nsbc: update at 2014 canadian safe boating council symposium
DESCRIPTION
The National Safe Boating Council provided an update at the 2014 Canadian Safe Boating Council (CSBC) Symposium in Ottawa, Canada. Special updates include its 2014 Wear It! campaign success and shared educational and promotional efforts with the CSBC.TRANSCRIPT
National Safe Boating Council
CSBC SymposiumOttawa, CanadaSeptember 23, 2014
Who Are We?
““Casting Off” PSACasting Off” PSA
“Love the Life – Wear It!” PSA
BOAT RESPONSIBLY: WEAR A LIFE JACKET
BOAT RESPONSIBLY: WEAR A LIFE JACKET
BOAT RESPONSIBLY: WEAR A LIFE JACKET
Wear It! Campaign – Wear It! Campaign – Grassroots EffortGrassroots Effort
Wear Your Life Wear Your Life Jacket to Work DayJacket to Work Day
““Ready, Set, Wear It!” Ready, Set, Wear It!” Life Jacket World Record DayLife Jacket World Record Day
““Ready, Set, Wear It!”Ready, Set, Wear It!”
Saturday, May 16, 2015
ASAE Summit AwardASAE Summit Award
Are We Making a Difference?• Determine and quantify the impact of the campaign on
life jacket wear, attitudes and behaviors on safety measures,
• Gain insights that might be helpful in improving the campaign in the future.
• 605 surveys from 19 different bodies of water in seven different states:
– 180: no Wear It! campaign activity
– 131: medium level of campaign activity
– 294: high level of campaign activity
Other Key Takeaways
• Life jacket wear is highest in medium and high campaign activity locations
• Boaters at high campaign activity locations and those aware of the campaign are significantly more likely to agree that they “feel safest when wearing a life jacket / it’s a safe practice”
• The main barriers are uncomfortable life jackets and no laws requiring wear
Wear It! Additional ResourcesWear It! Additional Resources
• BoatingOrders.com
Wear It! Additional ResourcesWear It! Additional Resources
$30 each for NSBC member organizations
• Defensive boat handling instructor course focusing on maneuvers and techniques
Close Quarters Boat ControlClose Quarters Boat Control
Open Water Boat Control Open Water Boat Control CourseCourse
• Prerequisite: Instructor Close-Quarters boat Control
• Defensive boat handling instructor course
Marina Operator Instructor Marina Operator Instructor Implementation GrantImplementation Grant
• Collaborating with Association of Marina Industries• A “Marina Pro” for each marina to provide training to their
customers• Trained 60
“Marina Pros”
throughout the
country
Boat Pro Point of SaleBoat Pro Point of Sale
• Designed to prepare instructor candidates to teach effective NASBLA-approved boating safety courses to recreational boaters
• Focuses on teaching techniques and interactive methods
Train the TrainerTrain the Trainer
RBS In-NetworkRBS In-Network
BoatOnCourse.comBoatOnCourse.com
Questions?Questions?
Rachel Johnson, CAE
Executive Director, NSBC
(703) 789-2731