Reaching Your Hyper-Connected Customers with

Webtrekk

Norman Wahnschaff, CTO and Co-Founder Webtrekk

Gartner: 80 percent of your company’s future revenue will

come from just 20 percent of your existing customers

Four Challenges

Challenge 1 – The hyper-connected customer. More than one device was usedin 39% of all customer journeys with a conversion

With cross-

device data61%

Conversion rate increase

48%Customer journey changes

Devices per customer journey with conversion

39%

45%

of conversions

happened on

one device

of conversions

included two or

more devices

Challenge 1 – The hyper-connected customer. Use our Cross Device Bridge to get cross-device insights and offer your users a unified experience

5M

Login data

60

Participants (in DACH)

115M

Devices

Challenge 2 – Data Quality. Ad blockers block analytics tools, and their penetrationcontinues to increase

9 - 34% data loss in

analytics tools

2 - 7% revenue loss

due to no

personalization

42% of Millennials are

not tracked

Challenge 2 – Data Quality. Use your own track domain to get the best data qualityand more revenue

98%

Data quality avg

90

Customers using that

Challenge 3 – Big Data. Hyper-connected users are generating tons of data. It’s a challenge to generate insights out of big data

Challenge 3 – Big Data. Use our predictive analytics to let machines turn datainto insights

Conversion Probability

(next 30 days)

Churn Probability

(next 12 months)

Next order value

Customer Lifetime

Value

(next 12 months)

Conversion Probability

(real-time; current

session)

Challenge 4 – Increasing Marketing Costs. Customer acquisition is becoming more and more expensive in auction-driven channels: display, social and search

20%

CPC YoY change growth on desktop

100%

CPC YoY change growth on mobile

65%

CPM YoY change growth

Challenge 4 – Increasing Marketing Costs. Use our user-centric analytics to deeplyunderstand your users and take action – especially on your owned channels

MARKETING FOCUS WILL CHANGE –THE USER BECOMES THE CENTER

CPO

CACCLV

Short-term-focused Long-term-focused

Owned channels

OWNED CHANNELS ARE CHEAP (CPO):

UNDERSTANDING AND USING THEM TO MAINTAIN

CUSTOMER RELATIONSHIP

Turning data into insights

Turning unknown users into known users

Demography

✓ Age

✓ Gender

✓ Education

✓ Job

✓ …

Household

✓ Size

✓ Income

✓ …

Interests

✓ Health

✓ Finance

✓ Automotive

✓ Lifestyle

✓ …

Em

etr

iqd

ata

50 u

ser

att

rib

ute

s

90% of your users are

unknown

Demography, Household,

Interests

Live Analytics helps you to make fast decisions

TODO: nice LA animated

dashboard

60 dimensions &

metrics supported

KPIs, sparklines,

analyses,

dashboards

supported

Mixed dashboards

API access

Scalability

Analyze your app (and web together)

Compatible with

Adjust and

AppsFlyer for install

attribution

Coop with 360dialog

for push notification

Full support of iOS

and Android apps

Web and App

tracking is 100%

compatible

Web AppCross Device

Bridge

Understanding users,

not devices

Predefined dashboards give you a starting point to build a deepunderstanding of your users

RFM / RFE

Demographics

Customer Lifetime

Value

Conversion

Probability

Churn Probability

Customer Lifetime

Status

Sales Cycle Status

Turning insights into action

Insights to action – With help of conversion probability and expected next order value

Improve your retargeting performance with Webtrekk Audience Stream

Outcome: lower CPO, higher CR Channels: Google AdWords, Bing, Facebook, Criteo,

DoubleClick

Custom Audiences / Remarketing Lists /

Bid Modifier

Users who are likely to

convert

Users who are unlikely to

convert and with low

expected next basket value

Users who will possibly

convert

Users who have a small

chance to convert

Users who are unlikely to

convert and with high

expected next basket value

1€ CPC

2€ CPC

0.5€ CPC

Webtrekk

Audience Stream

Get more leads on mobile devices

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Outcome: more leads, lower acquisition cost Channels: mobile web

Get more new customers with less customer acquisition costs

Outcome: lower acquisition cost, more new

customers, more leads

Order now and get 20%

off!

Valuable potential

new customer with

low conversion

probability who

wants to leave

Valuable potential

new customer with

high conversion

probability who

wants to leave

Nothing special

happens. The user

will purchase

anyway.

Channels: web, mobile web

Many more use cases to explore…

Thank you!Now let’s take advantage of the era of

hyper-connected customers.

Norman Wahnschaff

nwa@webtrekk.com