non-profit networking in the 21st century
DESCRIPTION
This session will provide tangible ideas for using LinkedIn, Facebook and Twitter to effectively engage and steward your donors and community supporters. Presenter Josh Murdock is an EdTech blogger who’s sits on the planning team for FLBlogCon and was active supporter of the recent Blogging for Good initiative. He has covered local and national technology and educational events and loves talking about apps, startups, innovation, and food trucks. A member of Social Media Club, Josh also mentors at Startup Weekend Orlando. Fondly called “Professor Josh” he has presented at numerous conferences and has served on the planning team for iSummit, TechVenture, Venture Lounge, and Florida Bloggers Conference. He is an educator, instructional designer, tech nerd, foodie, photographer, sketch artist and all around geek.TRANSCRIPT
Nonprofit Networking in the 21st
Century
#SocialGood
@professorjosh
The way we meet the world is
through other people - Robert
Kerrigan
Netw
ork
ing
#SocialGood
#SocialGood
What I learned about the world yesterday through
social media.
NETWORKING“Networking in the 21st
Century is all about understanding who your networking with and the
mediums they prefer.” – Josh Murdock
#SocialGood
NETWORKING
#SocialGood
7 lessons for better networkin
g with social media
by Soren Gordhamer
1. Find a Person’s Preferred Communication Channel
2. Say Just Enough 3. Don’t Expect a
Response4. Clarify Early 5. What You Want is
Not the Point6. Be Open Without
Needing 7. Give Space
#SocialGood
CONNECTING
“Social Media provides the opportunity to connect yourself to
content and people in an amazing way”
– Josh Murdock
#SocialGood
Social Media is a Revolution!
Not a Fad!
#SocialGood
#SocialGood
#SocialGood
Sharing a cause
Tagging Donors & Linking Connections
Sharing Content
Making Personal Connections
Facebook Pages vs. Groups”We don’t have to be friends to connect”
Pages – act as a brand
Groups – act as a person
#SocialGood
Facebook Groups”We don’t have to be friends to connect”
Create a space to share, question, poll, chat, update a variety of people with similar interest.
Secret: Only members see the group, who's in it, and what members post.Closed: Anyone can see the group and who's in it. Only members see posts.Open (public): Anyone can see the group, who's in it, and what members post.
Groups for Schools: Requires mail.valenciacollege.edu or valenciacollege.edu address
#SocialGood
“The qualities that make Twitter seem insane and half-baked are what makes it so powerful.”
- Jonathan Zittrain –Harvard Law Professor & Internet Expert
#SocialGood
5 Reasons to Use Twitter1. Personal Connections2. Keeping up with the
News3. Networking4. Advice5. Marketing#SocialGood
Twitter Hashtags#
The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.
Example:#socialgood #nptech#sm4sg #charitytuesday
#SocialGood
Twitter Chat
Interactive conversation at a specific time on Twitter, usually covering a specific topic using a hashtag. #lrnchat#NPTalk#smNPchat #SocialGood
Analytic Tools
• Hootsuite• Buffer• Bitly
#SocialGood
What: CardMunch is easy way to turn business cards into contacts with just a quick snap. Price: FREE
CardMunch
#SocialGood
#SocialGood
You can access your bookmarks everywhere you go
You can share your bookmarks with others
You can organize by stacks and tagsYou can subscribe to favorite usersYou can search and explorehttp://www.delicious.com/professorjosh
Social Bookmarking
#SocialGood
You cannot open a book without
learning something. - Confucius
#SocialGood
#SocialGood
34% of
bloggers post
opinions about
products & brands.
78% of consumers trust
peer recommendatio
ns
25% of search results for the world’s Top 20
largest brands are links to user
generated content
14% trust
advertisements
FREE Blog Host:Wordpress: http://wordpress.com Blogger: http://blogger.com Weebly: http://weebly.com LiveJournal: http://livejournal.com
Why Blog?• Show Knowledge of Subject• Become Content Expert• You Enjoy Blogging• Meet Fellow Bloggers• Internet Search Traffic
#SocialGood
http://www.meetup.com/
ProfessorJosh
#SocialGood
www.eventbrite.com/
Top 10 QR Code Generators: http://freenuts.com/top-10-free-online-qr-code-generators/
Types of Codes:URL (web links)EmailPhone NumberTextContact InfoGoogle MapsApp Store
Moo Minis
Vistaprint
#SocialGood
#SocialGood
Facebook www.facebook.com • Mashable’s The Facebook Guide Book
http://mashable.com/guidebook/facebook/ • Facebook Privacy: 10 Settings Every User Needs to Know
http://mashable.com/2011/02/07/facebook-privacy-guide/ • How to protect your Facebook Timeline privacy -
http://cnet.co/n4aL73• Facebook Privacy Help Topic http://www.facebook.com/help/privacy • Facebook Pages vs. Groups
http://mashable.com/2009/05/27/facebook-page-vs-group/ • Professor Josh http://facebook.com/professorjosh
Twitter www.twitter.com • Mashable’s The Twitter Guide Book
http://mashable.com/guidebook/twitter/ • What’s a Twitter Chat?
http://professorjosh.wordpress.com/2011/04/18/whats-a-twitter-chat/ • How to Run a Successful Twitter Chat
http://mashable.com/2009/12/08/twitter-chat/ • 30 Useful Nonprofit Hashtags and Twitter Chats
http://www.companykmedia.com/2011/05/18/30-super-useful-nonprofit-hashtags-twitter-chats-too/
• Professor Josh http://twitter.com/professorjosh
Delicious www.delicious.com • Delicious Help http://www.delicious.com/help • 7 Things You Should Know About Social Bookmarking http://
net.educause.edu/ir/library/pdf/ELI7001.pdf • Social Bookmarking in Plain English http://
www.commoncraft.com/video/social-bookmarking • Professor Josh http://delicious.com/professorjosh
Blogs www.wordpress.com • Wordpress.com Support http://en.support.wordpress.com/ • 19 Reasons You Should Blog
http://thefuturebuzz.com/2009/05/10/reasons-you-should-blog-and-not-just-tweet/
• Professor Josh http://professorjosh.com Various Social Media Tools• Hootsuite: http://hootsuite.com/ (Social Media Dashboard, great for multiple
accounts)
• Google+: https://plus.google.com/ (Latest Social Networking via Google)
• YouTube: http://www.youtube.com/ (who doesn’t know about this?)
• LinkedIn: http://www.linkedin.com/ (resume, jobs, professional network)
• Buffer: http://bufferapp.com/ (spread out your postings in Facebook, Twitter, and LinkedIn)
• The Shy Connector: http://bit.ly/shyconnector