April 10, 2023

This material is for your private information only. No part of this material may be (i) copied, photocopied, or duplicated in any form, by any means, or (ii) redistributed without the prior written consent of pjenster@ceibs.edu.

© Copyright 2013. All Rights Reserved.

04/10/23 1

On the Nordic City of Living and Learning, Chengdu:Overview & Strategic Intent

Prof. Dr. Per V. Jenster,

Chairman

Prof P. Jenster

04/10/23 2

The structure of the presentation falls in three parts

Overview ofThe Nordic Knowledge

City

Overview ofThe Nordic Knowledge

City

University Campus& Innovation Park

University Campus& Innovation Park

What we do and what we will do next

What we do and what we will do next

Prof P. Jenster

04/10/23 3

Chengdu is …

Chengdu is the capital of Sichuan province and one of the most important economic centers and transportation and communication hubs in Southwestern China. Chengdu has been chosen as one of the top ten cities to invest in, out of a total of 280 urban centers.

•Area  Total12,390 km² (4,783.8 sq mi)

•Population Sichuan - Total 99,730,000

•Population Chengdu - Total 15,000,670 •Population Xindu - Total 650,000 

Prof P. Jenster

04/10/23 4

Nordic City of Living & Learning.

The project builds on some fundamental principles of community development: To create a sustainable district you need: High-Value Business with Quality People who needs Quality Living Environment

Prof P. Jenster

04/10/23 5

The Nordic Knowledge City and its University Campus and Innovation Park has a prominent location on a riverbank in the Chengdu Xindu district. It is viewed as the “perle” of the North.

Prof P. Jenster

04/10/23 6

The path of knowledge will connect the three phases

A

B

C

The Nobel Park, lanscaped river park, recreational venue, music, arts

Prof P. Jenster

04/10/23 7

The development of the Nordic City of Living and Learning, Chengdu, is a significant initiative which integrates an academic community, 3rd. Generation Innovation Park, and a sustainable residential community.

• About 850,000 m2

• Campus 66,000 m2 surface, built area 22,000 m2.

• Campus Investment – Rmb 200 mill– Ca dkr. 160 mill

Prof P. Jenster

04/10/23 8

The structure of the presentation falls in three parts

Overview ofThe Nordic Knowledge

City

Overview ofThe Nordic Knowledge

City

University& Innovation Park

University& Innovation Park

....................Very large project with a

Northern European Focus

Very large project with a Northern European

Focus

What we do and what we will do next

What we do and what we will do next

Prof P. Jenster

04/10/23 9

The NIMI Campus will have the size of Thomas Jefferson’s famous UVA, and constitutes a multi-institutional environment – a platform for international cooperation in education, research, culture and commerce.

Prof P. Jenster

Prof P. Jenster

We have aimed to create world class facilities

Campus Library and Media Building

Prof P. Jenster

… and a world class environment

Campus Nobel Park and Amphi Theater

Prof P. Jenster

Where we conduct world class programs

China from the Inside

NIMI offers short-duration programs for Executive PhD, as well as in-company groups from universities and civic organizations inside and outside of China, who want to offer their delegates the opportunity to understand and experience first-hand the key drivers of the Chinese economic miracle.

Prof P. Jenster

In dedicated teaching facilities.

Illustrative / teaching rooms will be completed in May 2012

Prof P. Jenster

NIMI campus facilities contain:

9 Main Buildings

Administration Building Auditorium Faculty Club South Hall (Teaching building) North Hall (Teaching building) Library Executives Apartment Activity Center Corporate Training Center

Prof P. Jenster

Residential area of Nordic City

04/10/23 16

Prof P. Jenster

Campus with the residential and 3G Innovation Park

04/10/23 17

Prof P. Jenster

Our beatiful campus park

04/10/23 18

Prof P. Jenster

04/10/23 19

The structure of the presentation falls in three parts

Overview ofThe Nordic

Knowledge City

Overview ofThe Nordic

Knowledge City

University& Innovation

Campus

University& Innovation

Campus

..........

The Campus and Innovation Park will be a central

part of the Nordic City of Learning and

Living

The Campus and Innovation Park will be a central

part of the Nordic City of Learning and

Living

..........

What we do and what we will do next

What we do and what we will do next

Prof P. Jenster

NCLL’s business is to develop and transform communities: The 3G Innovation Park and the Europe Business Center, in combination with the NIMI Business School Activities form a unique axis of enterprise support and development

3G park

Europe

Business

Center

NIMI camp

us

Prof P. Jenster

European Business Center & Mall: Fashion, Design & Innovation

04/10/23 21

Prof P. Jenster

Five new projects are on the drawing board:

1. Legoland Park in Chengdu and Tourism Development Center

2. City of the Golden Ages and Elder Care Development Center

3. International School Community and Pedagogical Development Center

4. Kids City

5. “NIMI 2”

04/10/23 22

Prof P. Jenster

NCLL has signed an agreement with Merlin Entertainment to develop a Legoland Park in Chengdu – opening 2017.

04/10/23 23

Prof P. Jenster

NCLL is in discussions to create an international standard retirement community: City of Golden Age

04/10/23 24

Prof P. Jenster

As part of the community development and transformation, NCLL has plans for an international school and pedagogical development center as a third phase in our development.

04/10/23 2504/10/23 25

A

B

C

Prof P. Jenster

瑞典维京瑞典进口 5S 安全玩具（ Safe,Soft, Strong, Simple, Sanitary ）

ECCO丹麦知名鞋业集团旗下的童鞋品牌

瑞典拉班儿童生活馆北欧进口全系列儿童产 品及家庭式亲子服务

BESAFE挪威儿童汽车安全座椅品牌

EXIT/NAME ITBestseller 旗下童装品牌推崇舒适与安 全， 2008 年 6 月更名为 NAME IT ，产品 包含 0-12 岁童装及孕妇装

MeMini挪威时尚童装品牌

丹麦 FLEXA丹麦儿童家具品牌，关 注儿童安全与发展

FINAL

Kids City – An integrated project with the aim of transforming the development and life of children.

Prof P. Jenster

一

站式儿童购物中心

National and international Brands