Not “Mobile Media”But “All My Media Is Now Mobile”

Everything I can play @ my PC, I can play everywhere, instantly

The PC becomes a personal broadcasting station

the TV via game consoles

Mobile phones & WiFi devices

remote PCs & laptops

We call the paradigm towards which consumers’ use of media is trending

MyCasting

• Instant access to all my content– I build my own channels – From home & the infinite library of the Net (premium, free)– Live and recorded– Anytime, anywhere, on any Web device

• File formats no longer a barrier

• No more walled-garden solutions

MyCasting

The networked handset is

the key enabler

of users’ media enjoyment in a MyCasting universe

Some partners and predictions