Mobile Payments

Smart Card Alliance / NFC Forum Joint Workshop

2010 Smart Card Alliance Annual Conference

NRF – ARTS Mobile Blueprint Panel

Richard Mader Executive Director, ARTS

Cathy Medich Smart Card Alliance

Who is NRF

  The world's largest retail trade association and the voice of retail worldwide, the National Retail Federation's global membership includes retailers of all sizes, formats and channels of distribution as well as chain restaurants and industry partners from the U.S. and more than 45 countries abroad.

  Represents US industry: –  $2.3 trillion sales –  1.6 million U.S. retail companies –  25 million employees

2

2

NRF has many Divisions

NRF Mobile Retail Initiative (MRI)

Mission:

The mission of the National Retail Federation’s Mobile Retail Initiative is to be a catalyst for mobile-inspired innovation that enhances the retail shopping experience and improves internal business processes. This retailer-led initiative will guide and direct the industry in the dissemination of mobile-related best practices and development of standards and documentation for the purpose of maximizing benefits and minimizing implementation expense, on-going costs and fees..

4

Mobile must be global and function on all platforms and handsets

MRI Activities

Initiative activities to accomplish mission:   Define acceptable business models to all parties.

  Serve as a resource of key trends and research, both proprietary and 3rd party.

  Identify processes that can be enhanced via mobile technology.

  Organize meetings and events to present best practices and research, encourage implementations, maximize functionality and build a mobile retail community.

  Develop relationships with mobile associations, groups and service providers.

  Work with financial institutions to provide alternatives for mobile payments.

  Encourage adoption of global standards for mobile technology including the use of ARTS standard data names.

  Publish white papers covering different aspects of mobile technology.

  Identify third-party applications to encourage the adoption of mobile payments by consumers.

Developing Mobile Blueprint to:

  Guide retailers in planning and implementing initial mobile applications, including customer relationships, payments and internal operations.

  Educate retailers on the current and planned direction of mobile opportunities so that they can: 1.  Identify mobile based business opportunities 2.  Identify processes, applications, and standards that will

facilitate adoption of mobile in retail to promote adoption. 3.  Identify retail mobile business requirements and promote

them to mobile and financial companies to speed implementations.

6

Blueprint Participants

  Retailers –  BJ's Wholesale –  Darden –  El Corte Ingles –  Family Dollar –  Home Depot –  Kohl’s –  Limited Brands –  Post office - UK –  Safeway –  Sonic Drive In –  Yum Brands

  Vendors –  Cellpoint Mobile –  Cisco –  Epson –  IBM –  Motorola –  Oracle –  SaskTel –  SAP –  Verizon Business –  Vivo Tech –  Wincor - Nixdorf

7

Blueprint Participants

  Associations –  GS1 US –  GSMA –  MIT Auto-ID Labs –  NACHA –  NFC-Forum –  RSPA –  Smart Card Alliance

8

Mobile Blueprint Organization

Mobile Blueprint 

Commi0ee  

Customer Rela4ons Dave Dorf ‐ Oracle 

Payment 

Cathy Medich ‐ SCA 

Interna4onal Opera4ons 

Jona Buus ‐ CellPoint 

Implementa4on  

Considera4ons and ROI 

TBD 

Staff Coordina4on 

Richard Mader 

Blueprint Content 1.  Introduction and Executive Overview

A.  What is Mobile?

B.  Current and Projected Mobile adoption

C.  Value of Mobile to Retail

D.  Planning for Success

2.  Mobile Applications for Retail A.  Customer Loyalty and Marketing

B.  Payment - alternatives and convenience

C.  New and Enhance store operational processes

3.  Implementation Strategies A.  Technology and Infrastructure

B.  Security and Privacy

C.  Employing Applicable Standards

4.  Guidelines for creating ROI A.  Costs and Benefits

B.  Tips for Immediate Success

10

Schedule

  Blueprint Publication June 2010 –  April 19 -- Each subcommittee assembles and reviews their

sections –  May 3 -- Final assembly of document begins –  May 24 -- Submit to NRF editor/writer. –  June 14 -- Submit for MRI Steering Committee approval –  June 28 -- Release first draft

  Promotional Events –  NRFtech –  ARTS Users Meeting –  Shop.org Summit –  NRF Annual Convention

11

Next Steps

  Document Best Practices   Identify and Develop needed Standards   Organize Events to:

–  Educate through networking –  Promote adoption

  Research Payment alternatives   Update Blueprint in January 2011

Q & A

  More MRI and Blueprint Information

  www.nrf.com/mobile

  www.nrf-arts.org

6/11/10 13

Richard Mader Executive Director NRF ARTS