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Not Your Father’s Library: Social Media as part of your (online) user experience strategy Sharon Clapp Web Resources Librarian Connecticut State Library [email protected]

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Connecticut Library Association Conference Presentation 2011 - April 2011

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Page 1: Not your father’s library

Not Your Father’s Library:Social Media as part of your (online)

user experience strategy

Sharon Clapp

Web Resources Librarian

Connecticut State Library

[email protected]

Page 2: Not your father’s library

Libraries in the Social Media Landscape: 2010

Library Research Group. “U.S. Public Libraries and the Use of Web Technologies, 2010”. April 2011. http://www.lrs.org/documents/web20/WebTech2010_CloserLookReport_Final.pdf

Page 3: Not your father’s library

Effectiveness

http://www.lrs.org/documents/web20/WebTech2010_CloserLookReport_Final.pdf

Page 4: Not your father’s library

“There’s a Connecticut State Library?”

Page 5: Not your father’s library
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What’s worked FB page – www.facebook.com/CTStateLibrary :

546 people “like” us Twitter stream: 1344 followers Flickr photos: 1,216 items / 21,235 views Integrations:

Website – Feeds in, links out AddThis in footer Website & blogs’ RSS feeds Blog to Facebook page & Twitter feed Facebook page to Twitter feed Slideshare for tutorials YouTube for videos (much more multimedia needed!)

Page 9: Not your father’s library

Content that Adds Value

Projects: Tweeting witch trials Flickr in WPA Art site (comments) Photos for the Colt cult via Flickr (vs. solely digital

collections / ContentDM) Flickr Commons

- Advocacy & Alerts- Events

Page 10: Not your father’s library

Challenges Social Media policy

Policy generator: http://socialmedia.policytool.net/

Page 11: Not your father’s library

Recommendations for your library

• Allocate resources to your digital presence• The web is a requirement …

& the web is now social• Start by learning & researching, but don’t

take too long• Create a basic social media policy – use the

online policy generator to see what ?s you need to answer

• Include your website in planning for these new online services


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