nokia - selling your mobile application
TRANSCRIPT
Selling Your Mobile Games
Narenda Wicaksono Developer Manager, Nokia South East Asia
@narenda
30,000,000 downloads
8 Company Confidential. ©2010 Nokia 8
Applications
Exposure
Apps Infrastructure
Developer
Ecosystem
Secret Recipes
Mobile Business Model
Monetization
Business to Consumers
Engagement Platform
Brand Awareness
Business to Business
Software as Services
Products
Free with Ads
Freemium
Paid
Brand
Preloaded
Business to Consumers
Brand Awareness
Engagement Platform
Business to Business
Software as Services
Products
Free with Ads
*303*1#
Freemium
0%
20%
40%
60%
80%
100%
Jan. 2011 Jun. 2011
Freemium is the dominating business
model in mobile apps industry
% Revenue from
premium games
% Revenue from
freemium games
Paid Apps
Ecosystem
Credit Card versus Mobile User
The 1st Store with Integrated Mobile Billing
Brand
Preloaded
31 Company Confidential. ©2010 Nokia 31
Applications
Exposure
Apps Infrastructure
Developer
Ecosystem
offlin
e eve
nt
Exposure o
nlin
e m
ed
ia
ow
n c
han
nel
device campaign
bought media
Smash Mania
Smash Mania is the 1st Local Games with Near Field Communication & Augmented Reality
Working together with Marketing Team, held the Smash Mania competition at 14 Nokia Retail Stores in 6 cities