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MEDIA KIT 2012 North Shore Kid Where North Shore Parents and Resources Connect!

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Where North Shore Parents and Resources Connect!

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Page 1: North Shore Kid

MEDIA KIT 2012

North Shore KidWhere North Shore Parents and Resources Connect!

Page 2: North Shore Kid

family activities & events

directory

community

North Shore Kid provides information that promises enriching experiences for North Shore families through a user-friendly calendar of events, helpful guides, and an e-newsletter.

An ever-growing collection of detailed information about places on the North Shore and beyond. Typical directory listings display information such as a name, address, a google map link, coordinates (for GPS), website links, contact email, social networking links for Twitter, FaceBook & YouTube, and a satellite map with a location pin. Enhanced listings include a photo or video and a lengthy description.

North Shore Kid consistently uses its publishing platform to reach out to the North Shore community of dedicated parents who want to make their community a better place to live through charitable opportunities and volunteer work.

newsNorth Shore Kid is run by a pair of full time professional editors and a team of contributors who are all parents living on the North Shore. The focus is on local family-friendly events, activities, places, fund raisers & charities, organizations, schools, businesses, services and local folks doing extraordinary things.

NorthShoreKid.com, the online publication that reaches more than 120,000 unique visi-tors per month on Boston’s North Shore and beyond, is the online resource of choice for North Shore parents. NorthShoreKid.com features helpful guides, family activities and events, news and e-newsletters. With more than 1,250,000 page views per month, North-ShoreKid.com is a localy owned and operated resource that parents turn to daily for their local family news.

We Connect North Shore Parents with North Shore Resources

Page 3: North Shore Kid

how we market

local grass roots marketing

SEO

word of mouth

North Shore Kid has first class engineers who work to make sure North Shore Kid content is on the top of search results for all search engines.

North Shore Kid is designed to be easy to share. Boston.com and GloucesterTimes.com publishes the North-ShoreKid.com news feed which means our stories are shared with the Boston.com and GloucesterTimes.com online readers. Articles can be emailed or posted to Facebook & Twitter and a magnitude of other social networking sites. We Google +1 too. North Shore Kid has very busy Facebook & Twitter pages with a large number of post impressions and followers.

We’re dedicated to our followers and they’re dedicated to their kids.We’re a high quality family resource managed by North Shore parents. Once people find and use NorthShoreKid.com they are hooked. They spread the word to friends, family and co-workers. North Shore Kid has a dedicated following that use the information provided to enhance and enrich their lives.

social networking and sharing

North Shore Kid sponsors local events and participates in all types of community activities. This helps to spread the word about North Shore Kid, its content, and its advertisers.

Page 4: North Shore Kid

Reach one of the largest, most-targeted audiences of North Shore area parents with our banner ads, email blasts, or promotional and social media packages.

spotlight post

display opportunities

Exclusive Advertisments and Sponsorships

Make your business stand out and take it to the next level with an enhanced directory list-ing that includes a directory image, editorial description and video. This enhancement is a high impact way to reach out to potential customers and turn our readers into customers.

Main Page Advertising: Main page banner ads will get you the most eyeballs on your ad. Great for upcoming events, special promotions, etc. Exclusive, high impactplacement on our most premium pages. Includes masthead and medium rectangle sizes.

Have a special event or offer to promote? We can help you spread the word and get results.

NorthShoreKid.com publishes several online guides throughout the year on specific top-ics. Advertise in our guides to reach a super-targeted demographic of North Shore area & visiting parents who have come looking for the specific information you are providing.

To learn more about advertising opportunities, contact [email protected].

banner ads

online guide ads

enhanced directory listing

Inserted directly into the editorial flow, the Spotlight Post lends our voice to your brand so it can directly 'speak' to the North Shore Kid audience.

Page 5: North Shore Kid

header: 728x90 pixels

above fold: 300x250 pixels

paid placement in features panel 575x383 pixels

below fold: 300x250 pixels

below fold: 300x250 pixels

footer: 728x90 pixels

NorthShoreKid.com dedicated Emails and Eblasts: Take advantage of our highly targeted, North Shore parents list and spread the word about your programs or business right into our

subscribers’ in boxes. We’ll send a dedicated e-mail to subscribers who have opted-in to hear about special offers and events directly from you!

NorthShoreKid.com dedicated Emails and Eblasts: Take advantage of our highly targeted, North Shore parents list and reach out to responsive North Shore parents, who have opt-ed-in to hear about special offers and events directly from you, by exclusively sponsoring our e-newsletters. Exclusve sponsorship includes a skyscraper ad and “About Our Sponsors” listing of 25 words or less.

newsletter ads

dedicated email & eblasts