NORDmatch

A PERSONAL SHOPPING

EXPERIENCE FOR EVERY CUSTOMERAUGUST 2014

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Since we are open to FASHION, we should be open to TECHNOLOGY.Bruce NordstromLeave It Better Than You Found It, 210

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“

”

91% OF

NORDSTROM

SHOPPERS COULD BENEFIT

FROM A PERSONALIZED

SHOPPING EXPERIENCE.

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NORDmatchSHOPPER SURVEY RESULTS

OF 105 SURVEYED…

44% SHOP AT NORDSTROM AT LEAST

ONCE A MONTH

45% NEED AT

LEAST SOME

ASSISTANCE

WHILE

SHOPPING

76% DO NOT

LOOK FOR A

SPECIFIC

SALESPERSON

WHEN

SHOPPING AT

NORDSTROM 61% WOULD BE LIKELY TO USE NORDMATCH TO ENHANCE

THEIR SHOPPING EXPERIENCE

46% DESIRE ASSISTANCE IF THEIR

PARTICULAR SITUATION

REQUIRES IT

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NORDmatchEMPLOYEE SURVEY RESULTS

OF 24 SURVEYED…

83% CROSS-SELL IN

DEPARTMENTS OTHER

THAN THEIR OWN

91% HAVE WORKED IN A

DEPARTMENT OTHER THAN

THEIR OWN

OVER HALF WOULD BE LIKELY TO USE

NORDMATCH TO ENHANCE THEIR EXPERIENCE AS A

NORDSTROM EMPLOYEE

70% HAVE

WORKED FOR

NORDSTROM

FOR 1-5

YEARS

17% HAVE

WORKED FOR

NORDSTROM

OVER 10

YEARS

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How It Works

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•HELPING EMPLOYEES

•HELPING CUSTOMERS

•HELPING NORDSTROM

NORDmatchAS A MOTIVATOR

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SOLUTIONPROBLEM

EMPLOYEE•Lacks in amount of personal customers•Low customer retention rate

CUSTOMER•Overwhelmed by salespeople and selling in general•Desires a unique and personalized shopping experience

NORDSTROM•Lack of customers coming to shop in-store•Missed opportunities to create relationships

EMPLOYEE•Connects employees with like-minded customers•Builds strong customer-employee relationships

CUSTOMER•Connect customer with an employee that understands their unique preferences and tastes

NORDSTROM•Drives volume and increases customer retention •Builds strong customer relationships

NORDmatchAS A PROBLEM SOLVER

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CUSTOMER PROFILE: Ariel Dewey

•Mainly shops online at Nordstrom.com

•Often returns what she buys due to lack of

assistance while online shopping

•Avoids full-line stores because she feels

bombarded by sales people and pressured

to buy things she does not want or need

•Style: Trendy Boho

•Favorite Brand: Free People

•Favorite Designer: Kate Spade

NORDmatchSHOPPER SCENARIO

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COMPATIBILITYA QUICK AND EASY QUESTIONNAIRE

IDENTIFIES FAVORITE TRENDS AND

PREFERENCES OF EACH CUSTOMER.

TRANSACTION HISTORY

IDENTIFY EACH CUSTOMER’S

SPENDING HABITS INCLUDING

BUDGET, FAVORITE ITEMS TO

PURCHASE, AND DEPARTMENTS

MOST SHOPPED IN.

LOCATIONEACH CUSTOMER’S UNIQUE

LOCATION GENERATES A REPORT

OF ALL FULL LINE STORES

LOCATED CLOSEST TO THEM.

NORDmatchLOGISTICS: GETTING TO KNOW EACH UNIQUE CUSTOMER

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EMPLOYEE PROFILE: Cari

Olson

•Sales Associate in the Jewelry and Watches

department at the Downtown Seattle Nordstrom

•Uses excellent sales techniques and has received

a positive 60 day review with full support from her

department manager and team

•Would like to build a bigger customer base and

have genuine relationships with personal customers

•Style: Edgy Modern

•Favorite Brand: Tildon

•Favorite Designer: Tory Burch

NORDmatchEMPLOYEE SCENARIO

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GET CONNECTED

SIGN UP

BUILD RELATIONSHIPS

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IN JUST 3 EASY STEPSHOW TO USE NORDmatch

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NORDmatchIN ACTION

Click icon to add media

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‘REMATCH ME’CUSTOMERS WILL HAVE THE OPPORTUNITY TO USE THE

‘REMATCH ME’ OPTION, WHICH AUTOMATICALLY FILTERS OUT THEIR ORIGINAL MATCH AND CREATES THEM A NEW ONE.

UPDATE PROFILEUSERS CAN UPDATE THEIR

PROFILE AT ANY TIME IN ORDER TO BETTER MATCH TO A

SALES ASSOCIATE THAT UNDERSTANDS THEIR

CURRENT PREFERENCES.

QUESTION OF THE QUARTER

EVERY QUARTER USERS WILL BE PROMPTED TO ANSWER A FUN NEW QUESTION ABOUT

THEMSELVES THAT WILL BETTER MATCH THEM TO THE

RIGHT SALES ASSOCIATE.

NORDmatchWHAT IF A USER IS UNHAPPY WITH THEIR MATCH?

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ACQUISITION customer

RETENTIONcustomer Employees Customers

BRINGING IT ALL TOGETHERBENEFITS OF NORDmatch

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1st Quarter 2nd Quarter 3rd Quarter 4th Quarter

Flagship Northgate Bellevue Southcenter

PREDICTIONS & PROJECTIONS

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RATE MY SALES PERSON

OPPORTUNITY TO LEARN TO BE

A BETTER SALES PERSON

& HELPS MANAGERS BETTER

TRACK SALES PERFORMANCE

SET UP AN APPOINTMENT

EASILY SET UP AN APPOINTMENT

WITH YOUR SALESPERSON VIA

THE NORDMATCH APP OR

ONLINE

SIGN UP AND GET A NORDSTROM

NOTEFLASH DEALS FOR NEW

NORDMATCH USERS WHEN

THEY CREATE A NEW ACCOUNT

NORDmatchLATER ADDITIONS

REFERRAL PROGRAM

REFER A FRIEND TO

NORDMATCH AND GET A

REWARD.

NM

CONNECTING CUSTOMERS. BUILDING RELATIONSHIPS.

BEING .