NORTH YORK GENERAL HOSPITAL FOUNDATION

IABC Virtuoso Award Submission

March 2, 2012

Entrant’s Name:

AUDREY McLOUGHLIN

Organization’s Name:

THE MARKETING DEPARTMENT

DIVISION 2: COMMUNICATION SKILLS

CATEGORY 20: PUBLICATIONS

Title of Entry:

NORTH YORK GENERAL HOSPITAL FOUNDATION – ANNUAL REPORT

WORK SAMPLES

6

VIEW ONLINE VERSION

Appendix A

North York General Hospital Foundation annual report

Appendix B

Personalized annual report cover letter

7

Tab leads reader to response generator.

Response generator was bound into annual report. The flat card folded and adhesive strips ensured privacy of information.

Return envelope

Personalized Cover Letter