Nokia GossipA concept phone and plan combinationfor today’s U.S. youth

Rhiannon BockRichard Di

Clemence HuillardDave McCoyVivek Tyagi

Target Audience:• Primarily females ages 12-23• Established presence on social networks• Frequent, quick use of their phone

CONCEPT HIGHLIGHTS OVERVIEW

What they want:• Easy access to social networking sites• Easy connection to friends and their plans• Affordable monthly plan

Nokia Gossip

Portrait View• Easy, instant access to social networks: Default screen from lock is social networks, but can press ‘menu’ to get a standard phone menu• Long screen is great for browsing vertically-oriented social network news feeds, text conversation history or standard websites• A swipe of the finger toggles between news feeds of multiple social networks sites, or a texting menu• Constantly updates every few minutes so that when you unlock the phone, your friends’ latest updates are already there• Option to have the phone vibrate when selected friends post an update• Dedicated ‘Update!’ button initiates voice-to-text updates to popular social media sites:

1. User presses voice activation button (on side of phone)2. Phone beeps to indicate ready3. User says, “Update Twitter” or “Update Facebook”4. Phone beeps to indicate ready5. User says, “Like… totally looking for a parking spot at the mall – ugh”6. Phone beeps and displays the text7. User has opportunity to review text and edit using keypad8. User submits update with a button press, or holding the voice-activation

button and saying “Submit” or “Cancel”

Landscape View• Automatically switches to calendar view in landscape• Long screen great for viewing multiple days • Easy viewing! A swipe of the finger up and down on a certain day rolls the calendar for that day.• Constantly updated via Exchange or Google calendar, with Facebook events

• Facebook Subsidizes Monthly Plan• User can opt-in to receive a targeted ad per day from Facebook in exchange for $5-10 off monthly fee.• Nokia sets the terms of Facebook paying service provider in exchange for ad event notice delivery to users

• Data & Text – Focused Plan• Medium-rate plan includes features important to socializing, but omits features that youth may not value as highly • Unlimited data transfer and texts• Omits multi-party calling, forwarding, tethering, that youth don’t value highly

• Selected-Unlimited Data Plan• Unlimited data transfer only to 10-20 top social networking sites• Other sites apply to a number-of-gigs-per-month data transfer limit• Selected sites subsidize service provider for the extra traffic and loyalty• Service provider passes these savings on to user as $5-10 off monthly fee• Nokia helps service provider set up agreements with websites• This would be one choice of several plans, not required

Affordable Monthly Plan Focuses on Social Media Features