The International Conference for HighPerformance Computing, Networking, Storage, and Analysis

ExhibitionNovember 12 - 15, 2012

Conference November 10 - 16, 2012

November 10-16, 2012Salt Palace Convention CenterSalt Lake City, Utah

November 10-16, 2012Salt Palace Convention CenterSalt Lake City, Utah

Sponsors: IEEE Computer Society

ACM

The International Conference for High Performance Computing, Networking, Storage, and Analysis

Why Exhibit at SC12?

SC attracts an exclusive group of scientists, researchers, department managers, lab directors and decisionmakers from all corners of the High Performance Computing (HPC) and networking industry. Your organiza-tion can be well positioned and highly visible for the more than 10,000 attendees* from around the worldas they converge on Salt Lake City, Utah to see the latest innovations in HPC, networking, storage, and relat-ed fields. No other event provides such extensive, targeted opportunities for exposure and in-depth interac-tion with your key customer audiences.

The SC exhibit floor is a featured part of this premier and well-respected technical conference. Supported bya powerful live network infrastructure called SCinet, SC uniquely provides exhibitors the ability to showcasethe full capabilities of your products and services for either large-scale or one-on-one demonstrations forprospective customers.

As the venue that has built a legacy for debuting the most advanced innovations in the HPC, networking,and storage industries, attendees year after year come to SC to discover the latest solutions that will keepthem at the leading-edge of their professions. *based on previous conference attendee numbers.

SC attracts scientists and engineers, software developers, policymakers, corporate managers, CIOs, and IT administrators fromuniversities, industry, and government agencies. Over the pasttwenty years, SC has grown to become truly an international con-ference with over 57% of attendees traveling more than 1,000 milesto participate in the conference. In fact, over a quarter of attendeeson average attend no other conferences but SC each year.

The High-Quality Buyers You Want To Meet

E x h i b i t o r

P r o s p e c t u s

The People You Need to Meet From theOrganizations You TargetJob Title/Function Percentage of

Attendees

ManagementPresident/Owner/Executive Director/CEO 2%Vice President 1%CFO/CIO/COO/CSO 1%Director, Manager of Computer Center/Services 6%Research Director 2%Program Manager (Government or Industry) 3%Other Director, Manager, Supervisor 2%Research & DevelopmentProfessor (College/University) 9%Scientist/Research Staff 17%Postdoctoral Researcher 3%Teacher (K-12) 1%Graduate Student 14%Undergraduate Student 5%Engineering & DevelopmentComputer Scientist 6%Programmer/Analyst 2%Member of Technical Staff (MTS) 7%Systems Engineer/Software Engineer 10%Other Engineer 2%Sales & MarketingMarketing and Product Strategy 3%Sales Engineer, Rep 2%Other Sales / Marketing 1%Other 1%

Type of Business/Organization Percentage of Attendees

ManufacturingComputers and Related Equipment 9%Aerospace 2%Petroleum 2%Communications Equipment 1%Other Electrical and Electronic 1%Other Manufacturing 1%ServicesSoftware Development 5%Systems Integration and Consulting 3%Financial (Banking, Investing) 1%Healthcare 1%VARs/Computer Sales 1%Other ServicesNon-profit Research & DevelopmentAcademic (degree granting) Depart. 34%National Laboratory 12%Computing Center 9%Primary/Secondary Education 4%GovernmentResearch & Management 7%Mission Oriented Computing 4%Other Employee 1%Other Contractor 1%

SC Attendees Look For A Wide Range ofSolutions on the Exhibit FloorProduct Interest Percentage of

Attendees

ProductsSoftware 65%Large-scale Parallel/Clustered Computers 64%Storage Systems 48%Development Tools 42%Cluster Management Tools 40%Applications Software 38%Visualization 37%Networks 35%Servers 32%Systems Software 27%Workstation Clusters 24%Grid Tools or Applications 23%Local Area Network Equipment 22%Desktop Workstations 20%Peripheral Equipment 12%Security Software 11%Network Management Systems 10%Wide Area Network Equipment 10%Wireless Equipment 8%Network Security Products 7%Telecommunications Services 7% (voice, data, video)

Interaction on the Exhibit Floor Continues To Be Key Reason People Attend SC

At SC:

Attend Industry Exhibits 66% Keep up to date on industry trends/issues 62% Network with colleagues/vendors 62% Meet with vendors 43% Get technical information/specifications 43% See specific companies or products 40% Evaluate/compare products for purchase 23%

All demographics were derived from a survey of SC10 registrants conducted by a third-party organization, Exhibit Surveys, Inc., of Red Bank, New Jersey.

Attendeeswith Real

BuyingPower

E x h i b i t o r

P r o s p e c t u s

•70% - significantlyinfluence the purchasedecision for exhibitedproducts and services(Defined as having the finalsay, specify the supplier, or recommend the purchase)

•Average PlannedExpenditure = $2.5 million; Median PlannedExpenditure =$300,000

How SC Helps You Succeed

SCinetEach year, SC builds and delivers the “the most powerful network onthe planet” to the exhibit floor. Designed and built entirely by volun-teers from universities, government, and industry, SCinet combinesleading-edge hardware and high-speed wide-area communicationlinks, providing unsurpassed connectivity to national and internationalnetworks.

Integrated Research Exhibits The SC exhibit floor balances corporate exhibits with a showcase forinnovative applications of high performance computing, networking,and storage from research institutions - universities, national laborato-ries, and nonprofit research centers - on five continents. These scien-tists and engineers display the latest advances in computational mod-eling, imaging, visual analysis, and data technologies, often partner-ing with industry exhibitors to showcase how particular products canachieve new research discoveries.

Exhibitor ForumIndustry exhibitors have a special opportunity to present their R&Dbreakthroughs in our popular Exhibitor Forum series. This showcaseis one of the unique features of SC, giving attendees access to the lat-est technology advances from industry exhibitors in all high-perform-ance related disciplines.

Precisely Target and Extend Your Promotions:Maximize Your Return on Investment for SC12Participate in SC12's Exclusive Marketing Opportunities to increaseyour exposure and reinforce your sales message long after SC12 isover!

Reach the Prospects You Want, Anytime, Anywhere SC12 hosts and promotes the largest, most comprehensive onlineresource for organizations in the high performance technology indus-try: the SC12 exhibitor list. The search engine allows visitors tosearch by product, category or keyword and find exactly what theywant. Your listing on the web site is FREE when you participate asan exhibitor.

Boost Response Rates: Customized, Targeted Mailing ListsGenerate pre- and post-show promotion by utilizing the exclusiveSC12 registration lists for promotional mailings. Customize your listby analyzing the detailed demographic information collected fromeach registrant. Using the pre-registration list ensures that your mes-sage will reach the target audience that is interested in your productsand services.

Go Home with Attendees: The SC Exhibit DirectoryAn essential guide distributed during SC12 and used as a year-round reference, The SC Exhibit Directory is the industry's referenceguide to all the leading hardware and software exhibitors.

Invite the People You Want To MeetSC12 will provide you with the opportunity to invite your most valued customers and prospects to visit you at SC12.

Extend Your Reach: Powerful Media ExposureSC12's media headquarters will be a meeting point for editors andreporters from all the trade publications. An active media room pro-vides you with on-site space for one on one media interviews as wellas a distribution point for exhibitor media kits. Pre-registered medialists will also be available exclusively to exhibitors.

What SC Does for You: Aggressively PromotesAttendance to Targeted Decision MakersExhibitors profit from exposure in year-round attendance promotionsthat target the most active buyers. SC12 awareness and attendanceis built through an extensive promotional plan that reaches hundredsof thousands of high performance technology professionals world-wide. • A direct-mail and e-mail campaign distributes conference informa-

tion and exhibitor lists, and thousands of complimentary invitationswill be sent by exhibitors.

• Special editorial coverage in industry and related publicationsdescribing the size and scope of the SC12 Conference program.

BigCompany

Clout

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P r o s p e c t u s

53% of attendeescome fromorganizationswith 1,000+employees.

About Salt Lake City

Combining the amenities of a major metropolitan area with the friend-liness of a small, western city, Salt Lake City is an ideal location forgroup travel. A beautiful, safe, and vibrant city, Salt Lake combinesunparalleled access to natural recreation, a bustling economy,dynamic nightlife, remarkable history, warm hospitality, and Utah'sGreatest Snow on Earth™ . Salt Lake offers an unequaled combina-tion of year-round outdoor recreation, accessibility and metropolitanamenities. Nestled at the base of the Wasatch Range, we are onlyminutes from streams and trails to hike and bike. At the heart ofdowntown, visitors can browse museums and galleries, sample end-less dining and shopping options, attend a Broadway musical, visitthe zoo, and catch a symphony or planetarium cosmic light show.

Most accommodations, dining, entertainment and attractions arelocated near the hotels around the convention center. This vastlydiverse network of elements fuels the vibrant locale for SC12, whereanother unique and powerful network will come together - don't missyour chance to become a part of it!

Included in Your Industry Exhibit Space Rental• Publication of your company's exhibit information and profile in

the SC12 Exhibits Directory• 5 Exhibitor Staff badges per 100 square feet of exhibit space• One technical program registration per exhibiting company• Free admission to the Keynote address, Exhibitor Forum

presentations and all Friday technical sessions• Priority access to on-site whisper suites• Priority access to meeting space and suites in the conference hotels• Free admission for all registered exhibitor personnel to the Exhibitor

Reception on Sunday night• Access to SCinet - one of the most powerful networks in the world• 50 complimentary Exhibition Guest passes per 100 square feet of

exhibit space

ExposureWorks

In 2010, nearly threequarters (74%) ofattendees reportedthat they found newcompanies to do business with on the SC exhibit floor.

November 10 - 16, 2012Salt Palace Convention CenterSalt Lake City, Utah

Exhibition DatesNovember 12 - 15, 2012

Conference DatesNovember 10 - 16, 2012

sc12.supercomputing.org

SC12 Conference General ChairJeffrey K. HollingsworthUniversity of Maryland

For more information on SC12 visithttp://SC12.supercomputing.org

For exhibiting information or advertising/contributor opportunities contact:SC Exposition ManagementHall-Erickson, Inc.98 E. Chicago Ave.Westmont, IL 60559Phone: 866-923-9699Fax: 630-434-1216e-mail: sc@heiexpo.com

Exhibition CalendarExhibits Installation..............................Thursday, November 8, 8 am - 5 pm

Friday, November 9, 8 am - 5 pm

Saturday, November 10, 8 am - 5 pm

Sunday, November 11, 8 am - 5 pm

Exhibition Press Tour ..........................Monday, November 12, 6 - 7 pm

Exhibition Opening Gala ....................Monday, November 12, 7 - 9 pm

Exhibit Dates and Hours ....................Tuesday, November 13, 10am - 6 pm

Wednesday, November 14, 10am - 6 pm

Thursday, November 15, 10am - 3 pm

Exhibits Dismantling Begins ..............Thursday, November 15, 3 pm - Midnight

Exhibits Dismantling Complete ..........Friday, November 16, 8am - Noon

SC12 Sponsors: ACM SIGARCH/IEEE Computer Society