now! intelligent mobility cloud october 2014

PRESENTATION I October 2014 1

Intelligent Mobility Cloud (SaaS)

“Flexibility of a billing system defines the strength of a Service Provider. We make our customers competitive.” !Üllar Jaaksoo / CEO

PRESENTATION I October 2014


Proud to present - traction

Moscow: from no paid parking chaos to state of the art parking management system. We provide the central parking management software with the outstanding number of integrations (25+!) on the local market, more than 1.3m subscribers, 75% mobile penetration and 1.5m monthly transactions achieved within 1 year. !USA: industry transformation. We provide technology that allows payment digitalization for one of the leading Mobile Parking Payment Service Operators, MobileNOW!, in the world’s largest parking market. Even though it is one of the oldest and most developed markets service wise, the technology has not caught up yet. NOW! Innovations provides a game-changing technology that transforms the service and established business models.


About the Market

Adding value to a huge daily market 50 bn €

yearly only in the USA and EU


• Mobile devices used everywhere • Online billing dominating payments • Dynamic pricing as a must feature • Big Data as an added value • Forward looking analytics

Parking is ChangingMobility payment trends

AmericaEuropeAsiaOther

Other

Asia

Europe

America

0% 25% 50% 75% 100%

MobileRegular

General technology trends

Mobile Parking to grow 10x Parking Revenues 100B EUR

Estonia, Russia, Macedonia have achieved more than 80% penetration

45B

25B

20B

Analogue pricing Analogue payment Serving cars Mono solutions Manual payment

> Digital pricing > Digital payment > Serving customers > Mixed solutions > Automated payment


Current Market Problems

• Cash is a high cost • Cash is a low control • Hardware is a high cost • No customer segmentation • No dynamic billing • No flexibility in hardware

Revenue potential

• Monthly fee • Convenience fee • Value added services

Revenue potential

• Licensing fee • Support fee • Value added services

• Out of coins • Lack of time • No reminders • No extensions • Penalty tickets • Overpaid time

Operators’ painDrivers’ pain

• No data about parking • No data about parkers • Hardware dependence • Limited innovation • Limited interoperability • Limited flexibility

Cities’ pain


Market Approach: SaaS PlatformGlobal Currently present in Europe and North-America. Aiming to move to all other regions. !Platform Mobility billing and payment platform with the best functionality, flexibility, modularity, experience, interoperability, cost, speed of launch, etc. !Business Model Saas, White Label and Pay as you Grow. Minimum upfront payment, volume based pricing, suitable also for small projects, modular pricing. Additional revenues from reselling 3rd party services. !Strategic Platform development is our DNA. Experienced team and ongoing innovation. Deep understanding of customers’ needs.


Business model Cloud based certified hosting.

Pay-as-you-grow flexible pricing.

White label solution.

Value added Services Provided Payment gateway to process credit card

payments.

SMS Gateway to notify drivers.

Oracle Licenses to run databases.

Pre-integrated hardware Suppliers

Business Intelligence Solutions

Good margin: 20-50%

Platform Business Model

NOW! Unique Position

Unique Position Best value - best functionality, flexibility, modularity, experience, interoperability, etc. !Lowest cost - minimum upfront payment, volume based pricing, suitable also for small projects, modular pricing, etc. !Fastest implementation - experienced team, standard projects, ready to use and easy to configure solution, etc.


Our solutions enables digitalizing parking and other mobility payments and enriching ITS systems with forward looking data. !Digital payments generate very valuable data: Location / Time / User / Usage / Motivation, etc. !Valuable data generates very valuable know-how: Who / Where / When / Why, etc. !Valuable know-how generates effective policies: ITS / Traffic / Pricing / Safety / Usability, etc.

BIGDATA

Big Data

Intelligent Transportation

SystemIntelligent Mobility

NOW! Innovations enables wise

decisions!


About the Company

NOW! Innovations is the

Most Experienced player in Mobility Market


MISSION

VISION

2006!!Mobile Parking Payment - SaaS Other Mobility payments Investment into MobileNOW!, USA

!!Parking management SaaS Profitable MobileNOW! Global footprint

Product

Customers

Phase

Antwerpen +14 cities, Belgium Kiev, UA Skopje, MK

Moscow, Russia MobileNOW!, USA ELMO, Estonia FASTNED, the Netherlands Europark, Scandinavia

EU CIS Asia South - America Australia

Mobile Parking Mobile wallet On-street and Gated parking Enforcement API Integrations

EV Charging Mobility MAP - Asset Management Mobility DASHBOARD - Reporting Integrations - Gated Systems, LPR, RFID, QR Code, NFC, Sensors, etc. White label App and Web

mWallet Peer 2 Peer Parking Event Parking Parking Booking

Mobility will be personalized, digital and complex.

Create the best cloud for mobility data management, billing and payments.

2011 2014

First Projects Parking Focus

The best cloud for Mobility

Management

General overview


Üllar Jaaksoo CEO / Group

Kalju Rüütli COO

Johan Bachmann CIO

Aare Kilp SALES

Our experience

IT Parking Banking Telecom Retail

Our size

Development 14 Business 10 Support 6

Our values

Always innovate Respect design Focus on delivery

Our offices

Tallinn, Estonia New York, USA Amsterdam, Netherlands Moscow, Russia

Experienced Team

qs


Russia Moscow With a population of 11 million people and 6 million cars. NOW! Innovations was chosen to provide a central solution to manage all parking assets, revenues, and operations. !• 1.5m transactions a month already

• 75% mobile penetration in one year

• 1m+ drivers subscribed to the service

• 20+ integrations done

!

USA 50 cities Our MobileNOW! believes that drivers should enjoy personalised service using the latest technology in US. We have signed a strategic market partnership with BMW. !• 35-cent convenience fee

• 5 parking sessions a month per user

• 50k drivers as regular users

Belgium 14 cities Belgium presented NOW! Innovations with an early opportunity to demonstrate the simplicity and effectiveness of its mobile payment solution for on-street parking. !• 45% mobile parking penetration in 3 years

• 10m transactions in 3 years

• Enforcement, fine payment, debt

management in 2 cities !!!

World leading Case Studies

1.5m transactions a month!

50k drivers as regular users!

45% mobile parking penetration


Global SaaS Modularity Interoperability Hardware neutrality API Flexibility

About Product


Our Platform

MobileNOW! Any parking and mobility management hardware can be integrated with NOW! Platform.

All payments, reports and business relations rules can be managed with NOW! Platform.

All parking and mobility data can be aggregated into and presented in NOW! Platform.

We have created the best in class parking and mobility management software.

Our DNA is software development with full know-how of the industry.

Our platform is hardware neutral, modular and the easiest to integrate.


ASSET MAP

DASHBOARD DIGITAL PERMITS

MOBILE WALLET

MOBILE ACCESS

DIGITAL ENFORCEMENT

DYNAMIC PRICING

ALL TYPES OF PAYMENTS

MOBILE APP

WEB SERVICE

• Create a Mobility Asset Map • Run Operations using Dashboard • Launch Mobile Payments • Create Customer Groups • Issue Digital Permits • Employ Digital Enforcement

Main markets• On-street Parking • Gated Parking • EV Charging • Bike Parking • Peer 2 Peer Parking • Residential Parking

Main benefitsMain customers• Municipalities • Parking Operators • EV Charging Networks • Stadiums (event parking) • Airports • Real Estate Managers

Platform Modules

API INTEGRATIONS

CUSTOMER CARE

Main Platform Modules NEW!

2014

NEW!

2014


Parking Booking

Parking Payment Machines

Parking Gates

Parking RFID

Systems

Parking Guidance Systems

Parking Tickets

Parking LPR

Systems

Parking Sensor

Systems

Enforcement Technology

Parking Signs

Parking Billing

Software

Event Parking

Peer 2 Peer Parking

Market Segments

Parking Management

Software

EV Charging

Billing Software

Hardware by other companies

Software by NOW! Innovations

Valet Parking

Mobile Parking Service

Digital Permits

2014

Service by MobileNOW!

Parking Operators

2014

Mobility Billing

SoftwareParking

LightningNavigation Systems

Connected Cars

Systems

2015

2015

Enforcement Service

Partnering

Partnering


Our Playground

PARK & RIDE

CAR SHARING

CAR WASH

VENDING MACHINES

CAFE

OTHEREV SHARING

CREDIT CARD

PAY PAL

BANKS

MOBILE

PRE-PAID CARD

OTHER

CITY EV CHARGING OPERATOR

SERVICE OPERATOR

PARKING OPERATOR

3rd PARTY SYSTEMS

SPACE street

ZONE street

SERVICE road

PARTNER alley

SINGLE METER

MULTI METER

ZONED PARKING

EVENT PARKING EV CHARGING

BIKE PARKING

GARAGE PARKING

ZONE B ZONE A

OTHER MOBILITY SERVICES

VALET PARKING

NOW! Platform caters to various mobility services and multiple use cases.

NOW! Platform serves all kind of access and command technologies.

NOW! Platform implements a variety of payment channels based on market needs.


Platform Functional StructureBilling functionality of NOW! Platform has been developed with telecom and banking experience. !NOW! is a No. 1 mobility billing and management platform.


PARKING: APP + QR

EV CHARGING: APP

PARKING: METER INTEGRATION

EV CHARGING: RFID CARD

All mobility use cases, payment options, command channels, and pricing rules are easily configured on the same admin site. !!NOW! pre-defined product flows are suitable for majority of the countries in the world, making the platform implementation fast and easy. !!The set of configuration rules makes localisation of the product flows and integrations with local partners a seamless experience. !!All the product flows are always fine-tuned for the best user experience.

Platform Product FlowsJust few product flow examples:

PRESENTATION I October 2014

Asset Map enables storing all mobility assets in an easy to aggregate and use database with unlimited metadata and a variety of mapping information. !!Asset MAP enables linking all mobility assets with a live status feed, e.g. parking availability, pricing, chargers’ occupancy, etc. !!Asset MAP allows pushing Mobility Data to 3rd party or municipal web services and maps as regular KML data feed. !!Asset MAP provides opportunity to earn additional revenues by selling DATA to navigation and booking services.

All assets linked

Moscow Parking

map

ELMO Chargers

map

Platform New Product - ASSET MAP


DASHBOARD enables managing all mobility assets from one place that provides all kind of analytics. !!DASHBOARD allows linking all mobility assets from various suppliers into one management solution. !!DASHBOARD enables running parking, charging and other mobility services using best in class tools and User Interface. !!DASHBOARD provides an opportunity to earn additional revenues by making informed decisions on pricing and customer segmentation.

Computer Phone Tablet

By Asset View

By Target View

Platform New Product - DASHBOARD


EE

US

RU

NL

All our customers are free to use their own User Interface solutions both for Mobile and WEB. !All our customers are free to use our standard White Label User Interface solutions for both Mobile and WEB. !All our User Interfaces are easily customized based on provided brand rules and corporate visual identity. !All our customers have a possibility to order special modifications for a very reasonable price and time.

Customized Web & Apps


COUNTRY NUMBER OF CHARGERS By Frost & Sullivan 2010 2017 !TOTAL EU 20 000 2 000 000

NOW!’s electric vehicle (EV) charging network backend solution is the leader on the market. !There are only 2 fast charging networks in the world and both are based on NOW!: • ELMO in Estonia • FastNed in the Netherlands

The solution supports OCPP and custom APIs. Go2Market is based on partnerships with OEMs. The solution is integrated with all major EV chargers.

EV Charging Market

NOW! 50%

NOW! is Focused on Europe and the USA. Serving network operators with: • Full scale billing and backend solution • Roaming solution • Payment Service solutions.

EU Fast Charging

300

300

600

Free ChargersPaid ChargersPaid Chargers by NOW!


EV charging billing backend solution

EV charging roaming solution

EV charging Payment Service

Every charging network can be managed using NOW!’s backend solution for asset management, billing and payment.

All charging networks could launch roaming with NOW!’s roaming solution for asset management, billing and payment.

We have created a charging roaming payment provider ROADMINT for both drivers and charging networks.

EV Products

Competition

PRESENTATION I October 2014 25PRESENTATION I October 2014

www.nowinnovations.com www.mobile-now.com

! !!!Phone +372 6 023 046 Email [email protected] !!

http://www.mobile-now.com

now! intelligent mobility cloud october 2014

Technology

digitalizing parking

payment platform

valuable data

added value

x parking revenues

worlds largest parking

paid parking chaos

art parking managementsystem