nonprofit data: what to visualize
DESCRIPTION
Your organization has lots of data, but what makes sense to visualize? What data is going to have the most impact? What are your goals - are you trying to increase awareness, motivate donations or other actions? We'll explore the many different types of data that your organization likely consumes and produces - from financial data to program data to issue research data. We'll learn how different types of data are, can, and should be used to support your organizational goals. This session will give you the solid grounding to help you think strategically about visualizing your data.TRANSCRIPT
NONPROFITS AND DATA: WORTH 1,000 WORDSWHAT TO VISUALIZE
Kurt Voelker, CTO, Forum One Communica5ons
@kvoelker
2
HI! IT’S NICE TO MEET YOU.
TODAY’S TALK
•Why Data? The Data Impera5ve
•What Data? 3 Data Pillars You Should Visualize
•How Data? 3 Ways Put That Data to Work
•Get Started! Steps to Get You on Your Way
WHY DATA?THE DATA IMPERATIVE
YOU HAVE LOTS OF DATA
TODAY, DATA MATTERS
Accountability
Transparency
Collabora5on
Policy Decisions
Public Opinion
Media AMen5on
None of us will solve the problems we are working on by ourselves.
Increased distribu5on of your data accelerates the pace of change.
WHAT DATA?3 DATA PILLARS TO VISUALIZE
FINANCIAL DATA
We can make smarter business decisions with our financial data.
PROJECT & OUTCOME DATA
We can use project & outcome data to understand our own work beMer.
We can use project & outcome data to inform our sector.
We can use project & outcome data inspire ac5on.
RESEARCH & ANALYSIS DATA
We can make an impact with our research & analysis data.
So, what’s the tweetable version?
Despite financial and demographic challenges, some school districts are
succeeding.
We can produce smarter decisions with our research data.
http://www.countyhealthrankings.org/
We can solve problems with our research data.
HOW DATA?3 WAYS TO PUT THAT DATA TO WORK
1. TELL A STORY
2. ENRICH IT WITH INTERACTION
3. DISTRIBUTE IT, OPENLY
9 PRINCIPLES FOR OPEN DATA1.Complete
2.Primary
3.Timely
4.Accessible
5.Machine processable
6.Non-‐discriminatory
7.Non-‐proprietary
8.License-‐free
9.Permanent
GET STARTED!STEPS TO GET YOU ON YOUR WAY
1. IDENTIFY YOUR AUDIENCES
2. IDENTIFY WHAT MOTIVATES THEM
3. INSPIRE YOUR TEAM
research communications program development all
Inspiration Selector
This week the web team will inspire which department?
!Get!your!! folks!inspired.!
4. PUT THE RIGHT PLAYERS TOGETHER
story&teller&&&visual&designer&
engineer&
Compelling&Online&Data&Story&
+ +
A CHALLENGE TO YOU:THE /DATA STARTER KIT
www.mywebsite.org/aboutwww.mywebsite.org/publicationswww.mywebsite.org/programswww.mywebsite.org/blog
www.mywebsite.org/aboutwww.mywebsite.org/publicationswww.mywebsite.org/programswww.mywebsite.org/blogwww.mywebsite.org/data
SO WHAT DOES MY /DATA HAVE IN IT?
SIMPLE USAGE INSTRUCTIONSEncouraging WordsRestrictions & Terms
A CATALOGUEConsolidated List of Available Data Sets
Searchable & FilterableHINT: Start small
SELECT HIGH VALUE DATAFeatured data sets, viz, charts, or apps
DEVELOPER/RESEARCHER INSTRUCTIONSHow to access
Words of EncouragementAvailable tools
Links to what others have done
HINT: Don’t worry if you don’t have a big rich API, get the enouraging words up there.
SUMMING UP
•Why Data? The Data Impera5ve
•What Data? 3 Data Pillars You Should Visualize
•How Data? 3 Ways Put That Data to Work
•Get Started! Steps to Get You on Your Way
THANKS!@KVOELKER@FORUMONE