June 2012 Part I

Noteworthy NewsNoteworthy NewsNoteworthy NewsNoteworthy News For Associates For Associates For Associates For Associates

from The American Society of Estate Liquidators®

DON'T FORGET TO ASK FOR DON'T FORGET TO ASK FOR DON'T FORGET TO ASK FOR DON'T FORGET TO ASK FOR TESTIMONIALS AND REFERRALS TESTIMONIALS AND REFERRALS TESTIMONIALS AND REFERRALS TESTIMONIALS AND REFERRALS

FROM CLIENTSFROM CLIENTSFROM CLIENTSFROM CLIENTS What we do is competitive. We must always be thinking of ways to out-do the competitors in our community. While there are many ways to accomplish this, a simple no-cost method is to ask every client you've worked with that is pleased with y our work for a 2 or 3 sentence testimonial you can post on your site or marketing material. Ask for permission to use it. The cream always rises to the top, but how will prospective clients know you're the cream unless you demonstrate it clearly?

1) "THANK YOU""THANK YOU""THANK YOU""THANK YOU" Always thank the client. A hand written note in an age of electronics is more effective than you know. 2) ASK FOR REFERRALSASK FOR REFERRALSASK FOR REFERRALSASK FOR REFERRALS -- Add in your note, if there are any friends, family or colleagues they know that may have a need for your services, you would appreciate if they would refer them to you.

3) ASK FORASK FORASK FORASK FOR THE TESTIMONIAL THE TESTIMONIAL THE TESTIMONIAL THE TESTIMONIAL - "Mrs. Jones, if you are pleased with the work we have done for you, I would really appreciate a positive testimonial from you that I have permission to use on my website or brochures. It would mean so much to me and mean a great deal to future clients to bring them peace of mind." 4) HELP THEMHELP THEMHELP THEMHELP THEM with the testimonial. Sometimes they may ask you to write it and then review it with them to make sure they feel that way. And at times, this is more expedient too, as long as you have permission. 5) GO THE DISTANCEGO THE DISTANCEGO THE DISTANCEGO THE DISTANCE -- Do something a little extra to stand out to clients. It does get noticed and word that you do great work will pass between client and a potential future client. 6) BE BOLDBE BOLDBE BOLDBE BOLD - You will not get anything unless you ask for it. So ask and get it. Make those testimonials shine on your website. As you read this, future clients are researching you online, so be sure to have a good, solid website and keep updating and adding to it.

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Continued...

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