northern california recap
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June Monthly Report Neuro Northern C alifornia
J a so n Brunsw i c k
Your Favorite Pic of the Month Here!
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6/23 - SF
The Swapaholics is an in-‐person event hostesses for Swap.com, and are national sustainable style and collaborative consumption experts based in Boston, MA. The Swapaholic sare dedicated to reviving the age-‐old clothing swap, spreading the love for secondhand style, and sharing their trendsetting take on budget fashion with modern swappers nationwide. Event in SF took placea at LuLu’s on Thursday June 23rd.
350 demo rich Female
tastemakers in Attendance
Most of Which were trying
Neuro for the 1st time!!!
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BLOGGED VIA LINK ABOVE Last Thursday I finally got to experience my first swapping event with Swap Lulu’s - a clothing swapping event hosted by The Swapaholics and sponsored by online boutiqueLulu’s. Being the shopaholic that I am, this was the ultimate shopping experience without spending a lot of dough. The swap was held at the Madrone Studios in the Mission. Upon check-in I dropped off a bag of my unwanted clothes and was given a swap tote bag for later use. While we waited for the actual swap to start, I headed upstairs to the blogger/press party where we were greeted with some tasty bites from Pretzel Crisps, refreshing drinks from Neuro, and of course some vino too! Here I got to catch up with my favorite blogger friends as well as mingling with some new ones… and yes, this room was filled with nothing but stylish ladies!
http://www.shopsweetthings.com/post/7016596168/shopaholics-meet-swapaholics
Total Spend Total
Return
ROI (Return
– Spend)
$ 121.6 product
$4600 impression (Facebook, blogs blasts and more)
$4478.8
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San Francisco G ay Pride
Impressions
Male 300,000
Female 250,000
14-‐17 5%
18-‐24 40%
25-‐34 30%
35+ 25%
During Event 550,000
Total Spend Total
Awareness
Return
Impressions
$1200 550,000 550,000
SF Pride is the largest G ay Pride Celebration currently held in the
US. Neuro Norcal decided to forgo a possible sponsorship with an un
returnable ROI for a fun loving guerilla activation balloon styles
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San Francisco G ay Pride and Pink Party Itemized
Expenses Cost
Created Oversized Balloons for Guerilla pride awareness campaign
$1200
Cases Sampled 0 Part time hours 0 Total Spend $1200
N e uro A w a re n ess C a m p a ig n
a ro un d SF G a y Pri d e
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Neuro Norcal Pride Activation
(A b o v e ) Pink Fri d a y (25) N e uro B a llo o ns Re l e a se d – (Be lo w) Pri d e (25) N e uro B a llo o n Re l e a se d
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•Thr e e a d d itio n a l N e uro o utl e ts w e r e so l d in surro un d in g a n d f o llo w in g th is e v e nt in surro un d in g a r e a ’s. (32 in c r e m e nt a l c a s es)
•C usto m N or C a l N e uro b a llo o ns: w e r e a hu g e su c c ess a n d a d d e d v a lu e to th e wh il e g a in in g a w a r e n ess in th e l g b t w ith o ut s a m p lin g . (***to o m a ny p e o p l e to e ff e c tiv e ly s a m p l e w ith a n kin d o f m e a sur e a b l e or r esp o nsi b l e ro i m a d e th is g u e rill a b a llo o n a c tiv a tio n q u it e e ff e c tiv e a n d su c c essfu l***) •V ir a l: Fro m th e p h otos a b o v e a n d v a rio us n e tw orkin g sit es, w e a r e tr a c kin g h its a n d w ill f o llo w u p w ith to t a l im p r essio ns a n d w e b h its a t a TBD d a t e .
Impressions
Male 300,000
Female 250,000
14-‐17 5%
18-‐24 40%
25-‐34 30%
35+ 25%
During Event 550,000 X 2 events + online impressions (facebook and sfgate) = 1,260,000
N e uro A c tiv a tio n V ir a lize d
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C a m e ro n C o lv in a n d M a tt O v e rto n Fo otb a ll C a m p N orc a l 6 /24/2011
Cameron Colvin -‐ Former 49er . UFL Las Vegas loco Matt Overton -‐ Former Seahawk -‐ UFL Omaha Night Hawks Chris Chooper -‐ Raiders Antony Trucks -‐ Redskins JY bond -‐ Former NY Giants – UFL Heartfort Coloniels Kai Brown-‐ UFL Sacramento Mountain Lion Terrell maze -‐ SAC Mountain Lion Eddy Gonzolez-‐ SAC Mountain Lion
Cameron Colvin and
Matt Overton
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M a tt O v e rto ns NFL Pros 2 Yo uth Ev e nt - Tr a c y C A - Jun e 26th 2011
(L) J a m es Ho d g ins - St. Lo u is Ra ms & (R) M a tt O v e rto n Se a ttl e Se a h a wks
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C hris C o o p e r (L) o f th e Ra i d e rs & J a rro d C o o p e r (R) o f th e P a nth e rs
(L) C hris C o o p e r - (R) J a rro d C o o p e r
M a tt O v e rto n - Se a ttl e Se a h a wks
Fro m (L) to (R) - C a m C o lv in - 49 e rs / TJ W a rd - C l e v e l a n d Bro w ns / A nth o ny Tru c ks -
Bu c c a n e e rs / Ra 'Sh o n H a rris - Pittsb urg St e e l e rs
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Jarrod Cooper -‐ Carolina Panthers (L) to (R) Cam Colvin -‐ 49ers / Antony Trucks-‐
Buccaneers / Ra'Shon Harris -‐ Pittsburg Steelers
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(L) to (R) M a rc us M a xw e ll - Se a ttl e Se a h a wks / C a m C o lv in - 49 e rs / J a rro d
C o o p e r- P a nth e rs/ A nth o ny Tru c ks - Bu c c a n e e rs
C hris C o o p e r - Ra i d e rs
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NFL camp impressions Impressions
Male 80%
Female 20%
14-‐17 25%
18-‐24 20%
25-‐34 20%
35+ 35%
Neuro Impressions on Site Neuro Impressions off site
800 x 50 = 40,000 100,000 easy
Expenses Cost
Cases Sampled $273.00 Part time hours 16 Total Spend $561
http://www.tracypress.com, http://www.tracyhighfootball.com and more pic’s via facebook and
tweets of Neuro on site from autograph session(s)
Total Spend Total
Awareness
Return
Impressions
$561 140,000 + 500,000
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Savemart / Lucky Golf Tournament - 6/23 •7Up re q u est e d o ur a ssist a n c e for th is g o lf to urn a m e nt to a ssist w ith A u g usts b uy ins.
•G o lf e r a n d Re t a il e r a lik e w e re v e ry im press e d b y th e d rinks a n d th e d isp l a y •N e uro bro u g ht to ns o f c o l or to h o l e # 11
•I m pressio ns: O v e r 100 re t a il in flu e n c e rs g o lf e rs in a tt e n d a n c e .
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Retail Sampling
# Bottles Sampled
G ASM 12 S O NI C 13 SLEEP 0
SUN 5
BLISS 11
SP O RT 8
TRIM 3
TOTAL 52
# Bottles Sold
G ASM 5 S O NI C 22 SLEEP 8
SUN 4
BLISS 40
SP O RT 2
TRIM 2
TOTAL 83
Total In-store Hours
Hourly Wage
Cost (Hours * Wage)
Avg Bottles Sold Per Hour
22hrs $17 $374 “I love Bliss, I buy them by the cases!”
“Sonic helps me perform better throughout the
day!”
“I like that there is only 35 calories per bottle
not per serving!”
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• Mollie Stones- 5/22, 5 /27, 5 /28, 6 /3
• Frys- 5/27 • Bev Mo- 7/1, 7 /2 • Woodland Market- 7 /1 • Roberts Market- 7 /1 • Nugget Market – 7/1 –
7/3
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N e uro ’s p r es e n c e w a s w e ll r e c e iv e d a t th es e s a m p lin g lo c a tio ns. Sa l es in c r e a s e d d u e to th e s a m p lin g e ff orts o f o ur t e a m . Bliss a n d So n i c w e r e th e b est s e llin g skus.
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Events - Sweet 16 From Norcal
# of Bottles
Sampled
GASM 135
SONIC 185
SLEEP 25
SUN 265
BLISS 356
SPORT 235
TRIM 187
TOTAL 1388
Event # of Bottles
Sampled
SWAP 220
Football Camp (MO)
450
Pride 120
Golf 220
Retail 83
NFL Seed 120
Influencer 160
TOTAL 1388
% Sampled
Male 40
Female 60
Total Spend Total Return ROI (Return
– Spend)
$ 2576 749,005 746,429
Impressions
18-‐24 220,000+
25-‐34 400,000+
All Other Age 110,000+
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Neuro Norcal’s Marketing Team is READY!!! R U?!?
J a so n Brunsw i c k – M a rk e tin g M a n a g e r N orth e rn C a liforn i a j brunsw i c k@ d rinkn e uro . c o m
Michael Sese – Lead Neuro Norcal
Nikki Nassiri – Lead Neuro Norcal