ENT 101

Are you Crazy?

ENT 101

26 Tim Hortons!!

2 Starbucks!!

14 DT Coffee Shops

Get used to it.

Get used to it.

JinxedBlindly determined

Get used to it.

JinxedBlindly determined

Biz case stuff

Get used to it.

Jinxed

Advisors

Blindly determined

3 clear milestones per biz case

Circa 2004Go to Market Strategy

Phase 1 Learn to roast the best coffee Identify the ideal blend(s) Trial the product with friends and family Have early sales to up to 6 customers

Follow-up to measure satisfaction If satisfaction=great then

Go to Phase 2 Otherwise, take advice and rework Phase 1

(or plan in Phase 2)

Go to Market Strategy Phase 2

Identify ancillary offering to complete offer (e.g. grinder, bag, scoop)

Come up with complete initial offer Create 1-800 number Create website with online ordering Trial at holiday period If satisfaction=great and sales>$500 then

Go to Phase 3 Otherwise, analyze what was missed and rework

Phase 1 or Phase 2 If not, close business.

Circa 2004

Since 2004!

Original Bus Plan objectives achieved within 2 years Phase 0: roasting experimentation Phase 1: product creation (2/05) Phase 2: proven success of product (6/05) Phase 3: wholesale continuous revenue (10/06) Phase 4: self supporting store (2/07)

Product differentiated, revenue stream, brand equity and created experience Time to move to next level

Circa 2007

Next Business Phases!

Phase 5: Optimize retail and wholesale business

Phase 6: Increase number of stores Phase 7: New avenue for Canada-wide

GTM

Circa 2007

Get used to it.

Imagine

Cold spring day

10 Years Later2 locations, 3 outlets!

Numerous awards!

K-cups this summer!

2013 Dec - Coffee in all Ontario Costcos!

In final negotiation for 1st franchise!

Still in business @ $2 coffee

So, Why?

So, Why?

Because why.

So, Why?1) You need a great

product.

So, Why?2) About the relationship

and identity.

So, Why?

So, Why?

So, Why?

Because why.

Must see - Ted talk with Simon Sinek on Why.

Focus on the Why

We are just starting

10 years later

About Luc

Silicon Valley executive - VP Marketing!

6 startups!

Technology background

About Carole

Nurse by trade!

No startup experience!

Ferocious roaster!

Passion for great coffee

January Top Sellers

Black Bears Butt Christmas Eve Christmas Jazz Great Outdoors California Blues

Thank you. Merci.

oldrock.ca