nov 2012 webinar on socialmedia for bni southeast
Post on 21-Oct-2014
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DESCRIPTION
Overview of social media as it relates to business networking in BNI.TRANSCRIPT
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Social Media Farming and Harvesting Connections
Melinda SchmiedeknechtBNI Social Media Consultant
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Farming vs. Hunting
Apply your BNI good rules of networking!
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Social Media Networking
• Do not prematurely solicit!• Build relationships, be social• Be intentional and set limits• Proactively search for referral partners• What language do you/your contacts speak?
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Be Strategic• Comment/post on business pages or groups
where your target audience is likely to be. • Combine personal with business in your posts.• Thank people for referrals they give you.• Thank people for providing good service to
the referrals you give.• Use photos or video as much as possible.
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• Most professional, less social
• Very searchable, easy to find prospective referral partners for your contact sphere
• Use educational articles, discussion to build relationships
• Don’t just connect, “follow.”
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Facebook• More social, less formal
• Essential for B2C
• Ask for recommendations for referral partners – who do people like/use?
• Facilitates creative rewards
• Use lists to keep top of mind with key prospects, referral partners
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• Shorter messages – limited to 140 characters
• Create a good hook and include a link to get more information
• May post more frequently
• To gain followers, go follow your target market
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YouTube
• #2 Search engine
• Keep videos short, 2-3 minutes
• Lead with value
• Channel is easy to set up and free!
• Add to website, Facebook page
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Google+
• Really helps with SEO – Search Engine Optimization
• Hangout is cool easy way to have a free video conference
• Target your posts to share with your “circle” of prospects or existing customers or referral partners.
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Thank You!Please go like the BNI Southeast Facebook page! www.facebook.com/bnisoutheast