novinky podzim 2010
TRANSCRIPT
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WomensCollectionFALL2010
OakleyIconLtd.:(+41)448296100,www.oakley.com
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If you want to see the w
contrast that boosts th
your eyes. Oakley HD
high-performance tint
balances light waves
contrast. Oakley OO
better while letting yo
*OO Polarized options are also availa
Flak Jacket, Flak Jacket XLJ, Tightrope
JawboneOO Red Iridium Polarized* O
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The latest Oakley bre
forms: Mono Shock
sunglasses. Inspired b
used for shock absor
(a slender projecting
and the ear stem. Th
benets:
Durability. Thebecause no sprin
that takes advan
premium metal t
Flexibility.Whe
beyond its normnew hinges are m
where they shou
Comfort and wide range of h
comfort.
Distinctivenessarchitecture and
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Bob Burnquist // Skate
This collection is an
athletes, the culture t
is rendered with clea
authentic look with in
trust from Oakley.
Lifestyle Collecti
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BATWOLF
OO9101-02
Polished Rootbeer
w/ Dark Bronze
OO9101-01
Black Ink
w/ Black Iridium
OO9101-06
Polished White
w/ OO Black Polarized
OO9101-03
Polished Black Ghost Text
w/ Tungsten Iridium Polarized
OO9101-08
Polished Black
w/ Warm Grey
OO9101-07
Clear
w/ Ice Iridium
OO9101-05
Granite
w/ Black Iridium Polarized
Self-assured style in a clean look of authenticity Batwolfs massive, extended frame geometry and singlelens design allow for perfect peripheral vision, while our light O Matter material ensures all-day comfort.Exchangeable icons allow easy customization of your sunglasses to match mood and outt. Lightweight O Matter frame with dual cam hinges Interchangeab le metal icons (second pair included) Impact resistance that meets all ANSI Z87.1 standards for high-mass and high-velocity impact Optical precision and performance that meets all ANSI Z87.1 standards Optional HDPolarized lenses minimize glare while maintaining superb optical performance
OO9101-04
Matte Black
w/Grey Polarized
SHOVEL
Unbelievably lightweight titansize of ordinary frames puts tlarger size. We increased the l
you can own.
Constructed of ultralight, du Custom Mono Shock sprin Unobtainium earsocks
Adjustable nosepads Available in two sizes (53, 55
53 - OX5046-0153
55 - OX5046-0155
Polished Black
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COLLAR
Oakleys BMX heritage goes bacthe aggressive originality of todaand its design elements salute th
Engineered of C-5 alloy and Unobtainium Grip Pattern Adjustable nosepads Available in two sizes (48, 50
48 - OX3101-0148
50 - OX3101-0150
Matte Black
FAT CAT
When we designed FAT CAT, our idea was something clean, uncomplicated and most of all, authentic. Thathit list is the hallmark of our Lifestyle Collection, and FAT CAT brings it with a look inspired by 80s fashion.The comfortable acetate frame is engineered with Twin Shock titanium flex hinges and Unobtainiumearsocks with metal cores.
Constructed of lightweight, stress-resistant, durable acetate Custom Twin Shock hinge Unobtainium earsocks with metal core Available in two sizes (52, 54)
52 - OX1041-0452
54 - OX1041-0454
Grey Tortoise
52 - OX1041-0152
54 - OX1041-0154
Black
52 - OX1041-0252
54 - OX1041-0254
Tortoise
52 - OX1041-0352
54 - OX1041-0354
Pencil Wood
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Pat Long // Racing
You dont have to b
Those who lead activ
performance and sty
own lifestyle. They tr
that speaks to their lo
Active Collection
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TEN
Sculptural physics: Oakley Ten combines the companys classic look of performance with streetwise style.Amazing t blends with uncompromising precision, including optional HDPOLARIZED lenses. Designed for alife with momentum, Oakley Ten features 8.75 base lens curvature to improve side protection while extendingperipheral vision, and is available with Oakley Authentic Prescription Lenses.
Sculptural O Matter frame design with dual cam hinges Impact resistance that meets all ANSI Z87.1 standards for high-mass and high-velocity impact Optical precision and performance that meets all ANSI Z87.1 standards Optional HDPolarized lenses minimize glare while maintaining superb optical performance
Prescription ready (+2.00 through -4.00 combined power)
OO9128-06Black Ink
OO Red Polarized
OO9128-07
Black Ink
Black Iridium
OO9128-03
White Chrome
Fire Iridium
OO9128-02
Brown Tortoise
w/ Gold Iridium
OO9128-05
Polished Black
w/ Black Iridium Polarized
OO9128-04
Brown Smoke
w/ Tungsten Iridium Polarized
OO9128-01Matte Black
Warm Grey
CLUBFACWe marveled at the smooth cC-5 alloy that hits the sweet severy angle. Unobtainium eamechanics to a frame that adds
Engineered of C-5 alloy Integrated spring hinge Unobtainium earsocks
Adjustable nosepads Available in two sizes (52, 54
52 - OX3102-0352
54 - OX3102-0354
Pewter
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WHISKER
6BWHISKER began as one of the thinnest wire-frame sunglasses ever conceived by Oakley, and now wevecreated a special rendition thats optimized for prescription lenses. RX WHISKER takes full advantage ofdurable yet lightweight C-5 alloy. The frame comes with the comfortable grip of Unobtainium earsocksand the sleek sculpture of smooth styling.
Engineered of C-5 alloy Unobtainium earsocks Adjustable nosepads
55 - OOX3107-0355
Silver
55 - OX3107-0155
Black
55 - OX3107-0255
Pewter
55 - OX3107-0455
Brown
31THIRT31THIRTEEN goes beyond the lapproach of signature Oakley salloy is honed into slender dim
Engineered of C-5 alloy Unobtainium earsocks Adjustable nosepads
53 - OX3113-0253
Pewter
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Womens COLLE CT ION:eyewea r
F // polishedblackL // greyI // OO9122-01
miss conductSHIELD YOURSELF FROM THE WORLD AN+ Lightweight, comfortable and durable O Matter frame with Unobtainium nosepads and
+Three Point Fit holds lenses in precise optical alignment for comfort and performance +
// missconduct
F // brownsugarL // bronze polarized
I // OO9123-06
necessityBLENDING STYLE AND PERFORMANCE FEATURES+ Lightweight, comfortable and durable O Matter frame with Unobtainium nosepads and
+Three Point Fit holds lenses in precise optical alignment for comfort and performance +
fringe FEMININE AND CHIC, FRINGES CAT-EYE SHAPE HON+ Lightweight, comfortable and durable O Matter frame that is undeniably feminine + Op
+ Filters out 100% UVA/UVB/UVC and harmful blue light up to 400 nm
F // purple velvetL // black grey gradient
I // OO9124-08
F // brownsugarL // bronze polarized
I // OO9125-07
beckon THIS CLASSIC AND OVERSIZED DESIGN IS THE IDEA+ Lightweight, comfortable and durable O Matter frame with large lenses and sleek temple
+ Filters out 100% UVA/UVB/UVC and harmful blue light up to 400 nm
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Performing beautifully is when something does exactly as it is made to do, its made w
forsake by caia kooOAKLEYS QUINTESSENTIAL ACTIVE SUNG
+ Quintessential performance/style sunglasses,
+ Stress-resistant, lightweight O Matter
frame wi
caia koopman//artistCaia Koopman is a classically trained artis
BA in Fine Arts from UC Santa Cruz, and to her love of skateboarding and snowboa
eye for beauty, inclinations toward nature,
the female spirit, Caias work is alluring w
a perfect representation for the Oakley Wo
says she was inspired to work with Oakle
some qualities that are important to me su
strong body and mind while wrapping thin
of the few artists who can fully capture the
and vulnerability of femininity.
ActiveCOLLE CT ION:ca i a koopman
// caia koopman // artist
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//gretchen bleiler //pro snowboarder Performing beautifully to me means g
gretchen bleiler sigGRETCHEN SHOWS SHES JUST AS CONFID
+ Ultimate performance and protection
+ HDO that meets ANSI Z80.3 standards for clar
+ Visually captivating and outspoken
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YSCCOLLE CT ION
THE YOUN
ORGANIZA
UNIQUE T
WITH BRE
OF SALES
YOUNGSURVIVALCOALIT
I have friends who h
at a ridiculously you
this disease suffer f
and theres a lot we
with Oakley and get
//kate voegele
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YSC oakley stockholm gogglesONE AMCOALITION, A NON-PROFIT FOR BREAST CANCER AWARENESS. + Se
most comfortable design a girl can wear + All the Oakley technology needed for clarity,
F // polishedwhiteL // pink iridium
I // 57-067
F // polishedwhiteL // g30 black iridium
I // 24-176
commitA PERFORMANCE-DRIVEN AND WOMEN-SPECIFIC D+ Lenses have HYDROPHOBIC coating that repels water, dust, skin oils and lotions +
+ Three Point Fit holds lenses in precise optical alignment for comfort and performance +
+ Filters out 100% UVA/UVB/UVC and harmful blue light up to 400 nm
F // pearl whiteL // g20
I // 24-047
enduringTHE FIRST SPORT PERFORMANCE SUNGLASS EN+ Lightweight, comfortable and durable O Matter
frame + True sports performance fra
+ Interchangeable lenses with the clarity of HDOand HYDROPHOBIC coating that rep
oakley dangerous SPORTY AND CONSERVATIVE, CLASSIC AND RETRO, BUT VOLUPTUOUS AND ALLURING THROUGH AND THROUGH.+ Oakley metal icons on an acetate frame featuring the pink ribbon + Feminine frame geometry designed specically to t the contours of a womans face + Three Point Fit holds lenses in precise
optical alignment for comfort and performance + Lightweight, comfortable and durable O Matter frame that is undeniably feminine + Available with Oakley Authentic Prescription Lenses
F // polishedblack
L // g40 black gradient
I // 24-167
oakley ravishingLUSH CONTOURS ACCENTED WITH A MULTICOLOR PRINT HIGHLIGHT THIS UNIQUE DESIGN.+ Lightweight, comfortable and durable O Matter
frame that is undeniably feminine + Optimized peripheral vision, side protection and clarity of 8.75 base lens and HDO
+ Three Point Fit holds lenses in precise optical alignment for comfort and performance + Filters out 100% UVA/UVB/UVC and harmful blue light up to 400 nm
F // polishedblackL // greyI // 24-046
oakley discreetA UNIVERSALLY FLATTERING SHAPE WITH FLIRTY DETAILS THAT REALLY POP, THE DISCREET IS SERIOUSLY FUN.+ Sculpturally detailed hinge with metal icons and handmade acetate frame + Optimized peripheral vision and side protection of 6 base lens curvature
+ Filters out 100% UVA/UVB/UVC and harmful blue light up to 400 nm + Available with Oakley Authentic Prescription Lenses
F // black
L // g40 black gradient
I // OO2012-07
YSC hearsayFLATTERING AND SMART, THE OAKLEY YSC HEARSAYSTRIKES THE PERFECT BALANCE OF PRACTICALITY AND FUN INA PRESCRIPTION GLASS, ALL WHILE SUPPORTING YOUNG WOMEN WITH BREAST CANCER. + Rectangular frame looks good on everyone + Made of lightweight,
durable, stress-resistant acetate for total comfort + Bent ear stems and heat-adjustable frame for the perfect t YOUNGSURVIVALCOALITION isa registeredtrademark of YOUNGSURVIVALCOALITION, Inc.
F // polishedblackI // OX1037-0551
//gretchen bleiler//grete eliassen //katrina hodgson//caia koopman kate voegele//
//gretchen bleiler//grete eliassen //katrina hodgson//caia koopman kate voegele//
//gretchen bleiler//grete eliassen //katrina hodgson//caia koopman kate voegele//
//gretchen bleiler//grete eliassen //katrina hodgson//caia koopman kate voegele//
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RXCOLLECTION:prescription
eyewear
F // blackberryI // OX5044-0149
oakley testimony PART ACCOUNTANT AND PART DI+ Strong, rectangular shape softened by the semi-rimless design for beauty in balance + S
+ Made with durable, ultra-light titanium with adjustable nosepads and spring-hinges that ho
oakley unpredictableBOLD AND BEAUTIFUL, TH+Thick, rectangular frame and mono-block construction make a strong statement + Heat
+ Made of titanium, the frames are ultra durable, lightweight and sleek
F // matte berry
I // OX5069-0248
controversialWITH ITS CLEAN LINES AND ORGANIC C+ Made of lightweight, durable titanium that you can wear all day +Twisted metal detail on
F // satinblackI // OX5041-0152
oakley heistTHESE LARGE, SQUARE, TECH-INSPIRED FR+ Big, bold frames made of lightweight acetate for day after day comfort + Bent ear stems
+ Metal deco at hinge takes hip to the smallest detail
F // icedlatte
I // OX1040-0152
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permissiveRETRO MEETS MODERNITY IN PERMISSIVE, A SUPER WEARABLE FRAME FOR ALL OF US.+ Stress-resistant acetate and ultra lightweight C-5 material for comfort and durability + Heat adjustable ear stems for a snug yet comfortable t
+ Flattering shape and universal appeal plus custom graphics for major style points
F // black stripe
I // OX1038-0152F // tortoise stripe
I // OX1038-0252F // abalone
I // OX1038-0352F // parfait
I // OX1038-0452
F // brunette
I // OX3094-0150
noteworthySMART MEETS SEXY IN THIS CLASSIC RECTANGULAR FRAME WITH A TOUCH OF GLAM.+ Durable and ultra lightweight C-5 material for an ultra comfortable frame + Bent ear stems and adjustable nosepads keep them comfortable and secure + Paint ll detail
F // black chromeI // OX3094-0250
F // matte berryI // OX3094-0350
F // polishedchocolateI // OX3094-0450
F // purple plaidI // OX1037-0251
hearsayPRACTICAL AND FUN WITH AN OH-SO FLATTERING SHAPE.+ Rectangular frame looks good on everyone + Made of lightweight, durable, stress-resistant acetate for total comfort + Bent ear stems and heat-adjustable frame for the perfect t
F // black stripeI // OX1037-0151
F // merlotI // OX1037-0351
F // tigereyeI // OX1037-0451
//gretchen bleiler//grete eliassen //katrina hodgson//caia koopman kate voegele//
//gretchen bleiler//grete eliassen //katrina hodgson//caia koopman kate voegele//
//gretchen bleiler//grete eliassen //katrina hodgson//caia koopman kate voegele//
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DESIGNED FOR WOMEN,BY WOMEN. //
+ The Oakley Womens optical line
was re-engineered to t the unique
contours and curvature of a womans
smaller face. All of our designs were
tested on more than fty female athletes
as well as hundreds of other women
and adjusted according to their feedback.
Each style is t-tested for more precise comfort.
+ Although a different scale than
the mens, our womens line still packs
the same technology power. The frame
materials balance durability and comfort
for ultimate performance, particularly
during competition. The unique Three
Point Fit holds the lenses in precise optical
alignment for sharp, accurate vision with
no pressure points. The earsocks and
nosepiece are made with Unobtainium
for grip that increases with perspiration.
And the lenses offer 100% UV protection
and maximum impact resistance.
+ With a variety of fashion-forward
and classic styles and colors available, as
well as options ranging from prescription
to polarized, the new Oakley Womens
Collection is what active women have
been asking for and then some.
THE UV STORY:PROTECT YOUR SKIN,
YOUR EYES AND YOUR AGE. //
+ Women dont love telling people how
old they are, and if theyre careful, their
skin and their eyes wont give it away.
+ There are three kinds of ultraviolet
light, UVA, UVB and the most powerful
form, UVC. Most eyewear lenses block
some UV so they can claim UV protection.
Oakleys protection, which lters out 100%
of all UVA, UVB and UVC light, is built into
the lens material so it cant scratch off and
leave your dilated pupils exposed to a UV
leak. The lens material is called Plutonite
.
Not only does it stop every wavelength of
ultraviolet radiation from the suns
thermonuclear furnace, it also reduces
glareanother performance benet.
+ Exposure to ultraviolet radiation
can cause severe eye and skin damage,
as well as crows feet. Women who spend
thousands of dollars on skin creams and
other treatments to maintain a youthful
appearance will appreciate the preventative
barrier of our lenses, plus their shape:
curved to t the line of the eye to protect
the skin around the eyes and guard
against the tell-tale signs of crows feet.
+ For the full UV story, visit http://www.oakley.com/innovation.
TechnologyWOMENS FIT. UV.
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THE HDPOLARIZED STORY:CLEARLY DIFFERENT. //
+ Polarized lenses can offer a clearer
view and reduce glare by blocking the
intensity of reected light. They are ideal
for outdoor enthusiasts and people who
are light sensitive. However, ordinary
polarized lenses can distort your view,
corrupt your vision and only minimally
reduce glare. For active women, only
Oakley can offer the protection, clarity
and color contrast you need for better
sports performance.
// SEVEN OAKLEY EXCLUSIVETECHNOLOGIESMAKE OUR POLARIZED LENSES THE
BEST ON THE PLANET.
1// HDO High Denition Optics for
zero distortion and clarity that exceeds
requirements set by the American
National Standards Institute (ANSI).
2// Infusion Molding Specially formulated
polymers are infused into our lenses and
bond molecularly for superior optical
clarity and glare protection that cant
be rubbed or worn off.
TechnologyHDPOLARIZE D. HDO .
3// Impact Resistance Gravel shoots.
Dirt ings. Sand ies. Dont stand a
chance. Our lenses and frames are the
toughest in the business passing all
American National Standards Institute
high-mass impact and high velocity
testing requirements, which is the
industry standard.
4// Hydrophobic Protected by
breakthrough technology that repels
dirt and dust, sheds water and is
impermeable to and impenetrable
by oil and sweat, lenses stay clean
from mountain to beach.
5// Axis of Polarization Ultra-precise lter
orientation offers the best glare-
reducing lenses in the world, surpassing
industry standards.
6// Polarized Emission Patented lens
technology stops glare-causing light
waves dead so sun is no longer a factor.
Our lenses achieve 99% efciency in
blocking polarized light waves.
7// Extensive Lens Options Choose from
18 different combinations for the best
balance of light transmission, contrast,
tint and glare reduction depending on
your sport or activity.
+ For even more details on our Polarized technologies,
visit http://www.oakley.com/innovation.