WHAT HAVE YOU LEARNED FROM YOUR AUDIENCE FEEDBACK?

At the start of my project I had to find out who my audience were. I found this out by creating a survey. (http://www.surveymonkey.com/s/LJQM7ST)

From the answers from the survey I found:• Everyone who answered my questionnaire was 16-25 years old and the

majority were female, but there were some males, they are mostly into indie/indie-rock music. They watch music videos mostly a couple times a week and normally watch these on TV or Youtube.

• The typical features they expect to see in a indie/indie-rock music video are people playing instruments such as guitars, indie clothing such as skinny jeans and slightly unusually placed things.

• Story lines, things that relate to the song and colour are what appeal to them mostly in a music video.

• There is a 50/50 result to whether they prefer music videos with a narrative or showing the band and more than once location is preferred within a music video.

AUDIENCE

From my feedback from this questionnaire, I developed a lot within my final outcomes. For example, I used an indie/indie-rock genre, indie clothing, more than one location and my music video had a narrative. This proves that I have used my audience feedback well.

MOCKUPS

For my magazine mock-ups I had audience feedback to help with my ideas on what layout to use. My feedback helped me choose which layout to use, as well as telling me what was wrong with the others

(they weren’t bold enough). Although I have kind of followed the layout of the chosen advert, I have listened to the feedback (to make the font stand out more and use a suitable image. I used bold font which stood out and the image I used was the album cover. Once I

had done a draft of my advert, I changed what image I was using as my feedback told me that the image wasn’t clear and using the

album cover helps the audience identify the album when the viewer are looking to buy it. My feedback also told me to add the record label and a website so the audience can gain more information.

(The feedback is shown on my screenshots of my advert, and on the power point of the mock upss)

MAGAZINE ADVERT

For my digipak i had audience feedback to help me choose the layout of it. My feedback chose the layout that I used mainly due to the image across the inside, they thought that it was a good idea. They also said the layout was

simple, yet creative. They told me that the other digipaks weren’t as visually interesting. When creating my digipak I

got feedback to find out what images looked best. They helped me choose the best ones that linked better together. I also had feedback about my font too. The band name has

been moved from the bottom to the top so it stands out more and catches peoples eyes straight away. I am happy with my final outcome and my feedback helped me a lot to

create it and make it better.

(The feedback is shown on my screenshots of my digipak, and on the power point of the mock upss)

DIGIPAK

I received feedback within my planning for my music video. I crated a pitch which explained my ideas for the location, song, and clothing. My feedback told me that I had good ideas and am relating the lyrics to the video well. The use of similar clothing to the lead singer of Arctic Monkeys was a good idea so the audience can relate it back to the band. They told me that it may be hard to get to a house to film so I could film around the streets instead, therefore I changed some of my video due to not having a lot of access to a house. This feedback caused me less stress as I was worried I wouldn’t be able to get to a house and didn’t know what to do instead.

I put my video on Facebook and the feedback I received was good (as you can see below)

MUSIC VIDEO