Nokia: Building a successful mobile ecosystem in Eurasia

Erik Bertman, VP, Head of Nokia Eurasia Area

‘The game has changed from a battle of devices to a war of ecosystems”,

Stephen Elop, Nokia CEO and President, 28th of January 2011

What is a mobile ecosystem?

Nokia Internal Use Only

• ‘The phone (Nokia Lumia) is very nice and beautiful, and the Window Phone system itself is fast’ - Kommersant, Russia

• ‘The first results of this partnership (Nokia & Microsoft) really pleased Nokia fans.

Media and experts give only positive comments to the Nokia Lumia 800 ‘ - Expert, Russia

• ‘Nokia Lumia has a favorable differentiation from all other WP7 phones’ - Hi-Tech.Mail.Ru, Russia

• ‘Who needs Nokia Lumia? All those who are tired of the same old iOS design, and never-ending tuning and funny customization of Android ‘ – Yvision.Kz, Kazakhstan

• ‘What I can say for sure, Lumia 800 is the nicest Windows Phone device’ – Gagadget.com, Ukraine

Nokia Lumia: success in Eurasia Selected media quotes:

Head turning design

Best social experience –instant social andimage sharing

Best browsing with IE9

Nokia Lumia 800Stunningly Social

Personalise it to suit you with colours and thousands of apps

Designed forinstant social experience

Best browsing experiencewith Internet Explorer 9

Nokia Lumia 710Designed for you

Nokia Lumia 900Live LargeStunning large displayfor your entertainment

Fast internet speed for optimised browsing with Internet Explorer 9 and HSPA+

All day battery

Nokia Lumia 610Turn up the funSleek metallic look and delicious colours

Live Tiles give quick way to People Hub and IE9

Free extras like Nokia Maps, Nokia Drive 2.0 with online and offline turn-by-turn navigation and Nokia Public Transport

Thank youThank you