FOR MORE INFORMATION, PLEASE CONTACT:

Membership Directory & Resource Guide, print and digital editions

DON'T MISS YOUR OPPORTUNITY TO REACH LEADERS IN 100% OF NORTH

CAROLINA'S HOSPITALS!

N o r t h C a r o l i n a H o s p i t a l A s s o c i a t i o n

www.ncha.org

MEDIA KIT

Brian AgnesPublication DirectorDirect: (770) 810-6979Email: bagnes@naylor.com

Our membership represents more than 96% of hospitals in the state, and 100% of acute care hospitals.* Our members are responsible for more than $24.8 billion of economic activity in North Carolina. Our members serve more than 28,000 beds throughout North Carolina.

NHCA QUICK FACTS

Reach key contacts throughout one of the largest hospital markets in the country.

Contact your Naylor account representative today!

WHO YOU'LL REACHThe NCHA Membership Directory & Resource Guide reaches key decision-makers at nearly 100% of hospitals and beyond, including:

MEMBERSHIP DIRECTORY &

RESOURCE GUIDEThis print and digital publication allows you to reach 100% of NHCA members

throughout the year.

DirectorsAdministratorsCEOs, CFOs, COOsState Public Heath LeadersAllied Society PresidentsHealth System Leaders

Infection PreventionistsSafety and Security DirectorsMaterial Management DirectorsEmergency Services DirectorsPharmacy DirectorsAnd Many More!

4,300 PAGE VIEWSThe latest issue of the Membership

Directory and Resource Guide has more than 4,300 page views since May 2017.

MEMBERSHIP DIRECTORY & RESOURCE GUIDE

Full-Color RatesDouble Page Spread $3,819.50

Outside Back Cover $3,509.50

Inside Front or Inside Back Cover $3,069.50

Tab $3,069.50

Full Page $2,769.50

2/3 Page $2,129.50

1/2 Page $1,709.50

1/3 Page $1,389.50

1/4 Page $1,059.50

1/6 Page $849.50

1/8 Page $649.50

All rates include an Ad Link in the digital edition of the directory.

Revisions and Proofs: $50Position Guarantee: 15% Premium

Skyscraper | $1,545 Sponsorship Max | $1,030

Sponsorship | $875 Toolbar | $565

Digital Edition Branding Opportunities

Special Advertising Section:Products & Services Guide

Special Advertising Sections:Hospital Services & Suppliers Showcase

Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). (Rates as of May 2017)

Draw attention to your business by adding your company's logo and profile to our Products & Services Guide. Your logo will increase awareness of your brand and make your business stand out.

Highlight your company's medical equipment, supplies and/or services to our members by placing your message in our Hospital Services & Suppliers Showcase.

Black-and-White RatesTab $2,129.50

Full Page $1,829.50

2/3 Page $1,549.50

1/2 Page $1,169.50

1/3 Page $919.50

1/4 Page $699.50

1/6 Page $539.50

1/8 Page $439.50

Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

Net Advertising Rates

EXTEND YOUR PRINT ADVERTISING INVESTMENT WITH THE UNIQUE BENEFITS OF DIGITAL MEDIA

MEMBERSHIP DIRECTORY & RESOURCE GUIDE DIGITAL EDITION

For the latest online specs, please visit: http://www.naylor.com/digitalmagspecs#roster

Link your ad to the landing page of your choice

Increase traffic to your website

Interact with viewers to facilitate the buying process

Generate an immediate response from customers

Members and readers receive each issue via email and each new issue is posted on NHCA's website. A full archive of past issues is available, ensuring longevity for your online presence.

In addition to print, Membership Directory & Resource Guide is also available to members in a fully interactive digital version. Viewers can virtually flip through the pages, forward articles of interest to colleagues and click on ads to be redirected to the advertiser’s website.

Toolbar | $565Your company name is displayed on the toolbar, found in the top-right corner of every page of the digital edition next to frequently used navigational icons.

Skyscraper | $1,545The Skyscraper ad displays the entire time the digital edition is open giving your message consistent and lasting exposure.

Sponsorship* | $875 Sponsorship MAX* | $1,030Your message will be prominently displayed directly across from the cover of the magazine.

* Video capabilities are not supported for Sponsorship MAX.

Our communications program is made possible solely through advertiser support. We appreciate the investment that our advertisers make with North Carolina Hospital Association and strongly encourage our members to do business with vendors that support our association. Members know that they can confidently select the quality products and services featured within the official resources of NHCA.

3HC-Home Health and Hospice Care, Inc.

Anderson & Associates

Apogee Consulting Group, P.A.

Ascendient Healthcare Advisors

Bank of America Merrill Lynch

Carolina Donor Services

Clifton Larson Allen, LLP

Clordisys Solutions, Inc.

Concordia Anesthesiology, Inc.

Construction Specialties, Inc.

DanEs Planning, Inc.

Dewberry

DHG, LLP

EmCare, Inc.

Harrell Design Group, P.C.

Horizon CSA, LLC

ImageFIRST Healthcare Laundry Specialists

Isley Hawkins, Inc.

K&L Gates, LLP

Keystone Planning Group

Liberty Healthcare Management

LincolnDerr

MAG Mutual Insurance Co

McAngus, Goudelock & Courie, LLC

Meadows & Ohly, LLC

Medi-Kid Co.

Medipack Pharmacy

Medstaff National Medical Staffing

Moonlighting Solutions, LLC

NC Physicians Health Program

Nelson Mullins Riley & Scarborough, LLP

Ott Cone & Redpath, P.A.

Parker Poe Adams & Bernstein, LLP

PDA, Inc

Poyner Spruill, LLP

Rely MD

Smith Moore Leatherwood LLP

U.S. Foodservice Charlotte

UMR

Womble Carlyle Sandridge & Rice LLP

PAST ADVERTISERS

One free listing with any size ad. Additional listings are $20 each. No limit. Please list new categories on this sheet.

________Additional Categories X $20 = $____________________

Initial:________Date:____________________

INDEX OF ADVERTISERS CATEGORIES Our publication features an Index of Advertisers section in which your company will be listed under the category of your choice with the page number of your ad. When our members are in the market for a specific product or service, they can search the Index of Advertisers and quickly locate advertisers that specialize in that category.

One free category is included with any size ad and additional categories are only $20 each. If your product or service is not listed below, a new category can be created for you.

Access Control Locks

Accountants

Accreditation

Activity Coordinators/Consultants

Adult Home Services

Advertising Specialties

Air Purification Systems

Alzheimer's Special Care Units

Ambulance Services

Architects

Attorneys

Automation/Billing Services

Background Screening

Bath Fixtures

Beds & Patient Room Furniture

Bus Distributor

Care Planning Service

Carts

Cellular Phone Service

Charting Supplies

Coagulation Analyzers

Community Services

Comprehensive Senior Care

Computer Hardware & Software

Consultants

Corner Guards

Courier Service

Defense Litigation Nurse Review

Service

Dietary Foods

Dieticians

DME Supplies

Education

EHR/EMR

Electrotherapy Equipment

Emergency Response Systems

Enriched Housing

Financing

Fitness Equipment

Flooring

Food Services

Fringe Benefits

Funeral Pre-Planning

General Contracting

Geriatric Day Care Program

Group Purchasing Organization

Hair Care Services

Health Care Planning

Health Care Products

Home Health Care

Hospice Services

Housekeeping Carts

Incontinence Products

Infection Control

Insurance

Integrated Post Acute Services

Lab Services & Testing

Laundry Equipment

Laundry Services

Lifts

Long-Term Care Consultants

Marketing Services/Public

Relations

Medical Equipment & Supplies

Mobile X-Rays

Mental Health Services

Nurse Call Systems

Nursing Care Services

Nutritional Services

Obese Patient Aids

Outreach

Patient Aid Products Personal Care

Pest Management

Pharmacies

Pharmacy Service Infusion Therapy

Physical Therapy

Psychiatric Consulting

Recruitment

Rehabilitation Programs

Respiratory Equipment & Oxygen

Respiratory Services

Respite Care

Retirement Communities

Seating Systems

Skin Care

Staffing

Surgical Dressings

Toiletries

Transportation

Urinary Care Products

Ventilators

Videos

Wheelchairs

Workers' Compensation

Wound Care Products

X-Ray Supplies & Services

Other: __________________

Note: Text placed outside the live area within any full-page or DPS ads may be cut off. Please keep text within the live area at all times.

Specs for Outsert/Inserts Membership Directory & Resource Guide 1 Pg / 2 Surface 5.75" x 8.5" 3 Pg / 6 Surface 5.75" x 8.5" Postcards 6" x 4.25" Heavy Card Stock Insert 5.25" x 8.25" Postal flysheets 5.75" x 8.5"

Artwork RequirementsAll digital color and greyscale artwork must be supplied at 300 dpi. Line art must be supplied at 600 dpi. High-res PDF, EPS, TIFF and JPEG files are accepted. Images from the Web are not suitable for printing. All color artwork must be in CMYK mode; black-and-white artwork must be in either greyscale or bitmap mode. RGB mode artwork is not accepted and if supplied will be converted to CMYK mode, which will result in a color shift. All screen and printer fonts as well as linked images must be supplied if not embedded in the file.

Ad Material UploadGo to the Naylor website at www.naylor.com

Production Services, Proofs and RevisionsNaylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

Digital EditionFor more information, visit: http://www.naylor.com/digitalmagspecs

Roster Trim Size: 5.75" x 8.5"

PRINT ADVERTISING SPECIFICATIONSMEMBERSHIP DIRECTORY & RESOURCE GUIDE

Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s).

2.333" x 1.666"2.333" x 3.666" 2.333" x 2.333"

1/6 PAGEHORIZONTAL/SQUARE

1/4 PAGE VERTICAL

1/8 PAGE HORIZONTAL

2/3 PAGE HORIZONTAL

FULL PAGENO BLEED

5" x 7.5"11.75" x 8.75" 5" x 4.916"

1/2 PAGEVERTICAL

1/2 PAGE HORIZONTAL

1/3 PAGEHORIZONTAL

1/3 PAGEVERTICAL 1/4 PAGE

HORIZONTAL

5" x 2.333"5" x 3.666" 2.333" x 4.916"2.333" x 7.5" 5" x 1.666"

DOUBLE PAGE SPREAD

WITH BLEED INCLUDED

LIVE AREA (per page):

5" x 7.5"

LIVE AREA (per page):

5" x 7.5"

6" x 8.75"

FULL PAGE WITH BLEED INCLUDED

LIVE AREA: 5" x 7.5"