not just video—videoseo
TRANSCRIPT
Benj ArriolaBusinessOnLine
Agenda
Introduction
Video Creation
Video Hosting
Video SEO / Sharing
Video Summary
INTRODUCTION
Search Engine Optimization (SEO)
Maximizing brand exposure across the most popular search engines.
Video Websites
Video Websites
Video Optimization Benefits
Videos are taking up a lot of real estate in search engine results
Video assets take up many of the top spots
Not as competitive
Video links found in
search results
Video links found in
search results
POLL
VIDEO CREATION
Incorporate Branding
Branding in the beginning of the
video…
…use of logos in the background…
…and a call to action at the end of the video,
including; links to your website, additional
resources, etc..
Break Up Videos
Greater opportunity to create optimized web pages
Additional Analytics
Can be used to :
Create teaser for an educational call to action (upcoming seminar, educational training, etc.)
Sell complete long version
End of Video 1
End of Video 2 End of Video 3
Start of Video 1
Control Video Thumbnail
Choose a thumbnail that will appeal to your users:
Context CluesBranding
Tips:YouTube displays the exact middle frame as the thumbnail image of the video
MetaCafe allows you to select from 3 different thumbnails taken from your video
Customized Thumbnail. Video was viewed 39,033
times.
Video Meta Data
When encoding your video, add descriptive, keyword-rich Meta data
This video has no Meta Data
Video Export Settings
Ideal CODECs, refresh rates, video dimension size, and more.
Windows Movie Maker: http://www.microsoft.com/windowsxp/using/moviemaker/create/saveforweb.mspx
Mac iMovie: http://www.freevlog.org/index.php/2007/03/19/41-compress-for-the-web-imovie/
Mac FinalCutPro and iMovie: http://www.freevlog.org/index.php/2006/12/13/screencast-h264-ipod-compression-from-imovie-and-final-cut-pro/
Mac/Windows QuickTime Pro: http://www.freevlog.org/index.php/2006/04/26/443/
Various Video Formats
.flv (Flash Video) is the most widely used video format.
Offer other file formats for search engines and always give the option to view in .flv for humans.
Guide on video formats: http://www.cepro.com/article/the_ultimate_guide_to_digital_video_formats
Keyword-Rich File Naming
Video titles often appear on the page.
If your users don’t know what the video is about, they probably won’t click on it.
Example:
Video1.avi
search-engine-optimization-video-tips.avi
Invite to Subscribe
If you are building a series of videos, or will be creating on an ongoing basis, invite viewers to subscribe to your channel.
Call to action to subscribe to their videos.
Invite User Feedback
Ask for user feedback, suggestions, comments, etc.
Control comments by placing in moderation
Respond to comments and interact with your users
Conversations will fuel better placement
VIDEO HOSTING
Video Hosting OptionsHosting on Your
Own SitePaid Video Hosting Free Video Hosting
•Pay up-front for bandwidth
•Create your own embed codes
•Increased Analytics
•Pay-as-you-go bandwidth consumption
•Appears as if hosted on your site
•Video Host Repository:•Converts video formats to .flv•Provides embed codes•Ex: EZS3http://www.EZS3.com
•Popular free video hosting services allow you to reach a wide audience:
•YouTube, MetaCafe,Veoh, DailyMotion, Blink, Break, Google Video, etc…
•Additional Benefits:•Automatic .flv conversion and bandwidth•Video Site Portals allowgreater exposure within the video social network
•Open to Public
Searching for Videos
Internal Search Features Search Engines
Internal search features will only return videos for that particular site.
Examples:• YouTube• MetaCafe• Vimeo•And More!
Video search engines index videos available anywhere on the web and feature them in search results.
Examples:• Google Video Search• Blinkx• Ask3D Search•And More!
VIDEO SEO/ SHARING
Video Hub Page
Create a video hub page on your website.
Visitors are exposed to your other videos
Search engine bots can crawl your other videos
Video Player Page: On-Page SEO
Optimize the title tag, description, keywords, and content on the Web page.
If video exists on hosting server such as YouTube, make sure the description has a link to your website.
Store your videos in one folder.
Video XML Sitemap
Search engines accept video site maps.
Video XML sitemaps can set autoplay functions upon page loading and can control the thumbnail of the video.
Instructions: http://www.google.com/support/webmasters/bin/topic.py?topic=10079
Video Player Page: Off-Page SEO
Link to your videos from your website.
Links tell search engines what the video is about.
When using video hosting providers, optimize the video descriptions and profile.
SEO value is not from direct links; however…
Link in YouTube description going
to page where video is posted
Upload Your Video to Sites: ToolsTubeMogul (http://www.tubemogul.com/ )– Free ServiceSupports: Your Site, Blip.tv, Brightcove, Crackle, Daily Motion, Howcast, MetaCafe, MySpace, Revver, Sclipo, StupidVideos, Veoh, Yahoo Video, YouTube, Viddler
HeySpread (http://heyspread.com/ )– Paid ServiceSupports: Blip, DailyMotion, Facebook, MetaCafe, MySpace, PhotoBucket, PutFile, Revver, Sclipo, Sevenload, Sumo, Veoh, Vimeo, VSocial, Yahoo, YouTube
TrafficGeyser (http://www.trafficgeyser.net/ )– Paid ServiceSupports: Adhysterua, BoFunk, eSnips, Guba, iViewTube, Kewego, LiveVideo, MegaVideo, MetaCafe, MotionBox, MySpace, PhotoBucket, Revver, Sharkle, Spike, u2upfly, Yahoo Video, YouTube
Also Supports PodCast Sites: Odeo, Plazoo, Podcast.com, PodcastAlley, PodcastBlaster, PodcastExcahgne, Podcastlikethat, RSS-network.com, ThePodLounge, Yahoo Podcast.Also Supports Blogs: Blog.comAlso Supports Social Bookmarking: Backflip, Blinklist, Delicious, Furl, Getboo, Google Bookmarks, Netvouz, Technorati
VideoUploadPro (http://www.srtsoft.com/ )– Paid SoftwareSupports: AtomFilms, Blip.tv, BoFunk, Bolt, ClipShack, EvideoShare, Flurl, Guba, JumpCut, LiveVideo, MySpace Video, PutFile, Sharkle, Veoh, Vimeo, Yahoo Video, YouTube
Upload Your Video to Sites: Manual
Download.com and CNET TV http://www.cnettv.comUpload video here: http://video-upload.download.com/1200-21_54-5150656.html
MSN Live Video http://video.msn.com/Upload video here: http://video.msn.com/video.aspx?mkt=en-us&wa=wsignin1.0
Break http://www.break.com/Upload video here: http://upload.break.com/content/upload/uploadmultiple.aspx
DivX’ Stage 6 (http://stage6.divx.com/) Upload video here: http://stage6.divx.com/users/login/?notice=101
Video Search Engine Submissions
Google VideoYahoo VideoSearch for VideoBlinkxClipBlastPure VideoTruveoAltaVista Video SearchGrind TVAstraSearch
Video Business Directories
http://www.hotpluto.com
http://www.viddler.com
http://www.videosomething.com
http://adavisiontv.com
http://www.oneyellowspot.com
http://www.localville.com
And a lot more!
Offer Embed Codes
Invite web publishers to promote your videos.
If you run your own players, include a link to your site. Embed code
example on Metacafe.com
Embed code implemented on a
site with links going back to MetaCafe
Media RSS Feeds
MRSS was made by Yahoo and is now supported by several video search engines and video hosts.
Video hub pages should have MRSS (Media RSS) feeds for people to subscribe.
MRSS feeds are created automatically for videos hosted on professional video hosting services.
More details on the standards are found here: http://search.yahoo.com/mrss
Video Analytics
Metrics
KPI’s
Analysis and Trends
Platforms Provide Video Measurement Tools:
Ex: TubeMogul
POLL
VIDEO SUMMARY
Content is Still King!
Video can be a waste of time if:
You offer poor quality video or video without valuable content
You do not have a call to action
You do not brand it
You do not integrate with other campaigns
A high quality video will:
Get people talking
Get reposted
Get links
Get rankings on its own
Thank You!Any Questions?
Benj Arriola
Follow BusinessOnLine’s SEO Team on Twitter: @SEOBusinessOL
Additional BusinessOnLine Resources: BusinessOnLine SEO Blog: http://www.businessol.com/seo-blog
Search Engine Marketing Webinars On-Demand: http://www.businessol.com/news/main-webinars/archives/default.html