ntd 2012 media kit
TRANSCRIPT
2012 media kit
The Premier Independent Chinese Televison Network
Unlocking the Door to the Chinese CommunityEnriching our Chinese audience worldwide NTD believes that a world with a free flow of information is essential for the well-being of everyone. We work toward this goal by giving a true voice to the global Chinese community and becoming a trusted source for information and knowledge.
THE LARGEST CORRESPONDENT NETWORK
With 50 reporting teams worldwide, NTD has the largest network of independent Chinese news cor-respondents.
Based in New York City, NTD serves the US domestic and global Chinese Community and provides unparalleled news coverage and programming.
• Ground Breaking Journalism
• Quality Programming
• 24/7 Broadcast in the US and Around the World
NTD is the Chinese Community
Independent China Expert In China today access to uncensored news and information has never been more coveted. This is what makes NTD the most valuable com-modity to the global Chinese community. NTD provides unbiased and unfiltered news and programming about China and China-related issues.
• Broke the story about the SARS epidemic
• Broke the story about the melamine milk scandal
• One of the only Chinese television stations to provide
simultaneous translation of 2008 Presidential elections
Targeting the Chinese Market
The Chinese demographic is one of the most sought after ethnic markets.
• Fastest growing ethnic market in the US
• Most significant purchasing power
• Brand loyal
• Love of luxury
An Audience in their Prime
• Over 50% of NTD’s viewers are between the ages
of 20 - 44 (Median age 40 yrs. old.)
• Averge household income of over $75,000
• Reaches all Chinese backgrounds (Hong Kong,
Taiwan, China, etc.)
Data CollECtED from NtD viEwEr survEy.
65+14%
<2014%
20-3429%
35-4421%
45-5413%
55-649%
11.3%
Our AudienceThe ethnic Chinese community pres-ents an attractive opportunity to grow your brand. This population segment is economically and culturally rich, and very well educated. They are also tech-nologically savvy and key purchasers in a multitude of consumer categories.
San Francisco
Los AngelesHouston
New York
2 Million ChineseTelevision Viewers in the US
• University of Maryland projected the total US Chinese
television audience at 2 million
• NTD has 508K US Chinese viewers nationally
• 145K Chinese language viewers in NY
NTD Television is the only Chinese in-language Television Network with a US National 24/7 broadcast.
Our Reach
Methodology: Telephone survey from local white pages covering 5 boroughs of NYC. Sample size for viewership = 498 (Brooklyn, Manhattan, Queens), Sample size for specific program viewership = 326. Results projected to reflect NYC Chinese population by age band.
PROGRAMS
world News
NTD’s flagship nightly news news magazine. Delivering breaking news and need-to-know information about the world and Chinese communi-ties worldwide. (English subtitles for your convenience.)
Click Today!
World News
China forbidden News
Premier news on sensitive and challenging social, political, and economic issues in China. Censored by China’s state-run media, Forbidden News is all the news China and the world need to know, but do not have ac-cess too. (English subtitles for your convenience.)
PROGRAMS
China Forbidden News
E*star
A ‘must-see’ for viewers interested in fashion, movie, and celebrity news. E*star’s variety segments bring you the latest stories from around the globe. E-News presents sizzling entertainment news and gossip from all over the world; E-Celeb brings you close to stars’ opinions and life-styles; E-Fashion & Beauty showcases the hottest fashions and beauty trends; E-Movie delivers upcoming movie previews; E-Life covers the latest can’t-live-without merchandise and lifestyle, fulfilling your every need and desire.
Click today!
What’s Hot, What’s Not on the Chinese net. Blogs, websites, and lead-ing trending feeds plus insightful commentary. It’s everything you need to know about the world wide web in China.
PROGRAMS
Health & wellness Education living
Chinese Medicine DemystifiedHappy to be HealthyExercise for the LazyHealth and Healing with Dr. NotoTalking Chinese Medicine
The World of Education The Journey to Chinese CharactersHello Nihao (Learning English)Rainbow BridgesLearning Chinese is FunChinese Literature AppreciationJourney to the East
Life in North AmericaLiving 100%The Whispers of Life
PROGRAMS
travel food Entertainment
Travel in the World World KaleidoscopeCulture Odyssey Across EuropeAustralian VisionHello KoreaBeautiful TaiwanJet Lag
Food Paradise Mrs. Q’s KitchenWandering GourmandSweet Mercy
E*StarGlobal SportsIQ OpenTV Drama TheaterYoung TalentsRoyal Concert HallTraditional Chinese Story TellingArt Odyssey
EventsGlobal Cultural & artistic Competitions
Since 2007, NTD has proudly presented the Global Com-petition Series. Dedicated to the renaissance of traditional culture, this series is a continuation of NTD’s effort to re-introduce the essence and beauty of authentic Chinese cul-ture to the world, and in the process facilitate the exchange of cultural ideas between East and West.
Chinese Classical Dance Vocal
Culinary Han Couture Design
Violin Photography
Traditional Martial Arts Piano
Figure Painting
reviving traditional Chinese arts The world’s premier traditional Chinese performing arts group, Shen Yun Performing Arts brings the glory of 5,000 years of Chinese civilization to life on stage through as-tounding dance, touching music, colorful costumes and breathtaking backdrops. NTD is the proud sponsor of Shen Yun Performing Arts in New York, Washington DC, San Francisco, Los Angeles, Ottawa and many other cities around the world.
Shen YunPerforming Arts
Production services are offered in Mandarin, Cantonese, English, Korean, Japa-nese, Spanish, French, German and Russian.
Commercial ProductionNTD’s Production house Journey West Media can meet all your commercial production needs.
• Commercial Creation and Production
• Translation and Localization
• Brand Integration
• Product Placement
Awaiting Paulio Photo
Thank You!We look forward to working with you. If you have comments or questions, please ask your sales associate. (or [email protected])