nokia siemens networks converged core -nsn... · and convergent rich communication experience based...

1 © Nokia Siemens Networks

Nokia Siemens Networks Enriched Communication – available everywhere Telekomunikacije 2009 presentationInteroperable, convergent rich communication services

Klemen Tepina, NSN CSI SC WSE November 4, 2009


Contents

Market trends

Challenges

Rich Communication Suite (RCS) Initiative

Value proposition

Solution proposal

Use case examples

References

Summary


Same look and feel on various

devices leads to higher acceptance

and usageUser friendly

Demand for individual, lively and colorful communication servicesMy services

AnywhereAny access, any device,

any location, any time.

Available Control and manage more effectively when and how you are contacted

My services anywhere – key elements

What are the market dynamics?

Generation C, young advanced users having latest devices, are interested and have high expectation for rich communication


What are the market dynamics?

End-Users Trends: Generation C is on the move

Behaviours are changingUsage among 15-25 year-olds today

Voice 82% dailySMS 74% dailyMMS 24% weekly

Instant messaging 44% dailyCommunities 41% dailyBlogging (read or write) 25% weekly

…and 85% never leave home without their mobile Base: mobile phone service usage, Infocom 2007 Countries: UK, Germany, Sweden, USA


Contents

Market trends

Challenges


Value proposition

Solution proposal

Use case examples

References

Summary


Operators’ greatest challenges

What are the challenges?• Revenue leakage and churn

What’s the problem:– Internet players (ISPs) and xVNOs better meet users’ demands for services

and/or rates– Rich communication services currently on offer attract just a small slice

of the subscriber base (Gen C), and not the mass market– Operators’ networks do not interoperate

• The cost (OPEX) and time involved in delivering new services to devices in a multi-access environmentWhat’s the problem? – Services are inconvenient because each application requires a separate

client


Importance of interoperability

What are the challenges?• Interoperability is critical to services’ success, as SMS growth in the late ’90s

attests; It was much faster in countries introducing SMS interconnection• Case in point: US mobile operators were among the last to adopt SMS

interoperability, but once they did, SMS traffic increased 100%

Source: MDA, Sep 2000

0

100

200

300

400

500

600

Jan'99

Apr'99

Jul'99

Oct'99

Jan'00

Apr'00

Jul'00

Num

ber o

f SM

S m

essa

ges

– m

illio

ns

SMS business without Interconnection and roaming


Main end users' challenges

What are the challenges?• The convenience gap – each application requires a separate client;

different services require different devices • The interoperability gap – operators and SPs fail to interwork• The portability gap – people can’t use their PCs and mobile devices

effectively and seamlessly• Identity hassle – keeping track of multiple user IDs and

passwords


Contents

Market trends

Challenges


Value proposition

Solution proposal

Use case examples

References

Summary


The GSMA Rich Communication Suite (RCS) Initiative

RCS founding membersThe RCS Initiative is a joint effort of leading industry players aiming to speed up and facilitate adoption of applications and services that provide an interoperable and convergent rich communication experience based on IMS.

And new members are signing on all the time…


Cornerstones of the RCS Initiative

A set of interoperable rich communication services:• Enhanced phonebook with presence info and service capability.

Simply selecting one of the available communication options initiates a session.

• Enhanced messaging with many messaging options (SMS, MMS, instant messaging), a common message composer, and a buddy-based communication history

• Enriched calls – people can share multimedia content during a voice call (video call, video and image sharing, and file transfer)

• Interworking from both the client and network perspective

Nokia RCS demonstration

MessagingVideo call

Contact management

Service1Multimedia Sharing

Service2

Enhanced

Phonebook

Chatting

Presence information has a key role in increasing the usage of new rich com services


Contents

Market trends

Challenges


Value proposition

Solution proposal

Use case examples

References

Summary


Unify fragmented identities, services, and clients

With our RCSi solution• Convenience – unified clients• Personality – one identity & one number• Freedom – multiple devices with same handling

Device 2Device 1

Service 2

Service 1Client 1

Today• Multiple clients• Fragmented identities & numbers• Diverse devices and handling

Device 2Device 1

Service 2Service 1

Client 1 Client 2 Client 3

PersonPerson

What’s RCSi value?


The benefits of RCSi solution

What’s RCSi value?Value proposition to users Value proposition to operators

Leverage easy-to-use rich com services to: • Tap new revenues and retain

customersWhat’s more:• Interoperability between terminals,

clients, and operator networks will drive adoption and extend global reach

• RCSi solution is fully in line with IMS- based fixed-mobile convergence strategy and the GSMA’s RCS Initiative

• Lower the walls between telecom and the Internet*

Enjoy:• Easy-to-use rich com services

with an enhanced phonebook featuring presence and service capability

• The device of your choice• The same look and feel in mobile

and PC-based rich communication• Trusted SIM authentication

for all services• One bill for services delivered

across different access means

*RCSi evolution towards internet communities


The benefits of RCSValue proposition to users Value proposition to operators

Evolve existing mobile services into easy- to-use rich com services: • Increase use of existing services (voice,

SMS)• Tap new revenues with enhanced

phonebook, rich messaging (e.g. capitalize group messaging)

• Retain existing and gain new community minded customers:

• Attract new lifestyle communities to leverage mobile communication - reduce churn

• Utilize legacy services to participate on community communication

What’s more:• Global reach: interoperability between

terminals, clients, and operator networks will drive service adoption

• Be in contact with all your friends and communities no matter in which network they are

• Easy-to-use terminal integrated rich com services

• Enhanced phonebook featuring presence and service capability

• “See what I’m talking about” – multimedia sharing while talking

• The device of your choice – No vendor lock-in for terminals – supported by most vendors

• The same look and feel in mobile and PC-based rich communication

• Be in contact with your friends and communities also on the move – mobility

• Protect your privacy/identity in family/friends communication - micro communities


Contents

Market trends

Challenges


Value proposition

Solution proposal

Use case examples

References

Summary


What’s solution?

Interoperable and convergent rich communication services

Mobile client

IMS + AS

PC client

Fully GSMA RCS initiative -compliant end-to-end rich communication solution using both mobile and PC terminals.

Communication Key + SIM authentication


Access

Interconnect

CPE

RCSi Solution architecture (RCS 1)

What’s solution?OBSSApplications Presence

O&M

IMS core network HSS

Mobile RCS client

Group List Instant Messaging

Charging Provisioning

SS7

SWITCHSWITCHSWITCH

RCS soft client

Mobile PS

I-BGF

PSTN/ISDN

PSTN/IPLMN

A-BGF

CSCF

TransportSignaling/control

xGSN

IP NetSCP SNP

SPDF/ PCRF/ A-RACF

ENUMDNS

Voice calls, video calls, SMS


Interconnect

CPE

RCSi Solution architecture (RCS 2)

OBSSApplications

O&M

IMS core network

RCS soft client

Fixed BB access

HSS

Mobile RCS client

Voice AS

VoIP

Charging Provisioning

SS7

SWITCHSWITCHSWITCH

IP Net

What’s solution?

RGW

BRAS

RCS soft client

xGSN

MGCF

MGW

I-BGF

PSTN/ISDN

PSTN/IPLMN

A-BGF

A-BGF

TransportSignaling/control

SPDF/ PCRF/ A-RACF

SCP SNP

Voice calls, video calls, SMS

ENUMDNS

CSCF

Presence Group List Instant Messaging

Mobile PS


Contents

Market trends

Challenges


Value proposition

Solution proposal

Use case examples

References

Summary


Enhanced phonebook

…(Silent) Busy today, try to cal…

…(Silent) Busy today, try to cal…

Featuring presence info and service capability• People can easily share presence info with others

– CCBS’ evolution to IP• The phonebook clearly shows all communication

capabilities currently available for the given contact– The best means of contacting others and the easiest

ways of initiating communication• Each contact’s communication history at a glance

– Recent calls and messages• Search and retrieve more contacts from

directory services– And backup and restore the local phonebook

to a network server


Network Address Book

Network Address Book

Phone Address BookSync via Java Client or

Sync ML

Web UI for end userContact list management

User can also access Contact list from any device making

communication device and access independent

Other people in your contact list are automatically updated when you change contact details or Social

Network content

Contact lists from social networks can be stored in common NAB

allowing simple administration


Enriched call

Sharing multimedia content during a voice call• The user-friendly view shows capabilities

during the call – Image, video, and file sharing

• People can share multimedia content while they talk• The phonebook clearly shows all call capabilities

available for a contact – For example, voice or video


What does enhanced video sharing offer?

Mobile Devices

Operator Portal

Social Community Sites

Live Video

Stored Video Application Server

Platforms

Other screens/devicesPhotos/Images

Real-Time &

Deferred

Point to Point &

Point to Multipoint


Enhanced messaging

I will drop by in the evening, see you then!

Voice CallChatChatVoice CallCall me!… I’m in a meeting…I’ll get back to you soo

1.12

.3.12

.

8:308:599:40

4.12

.5.12

.

Voice Call

I will drop by in the evening, see you then!

Voice CallChatChatVoice CallCall me!… I’m in a meeting…I’ll get back to you soo

1.12

.3.12

.

8:308:599:40

4.12

.5.12

.

Voice Call

Featuring many different messaging options (SMS, MMS, IM) • People see the same view when they manage

communication– And enjoy the same user experience across the board

• The phonebook clearly shows all messaging capabilities currently available for the given contact – Fringe benefit: This drives the adoption of rich

communication features• The user never sees the underlying messaging

technologies– Messages interwork transparently


Social Networks – What they offer today ?

Share Content withOther people

Meet New People

Communicate with Friends

Social Networks

profile pages

Individuals provide information about themselves, in order to advertise to other site users the kind of person that they are (or that they want others to think they are)

content sharing facilities

Users want their content seen, shared and talked about by other people. Most social networking sites include facilities for posting such content onto profiles and group pages.

group pagesSimilar content to profile pages, but not individual but centered around a shared interest

instant messaging

tagging / blogging

creating a group / groups

presence / status updates

Search function

Construct, Express &Advertise Personality

SocialNetworking


How RCS complements the existing Social Network Services (SNS)

Share Content withOther people

Meet People

Communicate with Friends

Construct, Express &Advertise Personality

self expression through• personal image• personal tag• presence status• mood• capability indicator

all changes and updates areimmediately mirrored to thecontacts’ phonebooks

enriched call using• image share • video share • file share • video call

user guided selectionbased on actual terminal and network capabilities

search network based directories & retrieve contacts to phonebook

enhanced messaging (IM, SMS, MMS, chat)

enhanced phonebook (image, status, favorite URL, presence & capability indication, group management)

communication history/log

Social Networking• terminal independent• network independent• using simple phone number• secure environment• focus on real-time communication• ready for interlink with Internet SNS platforms

Interlinking


RCS allows Aggregation of Existing Communities and extending RCS to web 2.0

Web

Interaction with friends in the

community through the enhanced

phonebook, enriched messaging and

enriched call

Publishing of user- generated content through standard

communication and IMS based content

sharing

Legacy (non-RCS)

Tina

Ope

rato

r RC

S an

d le

gacy

sub

scrib

ers

OperatorMario

Mario

TinaAnna

Vick

Paolo

TinaAnna

Maurizio

Francesca

TinaAnna

PaolaTinaAnnaTom

AntonioAnna

Giulia

Operator

Operator online community

Paola

Friends of Friend

Francesca

Maurizio

Francesca

Paola

Jenny

Operator community

Paolo

RCS

http://www.mikefisher.org/blog/wp-content/uploads/2008/07/317px-Picasa.svg.png

http://images.google.it/imgres?imgurl=http://www.mediamagnet.eu/images/catalog/squares/7/779fd554-c9ac-4ec7-ac18-ff9623ce26cd.jpg&imgrefurl=http://www.mediamagnet.eu/photos/17118&usg=__nMyYsQiEMxiXDCPUesT-OxOtHNE=&h=50&w=50&sz=2&hl=it&start=6&tbnid=wWCKYbd8ZLOZzM:&tbnh=50&tbnw=50&prev=/images%3Fq%3Dgirl%2Bwhite%2Bbackground%26imgsz%3Dicon%26gbv%3D2%26hl%3Dit%26safe%3Doff

http://images.google.it/imgres?imgurl=http://images.inmagine.com/48nwm/sassystock/unx237/u10069073.jpg&imgrefurl=http://www.inmagine.com/unx237/u10068276-photo&usg=__VQwdKkseiph-7bRXl7CEW68XV80=&h=48&w=48&sz=2&hl=it&start=11&tbnid=cDpq99Vog-ZNQM:&tbnh=48&tbnw=48&prev=/images%3Fq%3Dgirl%2Bwhite%2Bbackground%26imgsz%3Dicon%26gbv%3D2%26hl%3Dit%26safe%3Doff


Community & Social Network Aggregator•Pierino has an RCS account provided by his mobile operator•Pierino has also a facebook account

•With own community of friends •The CSNA allows Pierino to interact with his facebook community friends

Social Network friends will be

available in the a specific group of

friends

Friends of other RCS Community

are still showed in the user buddy list

…


Community & Social Network Aggregator

Internet Avatar PropagationRCS


Community & Social Network Aggregator

Social Network Status Text Propagation

RCS


Contents

Market trends

Challenges


Value proposition

Solution proposal

Use case examples

References

Summary


"The Rich Communication Suite Initiative is key to develop an enriched communication experience beyond voice for all customers whatever the devices they can use. RCS will foster interoperability between operators and vendors, which will ensure the success of enriched communication services. The integration of RCS Initiative in GSMA will promote a faster go-to-market of enriched communication services and will ensure a large adoption of these services across the operator community." *

* GSMA press release “GSMA to take Rich Communication Suite forewards”15 September 2008

What operators say about RCS… France Telecom – Orange

Marc Fossier, Chief Technology Officer of Orange


What operators say about RCS… Telefónica

Cayetano Lluch, General Director, Technology and Services Development at Telefónica España

* GSMA press release “GSMA to take Rich Communication Suite forewards”15 September 2008

"The Rich Communication Suite will drive the adoption of IMS services in the market, helping our industry to evolve mobile communications, enhancing the user experience with new, rich multimedia services. We strongly believe that integrating the RCS Initiative into the GSMA will facilitate the necessary steps towards the introduction of RCS services in the market, guaranteeing their interoperability among different handsets and networks." *


Contents

Market trends

Challenges


Value proposition

Solution proposal

Use case examples

References

Summary


RCSi solutionChallenges• The convenience gap• The interoperability gap• The portability gap• Identity hassle

Solution overview• End-to-end, GSMA-compliant solution

for mobile and fixed environments providing an interoperable and convergent rich communication experience:– Presence and capability enhanced

phonebook – Enhanced messaging (SMS, MMS, IM)– Rich call with image, video, and file sharing

• RCS client and PC client with USB Communication Key and SIM authentication

Summary

Efficien

cy

Revenue

growth

Connectivity

Busines

s

transfo

rmati

on

Operatorchallenges

Summary

Benefits• Easy-to-use rich communication

services• Fully compliant with GSMA’s RCS

specifications • Fast rollout with fully verified

interoperability of handsets and PC clients


Thank you

nokia siemens networks converged core -nsn... · and convergent rich communication experience based...

Documents