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Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477 NORTON SIMON MUSEUM COLLEGE NIGHT Online Marketing Campaign DMA: Los Angeles Project Manager: Sean Bello [email protected]

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Page 1: Norton Simon College Night

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

NORTON SIMON MUSEUM COLLEGE NIGHT

Online Marketing Campaign DMA: Los Angeles

Project Manager: Sean Bello [email protected]

Page 2: Norton Simon College Night

Overview of Campaign

This report recaps our efforts including: Banner Advertising Newsletter Advertising Editorial Post Calendar/Online Dedicated Emailing

Page 3: Norton Simon College Night

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The

banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 306K. Clicks – 1,490.

Page 4: Norton Simon College Night

Dedicated Email

Delivered – 24,156 Opened – 2,224

Clicks – 62

Page 5: Norton Simon College Night

Online Content

Page Views – 1,128 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Page 6: Norton Simon College Night

Campus Circle

Newsletter Emails – 24,117 Opens – 2,687

Clicks – 10 Total campaign clicks

- 30

Page 7: Norton Simon College Night

Online Calendar

Post

Page Views – 53 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month


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