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THE NPD GROUP
The European Toy Market in 2011The European Toy Market in 2011Specially prepared for ICTI
May 2012
2010 Results --A growing market (up 4.7%)
World Toy Market (billion $)
90.000
$78.100 $77.200
$79.600$83.300
80 00082.00084.00086.00088.000
billi
on
70 00072.00074.00076.00078.00080.000
USD
b
70.0002007 2008 2009 2010
Trends are in USD using foreign exchange rates as of Dec 31st of each yearSource NPD ICTI Report 2010.
2
2010 toy revenues by region (billions of $)North America, Europe and Asia are now relatively equal in size
World Toy Market by Region (billion $)
$
$23.9 +2.5%
$23.3 -.7%
$23.1 +9.2%
$7 3$3.1
+5 6%$7.3+10.7%
+5.6% $2.6 +23%
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Full Year 2011 v 2010Europe 5:+3% in 2011
Total Toy Industry by Country Ranked by Market Size in U.S. Dollars at 100% of Total Toy Industry
Dollar Volume Percent ChangeFY 2011 v 2010 Market Size (MM)
3%
-2%
UK
USA
$4,927
$21,181
2%
7%
5%
A t li
Germany
France $4,584
$3,851
$2 470
-7%
-3%
2%
Spain
Italy
Australia $2,470
$1,775
$1,526
10%
5%
Austria
Belgium $642
$542
-4%Portugal
Source: The NPD Group; US Consumer Tracking Service; EU and AU - POS Tracking Service; POS extrapolated to represent 100% coverage. Exchange rate €1 = $ 1.43162
$2734
2011 Forecast for the World Toy Market: +1% globally
Europe gain expected to be offset by US loss Reported in USD G5 however will be down about 1%...
$83 300 $84 10088.000
90.000
World Toy Market (billion $)
$78.100$77.200
$79.600
$83.300 $84.100
80.000
82.000
84.000
86.000
bill
ion
72.000
74.000
76.000
78.000
USD +1%
70.0002007 2008 2009 2010 2011
Proprietary and ConfidentialTrends are in USD using foreign exchange rates as of Dec 31st of each year.£1 =€1,1626
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K Hi hli htAUTOMOTIVE
BEAUTY
COMMERCIAL TECHNOLOGY
Key HighlightsCONSUMER TECHNOLOGY
ENTERTAINMENT
FASHION
http://corpdevnew/image_library/
FOOD & BEVERAGE
FOODSERVICE
HOME
OFFICE SUPPLIES
SOFTWARE
SPORTSSPORTS
TOYS
WIRELESS
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Beyblade Tops Charts In 2 Countries
Top Value Selling Toy By Country 2011
UK FR GE IT SP
Mini Figures -LEGO
Building Sets
Beyblade Asst -Hasbro
Monster High -Mattel
Beyblade Asst -Hasbro
Toffee- Preziosi
Action Figures Action Figures Plush Dolls
Proprietary and ConfidentialSource: NPD EuroToys / Retail Tracking
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Tablets for all in continental Europe in 2012?
1 in every 11 UK kid aged 3-6 received a ‘toy’ tablet for Christmas
• Approximately 250,000 tablets were soldin the UK in 2011
• Preschool electronic Learning rose by 43% for the year (Total preschool +2%)43% for the year (Total preschool +2%)
Proprietary and ConfidentialSource: NPD EPoS Retail Tracking8
2012 in a nutshell
Online Channel growth changing shopping habits & Store closures threats
App’ Toys & Tablets the new buzz?
Gro th in Virt al Shops &Increased Digital Gaming Into Toys & Into Europe
Proprietary and Confidential
Growth in Virtual Shops & Mobile Shopping
Into Toys & Into Europe
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Source
NPD Retail Tracking Coverage by country– UK 78%– France 70%– Germany 72% - weekly data 63%– Spain 73%– Italy 59%Italy 59%
NPD Consumer Panel Service – Full Year 2011
Exchange Rate used £1= €1.1626 (unless otherwise specified)
All value numbers are in Euros (unless otherwise specified)
Proprietary and ConfidentialNovember 2011 report - Source: NPD EPoS Retail Tracking - £1 = €1.1626
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