nokia biannual n atn
DESCRIPTION
NOKIATRANSCRIPT
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Nokia NA & LevantPR and CommsH1 Highlights
January 2012 – June 2012
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Let’s look back on the first semester…
Nokia and PR Media H&K Associate have had a long and successful collaboration. The beginning of this year 2012 was full of new achievements and success with new technological advances putting Nokia forward and maintaining the company at the best of their performances with innovation such as the new Asha family, Pureview and Lumia announcement, but also new strategic directions with the Developper training seminars with Microsoft as a strong partner.
Throughout the 1st semester, we saw the brand grow stronger and always being ahead of their competitors at all levels. Nokia showed their involvement in too many levels, and also showed its committment toward the Futur generation.
Nokia is getting stronger and growing and we will see it during the second half of the year with a Big Launch of Lumia in Morocco and Tunisia but also with the launch of Ramadan applications 2012 as well as new technological innovations such as Asha touch… and so much moreNokia is going to keep surprising the public and PR Media will be there all the way to successfully help go to the end of the year.
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Our team…NOKIA• Dana Adnani, Nokia NA Comms Manager
PR Media H&K Associate• Amin Fares, Project DirectorMorocco Team:• Houda, Senior Account Manager• Sami Saber, Press Manager• Mohamed Belfass, Press Manager• Younes Raghib, Press OfficerTunisia Team:• Hassene Tahri,Senior Account & Press
ManagerAlgeria Team:• Fella Lamari, Senior Account Manager• Zoubida, Account ManagerEgypt Team: • Dalia Mostafa, Account Manager• May Sadeq, Press Manager• Sherif Afifi, Press Manager
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Key NumbersTunisia
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Key Numbers
• Total Clippings : 106
• Total Circulation : 4.290.000 • Total Printing : 1.072.500• Total Advertizing value: 56.400 USD• Total Credit Value : 194.400 USD
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Analysis per Media
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Global events Mobile World Congress, again shattered attendance records as more than 67,000
attendees Nokia showcased how they are Redefining Mobile and pre launched the NOKIA 808 pureview
– 8 journalists were involved in these events
Wide – Mobile World Congress Barcelona (February)
Feedback A very positive feedback was collected from the guests. The participants are always impressed to accompany Nokia‘s activities around the
world The regional event was an opportunity to build a relationship with new Media who did
not participated before in a press trip with Nokia Global trips and events are a very useful tool for building Nokia Ambassadors.
© 2012 Nokia
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Global Events & Regional Events
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Global Events & Regional Events
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Global Events & Regional Events
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© 2012 Nokia
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NEA and local Events
NEA and local Events
Maroc Web Awards – Morocco Belmasry contest - Egypt Qwerty Event– Egypt Demo Day with Belle NFC- Morocco - Lebanon Pre Launch Pureview 808– Egypt - Lebanon Nokia Developer training day- Morocco Caftan– Morocco
Feedback Coverage was very excellent for all these events. For example,
more than 30 clippings were collected for the Qwerty event in Egypt.
Tonality is excellent for all these events.
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• Maroc Web Awards- Morocco
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Maroc Web Award
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Maroc Web Award
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DEMO DAY with Belle-NFC- MOROCCO
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DEMO DAY with Belle-NFC- MOROCCO
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DEMO DAY with Belle-NFC- MOROCCO
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Date with Belle- LEBANON
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Date with Belle-LEBANON
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BILMASRI- EGYPT
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BILMASRI- EGYPT
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Pureview Event -EGYPT
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Pureview Event -EGYPT
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PRE Launch Pureview- Egypt
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808 Pureview-LEBANON
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808 Pureview-LEBANON
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808 Pureview-LEBANON
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Developer Training-Morocco
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PR Basics
Interviews
More than 30 interviews were organized during this 1st semester in Egypt, Algeria, Lebanon, Tunisia and Morocco during local events.
More than 20 press releases were sent in North Africa Levant since January 09 helping us to maintain a High SOV against competition.
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Interview
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TOP 15 Articles
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Morocco
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EGYPT
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Egypt
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EGYPT
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Algeria
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MOROCCO
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Egypt
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TUNISIA
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ALGERIA
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TUNISIA
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Egypt
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MOROCCO
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Tunisia
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Egypt