[november 2015 issue] ana sky media program · 〈 placement 〉 ... (10k people ) 1,000 2,000...
TRANSCRIPT
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ANA SKY MEDIA PROGRAMIntroduction ALL NIPPON AIRWAYS TRADING CO., LTD.
[November 2015 Issue]
Inquir ies: [email protected]
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Line-up ● Communication Strategy Map
ANA SKY MEDIA PROGRAM
Airport Inflight
We offer plans to suit a wide variety of actions.
Communication strategies to suit our customers’ everyday lives and a wide range of boarding patterns.
Brand power The media is firmly based on ANA's strong brand.
Reach powerOur media makes it possible to approach approximately 3.87 million people (total for domestic & international routes) on average every month.
FrequencyOur media makes it possible to maintain contact with customers from their home (or workplace), to the airport, inflight and for the duration of their ANA-related stays.
RecencyThe downtime that passengers spend in the out–of-ordinary / space-time of an airplane heightens their receptiveness to advertising and promotions.
Target segmentSegment media able to assess attributes such as business, pleasure and high-net worth individuals through factors such as time of year, route and seat arrangement.
We are developing a wide-range of contact points from our customers’ home to the airport, inflight and more.
We have an array of media which can contribute to your company’s brand image and create value for your products and services.
POINT 01
POINT 02
POINT 03
POINT 04
POINT 05
Home
Pamphlet withANA AZUREANA AZURE
ANAemail
magazineANA SOCIALSKY PARK
Wide area
ANAemail
magazine
ANA SOCIALSKY PARK
ANA Group flight
scheduleINNOVATIVE
VOICE
ANA LOUNGEDigital
ContentsService
Advertising on back of
boarding pass
ANA Group flight
schedule
Limited to ANA domestic routes and Haneda Airport
ANA SKY MEDIA PROGRAM
Scene Contact in daily life Planning Booking Choosing a
seat
Boarding process,
checking in luggage
Going through security
Using the lounge
Boarding from the gate
Receiving hospitality on
boardSpending time
in seatTransferring
flightsArriving,
picking up luggage
Recalling journey
〈 〉
Inquir ies: [email protected]
ANA SKY CHANNEL CMInternational
routes
ANA SKY AUDIOInnovative Minds
Tsubasa-no-Okoku
WINGSPANInternational
routes
Prior to video programs SKY CHANNEL CM
ANA SKY VISION Domestic routesANA SKY SHOP ANA My Choice
Domestic routes
ANA SKY CHANNEL
International routes
ANA domestic routes paper
cup advertising
ANA international
routes inflight placementNarita ⇔ Europe/America routes〈 〉
ANA domestic routes inflight
placement
〈 〉Haneda ⇔ Naha, Fukuoka, Itami, Chitose
01
□ International routes□ Domestic routes□ Common
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Line-up ● ANA Sky Media ProgramANA SKY MEDIA PROGRAM
Print media Audio-visual Online Promotions
Tsubasa-no-Okoku P.07
WINGSPAN P.08
ANA SKY SHOP P.09
ANA AZURE P.10
Pamphlet with ANA AZURE P.11
ANA SKY CHANNEL P.12
ANA My Choice P.13
ANA Group flight schedule P.14
ANA SKY VISION P.15
Prior to movies SKY CHANNEL CM P.16
Prior to video programs SKY CHANNEL CM P.17
Innovative Minds P.19
ANA SKY AUDIO P.20
ANA LOUNGE DigitalContents Service P.21
ANA email magazine P.22
ANA SOCIAL SKY PARK P.23
INNOVATIVE VOICE P.25
ANA domestic routes inflight placement P.27
ANA international routes inflight placement P.28
ANA domestic routes paper cup advertising P.29
Advertising on back of boarding pass P.30
ANA SKY MEDIA PROGRAM 02Inquir ies: [email protected]
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Inquir ies: [email protected] 03
2009 2010 2011 2012 2013 2014(10K people)
1,000
2,000
3,000
4,000
5,000 4,4594,4594,2564,2564,3054,3054,2084,2084,5694,569 4,6554,655
ANA Customer Profile
The total number of passengers for domestic and international routes combined is approx. 46.55 million annually or over approx. 3.87 million each month.
Men in their 30s-50s mainly f ly for business.
Number of passengers / Shift Gender / Age / Residence type / Income / Industry
24%
76%Male
Female
Age composition (%)Gender
Residential Household income (%)
40s50s
60s and over
20s30s
6%2%
22%
49%
21%
Own house
Own apartment
Rental apartment
Company-provided house, dormitory
Rental house
516
3028
21
%%
%
74%30s – 50s
ANA SKY MEDIA PROGRAM
ANA SKY MEDIA PROGRAM Line-up ● Data Overview/ANA Customer Profile (1)
Shift in ANA Group passenger numbers (Domestic and international route total)
Passenger number shift (domestic routes)
Passenger number shift in FY2014 (domestic routes/by month)
Passenger number shift (international routes)
Passenger number shift in FY2014(international routes/by month)
(10K people) (10K people)
* Figures under 10,000 are rounded down * FY2014 ANA press release
Number of ANA Mileage Club members
No. of ANA Mileage Club members:
Approx. 28 million.(Current as of March 2015*)No. of these with credit card function:
Approx. 2.96 million.* March 2015 study by ANA Mileage
%
%
3 4 67
7
77
7
8
810
14
12
Below 3 mill yen
3-4 mill yen
7-8 mill yen
9-10 mill yen
12-15 mill yen
20 mill yen or more
No response
5-6 mill yen
4-5 mill yen
6-7 mill yen
8-9 mill yen10-12 mill yen
15-20 mill yen
9.33mill
Average income
* Feb 2014 online survey by a research company (Respondents: Nov 2013 – Jan 2014 ANA international/domestic route customers)
Industry
Unit: 10K people
Unit: 10K people
Unit: 10K people
Unit: 10K people
Unit: 10K people
Energy, materials,
industrial machinery
Education, medical
services, religion
Information,
comm
unications, IT
Governm
ent, organization
Drugs, m
edical supplies
Real estate, housing equipm
ent
Foodservice, various services
Autom
otive
Distribution, retail
Finance, insurance
Other
2009 2010 2011 2012 2013 2014
3,8313,8313,6673,6673,8243,8243,7953,795 3,9363,936 3,9353,935
(10K people)
1,000
2,000
3,000
4,000
5,000
2009 2010 2011 2012 2013 2014(10K people)
719719633633627627588588
481481412 412
100200300400500600700800
500 70
Jan JanFeb FebMar MarApr AprMay MayJun JunJul JulAug AugSep SepDec DecOct OctNov Nov
400 60
300 50
200 40
100 30
299 292345
278320 307 330
388350 358 353
30957 58
68
55 5561
68
59 58 5761
57
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Inquir ies: [email protected] 04
More than half of customers fly for business purposes. Many customers read travel/leisure magazines, followed by business/money magazines and general monthly magazines.
For both domestic and international routes, many customers watch digital terrestrial channels. Also, over 50% of customers watch BS digital channels (free).
Reason for flying
Frequency of flying ANA during the past year
Preferred magazine genre
Preferred broadcasting channel
Domestic routes International routes
ANA SKY MEDIA PROGRAM
ANA SKY MEDIA PROGRAM Line-up ● Data Overview/ANA Customer Profile (2)
6%
1%56%
( )
37%
Business
Sightseeing/Leisure
Personal visit /Homecoming trip /Ceremonial occasions
Other
Male:76%Female:24%
11
2-3 2-34-5
4-56-9
6-910-14
10-1415-19
15-1920 or more
20 or more
16%
32%
10%3%
34% 36%18%
15%12%
8%7%
5%3%
1%
Avg.
6.0flights
/year
Avg.
3.8 flights
/year
* Avg. customer frequency calculated from weighted average * Feb 2014 online survey by a research company (Respondents: Nov 2013 – Jan 2014 ANA international/domestic route customers)
Travel/leisureD
igital terrestrial
BS digital (free)
Internet video
Cable TV
WO
WO
W
SKY PerfecTV
Video on Dem
and
Star Channel H
V
Other
Other
New
s
SportsD
ramas
Movies
Interests/education
Music
Anim
ation, special effects show
s
Plays, performances
Welfare
Variety shows
Docum
entaries/cultural show
s
Information,
current affairs
No preferred
TV program
Business/money
General m
onthly
Food/gourmet
Weekly m
agazine
Sports
Cars/m
otorcycles
Wom
en’s fashion
Local information
Art/history
Men’s com
ic
Men’s fashion
Men’s lifestyle
Practical living
Health
Television information
Wom
en’s weekly
Wom
en’s comic
Maternity/child raising
No preferred m
agazine
Gam
es/animation
information
Other Interests/
specialist journal
Wom
en’s lifestyle
Beauty/cosmetics
Entertainment
information
Broadcasting channel TV program genre * TV viewer base
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Inquir ies: [email protected] 05
ANA SKY MEDIA PROGRAM Line-up ● Data Overview/ANA Customer Profile (3)
ANA SKY MEDIA PROGRAM
73%29
24
11
10
44
36
36
24
19
25
34
38
4
8
12
20
4
7
7
8
60%
47%
34%
Take action daily to further career and improve skills
Prioritize private life over work
Often choose good quality items even at high price
Online web sites
Newspapers
Willing to invest time and effort into finding good products
Conversation of acquaintances, friends and family
Direct mail, pamphlets, catalogues
Place importance on their individualism
In-store taste testing
In-store pop-ups, posters
Often buy products in bargain sales
Magazines
Public transportation advertising such as outdoors, train stations, airports, in trains, etc.
Like to buy latest and novel products
Online reviews
Radio
Often buy on impulse
TV
Free newspapers
Conscious of trends when buying clothes or fashion accessories
Taste testing with sample products and testers
Want to become a top business person
Highly motivated to work
Total % that apply
■ Apply ■ Somewhat apply ■ Not sure ■ Doesn’t really apply ■ Doesn’t apply
■ Apply ■ Somewhat apply ■ Not sure ■ Doesn’t really apply ■ Doesn’t apply
■ Apply ■ Somewhat apply ■ Not sure ■ Doesn’t really apply ■ Doesn’t apply
68%
74%
45%
58%
66%
32%
58%
63%
28%
37%
57%
27%
35%
51%
11%
29%
49%
11%
20%
49%
Total % that apply
Total % that apply
25
29
7
20
17
4
13
23
2
7
10
2
8
17
1
6
8
1
3
15
43
45
38
38
49
28
45
40
26
30
47
25
27
34
10
23
41
10
17
34
26
15
24
28
24
36
34
22
41
39
23
41
36
22
18
30
21
36
37
28
5
6
17
12
7
19
7
9
20
18
12
21
20
14
23
26
21
27
28
13
2
5
14
3
3
13
2
6
10
6
8
11
9
14
48
15
10
27
15
11
Most customers reference internet sites. Compared to mass media such as TV and magazines, many customers say they referred to conversation of acquaintances, friends and family or in-store taste testing.
Regarding attitude towards working style, many customers were highly career-orientated, answering they were highly motivated to work and wanted to become a top business person.
Regarding attitude towards spending, many customers were highly selective about products, answering that they often choose good quality items even if the price is high, they are willing to invest time and effort into finding good products and place importance on their individualism.
Sources of information when purchasing products
Lifestyle/Working style
Lifestyle/Spending
21
18
13
47
45
34
25
25
39
7
11
12
2
3
3
68%
63%
47%
Mindful of maintaining a diet with good nutritional balance and consider calorie intake
Want to maintain food quality even if it means curbing other expenses
Often buy food which offers peace-of-mind and is safe even if it is slightly more expensive
Total % that apply
■ Apply ■ Somewhat apply ■ Not sure ■ Doesn’t really apply ■ Doesn’t apply
Regarding attitude towards food, there were many customers who were particularly focused on quality of ingredients or highly health conscious, answering that they often buy food which offers peace-of-mind and is safe even if it is slightly more expensive, and are mindful of maintaining a diet with good nutritional balance and consider calorie intake.
Lifestyle/Food
* Feb 2014 online survey by a research company (Respondents: Nov 2013 – Jan 2014 ANA international/domestic route customers)
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Inquir ies: [email protected] 06ANA SKY MEDIA PROGRAM
ANA SKY MEDIA PROGRAM Line-up ● Data Overview/ANA Customer Profile (4)
A preference for “Made in Japan”
Enjoy travelling and driving
Want to tell people about products and services they like
Value spending time by themselves
Often talk about new things they see/hear
Enjoy spending time with family rather than friends
Keep up to date with the new products talked about in newspapers, magazines, etc.
Consider exercise a part of life
Interested in newly opened stores and popular spots
Enjoy shopping and eating out
Often hear things before most people
Enhancing interests
Enhancing living environment
Time with family, child raising
Health & beauty
Socializing and interacting
Financial management and investment/assets management
Education and qualifications (self-investment)
Social contribution, volunteering, etc.
Entrepreneurial and management
Other
Nothing in particular
Consider environmentally-friendly activities a part of life
Want to try new products/services immediately
■ あてはまる ■ ややあてはまる ■ どちらともいえない ■ あまりあてはまらない ■ あてはまらない
■ Apply ■ Somewhat apply ■ Not sure ■ Doesn’t really apply ■ Doesn’t apply
53%
85%
52%
65%
43%
50%
41%
50%
35%
49%
32%
39%
24%
Total % that apply
Total % that apply
14
41
12
21
7
17
7
20
7
13
7
7
5
39
44
40
44
36
33
34
30
28
36
25
32
19
30
12
30
26
35
41
32
28
32
32
41
39
40
11
2
13
7
16
7
19
15
22
15
20
16
25
6
1
5
2
6
2
8
7
11
4
8
7
12
65%
43%
43%
42%
20%
40%
13%
30%
1%
26%
2%
Regarding attitude towards lifestyle, there were many customers who enjoy travelling and going for drives and value spending time by themselves.
Regarding attitude towards information and trends, there were many customers who preferred “Made in Japan” and want to tell people about products and services that they like.
Over 60% of respondents said they wanted to spend time and money on enhancing their interests.
Lifestyle/Private life
Lifestyle/Information and trends
Things customers want to spend time and money on
Observations (profiling)
ON OFFSensitive to current affairs and world trends such as news, media , sports and d r a m a w i t h a t e n d e n c y to refer to media such as magazines as well as a source of information regarding product purchases.
The highest percentage of customers is business elite. Over half of customers use ANA for business and make an effort to gather information from business magazines, general monthly magazines, BS broadcasting and so on.
Highly career-orientated. Value their interests
( h o b b i e s ) a n d a r e active, but also value their time alone.
Highly part icular when i t comes to products they select themselves and like “Made in Japan”. Also particular about food ingredients, quality, etc. due to being highly conscious of health.
* Feb 2014 online survey by a research company (Respondents: Nov 2013 – Jan 2014 ANA international/domestic route customers)
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Inquir ies: [email protected] SKY MEDIA PROGRAM
ANA SKY MEDIA PROGRAM
07
Inflight Magazines ● Contact Point = Inflight ● Domestic/International Routes
Attitude change(customersʼ reaction upon seeing the advertisement)
25%1
2
3
21%
15%
Was interested in the brand/product/service being advertised
The advertisement left an impression
Did an Internet search
NO.
NO.
NO.
5%
9%
86%
The majority of customers look at the advertisements.
■ Saw/think they saw an advertisement featured■ Knew an advertisement was featured but did not see■ Did not know that an advertisement was featured
Advertisement reach ratio
86%
Tsubasa-no-Okoku
■ Application deadline: Approx. 30 days prior to issue date (Approx. 50 days prior for 1/3 page ads)■ Data submission deadline: Approx. 25 days prior to issue date■ Multiple discount: 6 times or more/year: 5% discount 12 times or more/year: 10% discount * Multiple discount applies to bulk orders.
Media overview
Size A4 variant (Height: 280 mm × Width: 210 mm)/ Perfect binding, open from right
Publication schedule
Monthly Issue date: 1st of the month * For actual work purposes, some aircraft may be equipped with the magazines from the end of the previous month.
Potential viewer no.
ANAʼs monthly passengers: Approx. 3,879,000Domestic routes: Approx. 3,279,000/International routes: Approx. 600,000
CirculationANA Group fl ightsInfl ight seat pockets for all classes* Some small aircraft and propeller-driven aircraft do not feature seat pockets.
Price chart (GST is excluded from prices) Domestic/international route common space* Price Size
Inside front cover spread Please inquire with us. H280 mm × W420 mmInside special cover spread Please inquire with us. H280 mm × W420 mmFacing “Contents” 1 Please inquire with us. H280 mm × W210 mmFacing “Contents” 2 Please inquire with us. H280 mm × W210 mmBody 1 page (facing article) Please inquire with us. H280 mm × W210 mmBody 1 page (facing advertisement) Please inquire with us. H280 mm × W210 mmBody spread Please inquire with us. H280 mm × W420 mmBody 1/3 page vertical Please inquire with us. H253 mm × W62 mmBody 1/3 page horizontal Please inquire with us. H80 mm × W190 mm
*Printing on only either domestic or international routes is not possible.
Domestic route-only space Price Size
Back cover Please inquire with us. H280 mm × W203 mmInside back cover Please inquire with us. H280 mm × W210 mmBody 1 page Please inquire with us. H280 mm × W210 mm
* Please see the last page for precautions regarding advertising and promotions.
Media viewing ratio: 94% No. of viewers: Approx.3.64 mill/month
Contact cost: 0.7 yen/person(if targeting domestic route users)* Feb 2014 online survey by a research company (Respondents: Nov 2013 – Jan 2014 ANA international/domestic route customers)
Media Data
ANAʼs traditional infl ight magazine which has exceeded the boundaries of infl ight mediaANA’s standard media which offers high reaching power and visibility. Many customers pick up Tsubasa-no-Okoku and it is effective for both B to B and B to C communication.
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Inquir ies: [email protected] SKY MEDIA PROGRAM
ANA SKY MEDIA PROGRAM Inflight Magazines ● Contact Point = Inflight ● International Routes
08
Shift in foreigners travelling to Japan
* “Total Foreign Visitors to Japan”, Japan National Tourism Organization (JNTO)
17%
23%
60%
The majority of customers look at the advertisements.
■ Saw/think they saw an advertisement featured■ Knew an advertisement was featured but did not see■ Did not know that an advertisement was featured
Advertisement reach ratio
60%0 1000
2014
2013
2012
2011
2010
2009
(1000 people) 2000 3000 4000 5000 6000 7000 8000 9000 10000 11000 12000 13000
13,413
10,363
8,568
8,611
6,219
6,789
Media overview
Size A4 variant (Height: 280 mm × Width: 210 mm)/ Perfect binding, open from left
Publication schedule
Monthly Issue date: 1st of the month * For actual work purposes, some aircraft may be equipped with the magazines from the end of the previous month.
Potential viewer no. ANAʼs monthly international route passengers: Approx. 600,000
CirculationANA Group fl ightsInternational route infl ight seat pockets for all classes* Some small aircraft and propeller-driven aircraft do not feature seat pockets.
Price chart (GST is excluded from prices) Advertising space Price Size
Inside front cover spread Please inquire with us. H280 mm × W420 mmBody spread Please inquire with us. H280 mm × W420 mmFacing “Contents” Please inquire with us. H280 mm × W210 mmBody 1 page Please inquire with us. H280 mm × W210 mm
* Please see the last page for precautions regarding advertising and promotions.
■ Application deadline: Approx. 50 days prior to issue date■ Data submission deadline: Approx. 25 days prior to issue date■ Multiple discount: 6 times or more/year: 5% discount 12 times or more/year: 10% discount * Multiple discount applies to bulk orders.
Media Data
An English and Chinese language magazine featuring people, culture and food from regions around the world. Appeals to foreigners visiting Japan.
A high quality, global infl ight magazine
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Inquir ies: [email protected] SKY MEDIA PROGRAM
ANA SKY MEDIA PROGRAM Inflight Sales Guide ● Contact Point = Inflight ● Domestic/International Routes
09
Domestic routes International routesReceives a high amount of attention as an inflight sales catalogue, with half of customers viewing advertisements.
■ Saw/think they saw an advertisement featured■ Knew an advertisement was featured but did not see■ Did not know that an advertisement was featured
14% 15%
14% 15%
72% 70%
Advertisement reach ratio
Advertisement reach ratio
72% 70%
* Please see the last page for precautions regarding advertising and promotions.
■ Application deadline: Approx. 60 days prior to issue date■ Data submission deadline: Approx. 30 days prior to issue date■ Multiple discount 3 times or more/year: 5% discount 6 times or more/year: 10% discount * Multiple discount applies to bulk orders.
Media overview
SizeA4 variant (Height: 280 mm × Width: 210 mm)International route edition: Perfect binding, open from leftDomestic route edition: Saddle stitching, open from right
Publication schedule
BimonthlyIssue date: 1st of the odd-number month (issue at end of even-number month) * For actual work purposes, some aircraft may be equipped with the magazines from the end of the previous month.
Potential viewer no.
ANAʼs monthly domestic route passengers: (for 2 month period) Approx. 6,558,000ANAʼs monthly international route passengers: (for 2 month period) Approx. 1,200,000
Circulation ANA Group fl ights Infl ight seat pockets for all classes* Some small aircraft and propeller-driven aircraft do not feature seat pockets.
Price chart (GST is excluded from prices) International edition Domestic edition Price Size
Back cover Back cover Please inquire with us. H280 mm × W210 mmー Inside page Please inquire with us. H280 mm × W210 mm
ー Back cover Please inquire with us. H280 mm × W210 mm
Back cover ー Please inquire with us. H280 mm × W210 mm
Media viewing ratio: 93%
No. of viewers: Approx.7.21 mill/2 months (Total of domestic and international routes)
Contact cost: 0.2 yen/person(if targeting domestic route users)* Feb 2014 online survey by a research company (Respondents: Nov 2013 – Jan 2014 ANA international/domestic route customers)
Media Data
A catalogue of products carefully selected by ANA for infl ight shopping. Stimulates buying motivation and makes a wide reach possible.
An infl ight sales catalogue featuring products carefully selected by ANA
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Inquir ies: [email protected] SKY MEDIA PROGRAM
ANA SKY MEDIA PROGRAM ANA Premium Members Magazine ● Contact Point = At Home (or Work)
10
An example of featured articles・ "View what is in Business person's travel bag!"・ "Restaurant Info from Home and Abroad"・ Working & Relaxing in the World・ Photo Essay "wings!"
AZURE is sent to homes 3 times a year. Customers can read at their leisure together with their families. We also offer WEB AZURE so customers can continue perusing when away from home.
AZURE is also featured in the ANA Suite Lounge, which is only accessible by ANA Diamond Service members and international fi rst-class passengers, our premium status customers. Over half of lounge guests utilize the lounge for 60 minutes or longer (30 minutes or longer for domestic fl ights). Exclusively available to carefully selected ANA customers prior to boarding.
,etc.
<At Home or Away>
<In the Airport Lounge>
* Please see the last page for precautions regarding advertising and promotions.
Media overview
Size Standard A4 (Height: 297 mm × Width: 210 mm)/Perfect binding, open from right
Publication schedule 3 times a year (planned mail-outs for FY2015: Jul 9, Nov 26, Mar 17)
No. issued 280,000 copies * In FY2014* Number of copies issued fl uctuates in accordance with changes in member population of the relevant fi scal year.
Circulation Mailed to homes of ANA Premium Members (DIA/PLT/SFC) residing in Japan (Available in some ANA lounges)
Price chart (GST is excluded from prices) Advertising space Price Size
Inside front cover (facing “Contents”) Please inquire with us. H297 mm × W210 mmBody 1 page Please inquire with us. H297 mm × W210 mmBody spread Please inquire with us. H297 mm × W420 mmInside back cover Please inquire with us. H297 mm × W210 mmBack cover Please inquire with us. H297 mm × W202 mm
■ Application deadline for tie-up with interview: Approx. 90 days prior to mail-out■ Application deadline for pure advertisement: Approx. 60 days prior to mail-out■ Data submission deadline: Approx. 55 days prior to mail-out (for double editing)■ Editing tie-up advertising production cost: 300,000 yen/page (NET)■ Multiple discount 3 times or more/year: 5% discount * Multiple discount applies to bulk orders.
* Company and content reviews will be performed in advance.
Distribution volume:Approx. 280,000 copies/issue
Contact cost:5.7 yen/person (per “Body 1 page”)*Assuming 100% adver t is ing contact rat io
Media Data
AZURE is sent to approximately 50% of international fi rst-class passengers.
This magazine is sent to the homes of business people who fl y around the world therefore practically guaranteeing 100% reach.* Of ANA Premium Members, AZURE is sent to Diamond/Platinum/Super Flyers Service members( )
Magazine for ANAʼs Premium Members* able to reach business elite
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Inquir ies: [email protected] SKY MEDIA PROGRAM
ANA SKY MEDIA PROGRAM ANA Premium Members Magazine ● Contact Point = At Home (or Work)
11
Accompanying pamphlets
Amount of free moneymembers can use per month■ Under 50,000 yen ■ 50,000 yen or more, under 100,000 yen■ 100,000 yen or more, under 200,000 yen ■ 200,000 yen or more, under 500,000 yen■ 500,000 yen or more
21.3%5.1%
11.2%
37.1%25.3%
Member household income
Member occupational title
■ Less than 7.5 mill yen ■ 7.5 mill yen or more, under 10 mill yen■ 10 mill yen or more, under 15 mill yen■ 15 mill yen or more, under 20 mill yen■ 20 mill yen or more, under 40 mill yen■ 40 mill yen or more
■ Chairman ■ President, director■ Board member/director ■ General manager/agency head class■ Deputy director/assistant manager class■ Clerk/team leader class■ Specialist ■ General ■ Other■ Organization head ■ Professor
19.3%1.4%6.9%
10.9%
26.9%34.6%
No. 1 Domestic/overseas travelNo. 2 Eating out
No. 3 Golf
No. 4 Drives
No. 5 Watching movies/theatre
No. 6 Watching sports
・Premium membership promotion for resort clubs/hotels・Travel
・Cosmetics
・Subscriptions
・Volunteering (donations)
・Insurance, banks
・Real estate*Results of a 2013 questionnaire targeting ANA AZURE readers
Active on days off.Membersʼ interestsAdvertised industries (examples)
Member age■ Teens ‒ 20s ■ 30s ■ 40s ■ 50s ■ 60s
2.6%8.5%
32%
40.1%
in their40s – 50s
with income of 15 mill yen or more
have 100,000yen or more available to
use freely
Over70% 20%
Over40%
of members had titles
79.1%
0.3%
6.8%
16.8%
8.9%
21.1%27.5%
13.8%
8.6%
8.7%3.6%0.3%0.4%
Approx.
■ Application deadline: Approx. 50 days prior to issue of ANA AZURE ■ Material submission deadline: Approx. 30 days prior to issue of ANA AZURE
* We request that clients prepare and submit the material to be enclosed* Company and content reviews will be performed in advance.* We cannot enclose product samples or forms of media (DVD, CD-R, etc.)* The arrangement of material in the package cannot be specifi ed.
Media overview
Size No specifi cation if within standard A4 size (minimum size is postcard)* Weight: 30 g or less * Thickness: 2 mm or less
Paper quality No specifi cation
Enclosed condition
3 times a year (planned mail-outs for FY2015: Jul 9, Nov. 26, Mar 17) * Same as the ANA AZURE magazine
Circulation Mailed out with ANA AZURE
Price chart (GST is excluded from prices) Distribution area Price Distribution volume
All areas Please inquire with us. 280,000 copiesHokkaido/Tohoku(Hokkaido, Aomori, Iwate, Akita, Miyagi, Yamagata, Fukushima) Please inquire with us. 16,000 copies
Kanto(Tokyo, Kanagawa, Chiba, Saitama, Ibaraki, Gunma, Tochigi) Please inquire with us. 160,000 copies
Chubu/Hokuriku(Aichi, Mie, Niigata, Toyama, Ishikawa, Fukui, Yamanashi, Shizuoka, Gifu, Nagano) Please inquire with us. 20,000 copies
Kinki(Osaka, Kyoto, Hyogo, Nara, Wakayama, Shiga) Please inquire with us. 45,000 copies
Chugoku/Shikoku(Okayama, Hiroshima, Tottori, Shimane, Yamaguchi, Tokushima, Kagawa, Ehime, Kochi) Please inquire with us. 15,000 copies
Kyushu/Okinawa(Fukuoka, Saga, Nagasaki, Kumamoto, Oita, Miyazaki, Kagoshima, Okinawa) Please inquire with us. 24,000 copies
* In principle, 1 space per company.* Number of copies distributed fl uctuates in accordance with changes in member population of the relevant fi scal year.* Please refer to separate material regarding pamphlet number* Please see the last page for precautions regarding advertising and promotions.
* In FY2014
Distribution volume: Approx. 280,000 copies/issue
Contact cost:11.4 yen/person (per “Body 1 page”)*Assuming 100% advertising contact ratio
Media Data
Sent to homes therefore practically guaranteeing 100% reach. An independent pamphlet appealing to readers with large pages and allowing effectiveness to be measured through requests for material, etc.* Of ANA Premium Members, AZURE is sent to Diamond/Platinum/Super Flyers Service members( )
Accompany AZURE, a magazine for ANA Premium Members* able to reach business elite
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Inquir ies: [email protected] SKY MEDIA PROGRAM
ANA SKY MEDIA PROGRAM Inflight Entertainment Guide ● Contact Point = Inflight ● International Routes
12
* April 2012 online survey by a research company (Respondents: Feb 2012 – Mar 2012 ANA international/domestic route customers)
■ Read entertainment magazine and watched movie ■ Only read entertainment magazine ■ Only watched movie■ Didn’t read entertainment magazine or watch movie
( )Utilization status of ANA SKY CHANNEL (entertainment magazine) and infl ight movies
of people read entertainment magazine and watched movie
3%2%9%
86%
86%Run ad together with ANA SKY CHANNEL CM shown before infl ight movies for a synergistic effect.
■ Application deadline: Approx. 50 days prior to issue date ■ Data submission deadline: Approx. 35 days prior to issue date■ Multiple discount 3 times or more/year: 5% discount 6 times or more/year: 10% discount * Multiple discount applies to bulk orders.
Media overview
Size A4 variant (Height: 280 mm × Width: 210 mm)/Saddle stitching, open from left
Publicationschedule
MonthlyIssue date: 1st of the month * For actual work purposes, some aircraft may be equipped with the magazines from the end of the previous month or the beginning of the following month.
Potential viewer no. ANAʼs monthly international passengers: Approx. 600,000
CirculationANA Group fl ightsInternational route infl ight seat pockets for all classes* Excludes some aircraft.
Price chart (GST is excluded from prices) Advertising space Price Size
Back cover Please inquire with us. H280 mm × W210 mm* Please see the last page for precautions regarding advertising and promotions.
Media viewing ratio: 89% No.of viewers:Approx. 530,000/monthContact cost : 2.8 yen/person* Feb 2014 on l ine sur vey by a research company (Respondents : Nov 2013 – Jan 2014 ANA internat iona l/domest ic route customers)
Media Data
A high contact ratio media which 90% of international route customers read on long fl ights.Able to feature a large advertisement on the back cover.
A high contact ratio media which 90% of international route customers read
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Inquir ies: [email protected] SKY MEDIA PROGRAM
ANA SKY MEDIA PROGRAM My Choice Service Guide ● Contact Point = Inflight ● Domestic Routes
13
■ Application deadline: Approx. 50 days prior to issue date■ Data submission deadline: Approx. 30 days prior to issue date
Media overview
Size Height: 297 mm × Width: 150 mm /saddle stitching, open from right, matt PP lamination processing
Publicationschedule Monthly
Potential viewer no. ANAʼs monthly domestic passengers: Approx. 3,279,000
CirculationANA Group fl ightsDomestic route infl ight seat pockets for all classes* Excludes some aircraft.
Price chart (GST is excluded from prices) Advertising space Price Size
Inside front cover Please inquire with us. H290 mm × W150 mmBack cover Please inquire with us. H297 mm × W150 mm
<Inside back cover>* Please leave a blank space (W20 × H7 mm) in the bottom right corner for ANA’s control number.<Inside front cover>* Please leave a blank space (W150 × H7 mm) at the bottom for inserting text to indicate that it is an advertisement.* Please place AD (Font: BBB Pro Medium, Size: 9 pt) at the top left corner.
* Please see the last page for precautions regarding advertising and promotions.
Media viewing ratio: 74% No. of viewers: Approx.2.42 mill/monthContact cost: 0.8 yen/seat, person* Feb 2014 online survey by a research company (Respondents: Nov 2013 – Jan 2014 ANA international/domestic route customers)
Media Data
Media featuring the food & drink menu for domestic routes. The media size is unique, making differentiation with other print media possible.
Media available at all seats on domestic routes
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Inquir ies: [email protected] SKY MEDIA PROGRAM
ANA SKY MEDIA PROGRAM Flight Schedule ● Contact Point = Wide Area ● Domestic/International Routes
14
32%41%
27%
Available locations■ Overseas ■ Airports, branches ■ Hotels, ANA’s affi liates ■ Travel agencies
22%
2%
66%
10%
■ Saw/think they saw an advertisement featured■ Knew an advertisement was featured but did not see■ Did not know that an advertisement was featured
Advertisement reach ratio
Advertisement reach ratio
32% 66%
ANA GROUP FLIGHT SCHEDULE
Media overview
Size Standard A5 (Height: 210 mm × Width: 148 mm)/saddle stitching, open from left
Publicationschedule
8 times a year (per fl ight schedule shifts: Planned for April/May, June, July/August, September, October, November/December, January, February/March)
Available period
(for each issue)Approx. 2.5 – 3.5 months (for the validity of the fl ight schedule)
Price chart (GST is excluded from prices) Advertising space Price Size
Back coverPlease inquire with us. H210 mm × W148 mmPlease inquire with us. H210 mm × W148 mmPlease inquire with us. H210 mm × W148 mm
Issue schedule Issued 8 times per year. The duration and/or month of issue is subject to change due to schedule reorganization.
Schedule month Target period Availability period
April/May Mar 31 – May 31 Mid-Feb –May end (approx. 3.5 months)June Jun 1 – 30 Mid-Apr – Jun end (approx. 2.5 months)July/August Jul 1 – Aug 31 Mid-May – Aug end (approx. 3.5 months)September Sep 1 – 30 Mid-Jul – Sep end (approx. 2.5 months)October Oct 1 – 27 Mid-Aug – Oct end (approx. 2.5 months)November/December Oct 28 – Jan 5 Mid-Sep – Jan beginning (approx. 3.5 months)January Jan 6 – 31 Mid-Oct – Jan end (approx. 3.5 months)February/March Feb 1 – Mar 31 Mid-Dec – Mar end (approx. 3.5 months)
■ Application deadline: Approx. 30 days prior to issue date (availability at target location)■ Data submission deadline: Approx. 20 days prior to issue date (availability at target location)* Please contact us for details relating to the schedule.
* Please see the last page for precautions regarding advertising and promotions.
Media viewing ratio: 72%※1 Contact ratio: Approx.50%※2 Contact cost: 0.3yen/person※3
(*1) Feb 2014 online survey by a research company (Respondents: Nov 2013 – Jan 2014 ANA international/domestic route customers) (*2) FY2012 Macromill study (*3) If run throughout the year
Media Data
Used over a long period of time and advertising exclusive to one companyANA’s international/domestic fl ight schedules are available at travel agents, airport counters, hotels, etc. throughout Japan.Many customers carry fl ight schedules with them, therefore this form of media offers high exposure and continuous appeal.
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Inquir ies: [email protected] SKY MEDIA PROGRAM
ANA SKY MEDIA PROGRAM Inflight Visual CMs ● Contact Point = Inflight ● Domestic Routes
15
About SKY VISION programming
Program (20 ‒ 30 min)
Emergency equipment guideDuring boarding
At take-off Take-off footage
During fl ight
ANA SKY VISION title
At landing
▼
▼
▼
Landing footage
▼
Able to secure over 40% visibility despite headphone-only audio.
43%33%
24%
■ Saw/think they saw an advertisement featured■ Knew an advertisement was featured but did not see■ Did not know that an advertisement was featured
Advertisement reach ratio
43%
CMCompany ACompany BCompany C
CMCompany DCompany ECompany F
■ Application deadline: Approx. 35 days prior to the starting date of the contact term. ■ Material submission deadline: Approx. 30 days prior to the starting date of the contact term.■ Multiple discount: 6 times or more/year: 5% discount 12 times or more/year: 10% discount * Multiple discount applies to bulk orders.
Media overview
Length of commercial 15 sec
Length of contract term
1st to end of every month (1 month) * For actual work purposes, some aircraft may run CM from the end of the previous month.
Showing frequency
Once per fl ightApprox. 12,000 times per month (assumed)
On-air routes ANA Group fl ights Domestic routs* Excludes some aircraft.
Price chart (GST is excluded from prices) Price Please inquire with us.
* If CM is aired for 30 seconds/60 seconds, the price will be equivalent to that for 2 spaces/4 spaces, respectively.* CMs may not be shown to schedule due to changes in operational status and aircraft.* This media is offered on a contract basis for fi xed period of time. We cannot refund, reduce or replenish fees due to operational status or showing frequency.* Please see the last page for precautions regarding advertising and promotions.
Media viewing ratio: 84% No. of viewers: Approx.2.75 mill/monthContact cost per viewing: 0.3 yen/person* Feb 2014 online survey by a research company (Respondents: Nov 2013 – Jan 2014 ANA international/domestic route customers)
Media Data
Run a CM prior to the commencement of our video program displayed on the large screen at the front of the cabin and small monitors located above the aisle in the passenger’s cabin. By featuring this CM in combination with a print ad in our infl ight magazine, you can enjoy the benefi ts of cross-channel media.
Promising a comfortable fl ight with ANA domestic route original programs
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Inquir ies: [email protected] SKY MEDIA PROGRAM
ANA SKY MEDIA PROGRAM Inflight Pre-Movie CMs ● Contact Point = Inflight ● International Routes
16
Individual monitor home screen
Movie title list
Commencement of selected fi lm
▼
▼ Select a movie
▼ Select a movie title
Was interested in the brand/product/service being advertised
Actually bought/used that product/service
The advertisement left an impression
About ANA SKY CHANNEL CM programming
Attitude change (customersʼ reaction upon seeing the advertisement)
12%
10%
5%
1
2
3
NO.
NO.
NO.
CMCompany ACompany BCompany C
Prior to movies
Media overview
Target Business passengers and tourists onboard ANA international routes
Length of commercial 30 sec
Length of contract term 1st to end of every month (1 month)
Relevant fl ights ANA Group fl ights, International routes
Media content Run a CM in the CM slot (90 sec) prior to the commencement of movie screening
Price chart (GST is excluded from prices) Price Please inquire with us.
* The movie with which the CM is screened cannot be specifi ed.* Multiple CMs will be shown in each slot.* The number of movies for each slot will be around 12.* CMs are shown in the order in which applications are received.* CMs may not be shown as scheduled due to changes in operational status or aircraft.* This media is offered on a contract basis for a fi xed period of time.We cannot refund, reduce, or replenish fees due to operational status or showing frequency.
■ Application deadline: Approx. 40 days prior to the starting date of the contact term.■ Material submission deadline: Approx. 35 days prior to the starting date of the contact term.■ Multiple discount: 6 times or more/year: 5% discount 12 times or more/year: 10% discount * Multiple discount applies to bulk orders.
Media viewing ratio: 75%Circulation: No. of international fl ight passengers: Approx. 450,000/month* Feb 2014 online survey by a research company (Respondents: Nov 2013 – Jan 2014 ANA international/domestic route customers)
Media Data
Run a CM prior to screening of movies on the individual monitors at passenger’s seats. By featuring this CM in combination with a print ad in our infl ight magazine, you can enjoy the benefi ts of cross-channel media.
Standard international route infl ight entertainment offering a comfortable fl ying experience
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Inquir ies: [email protected] SKY MEDIA PROGRAM
ANA SKY MEDIA PROGRAM
17
Prior to video programs
Individual monitor screen
Program title list
Commencement of program
▼
▼ Select a program
▼ Select a program title
ANA SKY CHANNEL Programming
We have arranged a new CM slot prior to the “SKY CHANNEL” video programs on ANA international routes. This is a guide to the plans for global customers.
Example programsPrograms for non-Japanese (Genres: Drama, variety, documentary, business, sports, music & art, lifestyle & travel, kids)
See the next page
Unit: 10K people
* ANA Press Release年度2009 2010 2011 2012 2013 20140
No. of international route passengers
500
1,000
1,500
2,000
2,500
3,000
4,000
4,500
5,000
3,500
The languages used in programs are English and Chinese. (Some programs also may support Japanese.)
CMCompany ACompany BCompany C
Inflight Pre-Movie CMs ● Contact Point = Inflight ● International Routes
■Application deadline: Approx. 40 days prior to the starting date of the contact term.■Multiple discount: 6 times or more/year: 5% discount 12 times or more/year: 10% discount * Multiple discount applies to bulk orders.
Media overview
Target Business passengers and tourists onboard ANA international routes
Length of CM 15 sec, 30 sec, 60 sec (Maximum 90 sec)
Length of contract term
1st to end of every month (1 month)Some aircraft or some channels may run CM from the end of the previous month or until the beginning of the following month.
Relevant fl ights ANA Group fl ights, International routs
Media contentCM is run before commencement of selected overseas program (Approx. 35 channels)*1 slot per month
Price chart (GST is excluded from prices)
Price
15 sec Please inquire with us.
30 sec Please inquire with us.
60 sec Please inquire with us.
* CMs for multiple companies will be shown.* The program with which the CM is run cannot be specifi ed.* The order in which the CMs are shown cannot be specifi ed.* Please contact us regarding material of a length other than 30 seconds* We recommend using English in the CMs.
* Please see the last page for precautions regarding advertising and promotions.
No. of international route passengers:Approx. 600,000/monthMedia Data
Run a CM prior to the showing of overseas video programs. By featuring this CM in combination with a print ad in our infl ight magazine, you can enjoy the benefi ts of cross-channel media.
Standard international route infl ight entertainment offering a comfortable fl ying experience
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Inquir ies: [email protected] SKY MEDIA PROGRAM
ANA SKY MEDIA PROGRAM
18
Inflight Pre-Movie CMs ● Contact Point = Inflight ● International Routes
Examples of Overseas ProgramsProgram list (Example: Shown in August 2015)・Medium (Allison DuBois): Season 1・Project Runway Season 13・KANG XI IS COMING “Rainie Yang”・The Next 30 Years: Power of Asean・Modern Family: Season 4・Friends: Season 10・Big Bang Theory: Season 6・NCIS: Season 10・2015 KKBOX MUSIC AWARDS・Ultimate Spider-Man・Doctor Who: Season 6, #1 - #13・Tokyo TOWNS・Top Gear・Go with XFUN! Japan Gourmet Travel ♪・A DATE WITH LUYU・National Geographic Channel・Bryan Adams: Live In Toronto・THE LIONS IN AUSTRALIA 2013・Criminal Minds: Season 7・ATP World Tour Masters 1000・NFL - Hard Knocks・ADVENTURE GOLF・Mickey Mouse Clubhouse・Curious George・Phineas and Ferb・Tom and Jerry
Prior to video programs
Publication image
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Inquir ies: [email protected] SKY MEDIA PROGRAM
ANA SKY MEDIA PROGRAM
19
Inflight Pre-Movie CMs ● Contact Point = Inflight ● International Routes
Innovative Minds [ V i d e o s / S h o r t P r o g r a m s ]
LIFE STYLE&TRAVEL
ANAとピエール・エルメ・パリとの共同プロジェクト。このコラボレーションによって誕生した極上スイーツの裏側に密着!A look at the select sweets created through a joint project between ANA & Pierre Hermé Paris.
音声 AUDIO TRACKS 字幕 SUBTITLES
日 E
24min
ANA ORIGINAL PROGRAM
天空のコラボレーション~ANA×ピエール・エルメ・パリ "Haute Pâtisserie" Vol.2Collaboration in the sky "Haute Pâtisserie" Vol.2 Collaboration dans le ciel"Haute Pâtisserie" Vol.2
F
ご当地芸人「ぺんぎんナッツ」の2人が、皆さまを福島の旅にお連れします!温泉、食、歴史など多彩な福島の魅力をご紹介します。Two local entertainers take us on a tour of Fukushima, including its hot springs, cuisine and history.
音声 AUDIO TRACKS 字幕 SUBTITLES
日 日 E
23min
LIFE STYLE&TRAVEL
AMAZING!! Fukushima
www.foodiestv.jp
© IMAGICA imageworks, inc.
音声 AUDIO TRACKS 字幕 SUBTITLES
日 E
7min
ANA ORIGINAL PROGRAM
「無限」という名のホテル~アナンタラ・サイアム・バンコク・ホテル~Anantara Siam Bangkok Hotel -The Hotel Named "Without End"
www.foodiestv.jp
2015年3月にオープンしたアナンタラ・サイアム・バンコク・ホテル。ゲストの心に残る演出を追求し続けるこのホテルの魅力とは…。Anantara Siam Bangkok Hotel opened in March 2015. Ensuring a memorable experience at the top of its list, but what does this look like to guests?
© IMAGICA imageworks, inc.
音声 AUDIO TRACKS 字幕 SUBTITLES
日 E
17min
LIFE STYLE&TRAVEL
楽しい!おいしい!やさしさがあふれるまち 大阪~ASIAN GATEWAY OSAKA~Fun! Tasty! Friendly OSAKA~ASIAN GATEWAY OSAKA~
食いだおれのまちと呼ばれてきた大阪。食べ物のおいしさはもちろん、歴史・伝統文化と見どころいっぱいの大阪をお楽しみください。Osaka, the city known for people's extravagance in food. Enjoy a look at the appeal of this city, including the food, history & traditions.
世界に誇る「日本企業の知恵」を描くドキュメンタリー。今回はサントリーが約10年の開発期間をかけた新ビールの誕生秘話です。
Documentary ser ies about Japanese business knowhow. This time: Suntory's new beer tha t was 10 yea r s in the making.
©テレビ東京制作
サントリーの高い技術力と妥協を許さないビールづくり
音声 AUDIO TRACKS 字幕 SUBTITLES
日 E
25min
ANA ORIGINAL PROGRAM
Innovative Minds第1話:Suntory 夢のビール誕生秘話Innovative Minds #1 : Suntory The True Birth Story of The Dream Beer
ANA公式Facebookページにてファンの皆さまから投稿して頂いた画像をご紹介。日本各地の「絶景」をお楽しみください。Enjoy a selection of photos from around Japan that were kindly posted on the ANA Facebook page by our fans.
音声 AUDIO TRACKS 字幕 SUBTITLES
日
6min
ANA ORIGINAL PROGRAM
ANA みんなの旅フォトアルバム~旅フォト~TABI PHOTO
東西16kmに広がる日本最大の砂丘「鳥取砂丘」。砂丘のパワーをうけて力強く暮らす人々を訪ね、鳥取砂丘の魅力をお届けします。Tottori sand dunes – the biggest in Japan – stretch for 16 km. Meet the locals & discover the appeal of the dunes.
砂丘の持つパワーに魅せられる人々
©NHK
音声 AUDIO TRACKS 字幕 SUBTITLES
E 日
30min
LIFE STYLE&TRAVEL
Journeys in Japan 素晴らしき砂の王国~鳥取砂丘Journeys in Japan "TOTTORI SAND DUNES: Tottori-Pref."- Land of Majestic Dunes –
蟹の水揚げ量日本一の鳥取県!おいしさあふれる新鮮な食材や鳥取砂丘などの観光地のほか、知られざる鳥取の魅力が満載です。Discover the lesser known attractions of Tottori, which boasts the largest crab takings in Japan.
音声 AUDIO TRACKS 字幕 SUBTITLES
日 E
20min
LIFE STYLE&TRAVEL
あなたの知らない鳥取県の魅力The Choice of Tottori
©XXXXX
French audio tracks is not available with SKY MASTER 2.
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31
1505_SC_P29-39Video.indd 31 2015/04/09 22:47:38
機内ビデオ番組AN
A G
RO
UP
INFO
RM
ATIO
N V
IDE
O/S
KY
AU
DIO
偶数便上映番組 ANAオリジナル番組
日本語、英語音声 Japanese, EnglishAUDIO TRACKS
Innovative Minds第1話:Suntory 夢のビール誕生秘話Innovative Minds #1 : Suntory The True Birth Story of The Dream Beer
D o c u m e n t a r y s e r i e s a b o u t
Japanese business knowhow. This
time: Suntory's new beer that was
10 years in the making.
世界に誇る「日本企業の知恵」を描くドキュメンタリー。今回はサントリーが約10年の開発期間をかけた新ビールの誕生秘話です。
B767-300
❶ヘッドフォンソケット(1口タイプ) Headphone Socket(1-hole type)
❷チャンネル選択 Channel Selector
❸音量調整 Volume Control
❹読書灯 Reading Light On/Off
❺座席リクライニング Reclining Seat Button
❻客室乗務員の呼び出し Cabin Attendant Call Button
※直径3.5mmのステレオミニプラグのみ使用可能です。
ご搭乗の機種名は、シートポケットにある「安全のしおり」の表紙でご確認ください。
ヘッドフォンとコントロールボックスの使い方
B737-700B737-800 A320/B737-500
B777-300/B777-200
※一般席の仕様です。
B787/B777-200/B767-300
※B767-300はひじかけ上部にあります。
不明な点、不都合な点などがございましたら、お気軽に客室乗務員までお申し付けください。
©テレビ東京制作
翼の王国1505_2.indd 1 2015/04/14 16:38:40
Image of domestic route screening
Image of international route viewing
Image of ad in Tsubasa-no-Okoku (domestic route)
Image of ad in “ANA SKY CHANNEL” (international route)
■Application deadline: 5 months prior to the month broadcast commences
* Secondary use of the program is free of charge for the sponsoring company (on the company website, at internal screenings, etc.).* Production rights and copyrights belong to ANA and PROTX.* The music source and hosts used (Japanese/English) will be selected by ANA and cannot be specifi ed. We kindly ask for your understanding.
Media overview
Program concept
We will introduce the skills or services of world-class Japanese companies boasting the No. 1 share or possessing a one-of-a-kind technology.We will delve into their untold stories, their passion, their ideas, and their struggles and depict the world-class “wisdom of Japanese companies” in a documentary.
Production company PROTX
Media and period of broadcast
Onboard domestic routes: 1 month(Shown on even-numbered fl ights in odd-numbered months) <Available in March, May, September, November, and January>Onboard international routes: 4 monthsANA Media Station: 2 months(Shown starting the month following its domestic route screening)
Languages supported
Japanese, English (Please contact us regarding other languages, but only for programs shown on international routes)
Video length 20-25 min. * Including CM length
Provided services
(1) 15 sec CM slot before and after the featured program (optional) * Please indicate at time of orientation.(2) Promo CM provided before other video programs(3) Program introduction in domestic route infl ight magazine “Tsubasa-no-Okoku”(4) Program introduction in international route entertainment magazine “ANA SKY CHANNEL”
Price chart (GST is excluded from prices) Price Please inquire with us.
* If languages other than Japanese and English are added, if the fi lming period exceeds the allotted number of days, or if work is required outside the Tokyo metropolitan area, additional fees may be charged based upon discussions held in advance.* This entails original program production using entirely new footage.* Please see the last page for precautions regarding advertising and promotions.■Production steps・Orientation (Confi rmation of program’s proposed theme and related information)・Preparation of program format (To be prepared based on the content received)・Information gathering and fi lming (Maximum 4 days)・Confi rmation of provisionally edited video・Sound effects work and editing・Delivery
Circulation: No. of domestic route passengers:Approx. 3,270,000/monthCirculation: No. of international route passengers:Approx. 600,000/monthContact ratio for videos:Domestic routes:84%Contact ratio for videos:International routes:75%(based on SV and SCCM contact ratios)
Media Data
As part of our infl ight programming on ANA domestic and international routes, we produce and show original programs sponsored by a single advertiser.
Offering infl ight entertainment with original programs
![Page 21: [November 2015 Issue] ANA SKY MEDIA PROGRAM · 〈 placement 〉 ... (10K people ) 1,000 2,000 3,000 ... Prioritize private life over work Often choose good quality items even](https://reader031.vdocuments.site/reader031/viewer/2022011801/5b0357577f8b9a6c0b8c21cf/html5/thumbnails/21.jpg)
Inquir ies: [email protected] SKY MEDIA PROGRAM
ANA SKY MEDIA PROGRAM Inflight Audio ● Contact Point = Inflight ● Domestic/International Routes
20
Audio users view/listen to approx. 1.5 channels per person, per fl ight.Music channels are particularly popular.
Audio program example
New Hits Selection Artists Special Showa Hits
Program introduction
Song introduction
Original CM by host
Song introduction
Original CM by host
Ending
▼
▼
▼
▼ Host calls out the program title/sponsor names
▼ Return to introduction
▼ Total of 10 to 12 songs
About SKY AUDIO programming (example)
(Featuring famous songs from the sixties to the eighties.)
Media overview
Length of contract term
1st to end of every month (1 month) * For actual work purposes, some aircraft may offered from the end of the previous month. * For international routes, some aircraft may air from the beginning of the following month.
ProgrammingAudio program approx. 50 minutes in duration・Program host navigates through program and introduces songs ・Features 10 to 12 songs
Media content
Company name or product name used in program title. Original CM, notifi cation lasting around 180 sec by the host during the program.Feature credits, company logo, etc. in the infl ight magazine channel program list and on the ANA SKY WEB infl ight program guide.
Price chart (GST is excluded from prices) Advertising space Price On-air routes On-air months
Domestic/international routes channel No. 8
Please inquire with us.
ANA Group fl ightsDomestic/international routes
June, September, October, November, FebruaryLimited to 1 slot/month(FY 2014)
International routes channel
Please inquire with us.
ANA Group fl ightsInternational routes
Limited to 1 slot/month (FY 2014)
* Please see the last page for precautions regarding advertising and promotions.
■ Application deadline: Approx. 90 days prior to the starting date of the contact term * Excludes some aircraft for domestic routes. * Prices include program production costs and copyright costs. * Additional costs may arise depending on the music source and host used.
SKY AUDIO utilization ratio: 84%No. of users assuming a 12.5% utilization of offered program: Approx. 400,000 people/month* Feb 2014 online survey by a research company (Respondents: Nov 2013 – Jan 2014 ANA international/domestic route customers)
Media Data
An original program offered by one company comprising of music and talk by a host. Possible to create a strong collaboration effect with ANA. If broadcasted on domestic/international simultaneously: June, September, October, November, February. If international only: 1 slot every month.
Communication through infl ight entertainment familiar to customers
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Inquir ies: [email protected] SKY MEDIA PROGRAM
ANA SKY MEDIA PROGRAM
21
WEB ● Contact Point = Wide Area
TOP page (welcome screen)
Dashboard screen
To individual contents
MAGAZINE ANA
■ MAGAZINE /Browse magazines and books for free. ■ JAPAN STYLE /Introducing Japanʼs culture and traditional craft. ■ NEWS /Newspapers and regional news information.■ BUSINESS / Topics on stock markets, etc. ■ LIFE STYLE /Information related to exhibitions and living, etc. ■ ANA / Backnumbers of Tsubasa-no-Okoku, etc. are available
* Questionnaire survey on 2012 lounger users
Time spent utilizing Haneda Airportʼs lounge■ 15 min ■ 30 min ■ 45 min ■ 1 hour ■ 1.5 hours
8%19%
2%
27% 44%
92%
Use for 30 minutes or
more
▼
▼
■ Material submission deadline: 15 business days prior
* It is against ANAʼs intentions to use the lounge for profi t-making purposes. From the perspective of this projectʼs purpose and brand image, we request cooperation with the actual corporate production costs. * Please see the last page for precautions regarding advertising and promotions.
Media overviewContents page feature Digital catalogue feature AD banner posting on homepage
Price Please inquire with us.
Please inquire with us.
Please inquire with us.
Featured pageA customer-exclusive page is featured within the featured page services.
A PDF can be featured wi th in the cus tomer-exclusive bookshelf page.
We have prepared two types of advertising slots on the service homepage.
Specifi cationsNo. of pages: 3 or lessNo. of external links within pages: Unlimited
No. of pages: 1File type: PDFFile size: Open to consultation
File type: JPG or PNGImage size: Specifi ed
Featured duration From 3 months onwards From 3 months onwards From 3 months onwards
Feature/viewing
environment
OS: Windows Vista, Windows 7, Windows 8 MacOS, iOS 5.0 or higher, Android 4.0 or higherBrowser: IE8,9,10, Firefox 2.5 or higher, Chrome 6 or higher, Safari 4 or higherBrowser setting: Javascript and cookies enabled
Contents creation
Your company: Design, manuscript, material (banner, photos), download fi le (PDF), external site URLOur company: Contents confi rmation (size, regulations, etc.), contents optimization/featuring* Through the process of tailoring the feature to the optimal form, we may need to adjust part of the design or feature method.
Contents update
Contents are updated once a month and changes must be kept within 3 pages as an approximate. Details to be discussed separately. (major design/wire frame changes are not possible)
Feature confi rmation
After featuring the advertisement in a test environment, we will provide you with screenshots.(The site can only be accessed from the lounge)
Access reportAn access report will be provided within 7 business days from the start of the month in which the access status of the previous month will be provided as a PDF fi le. (Please see the attached document for information regarding access report provision)
Possible to approach an average of 600,000 people per month (domestic airport) No. of service users: Around 100,000 people/monthService available in 14 airports and 25 lounges throughout Japan.Possible to assess number of viewers and attributes of users (gender/age)
Media Data
Customers can enjoy a premium experience suited to their lifestyles and values.Users can connect to the portal site from their tablet, smartphone, etc., using the ANA LOUNGE Wi-Fi and view and/or download contents.
Users can enjoy magazines, news and other contents in the ANA LOUNGE.
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Inquir ies: [email protected] SKY MEDIA PROGRAM
ANA SKY MEDIA PROGRAM Email Magazines ● Contact Point = Wide Area
22
ANA Email Magazine
Advertising spaceAdvertising space
* Corrections to wording are not accepted after material submission.* Please note that media specifi cations and page layout are subject to change.* A company review, advertisement content review and advertisement expression review will be performed in advance.* In principle, distribution will be within 3 to 4 hours from 13:00 on the distribution day.* Please complete site upload 8 business days prior to the scheduled distribution.* Cancellations and changes following application submission are not possible.* Email magazine distribution may be canceled at short notice depending on ANAʼs circumstances. In such instances, we will feature your advertisement on another occasion.
Media overview
Format Banner: HTML format
Assumed distribution no. Approx. 6 million
Distribution date Periodic(Once a month)
No. of links 1
Link destination
External links are acceptable * However, ANA Mileage Mall companies must use links with ANA SKY WEB destinations
Reportcontent Distribution results, no. of clicks
* Please see the last page for precautions regarding advertising and promotions.
Price chart (GST is excluded from prices)
Advertising space No. of spaces Price Size
Email magazine "ANA e-mail News Japan" 1 space Please inquire
with us. 620×110 * Animations not accepted
Assumed distribution no. Approx. 6 million people/issueCost price per distribution: 0.17 yenMedia Data
In our e-mail newsletter, “ANA e-mail News Japan,” we communicate customers’ miles balance and ANA SKY coin balance, as well as the latest information from ANA. It’s an e-mail newsletter with a good open rate.
Direct mail sent to ANA Mileage Club members
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Inquir ies: [email protected] SKY MEDIA PROGRAM
ANA SKY MEDIA PROGRAM WEB ● Contact Point = Wide Area
23
Make a theme-related post to receive ANA SKY COINS! (25 coins) Users who make posts on set themes will receive coins. Posted comments are shared in social media (Twitter/Facebook) and information can be disseminated with friends.
33%
67%
67%Male
Analysis report of tweets and video comments (example)
■ Male■ Female
■ Application deadline: Approx. 30 business days prior■ Material submission deadline: Approx. 15 business days prior
Media overview
Featured duration
14 days (updated at 15:00 every Wed excluding public holidays) * Featured duration may fl uctuate.
Assumed PV no. 25,000 pv/14 days
Featured locations Collaboration channel and travel channel (cannot be specifi ed)
Basic rate Please inquire with us.Assumed no. of
comments 5,000/14 days
Featured content
1. Advertiserʼs logo (117×28) – External link acceptable (In principle, link to home page of advertiserʼs website)2. Theme (approx. 20 full-width characters)/Explanatory text (approx. 100 full-width characters) – Content fi nalized after discussion with advertiser3. Main banner (350×260/GIF or JPG) - External link acceptable4. Facebook thumbnail (250×210/GIF or JPG) - External link acceptable
Featured incentive ANA SKY COIN acquisition (25 coins)
Report content
No. of PV, no. of posted comments (Facebook, Twitter), posted comment raw data.We will provide you with an analysis of the fi rst 2,000 comments. Reports are compiled from words, expressions, frequency of usage, co-usage correlation, usage tendencies, etc.
Price chart (GST is excluded from prices)
Posting
* Please see the last page for precautions regarding advertising and promotions.
No. of comments: Avg. 5,000 (PR + directly hearing user opinion )
Can entice ANA Mileage Club members to become Facebook fans or Twitter followers of your company.Media Data
Content communicated with ANA Mileage Club members.Not stopping at mere campaign awareness, but disseminating information by utilizing social media (Twitter, Facebook) with a variety of potential benefi ts including product awareness and obtainment of company fans.
Communication content within ANA SKY WEB highly regarded as being of high value
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ANA SKY MEDIA PROGRAM Inquir ies: [email protected]
ANA SKY MEDIA PROGRAM WEB ● Contact Point = Wide Area
24
Become a fan and receive ANA SKY COINS! (total of 50 coins)Users can receive ANA SKY COINS by following your company’s Twitter account or liking your Facebook page.
Watch a video and receive ANA SKY COINS! (total of 30 coins)Users watch your company’s video on YouTube. By watching the video to the end, tweeting about it on Twitter, or sharing it on Facebook, users will receive ANA SKY COINS.
Tweet and receive ANA SKY coins! (25 coins) Share and receive ANA SKY coins! (25 coins)Feature information you wish to emphasize. Users who tweet when following you on Twitter or share on Facebook will receive ANA SKY COINS.
Option 1
(Options)
Option 2
Options 3 and 4
■ Application deadline: Approx. 30 business days prior■ Material submission deadline: Approx. 15 business days prior
Media overview
Featured duration
14 days (updated at 15:00 every Wed excluding public holidays)* Featured duration may fl uctuate.
Assumed PV no. 25,000 pv/14 days
Feature method
Most feature in the “posting space” *See previous page* In principle, 2 themes can be featured simultaneously (weekly new theme updates)
Option price Please inquire with us.Report content No. of Twitter followers/No. of Facebook Likes Incentive to post ANA SKY coins (25 coins for each, total of 50 coins)
Option price Please inquire with us.Featured content Advertiserʼs video (YouTube) material * Max. length: 10 mins
Report content No. of video viewers, no. of tweets about video, no. of video sharesIncentive to post ANA SKY coins (10 coins for each, total of 30 coins)
Option price Please inquire with us.
Featured content Banner (480×230) – External links acceptable Introductory text (Around 120 full-width characters)
Report content No. of tweets, no. of shares regarding relevant informationIncentive to post ANA SKY coins (25 coins for each)
Option price list (GST is excluded from prices)
1. Getting
likes and followers
2. Videos
3. Twitter tweets
4. FacebookShares
* Please see the last page for precautions regarding advertising and promotions.
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Inquir ies: [email protected] SKY MEDIA PROGRAM
ANA SKY MEDIA PROGRAM Contact Point = Airport
25
* 2012 questionnaire targeting lounge guests
Time at Haneda Airport lounge■ 15 min ■ 30 min ■ 45 min ■ 1 hour ■ 1.5 hours
8%19%
2%
27% 44%
92%
Used for 30 min or more ・Local council ・Retail, service industry
・Food manufacturing ・Cosmetics manufacturer・Automotive manufacturing ・Finance, credit card business* Current as of March, 2013
We have run advertisements for various different industries.
Haneda Airport Main Building Southern Lounge
Past advertised industries (examples)
Media overview
Period 1st to end of every month (1 month)
Content
・Original leafl et distribution (A5/4C16P/4,000 copies) ・Booth set-up (55 inch monitor x 2) ・Display on ANA SKY WEB lounge service introductory page. (URL: www.ana.co.jp/dom/promotion/iv/)* Only 1 company per period.
Location
Haneda Airport Terminal 2 Main Building Southern/Northern ANA lounges(Digital signage booth/brochure set-up and distribution)ANA lounges in Chitose, Itami and Fukuoka (brochure set-up and distribution)ANA SKY WEB (ANA website)
No. of people reached Haneda Airport lounge guests: Approx. 180,000/month
Operational cost Please inquire with us.
Option Brochure placement in international airports. (Negotiable)
* Please implement measures to prevent exhibited products from falling and/or theft. Moreover, please take out insurance to compensate for any probably damages which may arise relating to campaign booth exhibitions including theft, damage and third party action. * It is possible to print additional brochures. Please contact us for details.
* Please see the last page for precautions regarding advertising and promotions.
Media dataNo. of people who can be reached during period:
Approx. 180,000/month* No. of Haneda Airport ANA Lounge entrance users
Introducing company philosophy and product development stories in a small brochure. Promote your business effectively to users of digital signage and ANA LOUNGE (business people). Copies can be made available in international route lounges upon request.
ANAʼs vitalization project between companies and business people
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ANA SKY MEDIA PROGRAM Inquir ies: [email protected]
ANA SKY MEDIA PROGRAM Contact Point = Airport
26
Haneda Airport Terminal 2 INNOVATIVE VOICE placement locations (Haneda Airport)
Entrance
Premium
Check-in
Booth
Elevator
Haneda Airport ANA LOUNGE Main Building Northern Lounge, 3F
2F North Entrance
EV
Smoking room Business area Business area
Lounge area
Lounge area
Lounge area
Entrance hall
Service counter
Service counter
Telephone corner
To 3F Escalator
Business area
Business area
Service counter
Entrance hall
Service counter
Lounge area
Smoking room
Lounge area
Service area
Telephone corner
2F exclusive counter
Lounge area
Haneda Airport ANA LOUNGE Main Building Southern Lounge, 3F
2F South EntranceEntrance
To 3F
EV
Premium
Check-in
Escalator
Booth
* Lounge layout is subject to change without warning.
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Inquir ies: [email protected] SKY MEDIA PROGRAM
ANA SKY MEDIA PROGRAM Inflight Placement ● Contact Point = Inflight ● Domestic Routes
27
Placement during disembarkingCabin crew stands in 4 locations of the aircraft with your items and offers them to customers as they disembark
Placement in galley together with candy, blankets and other service items when customers are boarding
During boarding During disembarking
Galley placement
In� ight placement on domestic routes(Haneda – Chitose/Itami/Fukuoka/Naha routes)
Media overview
Target routes/fl ights
You may select 1 route from the following 4. 1. Haneda – Chitose 2. Haneda – Itami 3. Haneda – Fukuoka 4. Haneda – Naha
Duration From 7 days * Commencement from the end/start of month may not be possible.
Placement method Placement in galley upon boarding, distribution by cabin crew upon disembarking
Placement item ANA will conduct a review of the item for placement (Please provide a sample)
Price chart (GST is excluded from prices) This is in combination with running of an advertisement in infl ight magazine “Tsubasa-no-Okoku”. We shall submit a formal quotation to suit your requested timing and budget based on the following.
■ Infl ight magazine “Tsubasa-no-Okoku”
Body 1 page (4C1P) Please inquire with us.
■ Placement management cost (approximate)7 days
(up to 10 fl ights per day) Please inquire with us.
14 days(up to 10 fl ights per day) Please inquire with us.
21 days(up to 10 fl ights per day) Please inquire with us.
* If implemented for 1 week: It will be carried out in 4 positions per aircraft on 5 round-trip fl ights per day. Accordingly, please prepare 140 packing boxes for onboard loading.* Products remaining after the promotion is implemented will be returned upon consultation.* This media is offered on a contract basis for fi xed period of time. We do not offer contracts based on distribution volume.* Please see the last page for precautions regarding advertising and promotions.
■ Please create placement items in line with the below specifi cations.
60 ‒ 80 pcs Within 3 kgPlacement items
1. Placement item・Of a form which customers can easily pick up.・Clearly showing the contact details
2. Packaging specifi cations for infl ight placement・Place (1) in a cardboard box with a lid and within the shown 3 dimensions.・The lid is to be the same height as the box itself.
■ Application deadline: Approx. 50 days prior to commencement * Following the necessary reviews performed by ANA, we request you submit your application after fi nalizing the implementation period and placement item.■ Material submission deadline: Approx. 5 days prior to commencement (Haneda’s specifi ed location) * ANA will specify the submission format and schedule.
Contact details : 03-1234-xxxx
Lid
Circulation: Average no. of customers:1. Haneda – Chitose: Approx.10,024people/day 2. Haneda – Itami: Approx.7,551people/day3. Haneda – Fukuoka: Approx.8,964people/day 4. Haneda – Naha: Approx.6,120people/day
Media Data
* FY2013 average
On fl ights departing Haneda for Chitose, Itami, Fukuoka and Naha, we will place items which customers are free to take.Optimal for sample goods, etc.
We can offer items on ANA domestic route fl ights
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Inquir ies: [email protected] SKY MEDIA PROGRAM
ANA SKY MEDIA PROGRAM Inflight Placement ● Contact Point = Inflight ● International Routes
28
Placement in the economy class galley Placement in the business class bar corner* For illustration purposes only.
* For illustration purposes only.
In� ight placementon International routes(Narita – Europe/US routes)
Media overview
Target routes/fl ights
Narita – Europe/US Round trips (Excluding Honolulu, excluding codeshare fl ights with other airlines)
Duration Open to consultation* Commencement from the end/start of month may not be possible.
Placement method Placement in galley (upon boarding, when galley is usable)
Placement item ANA will conduct a review of the item for placement (Please provide a sample)
Price chart (GST is excluded from prices) This is in combination with running of an advertisement in infl ight magazine “Tsubasa-no-Okoku”. We shall submit a formal quotation to suit your requested timing and budget based on the following.
■ Infl ight magazine “Tsubasa-no-Okoku”
Body 1 page (4C1P) Please inquire with us.
■ Placement management cost (approximate)7 days
(up to 18 fl ights per day) Please inquire with us.
14 days(up to 18 fl ights per day) Please inquire with us.
21 days(up to 18 fl ights per day) Please inquire with us.
■ Application deadline: Approx. 50 days prior to commencement * Following the necessary reviews performed by ANA, we request you submit your application after fi nalizing the implementation period and placement item.■ Material submission deadline: Approx. 5 days prior to commencement (Narita’s specifi ed location) * ANA will specify the submission format and schedule.
* If implemented for 1 week: It will be carried out in 2 positions per aircraft on 9 round-trip fl ights per day. Accordingly, please prepare 126 packing boxes for onboard loading.* Products remaining after the promotion is implemented will be returned upon consultation.* This media is offered on a contract basis for fi xed period of time. We do not offer contracts based on distribution volume.* Please see the last page for precautions regarding advertising and promotions.
■ Please create placement items in line with the below specifi cations.
60 ‒ 80 pcs Within 3 kgPlacement items1. Placement item
・Of a form which customers can easily pick up.・Clearly showing the contact details
2. Packaging specifi cations for infl ight placement・Place (1) in a cardboard box with a lid and within the shown 3 dimensions.・The lid is to be the same height as the box itself.
Contact details : 03-1234-xxxx
Lid
Circulation: Avg. no. of passengers: Approx. 5,569/dayMedia Data * FY2013 average
We place items on board the 8 Europe/US fl ights for customers to take freely.Optimal for offering sample products.
Placement of items is possible on ANA international fl ights
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Inquir ies: [email protected] SKY MEDIA PROGRAM
ANA SKY MEDIA PROGRAM Paper Cup Advertisements ● Contact Point = Inflight ● Domestic Routes
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Paper cup advertising on ANA domestic routes
Advertising space
Was interested in the brand/product/service being advertised
Actual ly bought/used that product/service
The advertisement left an impression
Attitude change (customersʼ reaction upon seeing the advertisement)
15%No.1
No.2
No.3
8%
4%
60mm
60mm
Advertising
space
■ Application deadline: Approx. 70 days prior to distribution■ Material submission deadline: Approx. 60 days prior to distribution * Distribution period is from around the 25th of the month before your desired month until all cups have been distributed. * We shall contact you regarding the offi cial schedule following receipt of your application.
Media overview
Size Height: 60 mm × Width: 60 mm
Specifi cation 7-oz paper cup Styrofoam laminatedUp to a max. of 4 colors including existing design logo, gravure printing
Distribution target no. ANA domestic routes No. of passengers per month: Approx. 3,280,000
Distribution period May, July, September, November, January, March
Price chart (GST is excluded from prices)
Advertising space Price
1 space (Plate charge included) Please inquire with us.
* Please see the last page for precautions regarding advertising and promotions.
* We do not offer color calibration.* Please provide a color chip (DIC color) as a color sample.
Media viewing ratio: 94% No. of viewers: Approx.3.08 mill/monthContact cost: 1.3 yen/person* Feb 2014 online survey by a research company (Respondents: Nov 2013 – Jan 2014 ANA international/domestic route customers)
Media Data
Advertise on the paper cups offered at drink service.These cups are handed directly to customers by cabin crew so guarantee a high contact rate and are effective in appealing your corporate image.
Paper cups used for the infl ight drink service offered on ANAʼs domestic routes
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Inquir ies: [email protected] SKY MEDIA PROGRAM
ANA SKY MEDIA PROGRAM Boarding pass ● Contact Point = Airport ● Domestic routes
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Front Back
Advertising on the back of boarding passes(Limited to ANA domestic routes and Haneda Airport)
A ticket issued when passengers pass through security check. Tickets are distributed to all customers boarding a fl ight, and are sheets including all necessary information relating to fl ights such as boarding gate number and seat number, therefore offer fantastic visibility and mobility.
What is boarding gate guidance?
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Advertisement sizeH67.9 × W55.5
■ Application deadline: Approx. 60 days prior to implementation■ Material submission deadline: Approx. 45 days prior to implementation
* Length of boarding pass may vary depending on whether passengers are transferring, are children, etc. As such, your advert may be cut off in the middle of its design, but we ask for your understanding in advance.* In principle, if you do not request a specifi c date to commence distribution of your advertising, we will begin from the 1st of the month. There may be exceptions to this in the following unavoidable circumstances. 1. If boarding passes cannot be issued at security checkpoint 2. If boarding passes are collected at the boarding gate* We kindly ask you refrain from using certain advertising expressions presuming collection of boarding passes.* Company reviews, expression reviews, etc. are required.
Media overview
Boarding pass size
Height: 140 mm × Width: 57.5 mm* Differs depending on passenger
Advertisementsize Height: 67.9 mm × Width: 55.5 mm
Distribution no.
1.2 millionAll passengers who board fl ights departing Terminal 2 of Haneda Airport
PeriodDistributed for a maximum of 1 month from your specifi ed day* Ends when all are distributed* May last longer than one month
Price chart (GST is excluded from prices)
Advertising space Price
1 space Please inquire with us.
* Please see the last page for precautions regarding advertising and promotions.
* Includes codeshare fl ights. However, excludes Star Flyer fl ights departing Terminal 1.
Circulation: Approx.1.2 million people/monthContact cost: 2.1 yen/personMedia Data
For ANA domestic routes departing Haneda Airport, feature your ad on the back of the boarding pass issued when passengers pass through security check.Boarding passes are handed directly to customers; therefore a high reach rate is achievable.
The boarding pass passengers receive when passing through security check converted to an advertising medium
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ANA SKY MEDIA PROGRAM
PrecautionsATTENTION
All media Print media
ANA SKY AUDIO
INNOVATIVE VOICE
Inflight paper cups on ANA domestic route
Inflight placement on domestic/international routes
Video and audio
Advertising of the following types of businesses,products and services will not be accepted.● Businesses, products, and services that conflict or compete with the operating activities of the ANA Group and its affiliates● Businesses, products, and services that incite concern about aviation and travel● Dishonest businesses and those that are typically considered to be scams● Businesses operated by or connected to anti-social forces● Businesses that are in violation of laws and regulations● Improper products and services, including products prohibited by law, unauthorized products, and poor-quality products, as well as businesses that provide such products and services● Businesses, products, and services that go against public order and morals● Businesses or business operators related to gambling, sex entertainment industry or others which ANA deems inappropriate.
Please heed the following rules of expression when producing your advertising. We will not accept any advertising that does not comply with these rules.● Do not use expressions that are suggestive of businesses, products, or services that conflict or compete with the operating activities of
the ANA Group and its affiliates.● Do not use expressions that incite concern about aviation and travel.● Use expressions that protect consumers.● Comply with laws, regulations, fair competition rules and other voluntary rules. ● Do not use copyrighted materials and use-protected items such as symbols,
slogans, and names, without express permission from the rights holder.● Avoid any risk of defaming a member of an imperial family, royal family,
head of state, national flags of countries, etc., and respect their dignity.● Never use expressions that slander, ostracize, or libel others, even if
such accusation has been proven.● Do not use expressions that may be construed as political propaganda
or an endorsement of a potential candidate.● Never use expressions that aim to promote certain doctrines or beliefs.● When using an amateur spor ts organization or athlete in an advertisement,
comply with all relevant rules and regulations. ● Do not use fallacies, exaggerated expressions or expressions that
may cause the reader to be misled or make an overevaluation. ● When using superlative or absolute expressions such as “Largest
in Japan” or “First in Japan”, always provide investigatory documentation or other objective proof by a third party.
● When providing statistics, always cite the source and the name of the research organization.● Do not use expressions that obscure accountability, ambiguous expressions, or expressions that create doubt about effect and efficacy.● Always include a warning phrase that prohibits underage drinking, such as “Minors are prohibited from purchasing or drinking alcohol.”● Do not use expressions that disrupt the social order and morality.● No advertising about the dismissal of any individual will be allowed.● No advertising intended to express an apology or excuse will be allowed.● No opinion advertising will be allowed.● No advertising about any matter pending in court will be allowed.● Expressions which arouse speculation and temptation are forbidden.● ANA reserves the right to refuse and reject any other expressions or content that it deems inappropriate.
Types of advertising that are not accepted
● Please submit your advertisement in complete, electronic file format.● <Type of file> PDF(Graphic mode:more than350dpi),Illusutrator more than 5.5,Quark more than 4. All fonts must be outlined.● When submitting an advertisement, please provide paper, color samples and a file specification sheet along with the electronic file.● In the case of a bleed advertisement, please place the name of your company and all copy within at least 10mm from all sides of the trim size of the advertisement. Please also provide a bleed margin of 3mm or more on each side.● Clearly state the usage restrictions and required manners on board a flight
in those advertisements concerning electronic devices which have onboard usage restrictions.
● With respect to the nature of the magazine as an inflight magazine, please refrain from including a mail-in information request coupon or two-dimensional barcodes (QR codes) in your advertisement. ● Please contact us for detailed specifications on other matters concerning electronic advertisement files.
Guidelines for preparing advertisements
● ANA will head program production.● The show host cannot be specified.● Due to being an inflight program, we may be unable to fulfill your request
regarding program structure, songs and the MC.● Regarding the production schedule, following orientation, production will begin around 60 days prior to the starting date of the contract term and
complete data will be submitted around 40 days prior to the starting date of the contract term. Contact us for schedule details.
Guidelines for preparing advertisements
● ANA will specify the production company to prepare the material for display (including leaflets).
● The structure, layout and display location of material for display will be specified by the display plan.
● Regarding the production schedule, orientation will be implemented approximately 50 days prior to commencement of display following finalization. Contact us for schedule details.
Guidelines for preparing advertisements
● Please submit your advertisement in complete, electronic file format.● When submitting an advertisement, please provide paper, color samples and a file specification sheet along with the electronic file.● With respect to an inflight magazine, please refrain from including a mail-in information request coupon or two-dimensional barcodes (QR codes) in your advertisement.● Please contact us for detailed specifications on other matters concerning electronic advertisement files.
Guidelines for preparing advertisements
ANA SOCIAL SKY PARK
● Please note that media specifications and page layout are subject to change.● Company reviews and content reviews will be performed in advance. Also,
posting themes will be finalized through discussion with ANA.● Cancellations or alterations will not be possible after receipt of application.● Uploading will commence around 15:00 and that day is considered
uploading confirmation time.
Guidelines for preparing advertisements
● There is a examination of your company and the promotional items.● There is a possibility no placement items will remain for the return flight.● Placement may not be possible in the planned aircraft type due to
unexpected aircraft type changes.● The cabin crew will place precedence on cabin duties and safety tasks,
therefore placement may not be possible for some flights.
Notes concerning application
● Please submit a“recording sheet”,listing the title ,language,length/ time code and size.● Please submit your commercial in DVCAM,DVD,DVD VIDEO, MPEG4 etc.● Screen size should be 16 : 9 (squeeze).● Please inquire with us for other detailed specifications regarding commercials.
[ DVCAM format ]● Make sure the recording of the commercial does not begin from timecode“ 00 : 00 : 00 : 00f.”● The timecode may be either in NDF or DF format.● Please provide a color bar and credits.● Please set the volume level according to digital video standards.
[ SKY VISION ]● As the large onboard screens and small monitors for SKY VISION do not produce audio, we recommend displaying captions. (Audio can be heard from a designated audio channel using headphones.)
Guidelines for preparing advertisements
● With the exception of special pages, you may not specify the page on which your advertisement will appear.● Please submit only pure advertisements; no advertorials.● All advertising pages are printed offset in four colors. The rate of your advertisement will not change even if you specify printing in three colors or less.● You can not specify any certain cabin/class or flight route.
Notes concerning application● CM insertion timing will differ depending on program structure, per song
duration and talk time.● We do not accept requests for airing CMs exclusively on domestic routes,
or for specific seating classes or routes.
Notes concerning application
● This display promotion is a service which targets ANA LOUNGE guests and, as such, applications for display content which could easily evoke competitors of ANA’s sales activities, create guests discomfort and so on may be denied.
● Cancelations within 60 days prior to commencement of the display period will not be accepted.
● Booths and panels will be set up after the lounge has closed on the day prior to commencement of the display period.
Notes concerning application
● Drink service may be cancelled depending on unavoidable circumstances pertaining to airplane security.
● Excludes premium class, Pokemon Jet and charter flights.● All printing will be spot printing.● Up to 2 colors can be specified.● Up to 4 colors can be used in the design, including ANA’s logo (2 colors).● Attach a DIC color chip to the color sample.
Notes concerning application
● You cannot specify advertisements to any certain position or movie. (for SKY CHANNEL CM)● We do not impose a “1 company per business” restriction. ● CMs may not be shown to schedule due to changes in operational status and aircraft.● This media is offered on a contract basis for fixed period of time. We cannot
refund, reduce or replenish fees due to operational status or showing frequency.
Notes concerning application
Notes concerning expressions and content
● Cabin crew cannot perform sampling activities in accordance with ANA’s service criteria.
● ANA will specify the specification of items to suit the loading in the aircraft. (size limitations, a container to store placement items needed, etc.)● We may request delivery in installments depending on the contract term
and specifications.● This media is offered on a contract basis for fixed period of time. We do
not offer contracts based on distribution volume.● After the promotion, we will submit material detailing the number of flights
placement was implemented on, no. of pick-ups by passengers and photos of implementation.
● In principle, we will not return placement item stock after the promotion.
Please contact us for further detailed specifications.
AD. & Media Business, All Nippon Airways Trading Co., [email protected]:00 – 17:00, Mon - Fri
Inquiries
ANA is an air carrier committed to providing valuable time and space to passengers based on safety and trust.From this perspective, we ask for your understanding of the following points when applying for the ANA SKY MEDIA PROGRAM.
General standards for advertising and promotion
Important notes concerning advertising
ATTENTION 01 Flight schedules and aircraft type are subject to change, and flights may be canceled in response to bad weather conditions, natural disasters, or other unavoidable circumstances.
ATTENTION 02 Media programs and services offered inside restricted areas in airports and onboard flights are required to comply with various requirements under airport and aviation laws and other relevant laws and regulations.
ATTENTION 03 Please note that media programs will not be given priority for any reason whatsoever when deemed to hinder the safety of a flight.
When you apply for the ANA SKY MEDIA PROGRAM, ANA will analyze your company, your products and services,as well as examine the use of expressions (content) in your advertising or promotional materials.
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