Pure Play Journalism

The Nation InstituteThe American Prospect

Produces high-quality reporting and analysis. Potentially integrates multi-media/platforms and social networking tools for distribution.

Characteristics:One way communication to users

Avoids citizen engagement in journalism production Avoids any advocacy/action

Talking Points MemoThe Uptake

Journalism+

Community

Characteristics Strategically integrates community

into media making and/or distribution process.

Creates ongoing and productive

spaces for community/network to communicate with each other and with media organization around

stories, issues, etc.

Journalism + Action

AlterNetCampus Progress

CharacteristicsMedia organization creates or integrates strategies/tools for

community to take action because of journalism.

Help showcase journalism’s impact.

Action can be supported/organized on media organization’s website, social

networking site, or where those communities already exist.

Could include strategic partnerships with outside advocacy or non-profit

organizations.

Hybrid Media Makers +

Action

FeministingCare2

Brave New Films

Hybrid Media Makers include individuals, media organizations + non-profits/advocacy groups who are regularly producing quality content. Combines great acts of journalism, media production,

advocacy, messaging.

CharacteristicsEmphasizes community

involvement: conversations, organizing, sharing information &

media production.

Includes regular calls to action for users.

Pure Play Journalism

Journalism + Action

Hybrid Media Makers +

Action

Where do you fall?

Journalism + Community