nokia connecting people. nokia nokia is a telecommunication company headquarters are located in...
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NOKIAConnecting People
Nokia
• Nokia is a telecommunication company
• headquarters are located in Espoo, Finland
History
• History of Nokia goes back to1865
• Southern Finnland: Fredrik Idestam built a wood pulp mill on the banks of the Tammerkoski rapids
• A few years later: Idestam built a second mill by the Nokianvirta river→ Nokia became its name
• Nokia first produced paper first communication medium
• 1898: Finnish Rubber Works founded technological components (rubber)
History
• Distribution of electricity foundation of Finnish Cable Works (1912), producing cable for telegraph industry
• 1912: amalgamation of both companys Nokia Company is founded
• Five businesses: rubber, cable, foresty, electronics and power
generation
1981: N. built first cable car phone for the net NMT, the first Mobile net of the world (Scandinavia)
History
1987: N. produced the first handhold NMT phone
1991: first GSM call, using Nokia equipment
1992: N. focused on telecommunication
1998: N. becomes world leader in mobile phones
1999: Internet goes mobile
NOW: Nokia is still the world‘s number one manufacturer of mobile phones and one of the leading makers of mobile networks
President and CEO of Nokia Corporation-
Olli-Pekka Kallasvuo • Born on july 13,1953• President and Chief Executive
of Nokia as of June 1,2006
• Joined Nokia in 1980 as Corporate Counsel
• 1987: he was appointed Assistant Vice president,Legal Department
• 1988:Assistant Vice President,Finance
Olli-Pekka Kallasvuo
• 1990: Senior Vice President, Finance
• 1992: Executive Vice President and Chief Financial Officier
• 1992: Executive Vice President and Chief Financial Officier
• 1997-1998: Corporate Executive Vice President: he was responsible for all Nokia‘s business operations in America
• October,2005: President and COO
• April,2007: Chairman of the board of Nokia-Siemens Networks
Number of employees
• During 2006: employee number grew to approximately 68.000 persons coming from 120 nationalities
• 45% are represented in senior management
• 34% women (12,5% holding senior managment position)
• Average employee age: 35 years, with 5,1% over 50 years
Height of sales and profit in the recent year
• Revenue €41.121 billion(2006)
• Operating income €5.488 billion (2006)
• Net income€ 4.306 billion (2006)
• Recent ¾ year: delivery of 91,1 billion mobile phones 21% more than the recent year
• Combination of Nokia&Siemens: heavy disprofit
Find the mistakes!
• Nokia is a telecommunication company which headquarters are located in Helsinki.
Nokia became its name because of a mountain,where Idestam built the second míll.
The combination of Nokia and Siemens lead to a high profit.
Women are often presented in senior management positions.
Solutions
• Nokia‘s headquarters are located in Espoo.
• Nokia became its name because of the Nokianvirta river ,where Idestam built the second míll.
• The combination of Nokia and Siemens lead to a disprofit.
Slogan• NOKIA Connecting People
• Slogan of high importance
• Nokia‘s vision is a world where everyone can be connected
• Slogan is repeated several times: pictures with humans
• slogan for customers and everybody who tasks with the company
• slogan tries to broadcast the intention to get the people together
• slogan is even on their logo
Nokia‘s web page
Nokia‘s web page
Nokia‘s web page
• Start page: Choiche between: Africa, Asia Pacific, Europe, Latin America, Middle East and North America
Internationality
Well- structured, clearly arranged
Serious
Many pictures, show Humans (message:connecting people)
Appealing colour (also for youth)
Industry culture of Nokia
• Basic strategy: relies on growing, transforming and building the Nokia buisness to ensure its future success
Growing: increase the number of people using Nokia devices
Transforming: transform the devices peolpe use
Building: built new businesses
Industry culture of NokiaInternal communication• Gain commitment from employees and employee representatives
through ongoing dialogue, employee feedback & participation
• People have several different channels for expressing their opinions and concern in organization, principles and policies
• The different channels:
- Listening to you- the annual survey for all employees
- `Ask HR` general employee question forum
- ‘Jazz Cafe‘ a lively discussion forum on the internal website
Industry Culture of Nokia
- a mail or email address to reach the Board of Directors is available for all employees to express their concerns and give feedback anonymously
- employee/employer unions — open discussion and cooperation are ongoing with all relevant unions where we do business.
• Investing in Peolpe:
- The company invested about 125 euro million in employee activitites
Industry Culture• Nokia comprises three business groups:
1.) Mobile phones 2.) Multimedia 3.) Enterprise Solutions Mobile phones connect people by providing expanding mobile
voice and data capabilities across a wide range of mobile devices
Multimedia gives people the ability to create,access,experience and share multimedia in the form of advanced mobile multimedia computers
Enterprise solutions offers businesses and institutions a broad range of products and solutions, including enterprise grade mobile devices, underlying security infrastructure, software and services.
Find the mistakes!
• Nokia‘s vision is a world where erveryone can be connected. This shows also the web page. But on the whole the slogan‘ Nokia- Connecting people‘ is not of high importance.
The coloured wep page is well-structured.
The basic stragedy relies on growing, understanding and building.
The company invested about 10 euro million in employee activitites.
Solutions
• The slogan `Nokia- Connecting peolpe‘ is of high importance
• The basic stragedy relies on growing, transforming and building
• The company invested about 125 euro million in employee activitites
Corporate Culture
• “A unique set of new business development tools ensures that there is always an efficient way to proceed even when the ideas are diverse”.
Official business language: Englisch
• Internaltionality: language, external sources
Corporate Culture
• Shaping corporate culture, minimizing risk, enhancing efficiency and building reputation
significant position when setting agendas to increase the business value
• Intention: establish proactive significant position when setting agendas to increase our business value.
Corporate culture
• Nokia‘s official corporate culture, the Nokia way, emphasizes the speed and flexibility of:
decision maken in a flat
Networked organization
Corporation‘s size
Corporate culture
• Also stressed are:
Equality of opportunities
Openess of communication
Management leadership
Employee participation
Corporate culture
• N. spends a significant amount of its revenue on research and
development
• N.: progessive, forward- thinking mobile technology group
often the first on the market with new products
Corporate culture
Values:
Until May 07: customer satisfaction,respect.achievment and renewal
New values: based on employee suggestions:
Engaging you make it happen
Achieving together respect, care, optimism
Passion for innovation live your dreams, courage
Very human willingness to win, co-operation
- Values provide a clear sense of direction for all daily decisions as employees and citizens of the world
Engagement
• Nokia invests in community important way to put its values into action
• N. shares the benefits of mobile technology with poorer communities, government and non-govermental agenciesworking in these areas
Engagement
• Other activities: youth development and education to employee volunteering,disaster relief, and corporate giving
• Nokia is engaged in saving the environment by use safe substances and materials for the manufacture
• create effective take-back and recycling programs
• Together with the International Youth Foundation, Nokia has global youth development initiative in more than 24 countries
Find the mistakes!
• The official business language of the company is on the one hand english and on the other hand french
• N. shares the benefits of mobile technology with poorer communities, government and non-govermental agenciesworking in these areas
• Together with the International Youth Foundation, Nokia has global youth development initiative in more than 100 countries
Solutions
• The official business language of the company is english
• Together with the International Youth Foundation, Nokia has global
youth development initiative in more than 24 countries
• Darina Schrörs, Raphael Hauch, Gregor Gassen