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NRN Thematic Initiative on RD communication activities at member state level
-‐ Repository of Materials -‐ Status 27 June
NRN Thematic Initiative on RD communication activities at member state level- Overview Table Materials received - Status 27 June - 17 countries
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Overview Table Countries and Materials received -‐ Status 27 June
NRN Thematic Initiative on RD communication activities at member state level- Overview Table Materials received - Status 27 June - 17 countries
page 3
Index 1. ITALY ....................................................................................................................................................................................................................................................... 4 1.1 Information and Publicity for the NRN and the NDP (Folder "00_NRD_Information&Publicity") ........................................................................................................... 4 1.2 The "RURALand" Campaign (Folder "01_Ruraland_Campaign") ........................................................................................................................................................................ 9 1.2.1 RURAL4kids ("Folder 01_Ruraland_Campaign ") ............................................................................................................................................................................................................................. 9 1.2.2 RURAL4teens ................................................................................................................................................................................................................................................................................................. 15 1.2.3 RURAL4youth ................................................................................................................................................................................................................................................................................................ 15
2. GERMANY ............................................................................................................................................................................................................................................. 16 3. FRANCE ................................................................................................................................................................................................................................................. 19 3 -‐ B -‐ FRANCE -‐ L'EUROPE S'ENGAGE ......................................................................................................................................................................................................... 23 3.1 Overview of online Information -‐ Portals and websites ..................................................................................................................................................................................... 24 3.2 Selected publications ...................................................................................................................................................................................................................................................... 25 4. LATVIA ................................................................................................................................................................................................................................................... 29 5. BELGIUM -‐ FLANDERS ............................................................................................................................................................................................................................ 32 6. BELGIUM WALLONIA ............................................................................................................................................................................................................................. 38 7. DENMARK ............................................................................................................................................................................................................................................. 46 8. MALTA .................................................................................................................................................................................................................................................. 48 9. LITHUANIA ............................................................................................................................................................................................................................................ 50 10. SWEDEN .............................................................................................................................................................................................................................................. 51 11. AUSTRIA .............................................................................................................................................................................................................................................. 52 12. CYPRUS ................................................................................................................................................................................................................................................ 55 13. ESTONIA .............................................................................................................................................................................................................................................. 58 14. SPAIN .................................................................................................................................................................................................................................................. 65 15. FINLAND .............................................................................................................................................................................................................................................. 66 16. ROMANIA ............................................................................................................................................................................................................................................ 67 17. HUNGARY ............................................................................................................................................................................................................................................ 71
NRN Thematic Initiative on RD communication activities at member state level- Overview Table Materials received - Status 27 June - 17 countries
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1. Italy The presentation of the Italian Material is presented in two parts: 1. Materials presenting and promoting the NRN and NDP 2. Presentation of the "RURALand" campaign Organisation: ISMEA (Institute for services in the agri-food market) for Ministry of Agricultural, Food and Forestry Policies Responsible for communication: Federica D’Aprile Telephone 00390685568439 Email [email protected]
1.1 Information and Publicity for the NRN and the NDP (Folder "00_NRD_Information&Publicity")
Thumbnail Filename Description provided Technical specifications
Language
00_NRN_flyer.pdf NRN flyer: this product aimed to inform rural operators and common people on the reason why the Italian NRN has been established, how it works and the activities it covers Initiator (Managing authority, NRN, Paying agency….): Italian NRN Date produced 11/2010 Total cost 3.500,00 € (co-financed by EAFRD Technical Assistance)
A4, full color, folded two times (Leporello format)
IT
NRN Thematic Initiative on RD communication activities at member state level- Overview Table Materials received - Status 27 June - 17 countries
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01_Brochure_NDP.pdf The NDP brochure aims to be a useful instrument wrote with a simple language and addressed to rural operators. This brochure with its payoff “Agriculture benefits everyone” and all the key messages tries also to speak to common people. The main objective of the NDP, in fact, is to ensure a critical mass of resources, concentrating them around some priorities and adapting the types of measure to the varying spatial needs. The most interesting and innovative aspects of the proposed strategy are as follows:
• key actions identified within each priority objective • territorialization of rural Italian areas • integrated planning
strategic partnerships with other economic policy instruments Date produced 07/2010 Total cost 21.000,00 € (co-financed by EAFRD Technical Assistance)
Fomat 190x190 mm, full color, 48 pages
IT
02_Flyer_website_NRN.pdf
NRN website flyer: this product aimed to inform rural operators and common people about the Italian NRN website and its contents. The key message is how to communicate rural development main topics through web 2.0 Date produced 09/2009 Total cost 3.500,00 € (co-financed by EAFRD Technical Assistance)
4 pages, format closed 210x130 mm (WxH), format open 420x130 (WxH), full color
IT
coverpage flyer 03_Flyer_Youruralnet.pdf link to website: www.youruralnet.it
Youruralnet is a web community for sharing knowledge, experience and good practice. Inspired by the concept of “collective intelligence” and for many aspects similar to social networks like facebook, twitter, quora, etc., devised particularly for young farmers (but not only for them), You Rural Net stems from lengthy in situ observations and research that has confirmed how for young people today, in addition to information that is available on the most institutional of channels, comparing experiences, best practices,
Format one sheet 160x160 mm printed front and back, full color
IT
NRN Thematic Initiative on RD communication activities at member state level- Overview Table Materials received - Status 27 June - 17 countries
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screenshot website
foreign innovation with peers is crucial. For this reason You Rural Net offers the chance to participate in work groups, share experiences through a blog, ask questions and receive answers and remain constantly in touch with the community. Date produced 05/2011 Total cost 26.500,00 (co-financed by EAFRD Technical Assistance)
Coverpage of brochure 04_Cross_compliance_communication_brochure.pdf Link zu main website communicating PAC and www.reterurale.it
Cross-Compliance Package: CC brochure + poster + CD 1. Short description, including context, 2. target groups, 3. key messages 1. first step (February-April): 1h technical seminar for Agricultural Assistance Center (CAA) operators of Professional Organizations participating in AGEA courses on the 2010 holding file – focus on CC background and scope, new ministerial decree no. 30125/09 (Health check)
Format: one sheet A4, printed front and back, folded downd to a size of 70x99 mm (WxH,
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One page A4, unfolded, composed of 9 "pages" (70x99mm)
second step (June-September): Spreading information material on cross compliance policy (brochures, CD, posters) to CAA, Producers Organizations, Regions, Regional Paying Agencies and advisory structures – spreading information through journals third step: exchanging ideas with other Member States – organization of the GAEC workshop 2010 (Rome, 6-8 October 2010), with a successful press campaign. Constant support on www.reterurale.it website where a Communication Plan section can be found. 2. Farmers and beneficiaries of the Rural Development and CAP payments (axis 2) + Public local administrations and regional technical services and private stakeholders (advisory services) + Public opinion. 3. Overcoming the idea that CC only consists of EU obligations farmer must comply with, leveraging the communication strategies to a full and correct CC policy implementation, monitoring the communication strategies impact Date produced 2010 Total cost about 25.000,00 € (co-financed by EAFRD Technical Assistance)
NRN Thematic Initiative on RD communication activities at member state level- Overview Table Materials received - Status 27 June - 17 countries
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Screenshot of opening advertisement
advertisement on "Broadband"
All files related to Print Advertisement Campaign are in : 00_NRD_Information&Publicity/05_NDP_Campaign/01_Print/ All files related to Radio Advertisement Campaign are in : 00_NRD_Information&Publicity/05_NDP_Campaign/02_Radio/
NDP Multimedia Communication Campaign: this product is addressed to common people and rural operators through an information press campaign on general- interest newspapers and special - interest newspapers. To support this campaign and promote initiatives on the national territory through diverse messages related to NSP subjects in the same period an information radio campaign has been planned through a national radio station and a network of 140 local radio stations. Information campaign: press Advertorials placed on 17 general-interest newspapers and on 3 special-interest newspapers: in all, 135 full-page ads. In addition, banner ads to be used for 2 months on special-interest online newspapers. Dissemination (data recorded by individual newspapers): 6.994.466 people Information campaign: radio 60-second radio commercials on the network of 140 local radio stations for 10 weeks, and 60-second radio commercials twice a day for 2 weeks on the national radio RDS station. Listeners average per day: 7.009.000 Date produced 06-07/2010 Total cost 1.044.350,00 € (co-financed by EAFRD Technical Assistance)
Print: in total 8 topics, A4 page, full color advertisement Radio: in total 11 spots of 60 seconds
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NRN Thematic Initiative on RD communication activities at member state level- Overview Table Materials received - Status 27 June - 17 countries
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1.2 The "RURALand" Campaign (Folder "01_Ruraland_Campaign") RURALand project: this project includes the Rural4kids, Rural4teens and Rural4youth initiatives, designed for primary school children, secondary school children and young university students respectively. This communication initiative aimed at encouraging an increased awareness in future generations of the effects of their actions and habits on society and the environment. Ruraland has innovative characteristics such as:
• its target • its identity as a tool for growth and development, through the use of computers to encourage dialogue and share knowledge, experience and good practice.
Date produced from 09/2009 to 05/2011 Total cost 1.000.000,00 € (co-financed by EAFRD Technical Assistance)
Coverpage of the Brochure presenting the whole project "RURALand" This brochure describes the approach, the idea and the full concept of the RURALand project and resumes the work and the efforts of nearly 2 years of development
00_ABOUT_rural4kids_ISMEA_ENG.pdf
1.2.1 RURAL4kids ("Folder 01_Ruraland_Campaign ") Rural4kids Target: primary school children Initiatives: after a first pilot project (2009-2010) during this year has been organised a National competition entitled “The Fantastic Four: Water, Climate, Biodiversity and Energy together for rural development” Materials produced: a series, “Quaderni Rural4kids” (4 volumes about biodiversity, climate, energy and water); a kit for the national competition and promotional materials
Thumbnail Filename Description provided Technical specifications Language
www.rural4kids.it Website, central element of campaign IT
NRN Thematic Initiative on RD communication activities at member state level- Overview Table Materials received - Status 27 June - 17 countries
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SET OF PROMOTIONAL MATERIALS PROMOTING THE WEBSITE (" Folder 01_Ruraland_Campaign/gadget_ruraland")
adesivi_R4K.pdf Promotional gadget series of 6 stickers IT
cartolina_sito_R4K.pdf Postcard promoting the website rural4kids.it postcard IT
NRN Thematic Initiative on RD communication activities at member state level- Overview Table Materials received - Status 27 June - 17 countries
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totem_80x200_internet_kiosk.pdf
Roll up Banner 800x2000 mm (WxH) IT
NRN Thematic Initiative on RD communication activities at member state level- Overview Table Materials received - Status 27 June - 17 countries
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R4K_copertina_blocco_A4.pdf
Coverpage for a writing block / note book.... A5, printed one face, full color
IT
poster_metro_R4K.pdf Wall Poster for measuring height of children....progress meter.....
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Brochure_Rural4Kids.pdf
Leaflet promoting the website , the characters and the subjects (water, energy, biodiverity and climate)
IT
SET OF MATERIALS FOR THE SCHOOL CHILDREN COMPETITION (" Folder 01_Ruraland_Campaign /Kit_Concorso")
MASCHERE.pdf Kit for creating masks for doing the screenplay / theater play....
Format 300x300 mm, 12 pages
IT
QUART_INSEGN_RURAL01DIC_def.pdf
Instruction manaual for creating the stories and the rules for participating in the competition
Format 265 x 290 mm (WxH), 4 pages
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RURAL4KIDS.pdf Booklet explaining the importance of water, energy, climate and biodiversity. This booklet is the real carrier of information and the base for the role plays to be made for the competition....
Format 265 x 290 mm (WxH), 28 pages
IT
SET OF DIDACTIC MATERIALS FOR THE SCHOOL TEACHERS COMPETITION (" Folder 01_Ruraland_Campaign /testi cofanetto")
Acqua_def.pdf Biodiversita_def.pdf CLIMA_def.pdf Energia_def.pdf
Didactical material about the four main topics: Water (98 pages) Biodiversity (112 pages) Clima (90 pages) energia (90 pages)
A4, brochures, books (quaderno)
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1.2.2 RURAL4teens Rural4teens Target: kids of lower secondary school Initiatives: a pilot project which involved three schools and an NPO in Rome Tools: blog, didactical materials
Thumbnail Filename Description provided Technical specifications
Language
link to website; www.rural4teens.it
IT
1.2.3 RURAL4youth Rural4youth Target: University students between the ages of 18 and 26. The project contemplates participation of universities with study programmes involving the land, environment or communication Initiative: in progress, Tools: realisation of a computer platform, use of the web community Youruralnet, Creation of a video, to be done by students, containing images, photos and texts, in which explanations are given about why choice made in rural areas are a successful.
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2. Germany Germany sent 7 examples National Rural Network, Germany Responsible for communication: the whole team Telephone_+49 228 6845 3841 [email protected]
Thumbnail Filename Description provided Technical specifications
Language
01_broschuere_engagement_regionen_2010.pdf
Competition of projects of all german Leader and ILE areas concerning the topic ‘engagement for the region (concerning voluntary engagement)’
A4, full color, 52 pages DE
No thumbnail available AUDIO FILE
File (MP3) cannot be downloaded, can only be listend online: http://www.netzwerk-laendlicher-raum.de/fileadmin/sites/ELER/Dateien/05_Service/Veranstaltungen/2011/IGW/Interkommunale_Kooperation_bbsr_dstgb_dvs_Zukunftsforum.mp
Discussion of experts during a conference organized by the NRSU Germany, topic: inter-municipal coopertion
MP3 Audiofile DE
NRN Thematic Initiative on RD communication activities at member state level- Overview Table Materials received - Status 27 June - 17 countries
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03_Foerderhandbuch_Inhaltsverzeichnis.pdf
Handbook ‘Funding possibilities in rural areas’ (support for rural areas to find new possibilities of funding projects outside the EAFRD) This is only the table of contents. Publication exsists only as hardcopy, there is no PDF version available
A4, about 120 pages, DE
04_inter_territorial_and_transnational_Reader_englisch_internet
1+1 is more than 2: handbook for interterritorial and transnational cooperation
A4. full color, 48 pages EN
05_Leader_regions.pdf Map of all german LAGs (overview) A0 (841x1189 mm), full color
DE
NRN Thematic Initiative on RD communication activities at member state level- Overview Table Materials received - Status 27 June - 17 countries
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06_LandInForm_Spezial_01_Public_Goods.pdf
Magazin (4 times/year) with a special focus on topics relevant for rural actors
A4, full color, 56 pages, Magazin special edition "Public goods and general welfare contributions from agriculture" - contributions from Politics, Science and professional associations
DE
07_Newsletter_landaktuell 3.11.pdf Newsletter (approx. every 6 week) A4, full color, 9 pages, small and concise information, weblink for each news, optimised as E-newsletter Design: "young", dynamic
DE
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3. France RCT (NSU) Meyer Chantal 01 45 15 89 28 [email protected] Thumbnail Filename Description provided Technical
specifications Language
http://www.reseaurural.fr/
The French Rural Network has launched in 2011 its new website. This tool includes a resource center where project, tools, legal and educational resources can be found thanks to a search engine. For all the documentation, there is a thematic and a geographical entry. This website has been conceived as a gateway for all actors involved in rural development.
FR
NRN Thematic Initiative on RD communication activities at member state level- Overview Table Materials received - Status 27 June - 17 countries
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01_Newsletter.pdf
A newsletter is available online every month. This tool was created to inform all actors on the network’s activities (European, National and Regional networks). In this newsletter information on rural development can be also found.
A4, full color, 23 pages / PDF document
FR
02_magazine.pdf A bi annual review is also available online. A4, full color, 20 pages FR
NRN Thematic Initiative on RD communication activities at member state level- Overview Table Materials received - Status 27 June - 17 countries
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03_pressrelease.pdf 03_pressreleaseevent.pdf
2 indepth dossiers / compilations prepared for press and media. A4, 6-7 pages, PDF FR
NRN Thematic Initiative on RD communication activities at member state level- Overview Table Materials received - Status 27 June - 17 countries
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04_Thematicfile.pdf Thematic files are produced on specific topic (Rural Entrepreneurship for example). Presentation of facts, actors, events, background, further reading etc. around specific topics.
A4, up to 20 pages FR
05_Stand.pdf / 05_DSC02860.JPG
A stand has been created in order to present the network during events.
Stand /
NRN Thematic Initiative on RD communication activities at member state level- Overview Table Materials received - Status 27 June - 17 countries
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06_promotional_leaflet.pdf
A promotional leaflet has been created to promote the network Leaflet, A4 portrait, folded two times
3 - B - France - l'europe s'engage Compilation of collected materials - this material was not sent by the MA / NRN The case of France is special - France has a very clear and coherent communication strategy towards all European Funds. There are central portals on national as well as on regional level guiding citizens to all European Funds - ERDF, ESF, EAFRD and EF. What makes France special is the clearly structured approach for communicating ALL EU Funds under one overall visual identity umbrella. Many countries approach this differently and much less coherent, All activities related ot the four funds are branded with the unifying slogan: "l'europe s'engage en France", The overall design and look and feel of all EU Funds related sites is very coeherent.
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3.1 Overview of online Information - Portals and websites Thumbnail Filename Description provided Technical
specifications Language
www.leuropesengage.eu
Portal for all EU Structural Funds (CF, ERDF), ESF, EAFRD, EFF
FR
http://agriculture.gouv.fr/pac-developpement-rural-feader
Dedicated central website for CAP, including EAFRD and all related issues
FR
NRN Thematic Initiative on RD communication activities at member state level- Overview Table Materials received - Status 27 June - 17 countries
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http://www.europe-en-bretagne.eu/
26 regional webpages: Each of the 22 french regions plus 4 oversea regions has a dedicated website to ALL European Funds:
• ERDF • ESF • EAFRD • EFF
The web addresses are coherently set up: www.europe-en-regionname.eu or www.fonds-europeens-regionname.eu
DE
3.2 Selected publications
Thumbnail Filename Description provided Technical specifications
Language
NRN Thematic Initiative on RD communication activities at member state level- Overview Table Materials received - Status 27 June - 17 countries
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00_FR_Joint_Approach_for_different_Funds.ppt
Power Point Presentation presenting the French centralised approach to harmonise all EU Funds related communication
FR
01_Guide-FEADER-290411.pdf
A reader providing overall information about the EAFRD, the four axes and a brier instruction about how to submit a dossier / project application. Very attractive, many photos, and a good breakdown of complex information. Works mostly with examples to explain the measures.
A4, 36 pages, full color, brochure in magazine style
FR
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02_FEADER-guide_pratique_du_maire011210.pdf
A practical guide addressing explicitely the mayors ' Guide pratique du maire'. Well prepared material guiding through all available measure with a lot of illustrative examples. Quote from the foreword: "...et la philosophie qui sous-tend ce fonds européen, c’est de faire effet levier : en aidant les acteurs locaux à mettre en place de bonnes pratiques, on espère créer un cercle vertueux, qui continuera à exister après la fin de la programmation."
A4, full color, 28 pages, brochure
FR
03_FEADR_Flyer_novembre_2010.pdf
Flyer presenting the EAFRD and promoting the central website of the EAFRD in France: www. agriculture.gouv.fr/feader
Formt open198 x 210 mm (WxH), format closed 99,8x 210 mm (WxH), one sheet, printed front and back, full color, folded one time (portrait)
FR
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3 examples: 04_1_alim_agri_1543_dossier.pdf 04_2_alim_agri_1547_dossier.pdf 04_3_alim_agri_1548_dossier.pdf
Magazine connecting agriculture and consumers - addressing and presenting relevant subjects from the perspective of the two huge target groups. High quality magazin journalism
A4, full color, from 12 to 32 pages, depending on issue, appears 6 times per year
FR
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4. Latvia NRN: Latvian Rural Network Organisation: Ltd “Latvian Rural Advisory and Training Centre” Responsible for communication: Zanda Dimanta, Project Manager of NRN Unit Telephone: +371 63007559 Email: [email protected] Initiator (Managing authority, NRN, Paying agency….) Managing authority Support organisation (contractor, other …) Ltd “Latvian Rural Advisory and Training Centre”
Thumbnail Filename Description provided Technical specifications
Language
01_LaukuLapa_RURAL-LEAF_Newletter.pdf
Newsletter "Lauku Lapa" ("Rural Leaf") about actual news in rural development and farming etc., target group: agriculturists, rural developers, NGO’s and other interested persons. Date produced: Every month from 12.04.2005. Total cost about 63692 EUR (co-financed by EAFRD Technical Assistance)
A4, 8 pages Latvian
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02_Banner.pdf Pull-out banner of NRN (for representation of NRN). Date produced: Year 2008, renewed on year 2011 Total cost about 73 EUR (co-financed by EAFRD Technical Assistance)
850x2000mm (WxH) Latvian
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www.laukutikls.lv Web page www.laukutikls.lv has become very popular in Latvia. There is published urgent news about rural development, farming, environment, bookkeeping, Leader, EU funding etc. Date produced: Year 2008
Larvian
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5. Belgium - Flanders No information provided in the identification sheets / simple upload of the PDF files
Thumbnail Filename Description provided Technical specifications
Language
01_Brochure Best Practices_Vlaams Ruraal Netwerk_DRUKKLAAR_A5.pdf and 01_Brochure Best Practices_Vlaams Ruraal Netwerk_DRUKKLAAR_A5_FLEMISH.pdf
Title: Best practices in rural development Flanders – Belgium Nominated and winning projects Competition Prima Plattelandsproject 2010 From the Preface: "At the beginning of April 2010, the Prima Plattelandsproject competition was launched. In the frame of this competition the Flemish Rural Network went in search of the best rural projects and activities in Flanders, subsidized under the Rural Development Programme 2007-2013 (RDP II). No fewer than 35 farmers or organisations submitted their candidacy. A total of 32 candidates were finally retained by the Flemish Rural Network."
A5, 52 pages, full color One version EN / one version flamish
02_Brochure_Vlaams_Programma_Plattelandsontwikkeling_HIRES.pdf
Title: Vlaams Programma voor Plattelandsontwikkeling 2007-2013 (Flemish Programm for Rural Development 2007-23013_ Uw communicatieverplichtingen als begunstigde Leaflet informing the beneficiaries about their duties and obligation to communicate - Communication Guidelines
Leaflet A4, printed face and back, full color, folded two times
Flemishemis
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03_Folder Internationale Samenwerkingsprojecten.pdf
Kind of Poster presenting the flemish LAGs searching / offering partner groups / projects internationally
Front and back printed, 210x594 mm (WxH), full color, folded???
Flemish
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04_Prima Plattelandsproject_Afiche_A2.pdf
Poster inviting to participate in the competition of best projects
05_folder_VRN_v2 Flyer presenting the Flemisch Rural Network Leaflet A4, printed face and back, full color, folded two times
Flemish
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06_PU_20090129_brochure RDPD II_definitief.pdf
Reader presenting the European Rural Development Framework, the Flemish Rural Development Programme and the 4 axes of the EARDF
Format 200x200 mm, 52 pages, full color
Flemish
07_VlaamsRuraalNetwerk_nieuwsbrief_maart2008.pdf
Newsletter Format A4, 4 pages, full color
Flemish
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08_VRN_Banner_LOWRES_NL_EN.pdf
Banner UP 850 x 2000 mm (WxH) Flemish / EN
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www.ruraalnetwerk.be Website Flemish
09_VRN_Map_LAGs.pdf
Map presenting the LAGs in Belgium A4 EN
www.ruraalnetwerk.be Website Flemish
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6. Belgium Wallonia NRN Belgium - Wallonia Responsible for communication Cécile Schalenbourg Telephone 0032 19 54 60 51 Email [email protected]
Thumbnail Filename Description provided Technical specifications
Language
01_Mag_RwDW_n8.pdf Specific magazine on projects realized by RDP beneficiaries, covering all axes and different measures Date produced 12/10 Total cost around 5.000 euros (co-financed by EAFRD Technical Assistance)
A4, 20 pages, full color FR
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02_promotional_mat.pdf Promotionnal material used during Network events. The yo-yo symbolised information ways betweendifferent levels, from the top to the bottom… from the botton to the top. Date produced between 04/09 and 10/10 Total cost around 2000 euros (co-financed by EAFRD Technical Assistance)
Yo-Yo made from wood, writing block A4
/
03_newsletterRwDR_28 Monthly newsletter about EU and Wallonia, agenda, focus on interesting initiative, event,… Sent by e-mail and available on our website Date produced each month Total cost around 400 euros/ numero (co-financed by EAFRD Technical Assistance)
A4, full color, 3 pages FR
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04_mesure312.pdf Poster about axis 3, measure 312. It was used during a fair dedicated to rural entreprises. The aim was to inform them about financing for their projects. Date produced 02/10 Total cost around 200 euros (co-financed by EAFRD Technical Assistance)
Format 600x900 mm(WxH), full color
FR
05_mesure321v2.pdf Poster about axis 3, measure 321. It was used during a fair dedicated to local public representatives and collectivities. The aim was to inform them about financing for their local projects. Date produced 02/10 Total cost around 200 euros (co-financed by EAFRD Technical Assistance)
Format 600x900 mm(WxH), full color
FR
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BE_WAL_06_PwDRarticle.doc
Article / dossier included in Les Nouvelles de l’Agriculture, a magazine distributed in each farm, to a wide range of rural stakeholders. It presents the new programmation, measures sustained by Wallonia and Europe, objectives, possibilities,… Service Public de Wallonie, Direction générale Agriculture, Ressources naturelles et environnement Organisation : Managing Authority, Direction des programmes européens Responsible for communication Serge Braun Telephone +32 (0) 81 649.688 Email [email protected] Date produced 03/08
A4, 12 pages FR
07_PwDR_flyersBeneficiaries.pdf
5 flyers for specific target groups : farmers, managers of rural enterprises, trainers, foresters and local communities It is distributed during fairs, by post to thematic e-mailings, … Service Public de Wallonie, Direction générale Agriculture, Ressources naturelles et environnement Organisation : Managing Authority, Direction des programmes européens Responsible for communication Serge Braun Telephone +32 (0) 81 649.688 Email [email protected] Date produced 06/08
Flyer A4, folded two times, full color
FR
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07_PwDR_TechnicalFiches.pdf
15 FactSheets about the measures under the axes 1, 2 and 3 - one to 4 pages Service Public de Wallonie, Direction générale Agriculture, Ressources naturelles et environnement Organisation : Managing Authority, Direction des programmes européens Responsible for communication Serge Braun Telephone +32 (0) 81 649.688 Email [email protected]
A4, full color, one to four pages
FR
08_PwDR_rollup.pdf 5 roll up for specific target groups :
• farmers, • managers of rural enterprises, • trainers, • foresters and • local communities
Service Public de Wallonie, Direction générale Agriculture, Ressources naturelles et environnement Organisation : Managing Authority, Direction des programmes européens Responsible for communication Serge Braun Telephone +32 (0) 81 649.688 Email [email protected] Date produced 03/08
Format 800 x 2200 mm (WxH)
FR
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09_RRNrollups.pdf Two roll up used in order to welcome participants to Network events, in our stand. Date produced 04/09 Total cost around 600 euros (co-financed by EAFRD Technical Assistance)
Format 800 x 2000 mm (WxH)
FR
10_PwDRSynthEN.pdf A synthesis of Walloon RDP in English. It is distributed in international event, for foreign delegations and during fairs. Service Public de Wallonie, Direction générale Agriculture, Ressources naturelles et environnement Organisation : Managing Authority, Direction des programmes européens Responsible for communication Serge Braun Telephone +32 (0) 81 649.688 Email [email protected] Date produced 09/10
A4, 20 pages, full color EN
NRN Thematic Initiative on RD communication activities at member state level- Overview Table Materials received - Status 27 June - 17 countries
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11_RRN_blogCoope.pdf http://guide-coope.blogspot.com/ or www.reseau-pwdr.be click on "Cooperation"
This blog operates as an online guidance for cooperation : methods, tools, examples of projects. As home page, updated information on cooperation fairs, huge projects or initiatives, partner search,… Date produced between 12/09 and 12/12
12_PwDR_Website.pdf www.pwdr.be
Official website about Walloon RDP set up by Managing Authority and informing about context, measures, forms for call for projects, example of financed projects,… Service Public de Wallonie, Direction générale Agriculture, Ressources naturelles et environnement Organisation : Managing Authority, Direction des programmes européens Responsible for communication Serge Braun Telephone +32 (0) 81 649.688 Email [email protected] Date produced between 01/09
FR
NRN Thematic Initiative on RD communication activities at member state level- Overview Table Materials received - Status 27 June - 17 countries
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13_RRN_website.pdf www.reseeau-pwdr.be
RRN website used as resources centre (documentation, experts, good practices, publications, visuals), as information tool (general information on RDP, contact details, agenda and news), as interactive tool (Intranet, forums, …), as a relay (external links to ENRD, Facebook, partners,…) Date produced between 01/09 and 06/11 Total cost around 150.000 euros (co-financed by EAFRD Technical Assistance)
FR
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7. Denmark Two examples downloaded from the website:
Thumbnail Filename Description provided Technical specifications
Language
01_Brochure_Successfull_Examples.pdf
Brochure presenting LAGs from Denmark.
A4, 32 pages, full color DK
02_Map_LAG_Rural_Districts_July_2008_-_english 03_Map_LAG_Fisheries_July_2008_-_english.pdf
Maps LAGs Rural Areas and Fisheries Areas A4 EN
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8. Malta Several examples downloaded from the website www.mrra.gov.mt/ma
Thumbnail Filename Description provided Technical specifications
Language
www.mrra.gov.mt/ma
Webpage of Managing Authority
Maltese
01_Brochure_The RDP 2007 - 2013_EN .pdf
Ministry for Resources and Rural Affairs Managing Authority, Block A, Luqa Road, Qormi, QRM 9075
A4, 24 pages, full color EN
02_Leaflet_In-Netwerk Presentation of the National Rural Network of Malta A4, leaflet, folded two Maltese
NRN Thematic Initiative on RD communication activities at member state level- Overview Table Materials received - Status 27 June - 17 countries
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Rurali Nazzjonali Malti.pdf
times,
03_Leaflet_Cross Compliance2.pdf
Leaflet about Cross compliance Format closed 100x100 mm, format open 300x100 (WxH)
Maltese
04_Leafletet_Axis2_Agro_Environmental__Mizuri ghat-Titjib fl-Ambjent u l-Pajsagg.pdf
Leaflet about Axis 2 - AgroEnvironmental Measures Format closed 100x100 mm, format open 300x100 (WxH)
Maltese
05_MT_NRN E-Newsletter Issue no. 1.pdf
From the first page of the Newsletter: "Welcome to the first newsletter of the National Rural Network for Malta (NRNM)! In this issue we shall introduce the NRNM and its objectives. NRNM will be taking stock of the current policy and trying to identify whether it adequately addressed the present and future challenges facing Malta’s rural areas. Through this newsletter we are targeting interested stakeholders and the general public since Rural Development affects everyone directly or indirectly. From now on, we intend to come back to you with updated information every few weeks." Date of issue: missing
4 pages, format A4 landscape, sent electronically as PDF
EN
NRN Thematic Initiative on RD communication activities at member state level- Overview Table Materials received - Status 27 June - 17 countries
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9. Lithuania
Thumbnail Filename Description provided Technical specifications
Language
01_LT - Leader PR publication.pdf
Brochure informing about the LEADER Programme in Lithuania
A4, 12 pages, full color EN
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10. Sweden 4 Videos
Thumbnail Filename Description provided Technical specifications
Language
01_Green rehabilitation.wmv
Presenting the therapeutical power of the countryside and green, quiet environment and work on farm for sick, stressed people
WMV / Windows Media File / 1'50 min
Swedish with EN subtitles
02_Local Food in Svartådalen.wmv
Presenting a LAG promoting local food, short ways etc. WMV / Windows Media File / 1'15 min
Swedish with EN subtitles
03_JORDBRUKSVERKET_ENG_WMV_HD.wmv
Promotionial Video about a participatory and consultative approach for rural planning No voice over text - the story is told visually and with music, with just some text
WMV / Windows Media File 3'48 min
Swedish
04_Leadergathering in Lövånger 2009.wmv
About the importance of exchanging exeperiences between the many members / partners of different LAGs from different regions of Sweden
WMV / Windows Media File / 3'48 min
Swedish, with English subtitles
NRN Thematic Initiative on RD communication activities at member state level- Overview Table Materials received - Status 27 June - 17 countries
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11. Austria NRN Austria Organisation Netzwerk Land Responsible for communication: All NSU members Telephone +43-1-3321338-14 Email [email protected]
Thumbnail Filename Description provided Technical specifications
Language
01_Netzwerk_Land_Jahreskonferenz.pdf http://www.netzwerk-land.at/umwelt/veranstaltungen/jahreskonferenz2010
The “Netzwerk Land” annual conference is being arranged annually, each year with a special thematic focus. 2009 the key aspect was “wider rural development”, 2010 “biodiversity” and 2011 will be “competitiveness” (conference will be held in autumn). Target group are all people interested in rural development in the whole country and beyond. The key message varies according to the annual focus.
DE
http://www.netzwerk-land.at/leader/veranstaltungen/leader-forum-2010
The Austrian Leader-conference is being arranged annually, each year with a special thematic focus. 2009 the key aspect was “Regionality”, 2010 in cooperation with The Local Agenda 21 “Participation – Development - Quality of Life” and in 2011 it will be “Innovation ” (conference will be held in autumn together with the “Netzwerk Land” annual conference). Target group are all people interested in rural development in the whole country and beyond. At the same time it is THE meeting of Austrian LAG managers and LAG members. The key message varies according to the annual focus. Total cost: approx. 35.000 per conference. (co-financed by EAFRD Technical Assistance)
DE
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03_ImageFolder_lay.pdf The “Netzwerk Land” brochure shows at a glance information about the Austrian RDP as well as about the Austrian NRN (tasks, contact persons, etc.). Target group is the general public. Date produced 2009 Total cost: 1.200 / (co-financed by EAFRD Technical Assistance) ATTENTION - THE VERSION THAT THEY HAVE SENT TO ENRD IS NOT A FINAL VERSION!!! MANY PARAGRAHPS HAVE BLIND TEXT / FILLING TEXT WITHOUT MEANING!!1
Format 130 x 210 mm (WxH), 6 pages, full color
DE
04_6 plakate_2010.pdf 6 posters were produced which should showcase Leader and the diversity and innovativeness of Leader-projects in Austria. These posters are presented at fairs or at Leader-related events. Date produced: 2010 Total cost: approx. € 600 (design+production) (co-financed by EAFRD Technical Assistance)
Format A4, to be blown up according to needs...
DE
NRN Thematic Initiative on RD communication activities at member state level- Overview Table Materials received - Status 27 June - 17 countries
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05_OEPUL_broschuere_engl_online.pdf
Brochure about the Austrian agri-environmental programme “ÖPUL”, describing in a simple way the targets of the programme and the measures financed in the programme Designed for people who don’t know what the Austrian agri-environmental programme is for and what it looks like; explaining how agri-environmental measures can contribute to public welfare and why they are thus worth to be financed with public money Support organisation (contractor, other …) Content: Suske Consulting www.suske.at and the Federal Ministry of Agriculture, Forestry, Environment and Water Management, Department II www.lebensministerium.at Date produced: German version: September 2010; English version: March 2011 Total cost German version: 13.180€ (25.000 exemplars) English version : 2.290€ (2.000 exemplars) ________________ (co-financed by EAFRD Technical Assistance)
A4, 20 pages, full color EN
06_website_netzwerk_land_at.pdf www.netzwerk-land.at
Date produced: 2009 Total cost: approx. 25.000 (co-financed by EAFRD Technical Assistance)
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12. Cyprus "National Rural Network Cyprus" (CHR)
Thumbnail Filename Description provided Technical specifications
Language
http://www.ead.com.cy/
Website of the "National Rural Network Cyprus" (CHR)
GR
01_leaflet_for_web.pdf Brochure presenting the website of the national rural network Cyprus
A4, 8 pages, full color GR
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02_annual_report_chr-2009.pdf
Annual Report of the national rural network Cyprus from 2009 A4, full color, 20 pages GR
03_Advertise for magazines.jpg
Template for magazine advertising A4, full color GR
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04_Advertise Newspaper.jpg
Template for newspaper advertising Format approx. A5 landscape, black and white
GR
05_Cover pages.jpg Cover page template GR
06_inside rural.jpg Poster? not clear what it is.... GR
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13. Estonia NRN: Estonian Organisation: Rural Economy Research Centre Responsible for communication: Meeri Klooren Telephone: +372 525 8261 E-mail: [email protected] Responsible for communication: Reve Lambur Telephone: +372 529 8009 E-mail: [email protected]
Thumbnail Filename Description provided Technical specifications Language
01_EE_teleproject_identification fiche communication examples_english_OK.doc To view the films go to: http://www.maainfo.ee/?page=3476,
Videos about Estonian RDP projects including 26 videos of Leader project from 2010. Videos were on the air every working day in the news magazine-type telecast in TV-channel of Estonian Public Broadcasting. Every video presents the name of support receiver and supporting measure; and the amount of support. Videos are currently available in YouTube. Support organisation (contractor, other …): Estonian Public Broadcasting Date produced: June to August, 2010 Total cost: 63 911 EUR (co-financed by EAFRD Technical Assistance)
5 to 6 min video reportages, humans in the centre, made in a fresh and livel y style
Estonian
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02_EE_Leader banners_identification fiche communication examples_english_OK.doc http://www.maainfo.ee/index.php?b=87&page=3390&action=pic_list&
Exhibition “on wheels” about implementing Leader measure: 1 banner for every local action group and 2 overall banners (26+2=28 banners). The banner includes the information about the LAG and 3 project examples from the activity area. Banners were completed in September, 2010 and for the moment they have been presented in more than 20 places. The first exhibition took place in the building of Estonian Parliament. Banners have been presented also in supermarkets, Estonian Museum of Agriculture, Estonian Ministry of Agriculture, in different events etc. Target group: Wider audience and potential applicants of Leader support Key message: Wider communication of Estonian RDP and promotion of rural life Type of product/initiative: Exhibition “on wheels” including 28 banners (1m x 2m) Support organisation (contractor, other …): Designer, composer of the banners Date produced MM/YY: September, 2010 Total cost: 1300 EUR (Co-financed by EAFRD Technical Assistance)
Banner, format 1x2 m (WxH), full color
Estonian
03_EE_CAP conference_identification fiche communication examples_english_OK.doc Conference page: http://www.maainfo.ee/index.php?id=989&page=3482&
Conference dedicated to discussions about Common Agricultural Policy future “Ensuring Food Security: Estonia, Europe and The World” which took place in 15th June, 2011. There were more than 170 participants and some foreign performers. Target group: Organisations and entrepreneurs dealing with rural economy, designers of rural policy Key message: Give your contribution to RDP future Support organisation (contractor, other …): Managing Authority and Estonian University of Life Sciences Date produced MM/YY: 15th of June, 2011 Total cost: about 12 800 EUR (co-financed by EAFRD Technical Assistance)
One day event / conference EN
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04_EE_Leader contest_identification fiche communication examples_english_OK.doc http://www.maainfo.ee/index.php?page=3527
Competition “Notice the Leader” to find the best Leader projects in 5 categories: agriculture, rural enterprise, environment, youth and cooperation projects – all together 64 projects were submitted. The best projects will be pronounced in South-Estonia, on 21st July. 4 best projects of each category will be presented in the publication. Target group: Wider audience Key message: Appreciation of the active people, promotion of Leader Type of product/initiative: Competition, appreciation ceremony and publication
Event / Competition Estonian
05_EE_Leader successstories booklet_identification fiche communication examples_english_OK.doc http://www.maainfo.eu/data/Maaeluvirgustik/Leader_EDU_2010_web/index.html
Publication about Leader local action groups and project examples in Estonian (completed in December, 2010) and in English (completed in July, 2011). Information about all Estonian LAGs and all together over 80 Leader project examples. Target group: Wider audience and potential applicants of Leader support Key Message: Promoting Leader measure Date produced MM/YY: December, 2010 (in Estonian) Total cost: 6400 EUR (Co-financed by EAFRD Technical Assistance) P.S. In July will also be published in English!
Brochure, A4, 60 pages, full color, 4000 copies
Estonian
NRN Thematic Initiative on RD communication activities at member state level- Overview Table Materials received - Status 27 June - 17 countries
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06_EE_leaflet about information Leader support_identification fiche communication examples_english_OK.doc http://maainfo.ee/public/files/2011-02-01-Leader-infovoldik-TRYKKI.pdf
Publication “Application deadlines for every LAG - 2011” gives information about application periods in LAGs. Target group: Entrepreneurs and NGOs of Estonian Leader action groups’ activity areas Key message: Balanced communication about Leader measure application deadlines in LAGs Support organisation (contractor, other …): Paying Agency Date produced MM/YY: March, 2011 Total cost: 700 EUR (Co-financed by EAFRD Technical Assistance
Brochure, A5, 8 pages, 4000 copies
07_EE_Vorgukiri_identification fiche communication examples_english_OK.doc link to the online versions of the newsletter: http://www.maainfo.ee/index.php?id=491&page=3284&
Weekly Estonian rural network e-newsletter “Võrgukiri” which includes actual focus-story, information about events and information about ENRD , EU level events and news about agriculture, rural life, environment and economy. Target group: Rural actors (500 receivers of e-newsletter) Key message: To acknowledge wider audience about activities of Estonian rural network and European Network of Rural Development (ENRD) Date produced MM/YY: Since May, 2009 Date produced MM/YY: Competition - 30.03-20.04.2011, appreciation ceremony - 21.07.2011, publication – July, 2011 Total cost: approximately 20 000 EUR (incl Appreciation ceremony, publication, competion, gifts etc) (co-financed by EAFRD Technical Assistance)
Online version of newsletter integrated in website. Also sent as e-newsletter by email. No PDF version.
Estonian
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08_EE_Project database_identification fiche communication examples_english_OK.doc http://www.maainfo.ee/index.php?page=3451
On the Estonian rural network web-page there is an available database of RDP examples, both in Estonian and in English. Currently it includes over 50 examples – most of them are Leader project examples. Target group: Organisations, wider audience Key message: To communicate wider audience about the opportunities and usage of RDP to facilitate the development of rural areas; to appreciate the authors of sustainable and good projects. Date produced MM/YY: Started in April, 2010
Web-based database Estonian / EN
09_EE_news in media_identification fiche communication examples_english_OK.doc http://www.maainfo.ee/index.php?page=3265,
Nationa and international Press / Online publications review reflecting the news about RPD and Leader Short description of the news and of the publisher on the rural network webpage. The news are connected with the database of LAGs and the database of RDP measures. Monthly about 20 to 30 articles reviewed, translated and prepared - high quality information! Target group: Organisations, wider audience Key-message: To communicate wider audience about the opportunities and usage of RDP to facilitate the development of rural areas
Electronic news / online Estonian
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10_EE_Rural Fair_identification fiche communication examples_OK.doc http://www.youtube.com/watch?v=HS5l4HGFyP4&feature=player_embedded#at=84
Estonian Rural Network unit participated in the biggest agricultural and rural fair Maamess in April 2011 in the joint stand with Paying Agency, Managing Authority (Ministry of Agriculture) and Agricultural Advisory Service. NRN organised presentations about good projects that have been supported by EARDF. Target goup: Wider audience and potential applicants of RDP support Key message: Wider communication of Estonian RDP and promotion of rural life Support organisation (contractor, other …): MA, PA, Agricultural advisory service Date produced MM/YY: 14-16 April 2010 Total cost: from NRN budget - 3200 EUR (co-financed by EAFRD Technical Assistance)
Fair / Event Estonian
11_EE_calendar_identification fiche communication examples_OK.doc pictures about wall calendar http://www.maainfo.ee/public/files/LEADER_seinakalender_350x370mm-7.pdf, pictures about desk calendar http://www.maainfo.ee/public/files/LEADER_lauakalender_280x150mm.pdf
Pictures for Leader calendar were taken in the first Estonian Leader summer seminar in 2008. For every month there is a photo with people from one or two LAGs and they are trying to create the spirit of specific month (for example for December there are Christmas tree and Christmas decorations). Target group: LAGs, wider audience Key message: promotion and communication about Leader measure Support organisation (contractor, other …): - Date produced: July-December 2008 Total cost: 6400 EUR (co-financed by EAFRD Technical Assistance)
Wall Calendar and Desktop Calendar
Estonian
NRN Thematic Initiative on RD communication activities at member state level- Overview Table Materials received - Status 27 June - 17 countries
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12_EE_series of articles_identification fiche communication examples_OK.doc http://www.maaleht.ee/news/maamajandus/loomakasvatus/andressaare-talu-perenaine-maakarja-lehmad-igasse-tallu.d?id=34555399
In 2010 in one of the biggest daily newsletter and in one of the the biggest weekly newsletter were published series of articles about beneficiaries that have got agri-environmental support payments from RDP (initiated about the fact that 2011 was a year of biodiversity). All together 10 stories in A3 format Target group: wider audience Key message: Estonian Rural Development Plan for publicity and promotion of the wider rural??? Date produced: Autumn 2010 Total cost: ca 6400 eur (co-financed by EAFRD Technical Assistance)
PR / Articles Estonian
13_EE_PA booklet about good examples_identification fiche communication examples.doc http://www.maainfo.ee/index.php?id=4&rid=679&page=3451&
Short description, including context, target groups, key messages In the beginning 2010 Paying Agency published a booklet about good RDP and EFF project “From Europe to rural area – 10 good examples usage of European funds in Estonia”, where are stories about good projects that are supported from EARDF and EFF. Same examples are also in RDP project database in NRN webpage. Target group: wider audience Key message: Wider communication of Estonian RDP and promotion of rural life Date produced: I quarter in 2010
Brochure EN
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14. Spain
Marta Angoloti Benavides Subdirección General de Igualdad y Modernización Dirección General de Desarrollo Sostenible del Medio Rural C/ Alfonso XII, 62 - 28071 - Madrid Tel: 913471995 Fax: 913471618 e-mail: [email protected]
Thumbnail Filename Description provided Technical specifications
Language
DVD_7_0039.wmv ,
Videos " Society and Territory for sustainable tourism" promotional video trying to communicate a sustainablke approach for tourism for Spain
3 min promotional video
EN
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15. Finland Juha-Matti Markkola verkostoasiamies, Network Coordinator Maa- ja metsätalousministeriö / Ministry of Agriculture and Forestry Maaseutuverkostoyksikkö / Rural Network Unit of Finland PL 167, 60101 SEINÄJOKI GSM +358 40 5599 412 [email protected] www.maaseutu.fi / www.landsbygd.fi / www.rural.fi
Thumbnail Filename Description provided Technical specifications
Language
Maaseutu.flv A video, in which rural entrepreneurs tell about their experiences!: Entrepreneur of the countryside - three stories from real life
7'10 min video, three portraits
Finnish
http://www.maaseutu.fi/fi/index/yrittajyys.html
Website of the Rural Network Unit of Finland
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16. Romania
Gabriel Garban PR Advisor
Thumbnail Filename Description provided Technical
specifications Language
01_Afise_A2_1.jpg Poster communicating the 8 regional offices of the paying agency
A2, full color RO
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02_Afise_A2_2.jpg Poster communicating the steps for accessing funds for investments
A2, full color RO
03_Afise_A2_3.jpg Poster communicating the possibilities and opportunities provided by the EAFRD, linked to the letters "FEADR"
A2, full color RO
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04_Brosura APDRP.pdf Brochure presenting the possibilities offered by the EAFRD A4, full color, 32 pages RO
05_Cartea_ALBA_APDRP PRW.pdf
Presentation of the former SAPARD agency, the transition to the new agency "APDRP" - achievements under SPARD and presentation of the measures supported by APDRP, some success stories...
Format 303x215 mm (WxH), full color, 66 pages
RO
06_flyer1.pdf Four flyers presenting the EAFRD measures to beneficiaries Flyer - Format A4, printed front and back, landscape folded two times (format closed: 891x210 mm (WxH)
RO
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07_flyer2.pdf Three flyers informing about the paying agency APDRP, about rights and obligations of beneficiaries and the degree of absorption of funds under the axes 1 and 3
Flyer - A5, 4 pages RO
08_Video_RO.mpg Promotional Video film showing achievements (projects and funds used)
Video, MPG, 6'20 min RO
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17. Hungary
Thumbnail Filename Description provided Technical specifications
Language
01_FT_sajto_csalad_87x120_1.pdf 02_jacuzzi_MetroPlakat_630x315_low.pdf 03_lany_kacsa_504x238.pdf
Advertisement campaign, different sizes of templates for print advertisement / posters
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04_1_leader_01_HD.mpg 04_2_leader_02_HD.mpg 04_3_TV_FALUFEJLESZTES.mpg
Three video clips promoting the leader programme and the EAFRD
30 sec, MPG HU
05_RADIO_SPOT_01_mod.mp3
Radio Spot 30 sec HU