[ntmm13] tm is serious business
DESCRIPTION
AIESEC UK National Talent Management Meeting 2013 output.TRANSCRIPT
POL 101: Introduction to Political Thought
Dr. R. Ayley
Tuesday, 17 September 13
TMis a
Serious business
Tuesday, 17 September 13
=Nicola VP Business development
LCP Birmingham
VP ICX Birmingham
Tuesday, 17 September 13
objectives
✦ we understand that during recruitment students
perceptions of aiesec are their perceptions of us
✦ We are all able to communicate the value prop of the
four sub products
✦ We are able to tailor our sales approach to different
student profiles
Tuesday, 17 September 13
we need to understand how to sell to
students
Tuesday, 17 September 13
How can we engage
students?Scenario Imagine when you were at your freshe# w$k...
Which society caught your attention?
‣why did they engage you?
‣how did they do this?
‣Did this influence your opinion on whether to join them?
5 mins
share in
groups of 4
-Groups of 4 share their thoughts- 2 or 3 groups can share for 5 mins
Tuesday, 17 September 13
What were your first
impressions of AIESEC?
- Ask the delegates what their first impressions of an AIESEC member were?- What impression did this give you of AIESEC?- So how do we want AIESEC to be perceived by students?
Ask 2 or 3 people to shout out for each question
Tuesday, 17 September 13
Global
Responsible Leadership
For youth by youth
collaborative & democratic
social entrepreneurship
Diverse
Daring
Dynamic
Inclusive
Impactful
What are the attributes that we want students to associate with AIESEC
- explain these and how these words represent the organisation. - explain what behaviour and attitudes are linked to these attributes
- And if we are to represent being... (next slide)
Brand A%ributes Manifestation
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... (continuation from the previous slide) We need to attract students who also connect to these values & exhibit these qualitiesThe global youth
network impacting the world through
leade'hip development experiences.
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It’s all about putting it into practice!
- know we understand how to engage students- And we know what qualities & behaviours we need to exhibit to represent the organisation & the type of members we want to attract - we need to practice how we communicate & engage students for our sub products - analogy of sales being like riding a bike - takes some practice, but once you know it comes naturally
Tuesday, 17 September 13
Introducing...
We’ve prepared something exciting for you all to practice your selling skills
Can we have some excitement in the room
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TM’s got
talent
- Hands on chance to practice how you will engage different profiles of students in a lecture shout out. - stress the importance of being able to communicate the value prop- It’s those first moments that count!!
Tuesday, 17 September 13
TM’s
got talent
HOw is this going to work?
‣In Pairs you will be given a sub-product & a profile of student
‣1 minute lecture shout
‣two heats
‣Deliver your lecture shout out
‣you decide your winner of TM’s Got talent
PITCH OFF
Judges will be giving you feedback on how you tailored your pitch to your target audience, how you engage the audience, was the value prop clear, did you get the audience wanting to know more
Tuesday, 17 September 13
what should you include?
‣why would AIESEC be of value or
interest the audience?
‣brief intro of aiesec (or not...)
‣when & where will the info session be
How are you going to initially engage & retain the audience’s attention?
Tuesday, 17 September 13
TM’s
got talent PITCH OFF
dynamic engaging tailored
‣pairs
‣5 mins to prepare
‣1 min lecture shout out
‣each one of you has to deliver
creative
main thing is that your pitch needs to be tailored to your audiences needs and what would appeal to them
Tuesday, 17 September 13
heats
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head - to -
headTuesday, 17 September 13
winners
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Wra)ing this a* up...
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What have b$n my key learnings from this se+ion...?
What am I going to take-back &implement for recruitment?
-1 min individual reflection - 3-4 people can share
Tuesday, 17 September 13
Moving forward...
lecture shout outs are not the only
channel we engage with students.
Email Freshe# Fai#Social Media
open space
at dinner
Once we understand how to communicate the value prop of the sub-products to different profiles of students it becomes a whole lot easier to write an email, make a tweet etc...
Tuesday, 17 September 13