norwood systems investor presentation february 2016
TRANSCRIPT
2 Disclaimer
This presentation has been prepared Norwood Systems Ltd (the “Company”). It does not purport to contain all the information that a prospective investor may require in connection with any potential investment in the Company. You should not treat the contents of this presentation, or any information provided in connection with it, as financial advice, financial product advice or advice relating to legal, taxation or investment matters.
No representation or warranty (whether express or implied) is made by the Company or any of its officers, advisers, agents or employees as to the accuracy, completeness or reasonableness of the information, statements, opinions or matters (express or implied) arising out of, contained in or derived from this presentation or provided in connection with it, or any omission from this presentation, nor as to the attainability of any estimates, forecasts or projections set out in this presentation.
This presentation is provided expressly on the basis that you will carry out your own independent inquiries into the matters contained in the presentation and make your own independent decisions about the affairs, financial position or prospects of the Company. The Company reserves the right to update, amend or supplement the information at any time in its absolute discretion (without incurring any obligation to do so).
Neither the Company, nor its related bodies corporate, officers, their advisers, agents and employees accept any responsibility or liability to you or to any other person or entity arising out of this presentation including pursuant to the general law (whether for negligence, under statute or otherwise), or under the Australian Securities and Investments Commission Act 2001, Corporations Act 2001, Competition and Consumer Act 2010 or any corresponding provision of any Australian state or territory legislation (or the law of any similar legislation in any other jurisdiction), or similar provision under any applicable law. Any such responsibility or liability is, to the maximum extent permitted by law, expressly disclaimed and excluded.
Nothing in this material should be construed as either an offer to sell or a solicitation of an offer to buy or sell securities. It does not include all available information and should not be used in isolation as a basis to invest in the Company.
Future matters
This presentation contains reference to certain intentions, expectations, future plans, strategy and prospects of the Company.Those intentions, expectations, future plans, strategy and prospects may or may not be achieved. They are based on certain assumptions, which may not be met or on which views may differ and may be affected by known and unknown risks. The performance and operations of the Company may be influenced by a number of factors, many of which are outside the control of the Company. No representation or warranty, express or implied, is made by the Company, or any of its directors, officers, employees, advisers or agents that any intentions, expectations or plans will be achieved either totally or partially or that any particular rate of return will be achieved.Given the risks and uncertainties that may cause the Company’s actual future results, performance or achievements to be materially different from those expected, planned or intended, recipients should not place undue reliance on these intentions, expectations, future plans, strategy and prospects. The Company does not warrant or represent that the actual results, performance or achievements will be as expected, planned or intended.
US Disclosure
This document does not constitute any part of any offer to sell, or the solicitation of an offer to buy, any securities in the United States or to, or for the account or benefit of any “US person” as defined in Regulation S under the US Securities Act of 1993 (“Securities Act”). The Company’s shares have not been, and will not be, registered under the Securities Act or the securities laws of any state or other jurisdiction of the United States, and may not be offered or sold in the United States or to any US person without being so registered or pursuant to an exemption from registration including an exemption for qualified institutional buyers.
3 Overview
Norwoodprovidesvoice,messaging anddataservicestoconsumers,enterprises and
carriersaroundtheworld,leveraging itsglobal federatedtelecommunications services
networkpartnerships.
Norwooddeliversamazingend-user communications Appsthatstreamline andsimplify
howusersaroundtheworldcanaccess affordable,high-qualitytelecommunications
services – anywhere,anytime.
Keyhighlights:• Addressing aA$1trillionmobile servicesmarket.Havegenerated A$0.5million inApp
revenueinprevious6months.
• Theaward-winning,successfulWorldPhone App willbe joinedbytwonewApps:
WorldMessageand WorldWi-Fi.• Theaward-winningCORONA (COrporateROamingNetworkAccess)platformisadding
capabilities toaddresstheSMBsector,whileprovidinganewabilitytoconnectentire
officevoicenetworkstotheback-endCORONAcorenetwork.
4 Key achievements since listing on June 16, 2015
Operational• WorldPhone, successfullylaunchedJul2015,currentlyfollowingapathtoprofitablemonetisation
• 3.3milliondownloads in6months,activeusersinmorethan200countriesand5100cities
• AnnualisedrevenuerunratenearingA$2millionp.a.
• LaunchedAndroidversionontimeon30Nov2015
• KeyCORONApatentawarded
Financial• OversubscribedfirstraisingofA$5.5millionatA$0.02/share– Jun2015
• Oversubscribedsecondraisingfrominstitutions/retailofA$7.1millionatA$0.08/share– Nov2015
• Funds appliedtomarketing,customeracquisitionandR&D
• Grownshareholdervalueby200+%sincelistinginJune2015
Corporate• SeniorLeadershipTeam– appointedSteveTot(VPSales),NickHorton(VPMarketing)inOct2015
• StrengthenedBoard- appointmentofGilesEveristasNon-ExecutiveDirectorinNov2015
• Activelyrecruitingfurtherseniorrolestobuildoutinternalcapability
5
Paymentsprovider
partnershipsannouncedwithStripe&PeppermintInnovation
22December2015
Progress since listing
Listing andrecompliance
16June2015
LaunchofWorldPhone foriOS31July2015
DualWAITTAInciteAwardWinner
21June2015
Corona– firstEnterpriseclients18June2015
PartnershipwithBooking.com
30September2015
FirstWorld
Phonerevenuesannounced&300,000downloads
1October2015
NationaliAwardWinner
31August2015
TNZIPartnership24September2015
Growth strategyannounced
23September2015
Jun2015 Jul2015 Aug2015 Sep2015 Oct2015 Nov2015 Dec2015 Jan2016
WorldPhone
150,000downloads4September2015
Secondcapitalraisingof$7.1m
completed
21December2015
Customeracquisition
costs50%lowerthanGrowthStrategyplan
18November2015
32new
languagessupportedinWorldPhone
foriOS
4December
2015
QuarterlyUpdate:Annualisedrevenue$1.9m
(up200%Q-on-Q)
3.3m+WorldPhonedownloadsTop-grossingTravelApp
in116AppStores
29January2016
CoreCORONA
Patentawarded14January2016
AndroidWorld
Phonelaunched1December2015
7 Norwood’s Strategic Direction
HavingprovenWorldPhonemarketadoption,Norwoodisnowfocusingonthefollowingstrategicpriorities:
• Creatingamulti-serviceAppportfoliotosupportdiverseend-usercommunicationsneeds– beyondjustvoice
services
• Integrating theCompany’scorporateandenduserplatforms,CORONAandtheWorldApps,tosupportatrue
continuumofusecases;fromindividualusethroughtoSMBs;throughtoEnterprises; throughtoCarriers.
• Building aflexibleandpowerfulcreditmanagementandmonetisationframeworktomaximise theeconomic
potentialofbothoftheseinitiatives andNorwood’songoingservices
• ConsideringWhiteLabel carrier licensing asapathwaytoscale
Norwoodisnowinvestingheavilyinenhancingandaugmenting itsAppsandServicesportfolios,aswellassetting
upnewchannels tomarket:
• Enhancing CORONAtocapture:– SMBcustomers,usingpurelyCloud-basedvoiceservices,whileintegrating theWorldApps
– Fixed-lineofficevoice traffic,usingNorwood’sglobal federatedtelcoaccessnetwork
• Expanding thego-to-market focustoinclude telcolicensingoptions,duetoinboundinterestarisingfromour
highAppStorerankings
• AugmentingTelephonyserviceofferingstoinclude Messaging andData services
8 CORONA Recap
Seamlesscorporateconnectivity– Employeescanroambetweentheircorporate
phonesystemsandpubliclandlinenetworks
– Nochangetotheorganisation’stelephony
numberingplan
– Nochangeofend-userbehaviourneeded
– Supportsaglobalcorporateservicefootprint
Extremelyscalable– Supports100,000sofcorporatenetworks
and1,000sofpartnerlandlinenetworks
– Corecomponentsloadtestedto1,000,000
callinitiationspersecond
Basedonprovenstandards– Usesthecellularnetworks’veryown
standardroamingprotocols:
bullet-proofandwidelydeployed
– Setsstageforfuturecarriersaleschannel
development
PhoneNetworks
(voicetraffic)
Internet(roamingsignaling)
9 Enhancing the CORONA service portfolio
EXISTING
CORONAOn-Prem• On-premisesarchitecture
• Mainlytargetinglarge
organisations’roaming
businesstravellers
NEW
CORONACloud• ‘Cloud-first’scalable
architecture
• Centralisedwebdashboard
formanagingmultipleusers
andgroups
• IdealSMBsolution
Voice,messaging anddataproductsforBusinesses. Usingpatented,award-winningtech.
NEW
CORONAGlobalTrunkServices• Connectsall-of-officevoice
traffictoNorwood’sglobal
federatednetwork
• Singlevendorsolutionfor
multi-sited,multi-country
organisations
GTS
NEXT
NextGenCORONA• Furtherproductsandfeature
enhancementsinroadmap
TBD
10 CORONA Cloud
“Effortlessly addexistingWorldPhoneuserstoyourCORONACloudaccount”“Migrateeasilyfromindividualpre-payusagetocentralisedpost-paycontracts”
• Compelling, simplemigrationforWorldPhoneusergroups
• Centralisedweb-basedadministration, paymentsandreporting• SimilarstrategytoUber forBusiness, DropboxforBusiness, etc.
• ShippingMarch2016
Trademarksreferredtoabovearethepropertyoftheirrespectiveowners.
11 CORONA Global Trunk Services
GTS
“Connectyouroffice(s)directlytoourGlobalFederatedTelcoNetwork”“Dealwithasinglevendorathighlycompetitiverates,acrossborders”• Capturesall officefixed-linevoicetraffic,not justtheroamers• Enablescompanies toconnectdirectlytotheCORONAcoreback-end
• Deployedthroughlocal/regional telco/PBXsystemintegrators
• ShippingApril2016
12 Expanding Norwood’s Channels
Direct-To-ConsumerDigitalMarketing.Highlyeffective,proven,low-costandglobalmeanstoacquireconsumercustomers
DirectandIndirectCorporateSales.TeamnowspansAustralia,US,UK andAsia – also leveraging insights fromdigitalmarketing efforts
todrivepipeline growth
TelcoOperators.OfferWhite-Label version(s)ofNorwood’sservice
platforms– revenueshareorlicensing deals
13 Expanding Norwood’s App portfolio
World Phone
Arevolutionary,simple-to-use, Over-the-Top(OTT)telephonyAppthat
deliversthebestpossible voiceexperience onaglobalscale
World Message
Arevolutionary,simple-to-use OTTmessaging Appthatdeliversagreat
messaging experience onaglobalscale
– Detailswillbereleased inearlyQ22016
World Wi-Fi
Arevolutionary,simple-to-use Appthatdeliversaccess toWi-Fi
networksaroundtheworld
– Detailswillbereleased inearlyQ22016
14 One network, multiple Apps, multiple segments– spanning diverse use cases and markets
Telephony
Messaging
Data
Consumer SMB/Enterprise Carrier/Telco
World Phone World Phone
World Message
White label
White labelWorld Message
World Wi-Fi World Wi-Fi World Wi-FiWhite label
World MessageCORONA Cloud
World Phone CORONA Cloud
15 Norwood’s World App Ecosystem
World Phone World Message
World Wi-Fi
Shared Economy
EconomicFramework….............
Coreserviceapps…....................................... ...................
Accessenabler…...........................................................
NetworkTelcoservices…...................................
World Credit
16 World Credit Update
Userscanpurchasecommon“WorldCredit”
onanyofNorwood’sWorldApps
Acommon,securevaluestore,
tobesharedbetweenApps
EachAppcanusetheavailable
commoncreditbalance forcalls,
SMSs,ordata,respectively
World Phone World Message
SMS Data
World Wi-Fi
V1.0ShippingFebruary2016– bundledwithApp2AppandDynamicPricingV1.0
Calls
17 Global Dynamic Pricing Update
Currentscenario• Userspurchase20minute, 60minute orunlimited calling packs
• Pros:easytounderstand,alwayssame cost
• Cons:doesn’tallowforpricingtochangeandadaptfordifferentroutes,competitive
pressure;confusingpricingforinboundLocalNumbers
HowDynamicPricingWorks• Callschargedonaper-minute basis,usingdynamicallyupdatedpricingtable
• Userswillpre-purchaseWorldCredit (prepay)tospendoncalls
• Controlledbyadynamicmodelthatmaximizesgrosscontribution fromidentified
calling“Corridors”
• Willcreatebasis foradditional competitive differentiation
• Planningforpotentialrevenuevolatilityduringcalibrationphases
V1.0ShippingFebruary2016,bundledwithWorldCredit1.0andApp2App
19 World Phone Recap
Aneasy-to-use andhigh-performance Over-The-Top (OTT)Voiceapp
Afirst-rateuserexperience:
Top-rankedTravelApponiOS andAndroid
Deliveringworldwideaccess:
Activeusersin200+countries,5000+cities
Leveraging the“sharingeconomy”:telcopartners inmorethan70countries
20 Controlled, monetisable growth
• WorldPhonehasearnedmorethanA$500,000inrevenuessince launch6monthsago
• Routinely inTop5downloaded/grossingTravelAppranksonbothiTunes&GooglePlay
• “Entrenched” inmanyAppStores,alongside the likesofUber,AirBnB,…
*AppleiTunes AppStoreandGooglePlayStoreanalyticsdata,2Feb2016
-$ 30,000 $ 60,000 $ 90,000 $ 120,000 $ 150,000 $ 180,000 $ 210,000 $ 240,000 $ 270,000 $ 300,000 $ 330,000 $ 360,000 $ 390,000
-400 800
1,200 1,600 2,000 2,400 2,800 3,200 3,600 4,000 4,400 4,800 5,200
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World Phone – Weekly Cumulative Downloads and Revenue
Cum Units Cum. Revenue (USD)
Units (k) Revenue (USD)
Trademarksreferredtoabovearethepropertyoftheirrespectiveowners.
21 Financials / share price / issued capital
CapitalStructure
ASXCode NOR
SharesonIssue 867,609,598
PerformanceShares&Rights1 165,595,070
Options(variousexerciseprices) 95,974,485
SharePrice $0.066
MarketCapitalisation ~$60.7m
Cashonhand(31Dec2015) ~$6.5m
EnterpriseValue $54.2m
Notes:1. Comprising 157,739,522 performance shares and 7,855,548 performance rights,which will convert to fully paid ordinary shares upon the achievement of theMilestones 1 & 2 (conversion of 50%
each) as follows:a) Milestone 1: Norwood being awarded two separate ‘Material Contracts’ whereby a ‘Material Contract’ is defined as a contract with a third party which generates gross revenue to
Norwood of at least $200,000 in any 12 month consecutive periodb) Milestone 2: Norwood generating gross revenue for any 12 month consecutive period of at least $3.0 million
22 Board and Governance
Paul OstergaardManaging Director & Founder
Amit PauNon Executive Director
Giles EveristNon Executive Director
Mike EdwardsNon Executive Chairman
• OneofAustralia’s100Most
InfluentialEngineersin2015
(EngineersAustralia)
• Ledstrategyfora$1bnrevenue
datanetworkplatformat3Com
Corporationinthe1990s
• FoundedandledoneofEurope’s
30HottestTechFirms(rankedby
TimeMagazine)inthe2000s
• PearceyFoundation’sWA
EntrepreneurofTheYearin2014
• MBA(INSEAD),BE(UWA)
• FormerGroupManaging
DirectorforInternational
AccountsandBusiness
MarketsatVodafone
• LeddivisionalunitsofAT&T,
GlobalTeleSystems
• FormerdirectorofVodafone
SpainRadamecPlc
• ManagingDirectorofAriadne
CapitalLtd
• Extensivecorporateand
financingexperienceatCoopers
&Lybrand,RioTinto,Fluor
Australia,andMonadelphous
• HaschairedASXlistedcompanies
andisaDirectorofASXlisted
MacmahonHoldings,Decmil
GroupandAustal
• Over20yearsSenior
Managementexperiencein
theprivateandpublicsector
• FormerCEO,Monteray
MiningGroupandFormer
CEOandExploration
ManagerforASXlisted
LatitudeConsolidated
• Non-ExecDirectorofDawine
Pty
• ConsultanttoVentnorCapital
23 Senior Leadership Team
Paul OstergaardCEO
David WilsonCTO
Mans ShapshakVP Analytics
Mike VosperVP Operations
Nick HortonVP Marketing
Steve TotVP Sales
Technical lead• Newproduct
development• Softwareand
SystemsEngineering
DigitalMarketinglead• Growthhackerteam
Infrastructurelead• Strategic
relationships
Consumerlead• Product
Management• Brand&PR
Enterpriselead• Cloud&OnPremise
solutions• Partnermanagement
50+YearsCumulativeStart-upExperience75+YearsCumulativeTelcoIndustryExperience
25 Investment highlights
4. Cloud-baseddisruptivetechnologyNorwoodisleveraging theSharingEconomytoconnectroamingbusinesstravellers
tolocalhigh-qualitytelecommunicationsnetworks– delivering largesavings
1. AscalablebusinessmodelCommunications-as-a-Service(CaaS)revenuemodel,requiringminimal
CAPEXandOPEX– targetingcarrierpartnersforscale
3. Evolvingfirst-movercorporateroamingsolutionSimple,high-qualityintegration tocorporatenetworks,nowwithpatentedbarrierstoentry– delivering seamlessroaming
2. AmonetisableAppStorepresenceA$500,000ingenerated revenue– justinthepastsixmonths
MostdownloadedTravelAppin109of154AppStorecountries
TopgrossingTravelAppin117of154AppStorecountries
26 Industry valuations
2014
SoldtoJapan’sRakutenforUS$900m
300musers
~US$3peruser
2014
SoldtoFacebookforUS$19bn
450musers
~US$42peruser
2013
23.3%privateinvestment;
impliedvaluationUS$470m
400businessessignedup
~US$1.2mperbusiness
2011
SoldtoMicrosoftforUS$8.5bn
170musers
~US$50peruser
2014
EstimatedvalueUS$13bn1
580musers
~US$22peruser
Note:1. Analyst estimate based on sumof the parts valuation of parent company, SouthKorean listedNaver Corporation.
ShaneMurphyFTIConsulting
Office:+61894858888
Mobile:+61420945291
Twitter:@ShaneWMurphy
Forfurtherinformationcontact:
PaulOstergaardCEOandFounder,NorwoodSystems
Office:+61892003500
Web:www.norwoodsystems.com
Twitter:@paulostergaard,@norwoodsystems
AWorldLeaderin‘SharingEconomy’TelcoServices
29 Glossary
Anumberofconsumermobileappindustrymetricsmaybereferredtointhispresentation,alongsidetraditionalfinancialmetrics.Forthebenefitofreaders,thesemetricsaredefinedfurtherbelow.
Revenue formobileappsreferstogrossrevenueearnedfromsaleoftheapplicationtotheconsumer,i.e.priortoanycommission,allocation,salesshareoroverheadetc.takenbyanappstoresuchastheAppleiTunesAppStoreforiOSorGooglePlayStoreforAndroid.Typically,theseappstoreslevyanoverhandofcirca30%ofrevenue.
“Consumable”versus“Subscription”RevenuediscussesthesplitbetweenpurchasesthatareoneoffinnaturesuchasadditionalcallingminutesinsideWorldPhone,orfuturebooking.comcommissionsandsubscriptionrevenuewhichisprimarilycomprisedofleasinglocalnumbers,andplanssuchastheultimateflatratemonthlyplanavailableonWorldPhone.Oneoffrevenue,suchaspurchasingadditionalcallingminutes,isstillclassedasoneoffevenifthesameusermakesmultiplepurchasesinthesamemonth,orregularpurchasesoveranextendedperiodoftime.
RevenueAnnualRunRate referstotheapproximateAnnualRevenuesfromWorldPhonethatwouldbereceived,shouldthecurrentweeklyaveragerevenuecontinueunchanged(alongwithsimilarForeignExchangeRates)forafull12monthperiod.AsWorldPhonehasonlybeenonsalesince31July2015,anannualfigureforsalesisnotyetavailable.ThismetricisNOTaforecastoffuturerevenues,butanillustrationtoassistinvestorsindeterminingthesignificanceofcurrentweeklyrevenuefigures.
CustomerAcquisitionCost(CAC)isdefinedasthefullyattributedmarketingandsalesexpenseassociatedinconvincingacustomertobuyaproduct/service.
LifetimeRevenue(LTV)isdefinedasthedollarvalueofacustomerrelationship,basedonthepresentvalueoftheprojectedfuturecashflowsfromthecustomerrelationship.
AverageRevenueperUserorARPU issimplythetotalamountofrevenueearneddividedbythenumberofusersovertherelevantperiod,suchasweeklyormonthly.Intheindustry,amonthlyperiodismostcommonlyused.Giventhelargenumbersofnon-payinguserspresentinanyconsumermobileapp,average revenuefigureswillalwaysbemuchlowerthanavailablespendingoptionsastherevenuefromspendingusersisaveragedoutacrosstheentireuserbase.Typically,onlyafewpercentofaconsumermobileappuserbasewillspendmoneyonamobileappafterdownloadingtheappforfree.
EngagedUsers referstouserswhohavedonemorethansimplydownloadamobileapp,i.e.theyhaveopenedandusedtheappontheirmobiledeviceatleast.EngagedUsersceasetobecountedasengagediftheyhavenotinteractedwiththeappforagiventimeperiod.Engagement similarlyreferstousersactuallyusingtheapp,ratherthansimplydownloadingtheapp.