Nurture your

customers

People buy when they are ready to buy

NOT

when you are ready to sell

Nurture your Customers

Regular Contact

ValuableContent

ViaEmail

Automated

WeeklyMonthly

Bi-MonthlyQuarterly

TipsAdviceArticles

Promotions

TextHTML

ExampleAweber

Where to Start

• Define your content– e.g.12 x 1 weekly email

• Define ongoing content• Design email template– Professional, Branded, Use recipients name

• List online sources– Blogs, News Sites, Google Alerts, Google Reader,

Twitter..

Where to Start

• Set up subscription service– Aweber

• Email existing list promoting subscription• Promote via Social Media• Make it easy to share– Social Media Sharing Buttons, Email to a friend

• Affiliate Programme

•Catchy Subject Line

• “48 Hours to go [VIDEO]”

• Personalised

• Link to Website

• Signature

Aweber

• Create a subscription form• Add form to your website• This form creates your list• Create reply email with confirmation link– Known as double opt in

Aweber

• Create weekly emails e.g. 12 x 1 Weekly• Make sure they are not time sensitive• You can email your list anytime– e.g. Something unforeseen happens

• Subscribers can unsubscribe automatically• Eventually up sell by week 6 to 8

Thank YouQ & A

.com