N O T E SAn Exclusive Newsletter to Flora Springs Wine Club Members

Fridays in March, April & May!

Food Truck Friday

at The Room

March 17St. Patty’s Day Lunch

March 20 Great Tastes Pick-Up Party

April 2Soliloquy Release

Celebration

April 16 Preferred Palates

Pick-Up Party

Meet Kenny Werle With a special occasion dinner only a week away, you go

over your final list—menu and recipes: check, fine china:

check, linens and silverware: check. All looks good until

you realize you are out of Trilogy. Quickly, you dial the toll-

free number 800-913-1118 and feel immensely relieved to

hear the familiar voice of Kenny Werle, Flora Springs’ wine

club manager.

In this issue, we invite you to meet the man behind the voice.

Kenny Werle was born at the St. Helena Hospital, in the heart

of wine country. He is proud to be a “native Napkin”. His

Napa Valley history dates all the way back to the 1920’s, when

his family first arrived from Germany. After graduating from

M a r c h / A p r i l 2 0 1 1

continued on back

“As manager of the wine club, I have made many great

friends over the years and I enjoy connecting with them

on the phone, at events or on their visits to The Room or

The Estate.”

2008 Ghost Winery Retail PRice: $40.00/Bottle

Our old stone winery at Flora Springs is one

of a handful of Napa Valley’s famous “Ghost

Wineries.” Built in the 1800’s, it sat vacant for

years after its two Scottish founders, the Rennie brothers, discouraged by

a series of setbacks, abandoned the storied estate. To pay homage to the

happily haunted corners of our winery we took a varietal that has all but

disappeared from our signature wine Trilogy, and created a 100% Cabernet

Franc we call Ghost Winery.

Virginia based artist Wes Freed, best known for the Drive By Truckers CD

covers, created the artwork for our Ghost Winery label. Visit our website to

see this wine’s television debut on The Today Show.

estate GRown VaRietal: 100% Cabernet FranC

enjoyaBility: Drink now or Cellar. Pull the Cork between 2013 anD 2021 For

oPtimum enjoyment.

cluB shiPment PRice: $36.00/bottle

cluB ReoRdeR PRice: $32.00/bottle

2009 Barrel Fermented Chardonnay Retail PRice: $30.00/Bottle

In 1980 Flora Springs began its reign as one of the great Chardonnays from

Napa Valley. Disregarding trends, we continue to craft our Barrel Fermented

Chardonnay in a style that has created loyal Chardonnay connoisseurs for the

last 30 years. The 2009 vintage offers rich flavors of peach and pear with a hint

of pineapple on the palate. Each vintage we strive to find a balance between

the rich flavors of our St. Helena and Oakville Chardonnay with the acidity

and minerality of our Carneros fruit. For 2009 we further enhanced the wine

by allowing 21% of the blend to go through malolactic fermentation. You

wouldn’t believe the excitement in the cellar when we passed the final

blend around the table – tropical fruit, richness and complexity.

92 Points Wine Enthusiast - “What a pretty Chardonnay. Complex and

intricate it has pineapple, golden mango and pear flavors that suggest very

ripe growing conditions. Yet it’s dry and balanced in the finish, not jammy…”

estate GRown VaRietal: 100% (57% Carneros, 27% oakville, 16% st. helena)

enjoyaBility: Drink now through 2014 For oPtimum enjoyment.

cluB shiPment PRice: $27.00/bottle

cluB ReoRdeR PRice: $24.00/bottle

We recommend placing a a reorder before our June 1st release to the public,

only 720 cases made.

▼ Join us every Friday at The Room for $5 wines by the

glass and Napa Valley’s Marks the Spot Gourmet Food

Truck 11 am-2 pm.

w w w. f l o r a s p r i n g s . c o m

2008 Holy Smoke Cabernet SauvignonRetail PRice: $85.00/Bottle

The 2008 Holy Smoke shows the alluring vibrancy of a young vineyard

coming into its own, with an attractive, fruit forward youthfulness that

exhibits amazing complexity. After extensive research on this Oakville

Appellation vineyard site, we chose to plant Cabernet Sauvignon clone

4. The exceptional synergy between this clone and site contributes to

a wonderfully bold and complex single-vineyard Napa Valley Cabernet.

Appealing Oakville characteristics of bright and jammy red fruit glide

into big, clean, syrah-like spice enveloped by licorice flavors to create

an exciting mid-palate experience. The soft tannins, a hallmark of

winemaker Paul Steinauer, are fully integrated into the wine, leading to

a long and supple finish with layers of aromas and a delightful hint of

vanilla oak.

estate GRown VaRietal: 100% Cabernet sauvignon

enjoyaBility: Drink now or Cellar. Pull the Cork between 2015 anD 2025 For

oPtimum enjoyment.

cluB shiPment PRice: $76.50/bottle

cluB ReoRdeR PRice: $68.00/bottle

St. Helena High School in 1989, Kenny went

off to Humboldt State University where he

majored in Forestry before earning a degree

in Business and Marketing.

Prior to joining Flora Springs in 2003, Kenny

spent time backpacking in Europe and

joined an international pen pal club. “Even

though my pen pals were in their 20s, they

all still lived with their families—there is not

a rush to leave

home after

college like

in America.

My pen pals

invited me

to visit and

I was always

welcomed as

part of the

family.”

Kenny also took time to seek out his German

relatives and discovered that his paternal

grandmother’s side of the family (maiden

name Dettling) traced their ancestry to

medieval times. Members of his family were

knights of a king in the Black Forest region.

Despite his noble heritage and his own coat

of arms, Kenny insists you need not refer to

him as "Sir Kenny."

continued from cover

677 S. St. Helena Hwy. • St. Helena, CA 94574

Local (707) 967-8032 • Toll-free (866) 913-1118

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www.florasprings.com

30% PEFC

Mark Your Calendars!We hope to see you soon at one of our

events. Visit www.florasprings.com/events

for more information.

Every Friday in March, April & May!

Food Truck Friday at The Room

$5 wines by the glass and Napa Valley’s

Marks the Spot Food Truck 11 am-2 pm.

March 17th - St. Patty’s Day Lunch,

The Room Time: 11 am-2 pm.

March 20th - Great Tastes Pick-Up Party,

The Room 11 am-3 pm

April 2nd - Soliloquy Release Celebration,

The Room 11 am-3 pm

April 16th - Preferred Palates Pick-Up Party,

The Estate 11 am-3 pm

April 22nd - Earth Day grapevine giveaway,

The Room

April 23rd - Easter Cork Hunt

May 5th - Cinco de Mayo Taco Truck,

The Room 11 am- 2 pm

May 8th - Mother’s Day Tea, The Room

July 16th & 17th

Great Tastes Appreciation Weekend

and Pick-Up Party

August 20th

Preferred Palates Appreciation Lunch

and Pick-Up Party

Sept 8th-17th

Flora Springs Wine Cruise,

Lisbon, Portugal to Nice, France

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Date

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Date

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Date

WINERY & V INEYARDS