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NON-PROCESSED

AGRICULTURAL PRODUCTS

SUBMITED BY:

Kumar Gautam Singh

Kumar Tanmay

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Reliance Fresh

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Introduction Reliance Fresh is the convenience storeformat launched in Nov2006 by RRL.

Part of the retail business of RelianceIndustries.

590 reliance fresh outlets across 57

cities in the country.

Sell fresh fruits and vegetables, staples,groceries, fresh juice bars and dairy

products.

Staples and food under the "Reliance

Select" label.

Unmatched affordability, quality andchoice of products and services to the

customers".

Mukesh D. Ambani

Chairman & Managing Director

Bhavdeep Singh Head of Reliance

Retail.

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Continued

Invested nearly Rs. 3,000 crores to expand the Reliance Fresh

stores.

The stores size varied from 1,500 sq ft to 3,000 sq ft. The speedy, refrigerated transport and logistics infrastructure.

Suicide squad against Reliance Fresh outlets.

Faced stiff resistance in Bihar and Jharkhand by local

vegetable vendors.

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Product Category

Stocked fresh fruits

Vegetables

Staples

Groceries Fresh juice bars

FMCG products

Dairy products

jams and colas

StaplesReliance Select

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Traditional Distribution System

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Distribution channel structure

LOCAL FARMERS

COLLECTION CENTRES LINKED WITH CONSORTIUMS

(Here grading and standardization takes place)

RELIANCE FRESH OUTLETS

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Models adopted in theirbusiness

An integrated supply chain to deliver.

Farm to Fork model.

Setting up Ranger Farms.

Rural Business Hubs.

Contract farming operations.

Cash and carry wholesale format.

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ITC Introduction ITC was established in India in 1910. ITC has a market capitalization of nearly US

$ 19 billion and a turnover over US $ 5.1

billion.

Unmatched distribution reach, superior

brand-building capabilities, effective supply

chain management and acknowledged

service skills in hotelier.

Its non tobacco business is increasing andacquiring greater significance.

Using its strength in rural sourcing network

and brand building.

Acquiring industry leadership in branded

staples, ready to eat, hospitality and life styleapparel segments.

Rapidly gaining market share in its nascent

businesses of packaged food, confectionery,

personal care and stationery .

ITC Chairman Yogi C. Deveshwar .

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E-CHOUPAL

Conceived as a supply chain management system, reaching right up to the

primary producer.

Amodel, specifically designed to tackle the challenges posed by the unique

features of Indian agriculture-

Fragmented farms.

Weak infrastructure.

Involvement of numerous intermediaries

By bringing information and knowledge directly to the farmer, the

intermediarys hold is reduced.

The e-choupal is a web portal in the local language.

ITC is now able to customize its products to local tastes, and to identify

sources of inputs currently.

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Product Category

A wide range of crops

Seafood

Soyabean Coffee

Wheat

Rice

Pulses

Shrimp

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TOWN

Mandi

Samyojak

Choupal Saagar

VILLAGE

Farmer

Sanchalak

Transactions

Transactions through ITC eChoupalSell:

Buy:

Information(e.g., Price

Discovery)

Knowledge

(Customized)

PAN-INDIAN

PRODUCT

&

SERVICE

PROVIDERS

Price discovery @ village, choice, efficiency

Information + Customized Knowledge @ village, high quality,

competitive prices, superiorservice

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Distribution Network Channel

PricingInbound

Logistic

Inspection

& Grading

Weighing& Payment

HubLogistic

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Business Models

Digital infrastructure (IT, Internet access)

Physical infrastructure (rural Internet enabled

offices) Human infrastructure (managers and IT

professionals)

Network orchestration by ITC

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Services provided

ITC had brought a network of

Insurance companies

Banks Micro-finance entities

Seed and fertiliser companies

FMCG

e-learning

Training organizations.

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Projection of e-CHOUPAL

e-Choupal Now Next 5 Years

States covered 10 15

Villages covered 40,000 100,000

No. of e-Choupals 6,500 20,000

Farmers e-empowered 4 million 10 million

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RIL vis--vis ITC LTD.

RIL :

RIL BSE code is 500325 &

NSE code is Reliance.

PAT Rs.19458.29 crore inFY 2008.

EPS is Rs.133.86.

Registered Office :3rd Floor,

Maker Chambers IV, 222,Nariman Point, Mumbai,

Maharashtra 400021.

ITC LTD :

ITC has BSE code 500875 &

NSE code ITC.

Its PAT in FY 2009 was3263.59 crore.

EPS is Rs8.65.

Registered Office : Virginia

House, 37, JawaharlalNehru Road, , Kolkata, West

Bengal - 700071

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THANK YOU!