nottsrebrand final to upload
DESCRIPTION
Nottingham re brand presentation, anna, gwen, hayley, harley.TRANSCRIPT
Hayley Morris, Harley Chapman, Gwen Tunnicliffe and Anna Kerr
• Culture• Shopping• Nightlife• Robin Hood• University• Crime
What the public think of the city from
questionnaire results;
3
What we found attracted people to a
city;• Nightlife• Art• Fashion• Shopping• Artistic Theatre• Exhibitions• Cafés and Bars with an
original feel
• Attract new customers/visitors to the city centre.• Improve Nottingham’s reputation.• Expand the publics knowledge on the city.• Reposition Nottingham to be a place where people would like to visit/ a
creative city.• Through the use of image and photography we will show Nottingham’s
hidden gems.
• Offer a creative city for all types of people.• Targeting a wider audience than what it does now – Families, Artists,
Musicians, Students etc..• Boost awareness of smaller independent businesses and shops.• We will find different places to suit different personalities and interests.
• Market Nottingham as a contemporary modern place, but not forgetting about its historical culture.
• Fun, upbeat, quirky, adventurous and mysterious.• ‘Teasing the viewer’ technique through photography and
wording.• Portray Nottingham as one of Britain's ‘Best kept secrets’.
Advertisements we will include; Flyers, Billboards, Window advertisements
Discover the hidden gems........