Nova Scotia: IDLE-FREE

Peer Leaders

FUEL / EMISSIONS

= GREEN JOBS.

Fan since 2007

Agenda – Sept. 28 •  IDLE-Time = $Billion market •  Business model / TIR Pilot •  ‘Carbon Quiz’ •  Q and A

Carbon Quiz.

From Canadian IDLER to IDLE-FREE Guy™

•  Radio / TV •  Sales & Marketing •  Non-profit •  CR / Sustainability

Aug. 2004 – ‘light bulb moment’

Ron Zima

We can save $BILLIONS*

annually.

When we’re parked.

*10 min / day Canada /U.S.

Light duty cars & trucks. Not including fleets.

3 IDLE

myths. 1.  IDLING is good.

2.  Re-starts are bad. 3.  Long warm ups are needed.

My kids school. 2006:

Reduce vehicle

emissions.

Improve air quality. The Children’s

Clean Air Network

We train, certify and brand fleets, promoting their sustainability.

TM

Why 80% buy-in.

Saving $10s of thousands

fuel & emissions annually

since 2009.

New way: Perspiration Inspiration

Cut IDLE-Time 40% in four months

Halifax Port Authority fleet certified IDLE-FREE for our kids™

Flip the emotional light switch.

SEE: AUDIENCES FLIP!

TYPICAL SAVINGS

IDLE-TIME 10% fleet fuel bill =

$300K / year

TRIPLE BOTTOM

LINE

ü Go IDLE-FREE for our kids™

ü Save OPEX

ü Get GREEN PR

ü Improve air quality

ü Address ‘asthma

epidemic’

TIR IDLE-FREE Pilot ü Cost reduction

ü Emissions reduction ü Measurable results

HOW: Reducing IDLE-Time Positive behavioural change Tracking results – fleet data

PIE: People, Innovation, Education

“Use existing fuel budget to

reduce fuel, emissions,

promote green leadership.”

TIR IDLE-FREE Pilot

•  Dept-wide savings •  Other NS Gov

departments •  NS Gov personal vehicles •  Broader market

TIR IDLE-FREE Pilot If successful

TRANSFORM $Millions Emissions

GREEN JOBS.

WHAT CAN YOU DO?

10 min / day $200 / year

1,000 employees

$200,000 / yr.

250 tons CO2 / yr.

IDLE.FREE. for.our.kids

Rachel Poster-girl

(2007).

THANKS FOR

WATCHING!

Carbon Quiz.

Carbon Quiz. 1. At what local school did Canada’s Leading IDLE-FREE campaign begin? 2. What year? 3. The biggest cost metric tracked by GPS? 

Rachel Poster-girl

(2007).

Thank you. Questions?

ADDITIONAL SLIDES

NS Gov Goal / Policy

Reduce Greenhouse Gas: 10 per cent from 1990 levels by 2020. 7.11 Anti-Idling Policy eliminate unnecessary idling. Objectives

• reduce environmental impact of gov. operations • save fuel and money • decrease wear and tear on engine parts

PTO time Emergencies

Warm-ups

•  Paperwork •  Lunch

•  IDLE-Myths (work/home)

•  “Not my gas”

$$$ Fuel Maintenance:

Non-Operational IDLE-Time

1. Motor

Coaching (training)

2. Certify

brand vehicles

3. Marketing

PR

REDUCE NON-OPERATIONAL

IDLE-TIME

VERIFY GPS DATA, CERTIFY DRIVERS / FLEET

PROMOTE SUCCESS, IDLE-FREE for our kids™

GoGreen SERVICES

Put the brakes on IDLE-Time. TheGoGreenAgency.com