non party pearson dental supplies, inc.’s motion for in ... · of bctwc«n appr«csimat«ly...

PUBLIC

CVITFI) NTA I'I.h OF Af)IFRICAFFDERAI. TRADL CONI<hllhNIOV

OI FICE Ol'DAII N INTRATITI: LA)% JUDO I 9

In tlm ILI«<ter ot

Dcnio Dcnml Nuppli ('n .;1 ('or'flu<:it)«<1.

I lcm v Nchein. Inc

i cur'pL)r )<)or).

Docket No. 9379

I'<If(i�

)o<1 L or»pi<)i)ca, ltu:,;1 ('r (1\ 1:)<)»<1.

R esp o t«le <i l)

VOV ILWRT1 I'I ARNOV Dl(l Ifhl, LA)i I Lll.,i INC'h

AIO'I'ION FOR RV C-I.IIER.I 1 RF.ATAII NT

Pursuimt to Rule I -fc of the I air:raf I r;«le Comn«si)on ) I(ufcc of'I'r;ictric I( ('

I -Ic(hi rio)1 f1(u'I( Pi'n')nri Dc<it if .)()(1(lire). fire ( Pc i)so<1 ) rc)(1('c<I<)lf\ in»1cs <hie ( L)(rrt I'or m

(nf))('I'u ti'e it)«Or<< of'L(»9)et)to clp- i'ncitiic. con(idem)if hustncs) J if i Pc)r)un ii i) . cr(e(I iiirh

)r hi)i)f neil t l)iices I cc«trl. if <ted hl1<c(1 ', '(lf N, ice()L'd I'\ ( on<fll lit<I t u«ri) 'I I<)r''«dc)'

frit(lc Cut»111<))io)1 ("I T(.' m tliic»mrrcr (Nee Ruhpocna Duce) TO«urn d «cd Nl nch "2 PI) Ik

if)rect('d to I circuit D(')1«d NL) f)pfrcs. Itic. ()tfa(f)c(f (term ) a) I')hrhit A i I f)c Nuf)f ()er)r dem m(feil

produetir)n of i')ter<))(c. det n feil cfcct)ur»La(f1 stored mtiir <11'if)0<1 ( 'I Nl"I tc",<1J»<"

iuctiimcrc;)n<f cnte) Iw tfie per)oil linu «i f. '(I()'I t( rli prcccnr. Lihich onctitiitc) i) intmlf(

,iff of thc infi)rm,<tron,n:«fiihfr ) ~ Pea)sr)n') l,ir.ifm)i ri tn Imp s,itis,n<d cu)tum r) (Nie. I )(<)hit

)L. Npr cific itmn ), p—

I I'c;ircon <)is cumpeffeif tu pru (i«i in rccpnn i t ) th( N«hpoi:rm,,)tier

09 27 2018 592372

Pl ffL(C

ncpntmtwn ii<th (omplaint C uuisel:<a;ri to hm t th'cop of'thc bilpci ~ a. i <c I bl nn<ch

icn ti'utes ics entire scales anil cu ti mer dat n(i lumini Dana marl; I"( on>i Jen iai',;<s ilc <r I Xf ittci daie I I ehr iari

't) fb t"I'roti t i'c Orccr") <n t.<is rn,uu:r

On scpnrnher I . '<lib . Con)pliant C u in cl fot:hi I I ('ot<tied I'<r.on tlat

C'i raaplc<ai ('cunscl's ispcrt ii.tr>esi ir>tcn fs t, rifi on <lac C nnliilc <t<a. D;ita <n o'>I rini spur.

of nami t it<morn .:t the a lmrn itr u<ii t ml in ti s nm t r-ch dule I ti Ic <n t) tuber .C 'r) )1

anJ th:cli ri riii C'onfidcntml D>ta <ail' e ot'I'ircd n r i iiiincc rbc L='.ter 'fr m th I J r ,nr.<ch J i ritu a. 1 ilnbn C )

'lhe <'onli lcr rial D in< fur< h<c < I'car nn t»eel .n: n ru<n .'<:rimrnc it » scn»«

cunltrli <ti..l h.<i<ness i.ata v, <th compo:it,i'c':alue tu In,u n<a's cur<aper<ters. -uch that il t v. r:o

nm P <ra at t <c Public tcccird. Pear nn iiuul 1 h s,:i f<cantli h <re)cd <n i:. ahihti io corni er.

tt< thc d '11<el ~ f:f I« r Just<i' h..s, I'c u'su<1 suL<<a<t this <Sf<at<<ca reli<es',<np n> «rr» " > tr s>truer<<

othhe Conli 'entral D:ut«r> <ts c:<t<r ti I ar thc re,< ons J)icu-sr.'1 in tlui .'ilo:n>n. I'c.ir.r n

r @<<cats tl'Jt this ( nit<< << le J .t. '<'<)>ufo<><« I I'l <rica d ta r< ran<<> < t. ',<<<a<crit <<<de <rntch

support oP this hint u i. I'ems<n r Ii s on t"e Iseult<nation cf'fC i lha < lh<.htiar < nb<sf<<<- ~

L) il <r <rica',itm hed her< toas Lshib<t D. nln i p<ni <des let i< .>hunt thc ( i <ilrilcnti mpl unt Counsel pr n < le<I n<ili ') <In< ','n«ii pnor ii< tire < ut- <f1 l,<t 'l< th '

hi'<lrni')rrlc«n

this taa<ttcr fiir lilnn ri'<in st<n<'>r < r m, rrr trc <tmcnt on tl<c 1(r'' J<v

,<ft<'t'n>tice ul trit< <it t< ullcl thc ( uf<lirlcratinl L) tt i <<>to i'infer« 'ur<state<it orth thc

rch<t<r ments nf'1(ufc 'id(l. )

I )r n'hiih I'i,it. ot's econ<i.a» i,i»tin, tr,«meet;util thc at<<petit.i e intu:c iihich Pc,<is

iioulil suiTcr it Cite C:onliilent<:il D;«;»s nicJi pert to ihe piihlic <ceo<,l

I. The 1'.hl for )S hich I'rutcctiun ri h<iu»ht

I'e»son eccl s;»,nnri< < trrr«mort I ir ihe Lel il ich i'. t i< 'i ce J i < r capon c tr< ihc

Suhpr cari <shit lt cons'is(i i<1 thc cntirilc ul I'r«rrs»< s iusti<n rr sate» ih<t r for t'<c ic irs JIC!

<I ron«i Crl,'n teller«soft .Xcccs. L)<t'rih< . 1«rrnr<t 'll»it il <ta incl iil < ilct <licit ~ I <rm»ion tiir

i»iih or,ler )nf inii»cc lor I'carson cui',r<mirs Jr<<i:<c tlmr timi pc ~ iiil I hi hi. hli i.n.is<it<la

Jetaireil inli r nit<on ifemcn loci hi th<.'u(speci<a rind pruilii< J I < I'i «ii»i n rc I on» th< ie o

.ricludc the ~,rme an.l;«I<Irene <i: cuitu:<.r.rs. th ci<ritact n:<rri I'ur c<rstor»e: i:ilere. th I illirc

,inil shrpp<r< .iil .ress '<r thrcustonier and mctl»«l ol'sh.prncn:,util iliiplr.n clmr

lil if<fit< r <IJ tc»clip(in<1 lat r»<ch rt 'I < p» »hail'J II <I I <<lit< 'hi'n <I) <I r 'tilt»'I', i<1<I rite f<llci'l

iihrch thc rien< «.<.»<<IJ <r 'din;rr<c,ippl cahlc dr counts. rf": J <ti o: e <ch or lin )n I rniu<ii

,md il'e «:i) mr»<t rerms tor e.iili i:)cuit.c .ir»ii ~ other <!;iai

TIK Lsl tilt<eh cot»fir<sin thr'<rtrtrilet<ti)i D it i lms hem< iles n itc I hi L»mlsf <int

( <<ill<)el .<5 Cps —I I I I <i< J crit<sist) c<f thc Ii<lli<ii rr< '<hero at'<,)cc 'ss prt <hi<so Ill '.,util ther<

:r; pros<m,ite ir'es

.'01():i,hrie C'()VI IDEV I I«I. I I(')uehet iV <'!:,«)

"t'l l ri: 'hire C'(alVI ILOI VTI )I I I('< cf et Vo r):, )

01 arch» I t)f J IDI V I lr< I I I C.'o I t V <'):

,<re«i''.()V<I IL)LOFTI«l I I( L)i< I r t fso O,p() I-l,irchii ( OV I IDDIs Tlr<,L I<TC. Docl;et Is'<i ') ')

<i 1d ar hiic C.'()VI IL)LV I I«I. I< I('eil,ct Vro i) 7<)

"tilt< irrch<i< C't)VI IL)I:VTI-Cl I I('uel,et X'u ') s')

:!)t;,)rrh<'ie (I() II IDI V I I <L I T(. Dut hct Vll 9

( t .s '< I n

6: lihl L)

(i i '< I Lt.<<I h I L)

. i r) V I I1

<< )''<I L)

ocdhlltd(,«LIB

I»tch i I t ie,)l oii I<le i'c ~ i<sts uf thrii .uhtrlis. rirre:or iles <let r<l«i hi< h each cr n <its ol

1irncen I s,mil million fine ol',I <t <. anil oni c i i I'ur <ni,<icei.u<c orrleri iihrch erich ir ~ nisi

of bctwc«n appr«csimat«ly 2SOOOO and 360000 lines of data. In total, tltc lilcs comprising thc

Confidential Data amount to over Id million lines ol data. Due to the unusually large size ol the

LSI comprising thc ('onfidential 13apn Pearson is not able to auache<l copies ol the Conftdential

Data to this 1«1otion tvhic(t would xnount to Inmdrcds ol thousands of pages. I.urther, duc to thc

lilc size limitation for uploading documents to thc Ir I'C I:-I i ling System ot 150KIB p«r

document, I'carson is not able to upload copi«s of thc 51icrosoft:Recess Database tiles with this

b1otion. Pcarson's counsel was informed by Devon!«lien, a Litigation Support Specialist in thc

ol'tice ol Complaint Counsel that shc had chccl ed with OAice of thc!<<dministrativc I;m .Iudgc

and cont trmcd that <lue to the natur«and size ol thc Con lulential Data it vvas not n«ccssarv to

submit a copy with this iv(otion. A plac«holder listing thc n<tmcs ul'hc hlicrosolt!vcccss

Datab;tsc i<les comprising th«Conlidcntial Data is attach«d h«reto as I.shibit I'.

II. Pealson s f)ata is Secrct and Material Snch That l)isclosure IVould Result in

Serious Injury io I'carson

In camera treatm«nt ol material is appropriate when its "public disclosure will lil'«ly

result in a clearly defined, serious injury to the person, patutcrship. or corporation requesting"

such tr«a(mcot. 16 C.I..R.ss 3.45(b) The proponent dcm<mstrates serious competitive injury hy

sho<ving that thc documents arc secrct and that they arc material to thc business. In r«G«rr«rul

ht<r<(s Corp., 95 I .T.C.152. 353 (19SO); In r«Duru hnh«Corp., 1999 I-'. f.C. LL<XIS 25S, *5

( I )99). In this cont«st, courts generally attempt "to protect cnnltdcntial business intornration

Irom unncccssar> airing." Hl'. Hoor( <(t So!!a In«., 5N I-'.T.C. 11(I<L 1188 (19611

In considering both secrecy and materiality. thc Court mat consider: ( I ) the cstcnt to

which th» inlormation is I nown outside of the busin«ss; (2) th«cstent to <vhich it is known by

cmplnyccs and others involved in the business: (3) the istcnt ol mcasurcs taLcn to gu;trd thc

secrccv ol thc inlormation; (0) thc value ol'he in(nona<ion to the business and i(s conrpctitors.

(53 tf)L amount of effort (>r money cspvn Jcd in dcvclopinp ihc inh)m)ation: (u)<l (01 th» case or

ilipfim<1<y (vith (vliicli thc inf'Armaiii>n could bc ac<tuircd or duplicated by others. In re

fii ?sin?,t?i r> C'«, ?0 F.T.C.455, 456-4 ? (I')77)

'1'h<. Donlidcn(iaf Data is boih secrct;uul miitcrial io 1'carson's business as discussed in

<fctaif in the fvashlian Deck>ration. In sum. Ihv Confi<fentiaf I)ata contains inliirnmtion

nl'oiiipcli(1vc

s)0<>itic i)ice lo Pcafs<)11, 1.c.,its cnt(i'c )a)les (iii<1 c(isii>iiicf d;1L'ifxisc 1<'>r (lie It<st ci 'ht

'('c:)is;i(id At v;ilue (o I'ears<an's cmnpvti(ors. iuelu<linf f(csponJents. kashli<m 13(<elaruti<m ai 'ff

1'f)c Confidential Data is pioprivt 1<'('L) I (uii'su(i iii(f <)OI piihlicly known <)utsidcAf'l.

a<so(1. Pc ifsu>1 Is (1 pf <vai(.'I y tie(.f .I.

I (.'ufsoii iiikLs fc(is<)i'1:ihlc steps io pfotccl ai)L1 iii(ii<>L'ii(1 (lie cA(ifidva)ii;)litv Al ics s()ILV ai)d

c<istou1L1 0;iiiilxisc. Pciifso)1 Cmploys computer sccuiiiy solliviifL'(iid systciiis tn Protect )ts

databases I'rom h;irking and unautlwrizcd;iccess. I'carson's sales an J cnstomer inlurniation

<la)ah<(se 1s (<cccssfble lo onfy approsimatcly 10 of I'carson's upprosimatcfy 200 employees.

'I'hose einpluy ces aic the oivners of''carson, accou»tin0 anil cnl ice(ion personnel. and I

1'crsonncf.Access to ihc safes and cusiurner 0;itafuisv is p issword restricted. I'ciu son's sales

i CPKS<'i)LSI(VCS 0<! <>ot f)i(vv access t(i the cii tire S il«s and cushimer dat ihre c l»it only ti>

in?Anna(inure,arilinp their specific customers and are bouiul l>y cnnfidcntiality:ind non-

disclosure provisions rcgardin0 such inlorniation in iheir (vritten sal«s reprcsenL'itive op<ceo)cuts.

fv()shfian Declaration at tf 4.

Il')dec d. (vile(I Pc I)su)i pfodiic<'0 thc DAI) fidcniial Dat;1 in res(a>nsc to the Suhpocn:), it

took steps lu mai»i:iin confidcniialily bv desipn()ting <sich ol'lic lilcs "< imlidcnti«f" in thc name

PDIILIC

ol'the file pursuant to th» Protective Order in this matter. Pcarson included an cmbctldcd process

in thc Microsoft Access Du(abase lilcs produced vvhiclt generates a pop-up vvindow (vith (IK

message "Conlidcntial - Attorney's Eyes Only'hich must be acknowledged by clicking "OK"

before being able to view any ol'thc Sties and subfilcs within the Con(iden(ial Dnta. IIrotvn

l)eclaratittn 1i 5

ln addition to its obvious purpose and usc in recording sales transactions hy Pearson. the

Conittlential Data is a valuable resource of business information which Pearson uncs tu evaluate

for(vard-looking business decisions. I'carson utilizes its sales and customer dambasc to ev:tluate

and analyze custonmr requirements. preferences and purclrasing, trends tmd develop its product

categories and product lines it camus, including for Peal'sol( s priv(tie Ial)cl litle ol dental supply

products. Pcarson also uses its sales nnd customer dambase to ilevelop pricing decisions and

develop markering strategirs. Vashfian Declaration. at 'j 5.

Disclosure ol'he Con( tdential Data (vill resuh in thc loss nf a business advantage to

I'carson. See fn re Duru Lube Corp., (999 FTC I.EXIS 255 at «7(Dcc. 3, (9()')) I"Thc likely

loss ot business advantages is a good csample of a 'clearly dclincd. serious injury."'h The

Confidential Data provides insights into Pearson s strengths and weaknesses which allo(vs

I'carson to re(me its business policies and practices (o remain competi(ive and prolitabl».

Disclosure of the Confidential I3ata would cattsc Vcarson to lose the business advantage of thc

Coniidcntial Data. und vvould allow Vcarson's competitors to gain an atlvantagc over Pcarson in

competing against it. The Confidential Data would provide Petti'soll s cot((pc(Ital's tile tile

insights nbout I'carson's business, its pricing and prot(i margins, no( to n(cntion thc i<lcntity of its

custom«rs'dentities and their purchasing preferences and retluircmcnuh that can bc glc;lite(I

I'rom thc Conltdcntial Deut. For instance, the information avuiluhlc I'rom analysis of thc

Conlid( ntial fyat;> could provide a cuinpctitor ivith insight into ho<v:u)d when peat(»n rcacLs to

changes in the markcL c.g..cost incrca(L(, competitors'rice chang«" or intr<xi»etio» ol'ncw

products, or huiv m>il when Penis»a provides its custoi<ic>s i< ith incentive( and discounL(.

gnishfian Bcchir:ition (>I g G.

I'hc availability of this himl of'infhim;)lion leave( Pear(on in a very vulncr>hlc position

in thc m(ukct. I(1;<kh<g (><eh d ita public wo(ikl i'cw(<It iii <1 Io(s ol hiisi <les( (<dv(ii)(age tii(it I <.'Jfso<1

ha( huilt as thc re(ult nl'iL( own suhstantial invc(>ment( in ihc <Icvclopmcnt ol its sales cu(ton» r

<latalxi(e inii)rmation ar«I lc(>vL I'e(>rson v><l>)cr(ililc to its compo(it»i'(.

As <1 fiill (crv(CC dc<1>i)I (uppiy con)i)any, I ca<so<1 has cxpcil<lcd sulu(mntiai sums «i

collect. Con>pile. maintain and protect its sale data. Over lhc cour(c ol many ye(us, I'carson has

expended suhst;intial umounis uf mu<>ey to employ a sales Ihrcc (ui<l n>uin«iin ufiiccs througlu>ut

thc <vcstcn) Linitcd gtatcs includim Calilorni(>. Arixona. Nevad;>. tV;<shing>on. Texas aml

I hiivJii. Pc<>Isi c<11f>loy( <1 sale( Iorcc ol Jppr<ixim;>tel y 10 sales rcprcscnt a>ives to call on

c»stomcr( and explain products and ui>(ive> qu (tions and take orders. kashf) lycclan<tion Jt f]

7. The Conlidcntial D;ua is I'ar morc than mcrclv a list (il cu(>orner (>ames;md is a (Ictailc(l

comp>latino ol'nmny types ol'inlorma«on which is thc rc(ult of thc «flort J<1d money cxp«ndcd

k) dL I'cl»p I'La>iso<1 ( cii(to>11cr hase. A co>iip<.'tito> <in><Id I)ave to expend a sinular cfli>rt uvcr

:mrl c)n 'ndcd period ol time by;> siip>ilicant (:>lesforce and al thc cost ol cmployi<)g snrh sales

reprcscntativc( to dei clop the cnstomer inl'orniation contaiiicd in thc Conlidvntial Data.

OI'ourse.

>I<c lii(to>'ical int'ormation ahout prior stiles to c«(tomcr( could not hc iluplicatcd iiiilio»t

ohtaini»g.(uch information lrom each cu.tiu»er.

All of thc factors ranim mtrxl in IIrirri)lilvers i'o.. Sr>pro. w igh in I'av >r ol'liniling thc

Conlidcntial Infomiation is secret and material to I'ci>rson s husincss.

PUI3I.IC

Additionally. Pcarson's ~tatus as a third party is relevant to the treatment ol thc

Contidcntial Data. Thc I"I'C Ims held that "ftjhcrc can bc no question that thc conlidential

records ol'usinesses involved in Cu(nmisaion proceedings should bc protected insulin as

possible" HP ii«nrl (I( S«n(, SR I T C. at 1186. 'Iltis is cspcciallv su in ihe case ol a third-party.

(vhich deserves "special solicitude" in iks (eg(test lin iu ( «na r« treatment lor its conlidcntial

bust(less (Itin(alai(un. Sce lu ('('«Iver alia((«nun( (I Cite(n. Co('p. 103 I( I.C. o00, s00 (1(N-.I)

I "As a policl matter, extensions of'confidcnlial orin cm(«r« t(cat(lm(tt bt:tppl'opfiaic ct(scs

involving third parly hys(andcrs encourages cooperation (vith lutnrc adjudicativc dtscu(ery

rc(lucsts. ). Pea(soll s thiribp;(riy status thcrcl'orc weighs m lavorol grantingin c«rncr«st(uus to

the Conlidential Data.

Importantly, thc extcnsivc lurguably unrc:(snnahlv intrusive') amount ol thc inlorm(dion

dcmandcd by the Subix(cna aud contained in the Conlidcnual l)ata justi iles grauullg the i «

cuarcr« trot((ment fnr I'c((rson's Jam. Thc data produced in rcsponsc lu thc Subpoena is

csscnti:dly all ol Pcarson's inlomuttion regarding its sales and customers (vhich provided

information li(r analysis an(I cvalnation hy 03 C s cxpcrts under thc sali:guards ol thc I'rotcctivc

Drder. 33ut I avin th(. Confidential Data part ol thc pubhc record in this proc. din (vould

laying hare I'carson's sales operations and expose thc vulncmbil itics ol'carson (o thc

Respondents aral other competitors alike Denying in camera treatment Ior the «onlidcnt(al Data

would accotnplcsh exactly vvltat I'carson has expend(xl substantial (nnuunt ol timc and money to

prevent. nu(king its sensitive and valuable c(ml(dcntial infornu(lion I'rccly availablc to iis

competitor. It (vould bc ironic 0 in lurtherin the intmest nf protecting consumers lrom unla(r or

collusive conduct P(sarson is exposed tn the risk ol unfair competition lrom thc cxploiiaiinn ol its

other(v(sc cunt(den(i;0 business inlormatiotu I'carson luts survived in a (vry competitive industry

PI: ITALIC

I'or over tl ii irs anlil .-. a misiit>m e nl tu iicc;o;it<on,

>ts compvtit rs suih an i<(liiint;i . I'rom a proceeJI»c tri gored hp its ci>mpctiti rs;<I;epedli

il:c ai '; n<lccl.

I he m>untiri ail'ni', poliii .> >'(>inst nr «in>mr»treatment is th» I Tt'oli(i lhi urine n>ahi >p

eoailahl to the lniblie tl e pull r Yi>i(l ol,l(lfi>ilicauic pfo(ceeJ(<1"5 as:ill cx..l.llnlt»1<> liir lhc

rat>'»>a'.e ol iti il(mis>uns, /i> e t(e>t('ri,i t (>oil( (. o(n, i>ip" > .>1 lf>. Iliincve>. m this c>sc. thi

inii>mention iihich i. Iihcli'o evpliiin t!'r r;1'.!u:i;ile:or th ilctermiaation »P this ma»er. is

I'i>mpiaint (:iiunsel's unpen iiitaess'i>n>ion le(non!. I:,loisn'1 seem life J thi

.'(Jministr itiie Laiv.t(»!ge ((ill un 'art»I.e his uiin ar>alii.'s ol t!>e imuiu,>lli ilet,iile(1 anil

cst I t 1'I'i iollllnlll>il I'h!I ivhieh r: (mpri-.cs the Contidr ntr il Data as a hasis lor h s

iletcrm>in ition o'.'<I»i m <tti > hlo>iuve thi (. n>liili n»,11 I) it i ilociri't lear '>rii tli on the

al cgcJ:lie al cim(l >'1 r>l '.he l>esi>o>'Jcntv Thc I> I 1'olici faxorin t a lii i puf Ilc fl cu>J i'!ll mn

he iipr»fice>tli mpai vJ 'n nn>i nit tre<imin: ».'' thi ('onli Jcnttal l)1>a.

In s.irn. I>ee»>se o the hi@hip conti(ti'iti>t>l.»1(l p>'opr:etti<T >alt(l>l: ol thi: Co<>lidentmi I<'>1<

and its matcrialitp to I'e <rior s '. usincss ar (I the iulncrahili p opt'-.iron if'it .i r" tu I vcomc

puhlt ', i» '»n>i'r» treat»1ent Is;ippri>pr»ltc

III. The('onlidcntial !hi<(i< Cunt<<in( infer>a(>tion iihich i<ill Re<»i<in Scnsiti(c

0> cr Time and Thui I'crm:incnt lr> 6'(rrner(r Trc:it<non< ii Juitilieil

Ci>(cn thi hiithlv i nsinie na:ure;<n 'hc cvtent ol't':1 '!nfiorm;ttii>n et»it;1:ne(l in thi

ConfiJeilual Data. Peamo>1 re Iu(i'st( (hat i: bi.'reat J,ii,i tri>Je seirit aml ui(in n,inn»<a(>

hei! nei>t >t>(l'Iir it 'li I lie inlo>>1»<<tun coi>t(I>i>c(l >n Ihc ( or1>i(lcnii il Da»1 "ii Ii eli;o re »1> 1

sensitiie ir hccome n ore. ns»iii: i(it!1 he passe'f'tim(" iuch tlmt the need liir

I'I (IILIC

conlidentiality is not lil'ely to dccreasc over time. Cn i< Dun< Cu(i< Corp . 10O9 I I C I LXIg:<t

'7-8.

Trade sccreks arc granted murc protection tli;in nrdinary business documents I<k ut '5.

ttut trade secrets inc not limited to technic<I inf<tr<natton Ill'c lot<<1<II i <I<Id l)f<<cess< a. I mile

sv<reis <irv (lie tyllc <if in Inn<1<I(i{in the disc los<lrr'f 'ivllicli "ivill;it i»ost inv i i i ably t esult in injury

ivliilc th» revelation ol a busini:ss rimui<l nmy in nmny instamms pioduce no mor« th;m

eililvll r lssl<1<'I)L" (LJ'. Clou<I ig Son< Inc...«ip<'u « t * I'2. 1 he injuty oui ficient tu justilj ni

creme<i t«siiment can lie intbrrcd tiom tlic nature ol the intorm ition itself Ci! Since the impact

ol disclosure ol ti trade secret inturnmtion as listinguished lorm other record» «uuld i<imust

ccrtainl< result injuri requests of in camera treatment should be syn<path tic;illy rcccrved. 1</

Ilcie, as dcscribi:il in (lie ivashti nt Dei:hirutiun, th«Contidential B.it.i cont;tins all ol

I'citrson's sales and customer infurmatuin rind constitiites a trade secrct. ICashtian Dechnuti<lil I(

$j'2-(t. I'l)c ('onlidvntial D it i is morc (lian sii<ipl't <i<i<lies ol et<stol<ters oi'ut<<less Ieeoids tli<.

<hue insure ot'vliich nmv cause emliarraasmcnt. I( is all of V<s<rsun's cnstnmer;nul s <les <la(nb«se

the <lisclosur<. ol'ivl<ich ivill invariably c<iusc injury to I'eiusnn

Tlie col<if)et<tie<'i nilicaiicc ol thi .sales <uid custom< r data is unlikely tn diniinisli

sign<lie m(11 uvcr tiin«;<s rlcntists tend to have loni careers aml Ve irsuii's ty pi<ail custoini'r had

liccn ivith thc coinpan) liir I'2 to 15 ktcars. I';isliliun Beche;it<on at Q ')..<<ccordin 'o the

American Dental Assoc<i<(ion sta(istics on thc dent;il <veri fit<i:e ihc average rcurement a c is

«Na: «'l»<lu 5:i ««: I:.»!tit iti,(i< scui»kit»c<eisd co I:Xzlf«st I <hul l~3<k< k lklygtlg() I I<ll.yptzy(i()(C< I I < I()DI zNI)logy

esli<nd in C'aliforniaas ol e010 tlii: brv ikdoivn nf den(is(shy:igc grnup isgt-34 I I,t(0( (5A<t

SC) 5 k. 50 Cid 36 t(a« aiul C)5a 15 I . n (I~<« . << ivu ilil I nlele<uselencerese llc)1 hea~l(l<< <<<lie<

10

PL'BI.IC

:<.:Il<.tc I<u.<-c< utc<~u»li-:u~<J ir< h'i.—.t-ilir i.r l. I i addimm, I'c;ns m uris oldir J u < tu

o.<nit<i c<montcric<sitiiiti in I'tii'c <ncrcasis. tmrn!sin <iimt prr< lu <a«usto<nir. ric o I n

pumlmsmi;nnl to dmelop s:mte'ics lur rhi crea<inn ofn u produces t''r Pc,!r onh Inaiate Iuhel

hrt<nJ ot <lint il suppli pro lii ts, hu<shil<n (7esl n<t u<'<t ') I hiis. <ndclintti'r utcctiu<t 'tr im

pirhlic,lisclnsnrc is;ippro;sri,rtc.

I'<7 l)isctr<surc uf Conlident<al Infurrn:dion afforded ln Cnmer<r 'I rcatn<cnt

hhnuld Be I irnitcd lu Those I'erson< knrni cd Access to It tn thc I'rntcctis c Order

Ih (.'nnt.J nti«l lnl'onnatiu:< ii.< ( rod<me I in ri:ponce tu rh huh(in ra< uhjcci io iitc

terrnn ofihe pro iit<ie (triter <ih<ch rcstnc<s acci: '.u.'m I li ilnsu< * i t it rn ccrm<n pi'r'sur<

iJm<titlc I <n I'a<a ruph 7 i'I'thc I'nile hie (Irder I'earson ri qucst. that i: .'n i< r «r '.ron<met<< is

:uter<lcd ihc Cunticc»t«: I lntorm;<tron, <i ci.ns tu thc inliiriimrii" n un<!i- Isulc 7 I I < lin i < ro

unit ihc pcr:ms i enti!ied <n Ih<rup«.pit r:nnl specit<cnlli that Jircmur . <i!dice:s. empt<<sins

mcluilin 'nsidi uunsi:I.;<...rn, and conu:u.'tur lcr l(cspun.li.'rtts hc use lmlc II'r err«, 'cc:u thc

('ic titcnti il fin<« I: ri tiu n«Lorn<< i 7<lip I IC I I s ln f, .:.;I (<Inl

IV. Cur<clusinn

I in:hc rc<.-i<ns sct I rtli,<l'n< c,md in tl;iccumpmi ii<i iht<sht un Dcchn i inn. I'c irsi n

re(1'<In<lulls I''id<cits th<<1 lh.: (('urt "<aut ['err<<.u 'ul ii< ar"rci < treat<<<cist I Ir th ' onliilcn <..I

Lt.<lu i ~ tlmir inlircii

13:nish Si ptcrni<erg "nI II l(cspe..< lu I I '.i't r< iltcil.

('(<ll BL <

I'1'Ll I.s.'..(N,L hl'I t

< n «" ( n I c«i<u< . <<e.. N..«'.Ii sin . (':( " '- 'I ln

'<m<) ', -'ipn<

PfiBLIC

Fmaih dhrovvn'rr coihstccl corn

Attontcv for Non-PartyPearsnn Dental Supplies, Inc.

12

PUBLIC

EXHIBIT A

Ttt s uco dn i oui *s Tr i i; r. Ii s, nd nerrnit nsn -lion ahr cop,irs ol Testgrat o co .,c cusor",, .IT 11't,c .nrt; t'Iln=Natlh dateandt»d s e tedtntom= a.d-,tier c ec fLurscttl.i oint'S,tn

rrr-r ~ rdho dos nL d n tten S.'C 'DI 'dul:U'

Iefail 'acCuuor

. I'i S:I I SLU

t,t, n IJI. U

6 6'-'-.Iu -''CCL tt

''t .Idi'I 't Bt'' L C I I it I'IQ, LI dt., E kef lto

it t-I )t"" Tl'

I"e atld hed .C,; e-s,u:es e. m Rec ".Jo'" D

T '. = L .'. J JI»UL

H u .r,.ttl L I . IJI J Ii,s I S ' "P II

Federal Trade RnmmfssfenVoasninqten LT 0 20520

s, 0 EL otic Peril

Ltn '.",', Kdh u J d s gneeI edu at Trace Dmm .s cn001 I.I- lsl Sl

lf:"'L ''ie TU E Jf O'IISC I Jlu SUC

'2'.'.I A,(1~t pl~ t (PL(i'

APPEARANCE

IIS RLIOTIO'JS

TRAVEL EXPENSES

roJsho Icr .'' Ifc IJ" I c s

MOTION 0 I MIT OR QUASH

r'll .'I ir D:n- Tn Do,l,

LDII n tlud, C

L,.s.l.tt r *'I'lt'.S'L'd,i,'ltc

onli": hdpdfdlt y I

TC c 'OL

RETURN OF SERVICE

r y .2 promo me r

vra FedEx

onrnpp ~ dreMarch 22, 2018ie

Jeanrne Balhach

Altorney

I iNI'I'ED STATES OF AIIIERICABEFORE THF. FFDFRAI, TRADE C'Ui)IILIISSION

Ol I I('E OF ADAI INISTRATIYF. I.A(),l (EDGES

In the ihiatteroi'FNCO

Dl ITAL SUPPLY CO.,)I col'pal'ation. Docket iNo. 9379

I ILiNRY SCIIEIN, INC.,:I CUI'pafittIUI). Ond

I'A I I'ERSOiN COihl I'NII.S, INC..u Cut i»lf a(Inn.

C()AI V I,AINT COL')NS EL'S SL BPOFNA DIICES TEC('.ll A'I'TAC'Iii)IF NT

TO VFAR.iUiN DFN'I Al SUPPI.IES, INC.

I'u)su»it ln Fedeiat Trade Cnmmic. On l(ul c nt I'ractice I and .'..)Ithl. 1(i ('cccc 1 31 tmil .',." 'Iht. Luui m,iccnrd in 'L ivith thc Inatrur tinn nnd l)ctinitinns I cl )iv. I nmPI )tnl

C UULLL'I h s 'Iiv fL'(pic)i Ih It tt)c C( n)IIJI)i pn!i»ice thi: th)i il)UL't)ts:nul h) linn)a»nn I'L'ci'I»no'1'c lothe tinilniving Spicilicitionc

SVECII ICATIONS

D(u I)~ IL'OIL .UR)cic)11 ti) chnii Il Hu)ing (inc»pi ttmt hnv or hid,in At rcem 'nt n 1th

I'r are in Dent il tor thc purclmcc nt Dental Proilums,iuiin th Rcicvcmt lime I'irnii!.Il)Clod)t)L lite i)p»I(Ill» 'UICL iii C It:11 LU»h

A»i�

»elriCIII.

Ail di)cntti»nts thai rclatc In any:)ctu d 1 potential c dc nt Dental I'rndu tc tn d 'ntict.

thruugh Buying Gr uupc.

Oocumcrus cul'licicnt tn cho i all I'earcon Dent)I custnmerc ivhu ivcrc m»mhcrc of,iBuyin» (tr )up. or n i»i purcha eil l)ent d I'rodu tc Frr)m P "Jrcnn Ucnt il under mAgr 1 ment P,n ~iin O ntal li )c nr I) iri v iih ~ Buyin» ( riiup. rlur)ng rh» R Ir iunt TtmcI'erin» includii)L) cU to)ocr UIL'nit)Ical)in) OUOI»L'n

All 1:Untn) tc bctu'ccn Pcarsnn Dm)t)l arul i ~ i'uiing ( )nup, )nclurhng document)sutlicir:ru to choiv an) diciuunts or Other pri(v. adjuctmcnt applicuhlf tn the)» r:nn».icrc.

ln clectrnmc fnmt (i.g,.:m Es el file ur citmma-.lcliimicil test i)le). i)am ii,s.»sii. t'ot c»ih

vnlc nf Dental I'induct» tn u customer in thi Dniicd States. Jurtii tiii li le<ant 'I tive

pcnud. thi <r:mrmclinn»I Jata, includm

'»)

thc inv»ice number.

ih) thc purch»si iirdcr number.

( ') Ihc Inc<<1<»<1 fll 1» 'is'dich thc Di 11<»1 PrnducL <set'c»hipped (I. '. ll c:<i ibis . (11v »J<tts

ZIP i»»lc ul th rcginnal distnhut»m ccnicr t'rnm ivhich etch ehipmcnt »rt»in,itch).

I;I) thc irl ntilicatinn number, numc.,irtd,iddnus, inclu<hng /II'ndc. »I'th cua<nmi i tlm<

n i. <nv 1 cd(nr i »ch ')Cot Dental I'roducts. a i»el),is <lien nnc indi»citinn.inclu<ling /II' nile. nt'the cuit»mcr tn ss'hi h tltc Dcntul produitv n rit shipp rl

Ic) <lie n,»n nt the»ales iqtri:<emotive cicilttcil v<1th ihc nlc mid then»me. 1<lent<(ii»tiim

number»nr) adurcss, mr lurling Zll'»Jc. nt'th branch ah: nt)icc lntm ivhich thc

cicilltc<I sales 1 s'pi'c ci»a(lvc 'liorl,s

rh. <lit )»u»ii»iciul the custom r h» thc Den«i I'md»ms nml th i)i<c vnu shipped thc

Dc:tt;J I'inducr.

) thi produm numb r,mil t«lctailml dcsrnprton I'ur thc Dcnml Pror)uirs . »Iil li r c»chtr,tns»crion. <ncludtng. any ini'orm»ttim that idinrtliis thc sub)ci.t 1( tlii sale»s:1

n urnah)c pr rsduct. a dur»hie pr iilu t,ir»l!nr th 'rom mn i I,i su<ice.

ih) th gii ntiry (.md urnts ut'mi,<sure) lut c»ch iypv < t Dint:<I I'r»ducis sold in icnnciiimiii tth each Ir»tts <i<ill»

(i) thc gin»i and nct dnllar omnunt »is»ma<cd sv<th sich trnnsacti in, including,my ihs »univI'i'hiltcs. »<edits, f »it'ht »linis'ot1 cs. (ice ~ 1 sub»<die 'd slnppt<1L. i

a<urn».

(1 CC g< i ds tn1 lrui

services or any uihcr pncmg ad)us<me<it tor c»ch sale. <vith sut)icicnt mtiirmmiim tu

uttt <hate these. ml)usiinenL< to md(vidual sales.

D ) thC 1'russ ill<i( »C< ill»t Is<lie \'uil I'l it ps'J 1'1 ur i Us<i»rtt'I tbl' ICh tl'111st<CI»iri. <<li) 1 <liiig

»ny intnnnanon»br<ut thi pricin» der(a) to is)»ch Ilii custom r b lon a.

(I'i rhc supflltc1 nf each t)pe nf Dental I'rogue< »»i<i In cot<i<oct< ~ r1 i»1th cmh»le.

<he price vuu paid your supplier t(ir each ty)sc of Denral Product» sold 111 ciiitn 'i'<itin» it)1

each transaction, including gross»»d nct CL rr:i'»ti. and pcr-urn< prices:,ind

(m)my other data available in vonr database cunccrmng the purch»se. s ilv i<r ihstnhurt niit'hc

Dcm:il I'roducrs for each transactinn.

tnl Dncumcms sut'ticicm to <feline thc <un«hive in ihc transactional Juia and «< vvliliin lmn

to mtcrpr I their (ontcnts (i.e., a data die(inner<i;

It<) D <curl< '<<tv vuflicicnt tn under tend till lm< c,,<ll nvt<n nr id)us<met t nd i in th

ip) L)or»ment(sufficient tu shr!<v ivhcthcr tf<c transaction ives vubiect tn an.<ur vun nt <vith.<

l3uyinp Gruup and tn idem<i'y the ipccit)c ffu)in Griup,

I'h<v <nlhrmutnm (hall hc supplied in the tm»t (hvaddmpaterl linm (me: mnr. at tt<e tr mvami it»!i

Ic< cl, not u" me«ate d h, month or qua»sr) in <vhirh it ii kept

Drpf<V) TIOSS

I ur thc pui pnvev ny rhis Ifcqucvi. Ilm lbllu<vin« I tinit< ni. uppiv

i)a: t rrnv "Pcarvrin Dents)C 'ou "or 'Cnmpanv'ean I'tcirvnn ident,ti Supp)fr . In ..tts Jumesric.mrl fiir'eipn parents. prc tecrvinrv. dim(inn (ul»<dmnc .,<tlihaievfiat'It< 'I'alt<ps.)nuit <a<1<art «a<td all dh 'et»ra. <fliccts et!1<<fusee«J<'cnti.:tttrtrcprescnrtitivci nl thc I'nr nin« I h term( ".ubsidiaryy ";il'lil<ai(C and "totnl tuttut(

'r

ti < In any p< rsun <n <vl»clt there tv pam tf f'.y3'or murr ) nr torul r <vnervltip rn nnirntbciii<mn Pm<rson Denial arxl mtv other Persnn.

'I'h terms;< r cmcni" ur con<reer" m «mani nr, I, in(i n n< rnqd<cd ~ ( ~ i<'t<ci.

ar«u< cmcrtt. understandin . ( r plan. v.h th r tnrm tt ir mli<uncf. bct i(mi I r(! nr rn ir(pervnns. In crhcr <viih:i)i m»Jifi arinnv ur arn 'r«imc:its ritcretn

t. I he ic'« t<s 't<< I tn< l "(I lt «c b n<t 'oil)utica<a.<<id J<vt»nct«e »ten<1<<! 'v

I) 'I'hc t rm "Il»yin Croup'fbrs to orpanmaiinr!v nt'tndcp ndcnt J(ntisrs rh<t,<«mc,iic(<<id love't;tt,'e (»ilcetive pure)<;ls»11< pa v, ct nf separately-(t«<<cd:<<Id (cpa<',tlcfy-11<Jr<a«eddental pro nice( hi evch<»ige lor fn« I pours r!n dental products. <nclurfin hui nni firn)i Jto;u< nr«tmr <t«<ii < le<ted to;<s a ")3u\ <<!" Clt<b. ")3«)ni I nnper <inc. "liny» "I PO"

I he t <m 'tfuy<n (ir< ul'" <n 'lade(a pru«ram rir ur am«ation esmblivlted hy sr, tc Jentnt .<v ((i <ttunv tn a««rc«alc and)evert< c cnllccti< 'urclmvi ~ pn<vc< nl icp,ir.ucly uiined and veparat lv-m,um cd Jcnraipiner< cs in cv(liangc Ihr Irnicr pri(cs on rfr ntal prndur t«such n- rlic Ice <i l)cnt JAivnr:h<tion s f'crks Supphcs I'rocn<m

I'it(.'ct't<1 Deli<of I'rnducti" rep('r(1( <tpphc( <<id ('So<pin '»I lut'tvc t(1 ttt('f:«Ii(.enl'entistrv.

Th( term '«ocuments" means afi m<mputet tiles,<nd ivr<tten. recnrded and «raphtcmatcdafs oi'ci cry i in<i in thc posv (sinn. usiurly, nr cuntrui nf thc Cnmpany Thc tenn'ducu<1<cnts ittct<afcs i(i<it< ut lint)tati n cic trot<<a ntail ni(is! 'cs. clcctrot<icorrevpondcnre end hi ul tv ot'docummus. mr t <data an<I other btbl<(iprapluc or ln ioi « il

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10

CERTII IOnTIOS

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FUBLIC

EXHIBIT B

14

i'e t rc ((cat«net Of!i.e

1(SITED S I'ATES OF ASIERICA

I EDI!RAI I RADE COX:b(ISSIOIS

(TASI IIVOTOSL D C 30»60

S ptembcr 17. 3018

5'IA E!SIAIL TFLA VS611SSIOV

Pear-in Dental Supplies. In:.c'n Daiid F. Bro«nCarbett. Stcclm a d: Spcct r

182(10 ('n karmaa Aic. Suit 0:5Ir! inc. Ca!irorni" 9 61 2-7laBd( rt!!in a curl steel.co n

RE. Jn rlti'.(fca r 0 fscttcr> Din(a'! c ct af., Doc( t Xa. Ir376

Dear b(r Bro«n

Bc (his Ic tcr «c are prot idi t !armal nctice. Pursuant ta Rulc '.45ibt al the

Commicsicn's Ru'.cs ol','actice. 15 C.F.R. s 3.-15(bl, tl at Complaint Ccunse. i:!tends to c(fe- tl

document- rater n "cd in th cnilo»cd Attach:nent A in:o etidercc in the admintstrati«c trial tn

the cbo!e-captioacd matter. For cour ccn cnicnce. ': cops af'th» Jocum nc «ill he sent to . ru

m a»ep!rate e:nail «ith an . TP linL.

Thr aJrninictrati.e:rial is scheJuled tc I elm cn October 16. tt: S. All cshtbit» adm.ttcd

mto ciidcace become par of the public record unless Adnin»trativc La!c luc "e D. I'lich cl

Chappell beants vt crutc rt 1, '.. non-public con(i Jential !stams.

For oocumentc tltat tncl!dc cnsititc ill confidential inft motion!I!at Jccu J!"lot «ail( oil

tb auh ic record.! au muct file a mction seel tn rn rancrrt st!it»is or ctb r con(iden(isla

protect'.o:ts pirsaaat to 16 C.I»R cc 3.'5 and -1.10( t. Jud c Chappel: mac t!rdm that mclcri tl».

«hc:ltcr admitted or rpfected as et idcnca. bc placer m aanera orl aller .'indi«0 that tltcii 0!I!Ito3'sc ncttrc «ill like(i res!It'.n a clear(i-del.ncd serious tniur; to th» p r»on. p.tnr rship. or.orporat'cn retie. ctin ir. can!era treatntert.

Is('cn» tor ttr c arui ra tree:ment lor ci idenc= to he i:!trod!red at trial nl its: meet tlhc trtc:standard- sct tbnh in 16 C.I. R. cc 3.-(5 an J esalained inirr rc D s't'0 Crmract!.!t;c, 3(t I

"; I= t C

LIXIS 55 (Apnl »L 30( rb Ja re let k LLC. "Li'5 It'IC LEXIS 10 (Fcl." '(151 and it ..;0 r».P..c reel; Inc ..(I('61 I C LEXIS 11 IJ!n. 5. 2006). Xlu ior. !!leontu.: bc suf)f!«Ised b'ccclaration or of'tdaiit 5; a pcr or cualificd to csp'ain the c rlidcntial nature o('thc natcna. (arc !d(0 ('rat(acti Jrtc. 3017 FTC 11 XIS 55 (April-l, 0:pi:

Arri�

.'tftntt .cra Srmclrh'rt

f ltt»tclrlrt!. 004 I TC I I!XIS66 t Apl. -'. 3(f041. F !r 'loll(c .I\cnicncc «c inc'udcd. as linl c

in tl c coicr«mail. mt sample ol a third parti motic n rand thc ac ompcn'in@ d claraticn or

a'Ttdaiitt for tn "smi ra treatment that ica. (Led and -arucd in rn I TC acrrinistratt! c

Proceccing If>aa choos:o rnoic I'or t!t,mmcrrt treatment. Ft! must proiide ..cops at'th

document(sl for ishich you suck such treatment to the Administrsuve Latv Judge. Also, you or

your representative will need to file a Notice of'Appeuranc in ihc ndrninistrative procc ding

Foi mni e inf'or matinn re ardinc film g documents in adjudicative proc ecdin 1, please see

htt s!/Ivvviv lic cuv I'a /ftc-info'file-documents-ad'udicativc- rocecdin s.

Please be aware that under the current Si:heduling Order thc dcailline for filing motions

seel'ing /ii camera trcatmcnt is September 2G. 2018. A copy of the fvfarch 1-1, 2018Scheiluling Order cnn bc found at htt s,".wiviv.flc oi/cn1'orcement,'case - roce dint.s/151-0190/bcncuschcln Ilucisof1 lnattcf.

Additionally, in lieu of a deposition on thc;iilmissibilitv ol'hc document- listed i ~

Attachment A, Iv asl that you sign and return the atmched declaration regarding the

ailmissibility of these documents. Please return the signed declaration to my attention by

September 2S. 201S.

ll ynu lmve any questions. please feel free to contact me at q I -818-5129

SuIccI'ciyc

.Inhn tyieaandCounsel Supportin the <'omplaint

Attachmem

Conaee eal Nonceattacnme t tt

Attachment A

CU

C0Z C

J

C0

PUBLIC

EXHIBIT C

PUBLIC

UNITED STATES OF A7<IERICAFFDERAI. TRAI)E COMh(ISSION

OFFICE OF ADhHNISTRA'I IFE LAtrr<VIUD(.'ES

In the hlattet of

l3enco D nial Supply Cu .a co<pe< m<0<i, Duchct Vo 9 7<7

Hemp Schcin. Inc.,a c»1<porn<to<i.

patte<ton Cnmpames. Inc.a c<3<'pot'atro<i,

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the< w i« .ent to thc I I( I:i»l« I'tl e.'i-oie >flit cone .t. u: tltrcc ..>hlile . ne tor:;<I» i t ul

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rhi ',Ie,.rn»unt t» »iir I 0 m.llrr n linet i I J it.i L)<re ti< th» i.n<»u,il i.ir i ii i u''tlt».il u e

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!<unJriJ.« I'r i. un<it<(i i r pen»i

17

'Alien th almii '.i.t I li - vcrc pniluc J mr .pnn c in il. 'ul po r..i. i..i

i«pi t. main( itti c mt«lentmlit) b. 'i num c i h ol'tcc t I i-t ml«lcniial m I'tc «amot'hc

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'iitl c.il il p I' itl 'J ': rlt th hlicroscll.( -.e D it ib i-c tili ~ pr . uccd iilnch .-cr itci,i

I-iq «i; dc(i iiith il e r...acc ( oniJ nt(al an o n i' ic-On'i" vci.h nm t 8

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ti. ()n bop(co(mr .:.'I!IS.I'Jr (8 ( caa 'otilicJ mc Ii:clclh m . (iith,

on irni t cm i i. (Imt t on al nrt t'.iuniil'a capon v (Inc i i: tcnJ' »elp, n:lr. Rai pr«luc il

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bi oil(re I in>» mid ctcc Scc I (( r:r -t 'I« I der(i Tt,(let'ommi- ion J ccJ Sc icmbcr I"

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«pen v i(re 'tcadc' —. Ii n P,(rior: ~,I it i li i ther( trt(cr tl ai h iim(IJ itir (t tnal an

th th'r'I i c:hc rl ii,ulJ I ttli m I i uv:-.nl "ti:.

tin 8 ptc nor i. 118. I lml.i tel-

Itnli'irile(�

'it c i. 'll bli. u, c «t(1 ':inc

i) i n .'.cn.: iti a'ion Supp(rn Spec(;.'tvt m tl i:Ii . vl'I: mpl.iint ('i nnic 'ila )(lien

nt irm .Im'hi''td chechc(l v ith (tftici il tl c v«ln'i"i 'itic I in (nil em I ", ntiai'ct

tlmt ilu (i th natnrc nJ i(ceo.'he aboic i(=to 'at(.t v.;i':i I:ii -i.". ic ul ma;i cI. iii'h

[ t 'i 11 11

I .hire .ciecr: multi nl I .rtnri to(it Ihc Ior coin (t lr.ic tJ c irr it Lac uti.l

8 I Icmb r tilh ct Imm . (,i(it irnia

David F. Rrn(cm

18

PUBLIC

EXHIBIT D

19

PUIILIC

UNrrr 0 sTAT'Cs Or Al IERICAFEDERAL TRADE COMMISSION

OFFICE Ol'DMINISTRATIVE LAPP JUDGES

In thc hlatter of

I)caco Dental Supply Co,n corporatiorl, Dock t No 9)79

Henry Schcin, lnr,il corporlltlo I,

Patter on Companies, Inc.a corporation,

Respomlents.

I, Kcyhan Kashfian, hereby dcclarc os follow;:

I am President ond onr: of thc three shnrcholders of Pcarson Dental Supplies, Inc.

("Pear nn") I have h en Pre ident of Penrscn since 1983 I mr.l'c this dci:lamtinn in support of

Non-Pony Pearson Dental Supplies, Incys Motion for In Camera Tre tmcnt (the "friction") Av

President I am involved in th d"y-io.operations of the Pearsor and iim liimiliar ivith thi:

tiusiness practices and policies ol'Pearson. I hav personal knowlrdue of thc matters stated

herein and, if called upon io do so, could competently testil'I abou: them.

8 I am familiar vvith the clectrnnicaliy srnred inl'orrimtion('I Sl") ivhich Pcarsori

produced in tliis proceeding in response to a Subpoena Duces Tecum I'rom counsel for Federal

Trade Commission Th SSI nhicti ives produced m response:o the Subpoena consists of;he

enttrely of Pearson's customer snles data far u:c years "Oi 0 tliroubh 20l7 in Micmsoll Ar css

18

Dc!ct as !um!at. a .Is!n"ot th» Ii.'-, nhi camlnisc da! Ebl <. auachcd!!a Lwhil it I.. (disci!

my . usitiur ct Pcu oc, I n:luniimr nit''s t.'. type o.'!rforma i«n ccnuiu<ed:n tlat JSI us< J iis

rrnoctius .i;rnpcarcc io Pear!on Ifaa dmi m ~ Lrontcdaco.'.Ius'. hSI mi' .ir tsy". buamcss,

acd my I'i!nili..riiy si<n '.I c cu if 1 .<ii!Iiis p'otc".»rn allorJcr! sr<. tspc api stouna ion br

I'c 'riu ~, I s<.'mil!I'i!!hi» I.cl < m,<icrm', i. p ';...,us's ';us,r ".'.,nd tl.J<aclu,<ac<sf<<<',,';air

n<cslls::crcJ m.'.;r!n,(<an tn nc pubhc n ! soir ipc! t: r: nl Pear'.< s: . !Id .:n!as ..< u

s "«, "t!'."'.,'«,v Io rnca.'. '«

s Ihc, hl '.I!n! ssaa aroduccd irccsccs J cnl "dec. I r <mchnrr'cranJ icscr e li r

I'ca:.. n cus(crnara d mnd ihc tim i: r.:J y'ilb to dli flic ", <,. n tides! ic rome.m 'd..r ",:,

sf'' u,sn .sr'.rs r sc coniuc',:mn a Ibr costa:ncr nr mr,, the Lslhcg. a-rf ah.pt i id s!I '"; tnr tl'c

cc scn cr acJ m rhod oy:;sipmes'nd: hipp nc churl;:, it'an, rlis m! in!!y a: J Jcscril u n ai

.!ch item p!!!ch.<aed rincli«l<n'bc macclhcnir rs ur <I:I. prmc s: .chicli i'n u ucc,:. sscc caIJ

<ncl'us' af pisa.<hl'e di. aum', tl e da'. cl ceca r 'era:sd lnsuic . a:<d m -ays:sess: is!ms li»

acc <. s <cc...nson'ih r dct".

I<en!!sr is,t pnsatel ''cld c "pany snri o and <rnite ..ny I<nb< c .ih i,s <I'<u

1m <ac.a in',.—.:!inn. ir, p,s-tie<slim af Js a!Ica '.nd enamor tt;d t-n.<ti r, hr ',:SI;hs< «,<,

: ic 'c crl sss<., cnc idcnrmi and:s s'! ps<clio rdcm arian. Pea";cn t.'::-'; r —.'.hh uclv r- prci c!

and mnnmn us cos!!des< Is<'y a.'.:s sale-nnd c<aorrcrcuubasc P c.-un e nplosa csm:u'cr

< cu <tl aa!I i'Jrc au . '!ucm !n piss!c '!'c<u!ccs'" lr'': h ."'n 'us«. '1 .'u!h« <y J cr:

I'ccr;< n'" isles nnd c. rum r i ~ 'u <r iyor ds'!tbc!c <a acre ibis rn anls pprcs css<cls I

,''t

irrc s's,<rpr cimitcly s".0 cusp'<'Icos ih.sc mcloy c! me rh< slmnli ~ Idcrc ."'I', .:s<,

;: c unhr.„cml co'flee'.scn porsonn I,:s!<d yl'pcreunn"I,'cr",,: thc.:. ~ und uatoc< r

J":s'..s~ = iy pcs".'rrd rcctr c!erl Pear='n a see» re seecn! stises dn rn'rcs,!.<. ss to thc:!r<rc

1<y

P L'll Lit

ilniil 'a>tie>a:1 a."'sc I>LI >..Il lo '. 1:— i>an;1 rc>'a>'J:ni,'l>ci, ic.'I> 'i. loin r 1. J

t> u iJ I i cn: ii i n,;1'i'i cnd ncn- ',i n. i r. pro>i iuns1:'cnctnd su .>,stunt>tt>an .n i„n

irtncn a ci riprc>.n >live c rcc:"in>i

The 1>PI tI'ai iias are luce . i.;i valencia r sri tcc nfh >ri iv ir tornm'>.,ri

I'ca son us 1 t einlum fo nrc.-iooi in„ tnisinccs dcc>iio:11. Pccrvnn u:"i ', iis saic,,irc

eu".>rnruilatat use i cealca:-unit .>ulp.':cuss m.rrcquin n r t,prof rcn s irJ p.r hc«nd

'>rends.ir.l:!> vela, >is p ccu i a'ci res anJ pr Juci iin 'ii ca>ncs teel d:-,>pl r P,r nc's

a>ate I iei I n oi'd r i I su pli pr.iii> i- Pear on >is usi i'.:1 ie a d c>aim: r a>n

dci Inp r r.c>nc rti.cis ns cri 1 Jcic„-p mtrvcllnpvnl'i

II>c f i It>sl lic produce>I pri>v dci '1> I> 1 ni i> 1> i, > s >1„>it

aiu e '"' 'inch;Jl. ac Pearse > tu refin rs cu incan Ial»d ~ .>ed pro

"icos '.o ."."n i c

cmnipcr vr::ir I prol>'.:Lite, >J. cl.:.-um cr tta'. adl i".>Ic cai»c Pe irs r ro ic.'- '.' .nnc s

-ivm>,. =.:n= cain>cia,;trd ii > Ic at on Pcarion comp>arnis>u

.unco.iris>rue�"

.:. r

Je.:rain in '. rn:cl aper.,«r>ri t. Inc i s'i noutd prcvuJ P .ir>an's let pcn'cis ue tns I>is atm»

i'v ir r>n .bus>res.', in prii in ard pro'itn11 I,' i, ia,!>..ner nc',',: iu rl ii ct >lac ii nicri

i I ntiti,,mJ r'i ir i.,ri: v'iin'rclrn>aces miii; cuir>'r 'eni> r! i: 'iri i'leanc. Iri'rn il>c I nl.

rr msmn::, u.. Infonnut o i vaitahie I emu.,aivsi 1 I' Iced cnuid miidc 1 curn>«airer

iil'n>.

I;I m: fee anJ ~ !>i;1 P .>r'oa rei is foci>>ra 1.:.I.: nla.'.c: .". nit n re>s

car>paine>i' 1>ce ci» n, ",', or trura uc'1»nut nei. Product.-'. ur I. ni aid ivi>cn Pea>err. provides

., ci, ! 1>,c'..' >1 'ulcc;1'1 '':1 "ini>s

1 i c I ill si" 1 ~ cent >t,.>ppti ca>>paul, . arsr ri n >1>vper iii ...bs rn iai i i."1

ni c,.lect, compile miiniui i uiri nrut>ct '.; sile> I iu.>rid;,"cci icii . I'Pl r i]n. tio: f'> r

Ihe c u.-=a nfmar i year'. f'crr:ort Im esp —.:eil1 Trtcl l>il.t" aunt',.ircl:n i""p>>i c ...

'>p

PUBLIC

EXHIBIT E

Dncument Placchaldcr

Electromcally stored informaiion ilcsignated ns Lshibit ('X4441

consisting of the folloivin Ivlicrosoft Access Iimtnlme files:

2010 archive CONFIDLN I'IAI. FTI'ecl et No 93792011 archive CONI IDENTIAL I'TC Docket No 93792012 archive CONI'IDENTIAL FTt,'Docket No 93792013 archive CONFIDENTIAL I'TC Decl'et No 93792014 archive CONI'IDENTIAL FTC Docket No 937'9

201'rchive CONFIDENTIAI FTC Docket No 93792016 archive CONFIDENTIAL I'TC Docket No 93792017 archive CONIrIDLNTIAL FTt'ocf et No 9379

24

PUBLIC

C LRTII I( XTR Ol ITRsr'lC'R

I i ce:tr)'1 (liat I Jul(serai. '. m «I ic'tro: ii mci);i « I.i il'(Ii ti iii ii ~ i I,i »: ciit tt.

( tiiiiiiii 'Iii (J 'ii '1 Iir 'if,i( 6 i(I"Ii ( i i'ir ill

I l»«,tr I 6 ser. I sq

ii»eth I R:(.ri«, I I.iq( .Ii'rii: , % It)« I 'i(i, I

II» Ii,in:1" I"e ii I).4 Ihiiinii I'(

I «n Lih -ti PhiciI 6 t)i R rr t. 6 u it

I'hrl,.'J«IPht;t I'l 1(lli '-'s s

rasa«u

I.i ii,i:il sr.hiu i,':lc corn

Lainitl r.t«iii ~ Li ii I»l i .iirr

.)rite a(mesc(i(i ii I ip" crit»

( r, ~ L ')S.I )rn:in. I

Itin)emine Sl ( rcien. L ..I6 i i r, i t ) D r

' » .1 r I . I qJonis Diii

( .1) 1 1 11 '1

rot�

'i

'.h I'Ioi:coin I i,i-ei,, ( 4 r)u la-I

111 i

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I.'cia 1 et»i(,')ii(1« I,it u(11

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(.r il'I'tci L) (1lteer Lsr)

1111 '7 I',

. I I i .t.',mn, ei', c 'ui. N IP

V,.) I ini tiin IJ C'

'1 ' '),'ii'(I' ai I-Vr)

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1m ir)«J Xl..trs1 niiitin I I

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Ik ~ .n. r R c I II'1,

). I'i"insili:ini. l i N ((qu'ti'!u) I hi »tfi

((,)s I' n cl n. I ) 1

'i'.I,(,nkr)(

'(i 'lr 6S i'i'I:i. i pr ik;ii.iu i »;i

iitont (II,(ga!1)rttil li.i- c rn

John P. Iv)CDonald, Esq,Locke Lord LLP

I,iurmi . iniliir. I .qL. I rill)'

PUBLIC

Oi3 Rnss Avenue

Suite 380t3

Dallas. TX i 01T: 3)-).i-)0.8000Fi 3)CL7-10.SSOO

jpntcd(snald.u lochelord.contRespcncertSc?.CinCounsel a Iockclord.co

6i30 Conzrcss Avc.Ste. "Br)0

Au tin. TR .8701T. s)3,0'70i0rc )".'0 .~800)linc':terri lochelord.co:n

nl

Coinue! For!'Ci!r'rroil Compniiiei. Onc.

Joseph 13stoyich. EsqK i) ) i am Lacery. EsqAndretv Georpe. Lsq.Jana Scidh E~q.Ksisten Lloyd. FsrbBaker B((us LLP1 99 Penns) lvania A(enuc )s'9,'S

ashin ton. DC 3000)T: 30'.639.7905Fl ="0"..585.10"8jr soph.osto) ich rl ha.'rhoits.cornvril:iam.)avery.t:bal rhotts.corn

arldrelv Scot e.uibakerbous.corn

jane acid).B(baherbotts.cornhiister..llovd a bakerhotts.corn

James.t Lon . Esc.Jn( Scblosser. F.q.Scott Flaherty. Fsq.Ruvin Javasul".va. Esq.IF))) al:I Fitzsitnmnils. Fsq.Bri8 s and (tnt San3800 )DS Cer terSO South Ei'hth Streehlinneapol s. b))s'540':

61 ..977.8-100F: 612.917.S650jlcn8 ri bripps coaljschlosser a hri8 s.corn

stqahertyBI:brigps.corn

rjaya uri) a.n br)88s.cont1()itzsimmons a.bnc8s.corn

Comp! ain! Coinisd

Lin Rahn (Auorne()lf ahn a:.ftc.povRonnie So.onion (Auornc( I

rso )omen 0:ftc So((hlalthc(( D. Gold (Attorney)ntaolil I'lc.povloan hhiegand (At:omc) )it( ie8and.BI ftc. Cov

Erif a un odinskt (Al:orncv)enodinsky a.ftc.8ovIcasinc V.. Be)bach IA(torney)ibalhach rl ftc.po(Thomas?L Bract (Attorney)Ial'och c'ltc.po'\

Jasnlinc Rosner (A(tome( I

jrosncsBI(ftc.(po(Federal Trade Commission

'6

PUBLIC

901 Slat l et St, Ste. S70San Francisco, CA 941034IS-S4S-SI10

Dated. September 07, 2018 By:

Counsel for Non-PanyPearson Dental Supplies. Inc.

27

PUBLIC

I VITDD 8 I ( I I 8 OI .(XIRRIC.kFlit>Fit< (1.TR (Dl COhli)llhhlOV

OI I ICI OF.RD)llhth'I'R Yfl) Ii I.:A) JL:D()ES

I» ihc hlaucr il

l)mtc. Drat,i Vuppli ( onrpnr tion Do -I.et Ru. "P>

lin>) Vrlmin ln ....' .rf. m Ion.

I >>>I >I n ( I nlp 'nlca. hii.

I 1''1f:I'lnl

R ln nilcnt

[I'ROPOBFI) I ORI)l:R

i:. n .I niiJct;i'i = I Von-Parti I'r«:r. D nml V»fpl =. In .. "Pea>non": 'it»non '

! 1;lmt „Ircltm t>n it >>11(I'I BY ORDI:IU D tl al il>c I-I'on>n I m, r c.>11) p. rcJ

.»I> iman, n m»kc>I a- I el»hit N» CX>ccl. i hich i incr t anJ n men I to th (»lm i> t

':ar on anJ t»e puhl c >'i c..i ur ot nhct. i ill I '-: i e uk ir a el arli 3 I » J. »

>'ru>ct>t'ic >rmri 1 i Pro>ion. >:ih, rl i> I i> pcrman '..:>i u >.Intr»a >r n> Ir>m u>c iu>l

hi: Ordi:r m th 'ir .ru>r ti

i ' .ir I iic ('I >Vl iDFN. IVL I TC Decl ct R, 'I: 9

at'.ui CONF):)FR II 3L F r. D cket Vo 9 o

il: af'ni ' t)RFIDLVI hl I T(''). 'I. IN»'>tl ~ archii CORI IL)I V I lhl I TC Do-k t No 9:

"Ilc archii 'OVFIDTN. I.TI I IC D kct R>')I ')

a-chhc ('OVFI')FV I I.'tl I. I C D, ck IN, O) ')

28

PUBLIC

2016 archive CONf'IDENTIAL I'I'C Docket No 93792017 archile CON FIDENTIAI. FTC Decl et No 9379

ORDERED:

Date:

D hfichuel ChappcllChief A(hlMlliatlatlcc La'lr .Iattpc

29

Notice of Electronic Service

I hereby certify that on September 27, 2018, I filed an electronic copy of the foregoing Non-Party Pearson Dental Supplies, Inc.'s Motion For In Camera Treatment, with:

D. Michael Chappell Chief Administrative Law Judge 600 Pennsylvania Ave., NW Suite 110 Washington, DC, 20580

Donald Clark 600 Pennsylvania Ave., NW Suite 172 Washington, DC, 20580

I hereby certify that on September 27, 2018, I served via E-Service an electronic copy of the foregoing Non-Party Pearson Dental Supplies, Inc.'s Motion For In Camera Treatment, upon:

Lin Kahn Attorney Federal Trade Commission [email protected] Complaint

Ronnie Solomon Attorney Federal Trade Commission [email protected] Complaint

Matthew D. Gold Attorney Federal Trade Commission [email protected] Complaint

John Wiegand Attorney Federal Trade Commission [email protected] Complaint

Erika Wodinsky Attorney Federal Trade Commission Complaint

Boris Yankilovich Attorney Federal Trade Commission [email protected] Complaint

Jeanine K. Balbach Attorney Federal Trade Commission [email protected] Complaint

mailto:[email protected]






Thomas H. Brock Attorney Federal Trade Commission [email protected] Complaint

Jasmine Rosner Attorney Federal Trade Commission [email protected] Complaint

Howard Scher Attorney Buchanan Ingersoll & Rooney PC [email protected] Respondent

Kenneth Racowski Attorney Buchanan Ingersoll & Rooney PC [email protected] Respondent

Carrie Amezcua Attorney Buchanan Ingersoll & Rooney PC [email protected] Respondent

John McDonald Locke Lord LLP [email protected] Respondent

Lauren Fincher Locke Lord LLP [email protected] Respondent

Colin Kass Proskauer Rose LLP [email protected] Respondent

Adrian Fontecilla Associate Proskauer Rose LLP [email protected] Respondent

Timothy Muris Sidley Austin LLP [email protected] Respondent

Geoffrey D. Oliver Jones Day











[email protected] Respondent

Craig A. Waldman Partner Jones Day [email protected] Respondent

Benjamin M. Craven Jones Day [email protected] Respondent

Ausra O. Deluard Jones Day [email protected] Respondent

Joseph Ostoyich Partner Baker Botts L.L.P. [email protected] Respondent

William Lavery Senior Associate Baker Botts L.L.P. [email protected] Respondent

Andrew George Baker Botts L.L.P. [email protected] Respondent

Jana Seidl Baker Botts L.L.P. [email protected] Respondent

Kristen Lloyd Associate Baker Botts L.L.P. [email protected] Respondent

James Long Attorney Briggs and Morgan, P.A. [email protected] Respondent

Jay Schlosser Attorney Briggs and Morgan, P.A. [email protected] Respondent












Scott Flaherty Attorney Briggs and Morgan, P.A. [email protected] Respondent

Ruvin Jayasuriya Attorney Briggs and Morgan, P.A. [email protected] Respondent

William Fitzsimmons Attorney Briggs and Morgan, P.A. [email protected] Respondent

Hyun Yoon Buchanan Ingersoll & Rooney PC [email protected] Respondent

David Owyang Attorney Federal Trade Commission [email protected] Complaint

Karen Goff Attorney Federal Trade Commission [email protected] Complaint

Emily Burton Attorney Federal Trade Commission [email protected] Complaint

Jessica Drake Attorney Federal Trade Commission [email protected] Complaint

Ashley Masters Attorney Federal Trade Commission [email protected] Complaint

Terry Thomas Attorney Federal Trade Commission [email protected] Complaint











Danica Nobel Attorney Federal Trade Commission [email protected] Complaint

Mary Casale Attorney Federal Trade Commission [email protected] Complaint

Thomas Manning Buchanan Ingersoll & Rooney PC [email protected] Respondent

Sarah Lancaster Locke Lord LLP [email protected] Respondent

Owen Masters Associate Proskauer Rose LLP [email protected] Respondent

Stephen Chuk Proskauer Rose LLP [email protected] Respondent

Rucha Desai Associate Proskauer Rose LLP [email protected] Respondent

Jessica Moy Federal Trade Commission [email protected] Complaint

Thomas Dilickrath Federal Trade Commission [email protected] Complaint

Caroline L. Jones Associate Baker Botts L.L.P. [email protected] Respondent

David Munkittrick Proskauer Rose LLP [email protected] Respondent












David Heck Proskauer Rose LLP [email protected] Respondent

Thomas Dillickrath Deputy Chief Trial Counsel Federal Trade Commission [email protected] Complaint

Josh Goodman Attorney Federal Trade Commission [email protected] Complaint

David F Brown Attorney




non party pearson dental supplies, inc.’s motion for in ... · of bctwc«n appr«csimat«ly...

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