchool

Dr Carroll’s research interests include organizational theory, strategicmanagement, and industrial revolution. He has pioneered ecologicalapproachestoorganizationalanalysis,aswellastheirapplicationtostrategy.ProfessorCarrollpioneeredthestudyofpopulationdynamicsamongorganizations, examininghow thedemographicsaffect corporate change.He is alsoknown forhiswork in theareasof industrialdevelopment,strategicmanagement,andorganizationalandindustrialrevolution.

• JagdeepandRoshniSinghProfessorofOperations,Information, andTechnology,StanfordGraduateSchoolofBusiness• Co-director,TheStanfordGlobalSupplyChainManagementForum

ProfessorWhang’sresearchspecializationsareininformationmanagement,performancemeasurementandincentives,logistics,economicsandsupplychainmanagement.Hehasalsostudiedhowdemandforinformationmaybedistortedinasupplychain,theimpactsasecondarymarkethasonasupplychain,pricingissuesandfixed-up-totariffstructures.

DrJesperB.Sorensen

DrFrancisJ.Flynn

DrSeungjinWhang

DrPremShamdasani

DrGlennR.Carroll

nUS Business School faculty

• AssociateProfessorandVice-Dean(FinanceandAdministration),NUSBusinessSchool• Chairman(ExecutiveEducation),NUSBusinessSchool• Director,Asahi-NUSUniversity-AsiaProgram• CharteredPublicAccountant,Australia• PhD,CarnegieMellonUniversity

DrHoteachesfinancialaccountinginthegraduateandundergraduateprogramsatNUSBusinessSchool.Heisinvolvedinseveralexecutiveeducationprograms, includingtheSamsung-NUSGeneralManagementProgram,andBAXGlobalManagementDevelopmentProgram.Hisresearchinterestsareinaccounting,valuationandcorporategovernanceoftechnologystocks.

• AssociateProfessor,NUSBusinessSchool• AcademicCo-Director,theUCLA-NUSExecutiveMBAProgram• PhD,LondonBusinessSchool

AsaleadingauthorityinservicesmarketinginAsia,DrWirtz’sresearchfocusesonstrategy,businessdevelopmentandservicemanagement.Hisresearchhasbeenextensivelypublishedandawarded.DrWirtzhasalsoconsultedforfirmsinAsiaandEurope,includingAccenture,KPMG,Citibank,theDefenceScience&TechnologyAgency(Singapore),JurongTownCorporation,MobileOne,Motorola,PCCW,HKT,Philips,ShanghaiPostandTelephone,SingaporeTourismBoard,Shell,SingaporeAirlines,Sony,andStarwoodHotels&ResortsWorldwide,amongothers.

• AssociateProfessor,NUSBusinessSchool• PhD,UniversityofTexasatAustin

DrChia’sresearchandteachinginterestsincludeleadership,organizationalchange,organizationalpowerandculture,andsocialandethicalaspectsofmanagement. Shehas conductedexecutive education, consulted fororgiven talks to companies suchas Schenker-BaxGlobal,Elf Aquitane (now Total S.A.), Panasonic,MacDonald’s, Samsung, Telenor, Royal Brunei Airlines and UBS. Dr Chia has received UniversityAchievementawards,facultyawardsandnumerouscommendationsforexcellenceinteaching.

• Provost’sChairProfessor,NUSBusinessSchool• PhD,WhartonSchool,UniversityofPennsylvania

PriortojoiningNUS,DrChangheldvariouspositionsatleadinguniversitiesintheUS,EuropeandAsiaincludingthepositionofKumhoAsianaGroupEndowedChairProfessorofStrategicandInternationalBusinessatKoreaUniversity.Hisresearchinterestsincludestrategiesforlocalandmultinationalcompanies,restructuringandnewgrowth,emergingmarkets,venturecapitalfinancing,strategicalliances,start-upsandforeigninvestment.Hisbook‘SonyvsSamsung:TheInsideStoryoftheElectronicsGiants’BattleforGlobalSupremacy’,wasvotedamongthetopthreebestbusinessbooksin2008,accordingto‘strategy+business’,aBostonConsultingGrouppublication.

DrHoYewKee

DrAudreyChia

DrJochenWirtz

DrChangSeaJin

Forenquiries,pleasecall(65)65167872orvisitexecutive-education.nus.edu.

“The program exposed me to new issues and trends in management. The participants were from different countries in the world and there was sharing of experiences and active exchange of ideas and opinions. To those in a position to attend the program, I recommend that you do. It is a must. You will not regret it. I am speaking from experience!”

Jorge SarmientoPast Deputy Commissioner�National Telecommunications CommissionPhilippines

“Although I had prior business education, the program proved excellent for me. I learnt additional things in various areas such as finance, strategy and supply chain. The interaction with high quality participants from other countries proved extremely useful to me. I would recommend the program to anyone who wants to sharpen their business skills and learn additional insightsabout the business arena in the Asia Pacific.”

Harald BiederbickDir�ector�, Cor�por�ate FinanceRKW SEGer�many

“I found this course to be extremely enriching. All of the case studies, simulations, exercises and classes were all relevant to what we are currently doing. I would highly recommend the course to anyone at the senior level who wants to upgrade their business knowledge. It has been a great experience. I’ve made a lot of good lasting friendships.”

Ooi Suan KimPr�incipal O S Kim & AssociatesMalaysia

“In our day-to-day work, we normally get very specialized in our functions and we lose track of the bigger picture. This course has a rigorous yet fun curriculum that has taught me to think strategically. Doing business in Asia is very different from doing business in other parts of the world, and this course gives you a deep insight into why you will be successful or why you will lose in Asia.”

Kapil HindujaAssistant Vice Pr�esidentHewlett-Packar�dIndia

“I came to this course to get a better understanding of doing business in Asia, having come from a company in the UK. In actual fact, it was more about learning general business practices that can be implemented anywhere. So it was effective and I’ve learnt things in the past two weeks that I can implement straightaway in my business.”

Gavin WardDir�ector� of Asia (ex Japan)CMC Mar�kets Singapor�e

“These two weeks have not been easy. We had lots of readings. However, it was a very enriching experience for me, exchanging many ideas and thoughts with participants from different backgrounds in a very collaborative class. I truly enjoyed it and it helped me to crystallize what I’ve been thinking about throughout my career.”

Reiko OgataChief ConsultantDentsuJapan

“The reason I attended this course is that I wanted to interact with senior executives in the region and get insights into recent developments in international management, especially from an Asian perspective. For those of you who are considering applying, I definitely say go for it because of the experience you will have here, not only with the faculty from Stanford and NUS but with the participants you will meet. I really feel lucky to be part of this great journey.”

Hiroki HayashiVice Pr�esidentNLI Inter�national Asia Singapor�e

“This program is very good. For me, it’s been 12 years since I finished my MBA. It was really nice to come back and learn what is changing in the environment. The course content was excellent and I can go back and implement some of the new ideas that I’ve learnt.”

Vancheeswaran SankaranarayananChief Executive Officer�Eppendor�fIndia

testimonials

AdvAnced mAnAgement progrAm

ASIA’S gLoBAL BUSIneSS ScHooL

Leading and managing for the Asian centuryThis unparalled Advanced Management Program focuses on integrating key concepts of modern day management with strategic business practices. The mission – to drive performance and build an organization’s competitive advantage in the Asian marketplace.

Offering an innovative perspective of global and Asian businesses, participants will develop expertise in guiding the alignment of strategy, marketing, finance, organization and processes. The program will also recharge and refine one’s personal management style for more effective leadership. It will also position leaders to drive action throughout the company for sustainable performance.

core FocusInnovation• Buildingtheinnovationecosystem• Sourcesofinnovation

Finance & Accounting• Cashflowmanagement• Earningsquality• Meetingnewcorporatereportingchallenges

marketing & Branding• Developingstrongbrands• UnderstandingtheAsianconsumerintheglobal

marketplace

Services Strategy & operations• Customerfeedbackandserviceculture• Designingservicesforprofitabilityandefficiency• Managingcustomerloyalty

Strategy & competition• Keydriversofstrategy• StrategyinAsia

Who Should Attend?Seniorexecutiveswithleadershippositionsandthoseidentified as part of the company’s succession plan with significant responsibility for strategic decision-making, including:• Membersofexecutivecommittees• Headsofbusinessunits• Seniorfunctionalheads• Executiveswitheightormoreyearsofsignificant

managerial experience

How Will You Benefit?The program engages you in a comprehensive, integrated curriculum that will enable you to:• Rethinkbusinessmodels,strategiesandprocessesto

adapt to the Asian environment• Enhancedecision-makingcapabilityandrespondto

the competitive global challenges in the Asia-Pacific region

• Broadenandsharpenperspectiveswithrespecttoimportant social, cultural, political, and economic factorsthatinfluencethebusinessenvironment

• Managechange,globalteamsandcrossculturaldiversity

• Formulateandimplementstrategiesforcompetitiveadvantage and value creation

Dates and Fees12 - 23 March 2012

S$14,880perparticipant(subjecttoprevailingGST)

Application deadlineOne month before commencement of the program.Participants are strongly encouraged to apply at least two months in advance. Applications received after the deadline will be considered depending on space availability.

• AssociateProfessorandAssociateDean(ExecutiveEducation),NUSBusinessSchool• AcademicDirector,Asia-PacificExecutive(APEX)MBAProgram• ProgramCo-Director,Stanford-NUSExecutivePrograminInternationalManagement• Director,Samsung-NUSExecutivePrograms• PhD,UniversityofSouthernCalifornia,LosAngeles

HavingtaughtintheUSAaswellasSingapore,DrShamdasanihasreceivednumerouscommendationsandawardsforteachingexcellence.HeisalsoveryactiveinexecutiveeducationandconsultingforcorporateclientssuchasCaterpillar,Johnson&Johnson,L’Oreal,Nokia,Samsung,Microsoft,IBM,DuPont,Philips,Siemens,RoyalBruneiAirlines,SingaporeAirlines,RocheShanghai,GlaxoSmithKline,B.Braun,DeutscheBank,MCLLand,DaimlerChrysler, IKEA,Carrefour,Danone,SingaporeTourismBoardandMINDEF,amongothers.Heisalsoanexternalresourceexpertonmarketing,brandingandretailingforvariouscompaniesandgovernmentagenciessuchasIESingapore,thePrimeMinister’sOffice,Hagemeyer,UnitedParcelService,SingaporeTelecom,MobileOne,EconomicDevelopmentBoardandBusinessWeek’sforums.Hisresearchandteachinginterestsincludebrandmanagement,newproductmarketing,retailstrategy,relationshipandcross-culturalconsumerbehavior.Hisworkshavebeenpublishedinleadingjournals.

program director

Faculty

• DeputyDeanandProfessor,NUSBusinessSchool• PhD,UniversityofMichigan

Dr Singhhas conducted executive seminars on strategy for organizations, includingAcer,Air France,DeutscheBank, Johnson& Johnson,GlaxoWellcome,OCBCBank, Samsung Electronics, Toshiba, Volvo andmanyothers.Hehas considerable experience in teaching executiveprogramsorganizedbyDukeUniversity, LondonBusiness School, StockholmSchoolof Economics andHelsinki SchoolofBusiness.HehaspublishedpapersinleadingscholarlyjournalsandreceivedBestPaperAwards.Hisresearchfocusisoncorporatestrategyandcompetitioninrapidly changing environments.

• AssociateProfessorandVice-Dean(FinanceandAdministration),NUSBusinessSchool• Director,Asahi-NUSUniversity-AsiaProgram• CharteredPublicAccountant,Australia• PhD,CarnegieMellonUniversity

DrHoteachesfinancialaccountinginthegraduateandundergraduateprogramsatNUSBusinessSchool.Heisinvolvedinseveralexecutiveeducationprograms, includingtheSamsung-NUSGeneralManagementProgram,andBAXGlobalManagementDevelopmentProgram.Hisresearch interests are in accounting, valuation and corporate governance of technology stocks.

• AssociateProfessorandVice-Dean(UndergraduateStudies),NUSBusinessSchool• ExecutiveDean,NUS-FudanUniversityJointGraduateSchool• PhD,UniversityofCalifornia

DrHumhasconductedexecutivetrainingandservedasaconsultanttobothpublicandprivateorganizations,suchtheSingaporeNationalComputer Board, Jurong Town Corporation, the Port of Singapore Authority, the Singapore Trade Development Board, Apple ComputerSingapore,SmithKlineBeecham,HolidayInnCrownePlazaShanghai,SunInternationalGroup,UPS,RoyalBruneiAirlinesandSingaporeAirlines,amongst others.

• AssociateProfessor,NUSBusinessSchool• AcademicCo-Director,theUCLA-NUSExecutiveMBAProgram• PhD,LondonBusinessSchool

AsaleadingauthorityinservicesmarketinginAsia,DrWirtz’sresearchfocusesonstrategy,businessdevelopmentandservicemanagement.Hisresearchhasbeenextensivelypublishedandawarded.DrWirtzhasalsoconsultedforfirmsinAsiaandEurope,includingAccenture,KPMG,Citibank,theDefenceScience&TechnologyAgency(Singapore),JurongTownCorporation,MobileOne,Motorola,PCCW,HKT,Philips,ShanghaiPostandTelephone,SingaporeTourismBoard,Shell,SingaporeAirlines,Sony,andStarwoodHotels&ResortsWorldwide,amongothers.

• AssociateProfessor,NUSBusinessSchool• PhD,UniversityofTexasatAustin

DrChia’sresearchandteachinginterestsincludeleadership,organizationalchange,organizationalpowerandculture,andsocialandethicalaspects ofmanagement. Shehas conducted executive education, consulted for or given talks to companies such as Schenker-BaxGlobal,Elf Aquitane (now Total S.A.), Panasonic,MacDonald’s, Samsung, Telenor, Royal Brunei Airlines and UBS. Dr Chia has received UniversityAchievement awards, faculty awards and numerous commendations for excellence in teaching.

• Professor,NUSBusinessSchool• PhD,TechnicalUniversityofBerlin

DrFreseholdsajointappointmentatNUSBusinessSchoolandLeuphanaUniversityofLueneburg,Germany.Beforethat,heheldachairforworkandorganizationalpsychologyatUniversityofGiessenandalsotaughtatLondonBusinessSchool,UniversityofBremenandUniversityof Pennsylvaniaamongst variousotheruniversitiesaround theworld.Dr Frese iswell-respected forhis research inorganizationalbehavior,leadership training and innovation. Most recently, he has done studies on cultural factors in organization and across nations, as well as research thatlooksatpsychologicalsuccessfactorsinentrepreneursindevelopingcountriesandinEurope.

DrPremShamdasani

DrKulwantSingh

DrHoYewKee

DrHumSinHoon

DrJochenWirtz

DrAudreyChia

DrMichaelFrese


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participant profile over the Last 5 Years

“At this time, the world has changed and there is a need to look at what is changing in businesses and the new dynamics occurring. I was looking for a program that would cover this in two weeks. It is one of the best programs I have attended. The program gave me an understanding of new business perspectives, new dynamics emerging today, various business scenarios and knowledge of the way the world is changing. What I’ve achieved in the last 10 days has exceeded my expectations and I would recommend all leaders to attend it.”

Jaivinder Singh GillExecutive DirectorLenovo IndiaIndia

“I took this course because I needed to know more about Asia and the future. NUS was the only university that was offering this Asian business program. All the Professors were great. They knew a lot about Asia and also Europe and the US so I could learn a lot about the diversity of business in the world. Also the other participants had enough experience to share in the classroom. There was a lot of discussion and interaction. So if you are facing some issues or difficulties, come to this course!”

Tsukasa InamiHuman Resource ManagerBoston Scientific Asia Pacific Singapore

“It’s been a wonderful experience. I have had the pleasure of attending some business schools’ executive development programs, but this time I could get a perspective of not only an organization’s internal workings, but also perspectives of business in the Asian context. It is a very useful course for me and I hope that the takeaways from this course will not only help my company but also sister companies within the group.”

Muhammad Asim AqilSenior General Manager Thal EngineeringPakistan

testimonials

General ManaGeMent proGraM

aSIa’S GloBal BUSIneSS SCHool

Broaden Your Management SkillsWhen making the transition to a general

management role, managers need to be acutely

aware of how their behavior and decisions have

an impact on key stakeholders.

This program will provide problem-solving

toolkits for functional areas, such as corporate

strategy, marketing, human resources, finance,

accounting and operations. Specially designed

for the Asian business context, this program

sharpens analytical skills with a powerful suite

of tools that will enhance your effectiveness in

decision-making.

Who Should attend?Managers and executives who hold senior

positions in functional areas, or who have recently

been promoted to general management.

“It was a privilege for me to attend the General Management Program. The course modules are designed to cover all aspects of running an efficient enterprise. The networking opportunities as well as the exposure to the latest strategies and techniques will be of immense help and I look forward to incorporating them into my day-to-day work.”

P C SharmaChief Executive Officer�Tr�anspor�t Cor�por�ation of India LtdIndia

For enquiries, please call (65) 6516 7872 or visit executive-education.nus.edu.

Core Focus Strategic Frameworks & thinking• Formulationandexecutionofstrategies• Buildingcapabilitiestoenhanceandprotect

competitive advantage

Marketing in asia• UnderstandingtheAsianconsumer• Strategicmarketingmanagement

Strategic Human resource Management• Leadingorganizationalchangeandlearning• Power,leadershipandmanagingtalents

Strategic Financial Management• Financialanalysis,modelingandvaluation• Financialdecision-makingandresourceallocation

operations Management• Linkingoperationalprocessestostrategies• Managingsupplychainsforcompetitiveadvantage

Decision analytics• Analyticaltoolsfordecision-making• Resourceoptimization

How Will You Benefit?This program will enable you to:• Understandhowcompanystrategydrivesimportant

functional choices• Implementproblem-solvingtechniquesacrossall

functional areas• DevelopsharedknowledgeoftheAsianbusiness

context• Establishnetworksandgaininsightsfromthe

experiences of participants from diverse industries and countries

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“The NUS approach was excitingly refreshing. The creative use of case studies made it easy to internalize the key learning points. The blend of theory and practical sessions brought the classroom to the work place with facilitators delivering not only the current issues in the local, regional and global environment, but also projecting what to expect in the future. My expectations were exceeded.”

Emmanuel Akinola OdedinaGr�oup Head, Audit & Risk ManagementConsolidated Discounts LtdNiger�ia

“The wide spectrum of topics were helpful to appreciate the challenges and tasks in management. The sequence was well-organized, focusing on strategic and technology management and the various tools, and ending with the importance of strategic execution. The company visit provided insights into considerations and challenges of setting up a business.”

Tan Ngee LengHead, Imaging Radar� Lab & Pr�incipal Member� of Technical StaffDSO National Labor�ator�iesSingapor�e

Dates and Fees26 September – 7 October 201114 – 26 November 201128November–9December201120 February – 2 March 20125 – 16 March 2012

S$9,680 per participant (subject to prevailing GST)

application DeadlineOne month before commencement of the program. Participantsarestronglyencouragedtoapplyatleast two months in advance. Applications received after the deadline will be considered depending on space availability.

participant profile over the last 5 Years

program Director

DrSumiscurrentlyArea-CoordinatoroftheOperationsand Supply ChainManagement Group in the DecisionSciences Department. He was formerly Co-AcademicDirectoroftheNUSMBAprogram.Anactiveconsultantandexecutivetrainer,DrSumhasconsultedforprivateandpublicorganizationssuchasSingaporeAirlines,IBM,Shell,IKEA,Kaifa(Shenzhen),APP(Indonesia),SingaporeConfederation of Industries, Ministry of Health,Ministry of Defence, Chartered Institute of Transport(Singapore), and Singapore Technologies Logistics. Hiscurrent research interests are in the development of operations and supply chain capabilities, EnterpriseResourcePlanning(ERP),operationsstrategy,andglobaloperationsmanagement. His research has appeared inleadinginternationaljournalssuchasDecisionSciences,JournalofOperationsManagement,IIE(Trans),EuropeanJournalofOperationalResearch,andOmega.

Dr Sum Chee ChuongAssociate Professor, NUS Business SchoolAcademic Director, S3 Asia MBA ProgramPhD, University of Minnesota

Leadership deveLopment program

asia’s gLoBaL BUsiness sChooL

master Yourself - inspire performanceAt the heart of all great organizations are the

people who drive the organization’s purpose and

its success - the people who lead. Combined with

competitive pressures and the constant need

to adapt and change, the demands of strong

leadership at every level of an organization are

essential to its strategic alignment, effectiveness

and success.

This program provides exposure to a spectrum of

leadership frameworks and facilitates a reflective

experience for each participant concerning their

approach to leading and the capabilities they

need to develop as leaders.

A key differentiator of this program is the use of a

comprehensive 360 degree leadership feedback

instrument and leadership profiling tool.

Together, these tools will provide an assessment

of one’s effectiveness as a leader. Professional

facilitators will help interpret and integrate the

assessments and provide a personalized reflective

experience, both in small group sharing and in

one-on-one sessions. The facilitators will also

assist participants in designing an action plan to

become a more effective leader.

Who should attend?Impactful leaders and managers who need to

successfully develop their leadership abilities in

managing teams and driving performance while

moving into a broader and more strategic role in

their organizations.


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Core FocusThis program addresses the following focus areas:

the evolving roles of Leaders• Understandingchangesintheworkplacecausedby

globalization and technological advances that have created a demand for a new generation of leaders

enhancing effectiveness• Developingleadershipskillstoenhancetheefficiency

and effectiveness of a team in achieving strategic objectives and goals

anchoring influence• Developingandapplyingconstructiveandpersonal

styles of persuasion, which is an essential ingredient of leading and driving initiatives

Coaching high performance• Theimportanceofcoachingasaleadershiptoolin

motivating performance and achieving results

decision-making• Understandingthenatureofhumandecision-making

and developing the skills for effective team decisions

transformational Leadership• Leadingchangeanddevelopingindividual

transformational leadership skills

how Will You Benefit?This program will enable you to:• Developadetailedunderstandingofleadershipstyle

and its impact on others• Developnewskillstoeffectivelynegotiateand

increase influence in the workplace• Motivateexcellenceandinnovationinothers• Developskillstomanageresistancetochange• Effectivelyleadinchallengingcircumstancesarising

from change

dates and Fees21-25March201113- 17 June 201112 - 16 September 20115-9December201119-23March2012


application deadlineOne month before commencement of the program. Participants are strongly encouraged to apply at least two months in advance. Applications received after the deadline will be considered depending on space availability.


program director

Dr Chia teaches courses in management,organizational issues and leadership at various levels. She has held several positions including Vice-Deanof the University Scholars Program, Sub-Dean ofNUS Business School, and Acting Director of theAmerican Studies Centre. Dr Chia has conductedexecutive education programs, consulted for or given talks to companies such as Asahi Glass, Astra, Bridgestone,DHL,Maersk,McDonald’s,ElfAquitane(nowTotalFinaElf),Panasonic,Schenker-BaxGlobal,Samsung,TelenorandRoyalBruneiAirlines.DrChiahas received university achievement awards, faculty awards and numerous commendations for excellence in teaching, including the University TeachingExcellence Award and the Outstanding EducatorAward. Her research interests include leadershipand change, diversity in organizations, international human resource management, and social and ethical issues in management.

Dr Audrey ChiaAssociate Professor, NUS Business SchoolPhD, University of Texas at Austin

Business strategies for asia

asia’s gLoBaL Business sCHooL

insights for Business success in asiaAsia, home to 60% of the world’s population, has

been growing faster than any other region in the

world. It is rich in natural resources, and had the most

advanced economy on earth for much of recorded

history. Following the global financial crisis in 2008,

Asia has taken on added significance as a growth

driver for the world.

However, businesses have often struggled to

understand and develop good strategies for breaking

into and growing across Asia. Its wealth and potential

varies widely across its region due to its vast size, and

range of cultures, languages, government systems

and business environments.

This intensive five-day program aims to provide

participants with an understanding of the competitive

strategies for major markets and industry dynamics

across Asia – giving participants the edge to devise

effective business strategies to grow and expand

their businesses in Asia. In addition to the highly

interactive group discussions with participants from

various continents, industries and companies, this

program will also challenge participants’ thinking

on strategic skills and develop better understanding

of how cultural differences affect business. In five

days, the program takes the participants through

the critical elements for business execution in Asia.

Special attention will be paid to the challenges of

business in China, India, Japan, Korea, Singapore,

Thailand and Vietnam.

National University of Singapore (NUS) is home to

some of the world’s most respected faculty, who

are focused on researching and developing strategic

thought leadership on Asia. The program is taught

in Singapore, a cosmopolitan gateway which is

strategically located at the heart of Asia. It’s extensive

air and sea linkages enables businesses to access 2.8

billion people within a seven hour flight radius.


Who should attend?Business Strategies for Asia is developed for leaders, regional directors, decision makers and senior business development managers mandated with strategic responsibility for driving their businesses forward in Asia.

Core focus• TheChangingCompetitiveLandscapeAcrossAsia• StrategicLeadershipinAsia:Managingtalentsacross

cultures• StrategiestoHarnessAsianInnovation• NavigatingLegalandBusinessEnvironmentsinAsia• GrowthStrategies:ChallengesandOpportunities• IntegratingSustainabilityIntoYourAsiaStrategy

How Will You Benefit?Theprogramwillempoweryouwith:• Conceptsandlatestinsightsonstrategiesanddoing

business in Asia. • Understandingtheimpactofculturaldifferencesand

cross border issues• Skillstoformulateandimplementstrategiesfor

competitive advantage and value creation in Asia

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Dates and fees27 June - 1 July 20115 - 9 December 2011


application DeadlineOnemonthbeforecommencementoftheprogram.Participants are strongly encouraged to apply at least two months in advance. Applications received after the deadline will be considered depending on space availability.

Program Director

Dr Mahmood is an Associate Professor at theDepartment of Strategy and Policy where he teaches in BBA,MBAandExecutiveprograms.Hehas alsotaught at Harvard University and worked on research projects at Wharton and INSEAD. Prior to joiningNUS,DrMahmoodworkedasananalystatGeminiConsultinginChicagoandaconsultantwithLevitan& Associates in Boston. DrMahmood’s research ison managing innovation in the Asian context and he is currently working on several ongoing projects in innovation and ownership, whole networks and network stability. His work has won several research awards including the Temple/AIB Best Paper Award and Haynes Prize by the Academy of International Business.

Dr Ishtiaq MahmoodAssociate Professor, NUS Business SchoolPhD, Harvard University

Strategic management program

aSia’S gLoBaL BUSineSS ScHooL

Strategies for the post-crisis WorldThe constant evolution of today’s global economy

demands that businesses employ innovative

strategic analysis and formulation to stay one

step ahead of the competition.

This program adopts a practical, problem-solving

approach to strategic issues and challenges.

It introduces relevant concepts and analytical

tools and their applications to real-world

problems in a variety of industries and contexts.

It also explores strategic initiatives that address

issues of organizational performance within the

Asia Pacific context.

Who Should attend?Experienced senior-level managers who

currently hold or will hold responsibility for

strategic planning and decision-making in their

organizations, including:

• Vice Presidents

• General Managers

• Corporate and Business Planners

• Directors of functional areas in marketing,

operations and finance


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core Focus• Strategyframeworks:Keyanalyticaltoolsinstrategy

formulation• Analyzingstrategiesandcompetitioninvarious

industries• Managingglobalstrategyandmarketentry• Balancedscorecard:Design,diagnosticsand

implementation• Globalandregionalenvironmentandperspectives• Strategiesforgrowth:Alliancesandjointventures

How Will You Benefit?Through discussions, group breakouts and presentations, case studies and sharing of best practices, you will:• Acquireanin-depthunderstandingofthekey

analytical tools used in strategy formulation• Benefitfromholisticdecision-makingandcreative

thinking processes• Understandtheapplicationofthestrategicanalysis

tools to problems and issues faced within industries• Beexposedtodiverseperspectivesforanalyzing

strategic problems• Gainaninsightintothebestpracticesinstrategy

formulation and implementation• Experienceavisibleimpactintermsofcreativeand

breakthrough strategies

Dates and Fees11 - 15 April 201112-16September2011


application DeadlineOne month before commencement of the program. Participants are strongly encouraged to apply at least two months in advance. Applications received after the deadline will be considered depending on space availability.


program Director

Dr Pangarkar teaches strategy and international business courses in the BBA, MBA and Executive MBA programs at the National University of Singapore.He has been a faculty member in several executive education programs at NUS including the GeneralManagement Program, Strategic ManagementProgram and the Commonwealth Top Managers Program. Recognized by both students and fellow faculty, Dr Pangarkar has been the recipient of several awards for teaching and service excellence. He has also been an invited speaker for several managerial conferences as well as a consultant to many companies such as Alliant Tecsystems, DuPont, IBC Asia, IQPC Worldwide and Vidarbha Chamber of Commerce. His research interests lie in strategic management and international business - specifically cross-border strategic alliances, mode of entry and global strategy. Dr Pangarkar’s research has been published in several international journal articles,conference proceedings, cases and books.

Dr Nitin PangarkarAssociate Professor, NUS Business SchoolAcademic Director, The NUS MBAPhD, University of Michigan

“Taking part in the NUS Business School Strategic Management Program has really helped me to plan and deliver work more effectively by understanding how different organizations have improved performance.”

Ben PhillipsSouth Asia Campaigns and Policy Manager, OxfamIndia

Strategic Human reSource management

aSia’S gLoBaL BuSineSS ScHooL

the Heart of any BusinessManagers today must monitor performance,

manage innovation and lead change. A clear

understanding of these factors is required to

manage human capital in today’s competitive

environment.

This program addresses the issues involved

with balancing human resource strategy with

overall business strategy, trends in human capital

management, talent management, leadership

change and performance systems, which are at

the heart of every leader and manager’s role.

Who Should attend?• Human resource professionals

• General Managers

• Other functional executives with management

experience and an interest in human capital

management


Dates and Fees27 June - 1 July 20115 - 9 December 2011



Participant Profile over the Last 5 Years

Program Director

Mr Lowe specializes in human resource management, leadership development, career management and talent management. Prior to joining NUS, Mr Lowe had a distinguished career in a variety of industries including stock-broking, reinsurance, engineering, and hospitality. He has traveled extensively in the region where he has delivered executive programs for hotel owners and senior managers in the hospitality industry in collaboration with organizations such as the Malaysian Association of Hotels, Hotel & Restaurant Association of the Philippines, Myanmar’s Ministry of Hotels & Tourism, Services of Tourism in Ho Chi Minh City, Thailand’s Dusit Thani College, and Indonesia’s Acacia Group of Hotels. He has also delivered customized executive programs for renowned international companies such as AP Moeller-Maersk, Panasonic, Incheon International Airport and companies in the Suzhou Industrial Park as well as Singapore’s Ministry of Education. In 2006, Mr Lowe was given an Outstanding Educator Award in recognition of his excellent teaching performances.

Mr Lowe Joo YongLecturer, Human Resource Management Unit, NUS Business School

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core Focus• HR&CompetitiveStrategies• EmergingHRTrends&Issues• TalentManagementIssues&Challenges• Global&InternationalHR• ExecutiveIntelligence• EmployeeCounselling

How Will You Benefit?In this intensive five-day program, participants will:• Learntodevelophumanresourcepracticesthatare

consistent with the organization’s corporate and business strategy

• Acquireframeworksandconceptualtoolsthatwillenable one to strategically manage human capital in a company

• Learnbestpracticesinhumancapitalmanagement

“The program was a tremendous experience. Learning from the faculty and discussions with experienced participants brought many insights on the business environment.”

Agnes WongHuman Resources ManagerCycle & Carriage IndustriesSingapore

“The course deals with real workplace issues through lectures, case studies and discussions. Practical and targeted approaches are identified and are worth trying in the workplace.”

Merceditas SorianoSenior Financing Partnerships OfficerAsian Development BankPhilippines

New maNager’s Program

asIa’s gLoBaL BUsINess sCHooL

Unleash Your Potential This program will enable young leaders – recently

promoted to people management positions to

hit the ground running. Most new managers are

promoted for their excellence in technical skills.

Being an effective people manager requires not

only excellent technical skills, but also social and

interpersonal skills.

The program will equip new managers with

skills to manage and get the best out of their

team. A key component of the program is a 360

degree instrument. This provides participants

with perspectives on how they are perceived

on various interpersonal dimensions. Together,

the instrument and training will prepare you to

identify and utilize your unique leadership style

and identify areas of growth. A group coaching

session will also enable you to work on a personal

development plan that you can implement within

a 3-5 year timeframe.

who should attend?New managers and supervisors. This program is

ideal for those who are or will be responsible for

managing staff or consultants.


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Dates and Fees9 - 13 May 2011



Program Director

Jay Narayanan is an Assistant Professor in the department of Management & Organization at the NUS Business School. He received his PhD in Organizational Behavior from the London Business School for his dissertation in the area of negotiations and decision-making. He also has a Masters in Human Resources from XLRI Jamshedpur and won the Citibank Leader’s award for overall excellence.

Jay’s research interests are in the area of negotiations & bargaining and creating effective groups and teams in organizations. Jay has taught organizational behavior to undergraduates at the London School of Economics and Political Science. He has also been involved in the development and delivery of the negotiations courses for MBA and executive MBA students at the London Business School. Jay has taught negotiations to executives in law and technology firms in Germany, Austria and the UK. Besides this, he has also been involved with the Global leadership development program at the London Business School and as a part of this program, he has been a coach to executives and students.

Prior to his academic career, Jay worked with organizations such as Asea Brown Boveri and Mercer HR consulting. Most recently, Jay was one of the founding members of Merittrac, India’s largest human resource assessment company. Jay’s teaching is based on the psychological research he undertakes as well as the rich experience that he brings from the corporate world.

Dr Jay NarayananAssistant ProfessorPhD, London Business School, UK

Core FocusThis program addresses the following focus areas:• 360degreefeedbackforenhancingself-awareness• Groupcoaching• Leadingvs.Managing• Influencingyourbossandyoursubordinates• Changeasaprocessofinfluence• Personaldevelopmentplanforsustainedcareer

advancement

How will You Benefit?This program will enable you to:• Discoveryourresponsibilitiesasasupervisorornew

manager as they relate to planning, executing, and monitoring your duties

• Acquireleadershipskillssuchascommunication,conflictresolutions,teambuildingandchangemanagement.

• Learnhowtoinfluencewithandwithoutpoweratthe workplace

• Learnhowtonavigatethepoliticalenvironmentinorganizations

• Learnhowtoprovideeffectivefeedbackandmentoring to your subordinates

Making Sense of FiguresIncreasingly, managers in every functional area

need to understand the basic principles of

accounting and finance in order to improve the

effectiveness of their operations and strategy.

By empowering non-financial managers with a

framework of essential financial terminology,

concepts and applications, this program will

enable them to analyze and interpret commonly

used financial information to make business

decisions and work more effectively with the

financial managers of their organizations.

As the emphasis is on the application and

understanding of financial information rather

than its preparation, the program will enable

participants to communicate finance related

matters more effectively, understand the

performance metrics of their organizations,

read and use company reports, and grasp other

managerial accounting issues.

Who Should Attend?

Executives who make or contribute to decisions

with significant financial implications, including:

• Managers with profit-and-loss responsibility

• Managersinmarketing,operations,

human resources and engineering

• Nobackgroundinfinanceisrequired


ACCOUNtING & FINANCE FOr NON-FINANCIAL MANAGErS


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s Core FocusAppraising Corporate Investments• Internalrateofreturn• Netpresentvalue• Payback

Equity Valuation• Balancesheetmodels• Priceearningratios

Evaluating Performance of Managers and Employees• Benchmarks• Performancemeasures

Short-term Financing• Accruals• Securedandunsecuredloans• Tradecredit

Understanding and Interpreting Financial Statements• Accountingforkeyfinancialstatementitems• Balancesheet,incomestatementandcashflow

statement• Creativeaccounting• Ratioanalysis

Using Cost Information for Decision-Making and Performance Analysis• Breakevenanalysis• Overheadallocationissues• Typesofperformancemeasures

How Will You Benefit?Thecurriculumisdesignedtoenableoneto:• Understandfundamentalfinancialterminology and concepts• Understandandusetheinformationcontained in balance sheets, income statements, and cash-flowstatements• Identifyandapplyrelevantcostinginformation• Learnhowtoperformfundamental financial analysis• Grasptheessentialsofbudgetingand performance assessment• Acquirethefinancialacumenforeffective decision-making and working with finance managers

Dates and Fees30May-3June201117-21October201120–24February2012


Application DeadlineOnemonthbeforecommencementoftheprogram.Participantsarestronglyencouragedtoapplyatleast two months in advance. Applications received after the deadline will be considered depending on space availability.

Participant Profile Over the Last 5 Years

Program Director

Ruth Tan received her PhD from the University ofWashingtonin1990.SheisaqualifiedCPA.Sheteachesbusiness finance, personal finance, financial markets and corporate finance to both undergraduates and graduates. Shehaspublished in internationalacademic journalsandprofessional journals such as Journal of Financial andQuantitative Analysis, Review of Quantitative Financeand Accounting, Pacific Basin Finance Journal, Journalof International Financial Management and Accounting, AppliedFinancialEconomics,AccountingResearchJournal,InstitutionalInvestorandPulse.SomeofherarticleshaveappearedinTheStraitsTimes(Singapore)andTheBusinessTimes(Singapore).

Shehas consulted for variousorganizations includingBPAsia Pacific, Caltex and Singapore Petroleum, and hasalso conducted in-house training programmes for various multinational organizations.

Dr Ruth TanAssociate Professor, NUS Business SchoolPhD (Finance), University of WashingtonCertified Public Accountant

“The program has helped me to understand fundamental financial concepts and has enabled me to perform effective financial analysis. The mix of participants from different professions and countries adds depth and provides a practical perspective.”

Kenneth LimSenior Vice PresidentMarket Operations, ITEnergy Market CompanySingapore

NegotiatioN aNd iNflueNce

aSia’S gloBal BuSiNeSS ScHool

the art and Science of Securing agreementNegotiation is the art and science of securing

agreement and creating value between two

or more parties. In today’s global and cross-

cultural marketplace, negotiation and influence

plays a critical role in managing interdependent

relationships, securing successful business

deals, and ensuring informed decision making.

Although people negotiate all the time,

understanding the strategy and psychology of

effective negotiations is an invaluable asset in a

globally interdependent environment.

This innovative program brings together the

models developed at Harvard and at Kellogg.

This blend consists of understanding the process

of negotiations and influencing, and the cultural

and behavioral aspects that parties bring to the

process. Through lectures, discussions, analysis

and multi-party negotiation exercises, participants

will acquire the conceptual framework and tools

to refine critical thinking, negotiation skills and

decision making.

Who Should attend?Senior executives and professionals actively

engaged in key activities, such as:

• Senior Management

• HR Directors

• Legal Directors

• Country Managers


core focus• Negotiatingtocreatevalue• Negotiationstrategiesandskills• Negotiation-Theinterest-basedapproach

How Will You Benefit?This program will enable participants to:• Negotiate,buildandsustaineffectivedealsandworking

relationships• Enhancementaleffectivenessbylearningthekeysto

rational thinking, as well as the barriers that keep one from optimal decision-making

• Developconfidenceinthenegotiationprocessasaneffective means for resolving conflict

• Understandthenatureofnegotiationsandgainabroadintellectual understanding of the central concepts in negotiation

• Experiencethenegotiationprocess,learninghowtoevaluate costs and benefits from alternative actions

• Improveanalyticalabilitiesandcapacitytounderstandand predict the behavior of individuals, groups and organizations in a competitive process

• Developatoolkitofusefulandpracticalnegotiationskills, strategies and approaches

• Developanunderstandingofthedynamicsofnegotiations in Asia

dates and fees16 - 18 March 201127 - 29 July 20112 - 4 November 2011 14 – 16 March 2012


application deadlineOne month before commencement of the program. Participants are strongly encouraged to apply at least two months in advance. Applications received after the deadline will be considered depending on space availability.

Participant Profile over the last 5 Years

Program directors

Dr Chia teaches leadership, coaching for change, creative problem solving, human resource management, negotiation, mediation, and conflict resolution at all levels. He was awarded the Outstanding EducatorAwardin2001and2002andmadethelistofthetopsixpercentofeducatorsatNUS in2003.DrChia isalsoanadjunctfeedback coach with the Center for Creative Leadership, and serves on various mediation and dispute resolution committees in Singapore. He is part of a research group at the Singapore Mediation Centre, and served on the management committee of the Centre for Corporate Social Responsibility. In 2006, Dr Chia was awarded the Outstanding Community Service Award by the NUSBusinessSchool.Prior tohisacademiccareer,heworked inboth the financial and manufacturing sectors. His work experience includes managing corporate accounts, turnaround management, managing in merger transitions, and problem loans management. Dr Chia brings to the classroom a blend of theory and practical experience.

Dr Chia Ho BengSenior Lecturer, NUS Business SchoolPhD, University of British Columbia

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Jay Narayanan is an Assistant Professor in the department of Management & Organization at the NUS Business School. Jay’sresearch interests are in the area of negotiations & bargaining and creating effective groups and teams in organizations. Jay has taught organizational behavior to undergraduates at the London School ofEconomicsandPolitical Science.Hehasalsobeen involved inthedevelopmentanddeliveryofthenegotiationscoursesforMBAandexecutiveMBA students at the LondonBusiness School. Jayhas taught negotiations to executives in law and technology firms inGermany, Austria and theUK. Besides this, he has also beeninvolved with the Global leadership development program at the LondonBusinessSchoolandasapartofthisprogram,hehasbeena coach to executives and students.

Prior to his academic career, Jay worked with organizations such asAsea Brown Boveri andMercer HR consulting.Most recently,Jay was one of the founding members of Merittrac, India’s largest human resource assessment company. Jay’s teaching is based on the psychological research he undertakes as well as the rich experience that he brings from the corporate world.

Dr Jay NarayananAssistant ProfessorPhD, London Business School

全方位管理课程


为什么需要“全方位”的课程？经济全球化，竞争国际化；企业领导者面临的挑战不仅来自国

内也来自国际市场。管理思想理念与国际接轨便愈形重要。

在动荡的市场环境中，如何吸纳优秀人才、提升技能和管理水

平、开拓市场、持续高效运营成为企业优胜劣败的关键。成功

的企业或机构除有战略的优势外，战术的灵活及高效的运营更

是不可或缺，其领导管理则需具备全方位性。然而，多数企业

或机构常受制于职能单位的狭隘思维，未能充分发挥以全方位

模式思考可带来的潜在优势。欲扭转这种现象，企业领导必须

自己先改变思维，跳脱职能思维槽臼，装备中高层管理全方位

的新思维。这同时也是储备未来高管及领导必要的规划。

自1982年以来，无数的企业高管受惠于本课程。一个具备国际

视野成功的中高层管理者需要具备什么管理理念和技能以提升

组织的竞争力？全方位管理课程以国际观定位，结合当今管理

潮流所关注的课题而设计，以装备管理者更有效地迎接国际化

运作的新挑战。

课程从两个层面探索上述的趋势与挑战。第一个层面着重于了

解管理理念、原则和方法；课程将讨论如何借鉴西方先进的管

理，融合东方及华人企业的精神与文化传统以达到组织的目

标。第二个层面则强调管理者自身素质的提升，跨行业国际化

视野的开展；课程强调多元化、跨文化、全方位的思维模式。

本课程的讲师队伍由新加坡国立大学教授及企业高级主管组

成。其特点为中西理念并纳、理论实践兼顾、全方位视角、系

统性思维。课程内容先进、教学及实践经验丰富、授课方式新

颖活泼。

如需咨询请致电 (65) 6601 1542，或登录我们的网站：executive-education.nus.edu。

谁应该上这个课程？

• 企业的中高层管理决策者

• 企业欲栽培成为未来管理领导的人才

• 所有关心价值创造的企业领导管理者

课程的目标是什么？

经过两周的密集课程后，学员将能够：

1. 对管理的流程、功能与方法有进一步的认识；

2. 对企业各主要管理功能(如营销、财务、服务生产作业，

及人力资源)有全方位的新观点；

3. 提升领导、决策与管理分析的知识与能力；

4. 提高个人管理的素质；

5. 与来自不同企业、国家地区和文化的管理人才交流，

进一步促进企业的未来发展与合作。

课程包含那些内容？

• 全方位管理与战略

• 全方位战略的执行

• 平衡计分卡与战略地图

• 战略性人力资本管理

• 员工投入和具抗逆力团队的构建

• DNA与管理

• 领导与管理

• 高效的激励管理

• 集体决策的要诀与运用

• 顾客导向质量管理

• 戴明（W.E.Deming）管理的启示及反思

• 创价系统与流程再造

• 六西格玛对现代企业的意义

• 市场细分与定位

• 品牌管理

• 财务报表分析和企业管理

• 财务信息质量和财务欺诈

• 管理技能提升

• 标竿绩效管理

• 《全球化专题讲座》全球金融危机的启示

• 《全球化专题讲座》认识衍生性金融产品

• 风险与危机管理

• 现代企业管理新观念与新方法

• 《现场实务教学-横河电机》经济动荡中企业管理实践性

探讨

全方

位管

理

课程主任

黄幸亮博士（H.BrianHwarng）美国亚利桑那州立大学工业与管理系

统工程博士

新加坡国立大学管理学院决策科学系

副教授

高层管理发展课程副院长

新国大北京大学国际MBA双学位课程

学术主任

李光耀公共政策学院l新加坡国立大学

管理学院高级公共行政与管理硕士学

位课程学术主任

黄幸亮博士的研究专于时间序列分析及预测的应用、全

面品质管理、供应链及运筹系统的分析和系统模拟等，

近年来对戴明管理哲学与混沌理论对未来企业的发展也

有特别的探讨。

黄博士曾担任台湾阿迪达斯运动鞋和台达电子工业的工

程师和美国联信航太公司物料管制系统分析师，曾与英

国专业化工制药业合作研究改善产品制程及提升供应链

弹性及灵活度；并广泛从事高级管理培训和教学工作。

例如：敦豪(DHL)亚太区高级供应链管理、中国嘉里粮油

公司系统管理、新加坡港务局与新加坡国立大学合作的

高级港务管理和运营课程等。

现为美国品质学会(ASQ)资深会员、ASQ六西格玛论坛及

美国工业工程荣誉学会终身会员。

上课日期

2011年5月23日-6月3日（10天）(85届)

2011年10月24日-11月4日（10天）(86届)

课程费用S$6,880（不包含消费税）

报名截止日期报名将于开课前一个月截止。鼓励想参加此课程者至少

提早两个月前报名。截止日期后收到的报名申请，将依

是否有空余名额而决定。

市场营销管理课程


课程简介

在全球经济一体化的环境中，企业面临更加激烈的商业竞争；而在激烈的商业竞争中，往往市场营销是成败的主

导。新加坡国立大学的市场营销管理课程已经开设到第45届了，是国大公开课程的旗舰之一。课程旨在让学员掌握

营销理论基石，了解管理的分析框架，形成正确的营销观念，能够在今后的商业实际中有系统地策划营销管理的每

个环节，取得成功。

本课程主要针对来自营销领域的经理人士，帮助他们补充系统的市场营销专业知识，传授营销分析的工具和方式，

引领时下和未来营销热点和发展，同时分享各式成功经验和分析失败案例。同时，还希望通过此课程的学习，让学

员可以更有效地将营销与其它职能协调一致，以提高各方利益相关者的满意度。


课程目标

• 让学员掌握最新的营销概念和工具，使公司的效率和有效

性最大化。

• 学员可以从各种以市场为导向的案例分析中学习到

“最佳模式”。

• 课程设计了各种注重实际性的营销模拟练习，不仅要求学

员融入工作经验，而且使学员从中获得启发。

学员对象

• 来自于非营销部门的中层职能经理，他们希望与营销人员

更好地协调一致，以便完成企业目标。

• 销售经理，他们需要了解企业的整体营销策略。

• 市场营销经理，他们需要更新思维模式，加强市场竞争

力。

课程内容

市场营销不仅仅是4P的定义！在本课程中学员将学到有关客

户、市场细分、品牌和其它更多的知识！

• 市场营销环境－企业利益各方以及企业经营的环境。

• 客户数据库的应用－客户情况不断变化，企业需要有

效地洞察消费行为，影响客户。

• 营销研究－当公司老板需要你作出市场营销研究时，你

是否感到无从下手？质的研究和组合分析等术语是否听起

来非常陌生？了解到有关研究技巧之后，你会更加从容。

• 市场细分和定位－你如何将市场细分？市场细分的基

础是什么？客户与经营细分市场的区别在哪里？什么是市

场定位？企业如何定位产品？

• 产品策略和新产品创新－产品的确切涵义是什么？如

何管理产品线？什么是产品线的延伸？开发新产品的过程

如何？

• 品牌管理－所有企业都注重品牌！但是品牌是如何建立

的？如何建设品牌和衡量品牌平衡？如何使已获得客户信

任的老品牌重焕活力？

• 整合营销传播战略－学习如何运用IMC来影响和赢得客

户。如何决定广告费用？应该使用何种广告战略？

• 定价和价值－你是否对固定成本、可变成本和沉没成本

感到疑惑？你是否希望了解如何制定一个让你获取最大利

益同时又保持客户回头率的最优价格？

• 市场营销渠道－消费产品和企业产品的营销渠道战略

各是什么？如果你不是大批量商品生产商而是经营奢侈

品，应如何应用营销渠道战略？你是否真正需要销售渠道

中间商？

• 走向国际市场－如何策划向海外市场发展的战略。

上课日期2011年10月24日-11月4日（10天）

课程费用S$ 6,880（不包含消费税）

市场

营销

管理

课程

郑平心博士为国大管理学院的本科生和工商管理硕士生

教授营销学精要、市场营销管理、客户资产管理、市场

调查和数据库营销和直效营销等课程。她的讲课方式灵

活多样，例如外出参观考察活动、现场演示、研讨会和

模拟游戏等。她于2003年在营销系系级和学院级中同时

荣获最佳教育者奖。

郑博士的研究集中于消费者行为。她的文章经常出现在

著名期刊上，例如《商业伦理》、《消费者市场》和

《新加坡市场评论》等。她有着丰富的小型/大型市场数

据库、EDI和ERP系统的设计和实施经验。

课程主任

郑平心博士

新加坡国立大学管理学院行销博士

新加坡国立大学管理学院营销系讲师

市场营销管理课程主任




运营管理核心思维课程


为什么需要这个课程？

制造业的宿命就是只能依靠微利生存吗？服务业的竞争优势能不依靠其价值（供应）链的整体竞争力吗？不论是制

造业或是服务业，杰出企业除了拥有致胜的战略，优胜的关键其实是卓越高效的运营管理！

面临全球性经济起伏动荡及影响因素，国际化运作的企业应如何提升其供应链的运营及应变能力（如丰田汽车，因

质量安全问题而面临大量召回的空前危机）？随着全球化的冲击，带给国内企业的是转型升级的压力。经济转型和

产业升级所面临的挑战是如何将传统的生产制造提升到高效能、高价值的价值创造业、制造服务业。这个转变的过

程必须对传统生产作业管理有新的体会及应用。

本课程的设计乃以全新的视角针对当前国际化的竞争态势对传统作业管理提供新的诠释，为企业中高层管理者拓展

运营管理的新思维。锻炼精益化管理和服务将使您的企业脱胎换骨！


谁应该上这个课程？

企业的中高层管理决策者包括：

• 生产、运营经理

• 品管、采购经理

• 物流主管、供应链经理

• 客户服务总监

• 高级运营长（COO）

• 制造企业总裁、总经理

• 所有关心价值创造的企业领导管理者

课程的目标是什么？

经过一周的密集课程后，学员将能够：

• 对运营管理的内涵、工具与方法有深刻的认识

• 培养系统的新思维和革命性的创价理念

• 明白运营（含供应链）管理面临的挑战及未来的发展趋势

• 理解企业中的翘楚如丰田的关键成功要素并掌握精益管理

的精髓

• 提升领导、决策与管理分析的知识与能力

课程包含那些内容？

运营管理简介及重要课题

• 运营与服务的战略思维

• 设计、制造及服务的品质管理

• 创价流程再造与管理

• 丰田式管理及其关键成功要素

• 《横河电机现场教学观摩》精益管理的核心概念

• 《横河电机现场教学观摩》新横河电机生产管理系统

• 《横河电机现场教学观摩》运营管理实践性探讨座谈会

决策科学在运营管理中的应用

• 统计思维与变异性管理

• 精益求精之路：六西格玛案例分析讨论

供应链管理的新趋势

• 全球物流与供应链管理

• 弹性管理

• 风险管理

• 《横河电机现场教学观摩》供应链优化与库存管理

师资团队

本课程的讲师队伍由新加坡国立大学教授与日本横河电机高级

主管组成。其特点为中西理念并纳、理论实践兼顾。

课程特色

课程设计最独特之处乃以大学课堂案例实验互动（3天）搭配

横河电机现场教学观摩（2天），使学员得以浸濡于一个切实

又有深度的学习环境。

运营

管理

核心

思维

课程主任

黄幸亮博士（H.BrianHwarng）美国亚利桑那州立大学工业与管理系

统工程博士

新加坡国立大学管理学院决策科学系

副教授

高层管理发展课程副院长

新国大北京大学国际MBA双学位课程

学术主任

李光耀公共政策学院l新加坡国立大学

管理学院高级公共行政与管理硕士学

位课程学术主任

黄幸亮博士的研究专于时间序列分析及预测的应用、全

面品质管理、供应链及运筹系统的分析和系统模拟等，

近年来对戴明管理哲学与混沌理论对未来企业的发展也

有特别的探讨。

黄博士曾担任台湾阿迪达斯运动鞋和台达电子工业的工

程师和美国联信航太公司物料管制系统分析师，曾与英

国专业化工制药业合作研究改善产品制程及提升供应链

弹性及灵活度；并广泛从事高级管理培训和教学工作。

例如：敦豪(DHL)亚太区高级供应链管理、中国嘉里粮油

公司系统管理、新加坡港务局与新加坡国立大学合作的

高级港务管理和运营课程等。

现为美国品质学会(ASQ)资深会员、ASQ六西格玛论坛及

美国工业工程荣誉学会终身会员。

上课日期2011年10月17日-21日（5天）

课程费用S$5,280（不包含消费税）




Doing Businessin AsiA - DBiA

The Doing Business in Asia (DBiA) module at

the National University of Singapore (NUS)

is a customized Asia mini-Elective program

for senior professionals in executive MBA

and MBA university cohorts from around the

globe. DBiA provides an excellent immersion in

the geopolitical, socio-economic and cultural

landscape for professionals, executives from non-

Asia MBA and Executive MBA programs who

would like to gain insights into Asian business

practices.

DBiA participants will be taught on campus at

NUS, a century old university, ranked 34th in

the world by the Times Higher Education World

University Rankings and 3rd in Asia by the QS

Top University Ranking. Faculty who teach on

the NUS Asia Pacific Executive MBA, ranked 27th

globally, can be assigned to teach in the DBiA

sessions.

Recent DBiA Executive MBA/MBA cohorts

include: New York University Stern School of

Business, University of Virginia McIntire School

of Commerce, Korea University Business School,

Norwegian School of Economics and Business

Administration and Kyiv Mohyla Business School.

Doing Business in Asia

AsiA’s gLoBAL Business sCHooL

“We have really enjoyed having NUS as a host for our International Study Tour. We indeed experienced world-quality business education and felt specially treated with genuine hospitality. Thanks for the inspiration, fabulous experience and memories!”

Illia OnyschenkoMarketing DirectorKyiv-Mohyla Business SchoolUkraine

Program structureDBiA customized electives are designed to help international participants acquire new Asian insights and achieve their international networking objectives. Our DBiA program includes presentations by distinguished faculty, case studies, interactive discussions, group work, presentations, networking events and site visits to learn about Asia’s best practices, operations and success stories. As part of our Asian hospitality, we fete our participants with dining and experiential visits as part of their Asian experience. We continually improve our programs through participants’ feedback and leverage on NUS strengths in Asia to provide organizations with the best outcomes.

Topics regularly requested in this program include:• LeadingAcrossAsia• LeadersandCulturalIntelligence• DoingBusinessinChinaandIndia• StrategiesofAsianFirms• MarketinginAsia• PoliticalandEconomicEnvironmentsinAsia• AsiaPacificMarketsandConsumerTrends• AsiaintheGlobalEconomy,withEmphasison

Singapore and China• OverviewofSingapore’sPoliticalandLegal

Environment for Business

Do

ing

Bu

sin

ess

in A

siA

- D

BiA

The NUS Business School is rated 6th among all business schools in Asia in the Eduniversal 2010 Rankings and ranked 27th globally by the Financial Times Executive MBA 2010 rankings. The NUS MBA is ranked 23rd in the world by the Princeton Review’s “The Best 300 Business Schools”, 2011. In 2008, NUS became the only Asian university to be made a full Academic Member of CEMS. NUS Business School is also accredited by EQUIS and AACSB International, endorsements that the school has met the highest standards for business education.

nus executive education programs 2011

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