nokia business model & scamper - wordpress.com · ppt file · web view2011-04-25 · nokia...
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NOKIA BUSINESS MODEL &
SCAMPERCreativity and Innovation Subject
Tami Ariyanti Yuwono 19008073. Illona Freddy 19008073. Maharani Ayunda 19008002.Madeza Alexander 19008074. Muhammad Dien Lesmana 19008032
BUSINESS MODEL
VALUE PROPOSITION Connecting People
Phone SMS Social network
Additional Media: music, video and voice note recorder; gallery Information seeker: Internet browser Information storage: notes, contacts, appointments
Anywhere, Anytime
CUSTOMER
Customer Segment
Distribution Channels
Customer Relationships
Economic level & Region segmentation Office Music Social
Connectivity
Operational (“front office” business processes: sales marketing, service)
Collaborative (self-service)
Analytical (analyze data)
Nokia official stores
Hand phone outlets
Electronic center
ECOSYTEM
Key Activities/ Core
CapabilitiesPartnerKey Resources/
Value Configuration
R&D Marketing
and Sales Finance
Human Resource Techies Marketer Finance
Production
Network Operator
Distributor Manufacture
rs
FINANCE
Cost Structure
Marketing Research &
Development Salary and Bonus Administration Production
Revenue Flows
Product sales
Substitute AdaptCombine
Conventional hand phone
Music player
Camera NOKIA
MESSENGER
Handphone+camera+musicplayer+social network features
Iphone + Blackberry (High resolution display, Nokia Messenger, Apps)
Stay in lower price, keep costs down
Modify
Able to house Symbian OS or Android OS (depend on user’s desire) Software can be upgraded automatically (Blackberry/Mac)
Put to Other Purpose RearrangeEliminate
Camera Music
player (Huge mp3 storage, high quality speaker)
Chat messenger
Laptop
Rigid Display
Complicated interface (music player, home screen)
Limitation of OS options
Network Operator (to support service for Nokia Messenger)