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Company Confidential
© 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials11 © 2005 Nokia V1-Filename.ppt / yyyy-mm-dd / Initials
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Nokia
Environment
North America
Company Confidential
© 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials22 © 2005 Nokia V1-Filename.ppt / yyyy-mm-dd / Initials
• Nokia aims to be a leading company in environmental performance.
This aim is integrated into all aspects of its operations and is reflected
in its top-level management commitment to sustainability.
• Nokia’s environmental activities are based on lifecycle thinking,
covering the whole product lifespan.
• Key focus areas of Nokia’s environmental strategy
• drive the use of safe substances and materials in its products
• improve energy efficiency of its products and in its operations
• create effective take back and recycling programs
Nokia Environment Strategy
Company Confidential
© 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials33 © 2005 Nokia V1-Filename.ppt / yyyy-mm-dd / Initials
Inclusion in Nokia strategy process
Operator & Service Provider
Business user and Enterprise
Distribution & Retail
Consumer
Technology
Macro Trends
Quantitative Market Outlook
Competition and Industry Landscape
En
viro
nm
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Company Confidential
© 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials44 © 2005 Nokia V1-Filename.ppt / yyyy-mm-dd / Initials
Positive Consumption: Combining
“Sustainable & Ethical” with “Cool & Beautiful”
PHONE: Materials / Power Consumption
Free of hazardous materials – RoHS, Halogen,
PVC, nickel and beryllium
Use of bio materials
Low energy consumption
Design which communicates sustainability
Use of sensors – temperature, air quality
ACCESSORIES
Zero standby charger or
kinetic charger
Option for alternative energy
source battery – fuel cell, solar cell
PACKAGING
As small as possible
Bio materials
Inbox materials in minimum
MARKETING
Nokia code of conduct
Basic education through story telling, how
this makes difference?
Positive consumption (CO2 etc.) bonuses
ECO declaration
SOFTWARE
Sustainable community software
Sustainability calculators, e.g. through
location capability calculate ecological impact
– walk, car, fly
PURCHASING
Option for consumers to choose
sales package contents, e.g. no
charger if already exists
Retail staff can educate consumers
around environmental issues
COLLABORATION
Environmental friendly partners
Operators and channel partners
TAKE BACK
Nokia recycle program
LEGISLATIVE & LABELING
COMPLIANCE
EU compliancy
Energy Star
PRODUCTION
ISO-14001
Reduction of chemicals in production
Energy efficiency
Waste management
Company Confidential
© 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials5
Supply Chain – Proof Points
Full material declaration Nokia substance list
Safe products
April, 2005: 5140i is the first EU RoHS compliant
mobile phone in the market
July, 2006: Devices product portfolio globally
fully EU RoHS compliant
January, 2006: New phones and chargers free
of PVC
Nokia is phasing out Br, Cl and antimony trioxide
from polymeric materials (threshold 900ppm)
Company Confidential
© 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials6
Energy efficiency – Voluntary initiatives
Nokia to sign WWF Climate
Saver´s agreement in Dec 2007
Energy Star in all
chargers by end 2008
Reminder to unplug
charger in all mobile
devices by end 2008
Nokia confirms participation
in SEE with revised energy
efficiency targets
Company Confidential
© 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials7
New packaging solutions – scale gives a lot of
leverage
Company Confidential
© 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials88 © 2005 Nokia V1-Filename.ppt / yyyy-mm-dd / Initials
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Recycling Solutions
Company Confidential
© 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials9
• The Americas made a Green Energy purchase of 25 % in the form of Wind Power in August 2008 equaling 30,000,000 kWh/year of Green Energy.
• Nokia is now a Green Energy Partner with the EPA and is ranked 23rd of the Fortune 500 companies.
• Nokia is participating in the EPA Waste Wise program with the goal of 100% landfill diversion.
• Better recycling
• Improved procurement practices
• Reuse of materials
• WR is currently evaluating 2 locations that qualify for LEED EB certification. The Gold Level certification is Nokia’s goal.
• WR is identifying opportunities to improve building operations so that energy and water consumption are reduced and efficient services are maintained for the site.
Proof Points -Workplace Resources
Company Confidential
© 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials1010 © 2007 Nokia
Proof Points - Performance
11 © 2007 Nokia 11 © 2007 Nokia
Proof Points - Design Nokia 3110 Evolve
Link
Company Confidential
© 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials12
Nokia
Environment
North America