Nurturing Profitable Relationships

Media and Entertainment Firms Go Digital with Drupal

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Nurturing Profitable Relationships

Successful Media and Entertainment Firms

• Build brand and buzz for music, episodes, personalities

• Foster friction-free networks

• Channel valuable content through networks

• Build engaging communities around content

• Digitize valuable revenue streams

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Nurturing Profitable Relationships

How do they do it?

• Distribute free content

• Sell premium content

• Deliver value-added services

• Support web and mobile apps

• Monetize results

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Nurturing Profitable Relationships

Challenges

• Costs

• Media events unpredictable; traffic spikes cause sites to crash or run sluggishly

• Maintaining numerous sites isn’t scalable

• Unique content changes constantly; relying on IT isn’t feasible

• Consumers demand mobile/social access

• Consumers expect rich media content

• Analog technologies no longer work

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Solution: Open Source Drupal + Acquia

• Maintain multiple web sites from a single platform

• Deliver wide range of rich media, innovative content

• Engage audiences across the web

• Assemble content for promotional packages

• Ensure multi-channel content delivery

• Support digital revenue streams

• Reduce costs

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Solution: Open Source Drupal + Acquia

Drupal

• Cost effective, scalable platform powering content-centric experiences

• Delivers current, innovative media content across mobile/social

• Enables direct connections with consumers

• Increases profits

• Reduces costs

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Solution: Open Source Drupal + Acquia

Acquia• Delivers curated Drupal distributions for assembling content-centric

applications, managing multiple web sites from a single source, distributing rich mobile content, and deploying social business solutions

• Hosts Drupal environments for large-scale deployments supporting mission-critical applications, optimized for high performance, and designed to adapt to highly variable network traffic

• Supports Drupal developers and web site builders with a hosted development environment and tools

• Delivers the management, professional, and learning services for end-to-end technical support, remote administration, site planning and development, technical knowledge-bases, and developer training

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Use Case: Maintaining Multiple Web Sites

Challenges

• Every performer, show, and media property expects its own web site and has its own audience

• Maintaining series of standalone sites isn’t scalable

• Going through IT hinders ability to quickly update content and produce rich media experiences

• Operating series of sites is inefficient and costly

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Use Case: Maintaining Multiple Web Sites

Solution• Maintain multiple stand-alone web sites via centralized web

platform.

- Centralize core IT infrastructure while distributing content management activities for individual web sites. Manage text, rich media, and other content types

• Optimize content delivery for search engines and syndication

• Distribute optimized content to mobile venues

• Publish content directly to social media sites

• Satisfy spikes in web traffic

• Only pay for IT resources consumed; no need to build/maintain IT infrastructure

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Use Case: Assembling Promotional Packages

Challenges

• Time and effort to create ad hoc microsites and promotional packages for special events

• Recreating existing content

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Use Case: Assembling Promotional PackagesSolution• Repurpose existing content

• Quickly and easily create short content components

• Access predefined library of content components and select appropriate template• Catalog, assemble, and reassemble content chunks in different ways to produce

engaging experiences and special features

• Easily produce steady flow of new sections, combining photos, video and supported by online advertising

• Increase number of page views with embedded banner ads and ad revenue generated from the site

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Use Case: Multi-Channel Delivery

Challenges

• Fans expect to access information via mobile devices and social sites

• Must easily handle video, text, and community features, and combine these content streams into a cohesive web site

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Use Case: Multi-Channel Delivery

Solution• Developers easily produce native mobile apps and deliver content

to mobile web browsers

• Supports variety of digital experiences syndicated to social venues

• Produces, provisions, and manages mobile radio experiences running on listeners’ smartphones

• Manages broadcast stream and associated programming content

• Supports and tracks mobile advertising campaigns

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Use Case: Developing Digital Revenue Streams

Challenges

• Develop digital revenue streams for performers and entertainers

• Promote fan awareness

• Reduce costs across multiple delivery channels

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Use Case: Developing Digital Revenue StreamsSolution

• Tailor content delivery to support various commercial relationships offering - Subscription-based services

- Premium pay content

- Time-based trials

- Fees for delivery to mobile devices

- Access to fan clubs

- Merchandising fan tee shirts, caps, and other catalog items

- Concert ticket sales

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Producing Digital Experiences

• Open source Drupal enables firms to go digital and deliver compelling results at an affordable cost• Deliver friction-free networks, connect artists/entertainers with fans and monetize the

results

• Acquia provides enterprise-grade development, hosting, and support to ensure successful Drupal deployments- Curated Drupal distributions for assembling web experiences, distributing rich media

content, and engaging fans across the web. Acquia Drupal, Drupal Gardens, and Enterprise Drupal Gardens enable content-centric platforms to best serve entertainers

- Expertise deploying Drupal for mission-critical applications. Managed Cloud hosting service for running web-wide scale Drupal sites and adapting quickly to spikes in demand

- Range of management, professional, and educational services to design and deploy Drupal sites, to make Drupal developers more effective, and to maintain Drupal powered web sites

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Media/Entertainment Drupal Sites

AC/DC

Adam Lambert

Auburn

Avril Lavigne

Beyonce

Blake Shelton

Bob Dylan

Brad Paisley

Britney Spears

Carrie Underwood

Chris Brown

Christina Aguilera

David Cook

Dierks Bentley

Dolly Parton

Eric Church

Eric Clapton

Eric Hutchinson

Flaming Lips

Foo Fighters

Foster the People

Francesca Battistelli

Grateful Dead

Hot Chelle Rae

Incubus

Jackie Evancho

Josh Groban

Joshua Bell

Ke$ha

Kellie Pickler

Kelly Clarkson

Kirk Franklin

Lady Antebellum

Marc Anthony

Mariah Carey

Marsha Ambrosius

Michael Buble

Michael Jackson

Michelle Branch

Miranda Lambert

My Chemical Romance

Outkast

Ozzy Osbourne

P!nk

Pearl Jam

Pitbull

R. Kelly

Rihanna

Robbie Williams

Sara Bareilles

Sean Kingston

Selena Gomez & The Scene

T-Pain

Taking Back Sunday

The Veronicas

Train

NPR sites like NHPR, Wekv.fm, And This American Life

TalkSport.Net

Studio Brussel (Belgium)

Radio Netherlands Worldwide

BravoTV

Caracol TV (Colombia)

Cartoon Network (France & Denmark)

Emmy Network

Exposure (CBC, Canada)

Fox News

France 24

Glee

KNowledge NEtwork

Lifetime TV

Liv (Finland)

MTV UK

Mania TV

Nelonen (Finland)

Oxygen

Sesame Street Live

TV2 Sport (Denmark)

TV8.Se

The Kitchen.TV

US Cable

WWE

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Acquia Media/Entertainment Customers

Selected list

• Warner Music Group

• Jimmy Page

• BRIT Awards

• NBC Universal

• National Public Radio

• Maxim Magazine

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Examples: National Public Radio (NPR)

• Supports affiliate stations nationally using Drupal

• Hosts/manages platform with its own infrastructure, while stations tailor sites for local markets

• Stations maintain updated web sites without investing resources to develop own sites

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Examples: Warner Music Group

• Enterprise Drupal Gardens centrally creates/manages numerous content-rich, social web sites for WMG

• Music promoters easily launch and update custom-designed sites for individual musicians

• Centralizes IT infrastructure functions while distributing content management activities for performers’ web sites

• Band promoters/managers set up fan clubs and add links to upcoming performances

• Identifies most profitable business models for engaging fans and, with Drupal, implements ecommerce services to monetize results

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Examples: Jimmy Page and BRIT Awards

• Acquia Managed Cloud hosts web presence

• Accommodates sudden traffic spikes

• No need to build/maintain IT infrastructure

• Only pays for IT resources consumed

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Examples: Maxim Magazine

• Site editors produce steady flow of new sections, combining photos with video clips into featured microsites and supported by online advertising

• Builds brand experience

• Increases pageviews with embedded banner ads

• Reaps revenue generated from site

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Examples: NBC Universal

• Drupal easily handles video, text, community features and combines into cohesive web stream