noise
TRANSCRIPT
generating supportive sound in digital mediaNOISE
nicole trumbo
BRANDS
BANDS
LIFE
SOMEBODY WAS TRYING TO TELL METHAT CDS ARE BETTER THAN VINYL
BECAUSE THEY DON’T HAVE ANY SURFACE NOISE
I SAID “LISTEN MATE,HAS SURFACE NOISE.”
john peel
WE USE MUSICTO ESCAPE THE NOISE.
WHY?
THERE IS A SOUNDTHAT WORKS
AND A SOUNDTHAT DOESN’T
A SOUND THAT US,AND ONE THAT US.DROWNS
ENRICHES
In a world where pain either connects us
or destroys us.
Successful brands know when it is time
for a shoulder
for a hand
for a soothing voice.
DON’T JUST HAVE A CONCERT
-Boston Strong Concert
Raises $2 million from sales and is
performed for a sold-out arena in memory
of the victims of a deadly bombing
HAVE A CONCERT THAT
-Hurricane Sandy Concert
Whose proceeds of $30 million in ticket sales
alone are donated to a relief foundation that aids victims left homeless after
a devastating storm
HAVE A CONCERT THAT
-The Global Poverty Project
Pressures industrialized
countries to allocate 1/10 of foreign aid to education & women
of third world countries.
HAVE A CONCERT THAT
They take us on a journey that defines a solution & focuses on a cause.
They pay attention to their audience and closely follow culture trends
They create a supportive voice, never claiming to be meaningful
THINGS THAT SUCCESSFUL BRANDS DO DIFFERENTLY
THINGS THAT SUCCESSFUL BRANDS DO DIFFERENTLY
they pay attention to their audience
and closely follow culture trends
they create a supportive voice
never claim to be meaningful
they take us on a journey
that defines a solution
& focuses on a cause
GOOD BRANDS REALIZE THAT THEY ARE NOT THE MOST IMPORTANT THING HAPPENING
AND ENGAGE IN THE THINGS THAT ARE MOST IMPORTANT RIGHT NOW
Sexualizing
Ridiculing those who deviate from social norms
A joke that makes light of poor behavior
WHAT IS YOUR BRAND NOISE?
Controversy for attention
A joke for the eliteSupporting a global cause
Sexualizing
Ridiculing those who deviate from
social normsA joke that makes light
of poor behavior
WHAT IS YOUR BRAND NOISE?
Controversy for attention
A joke for the eliteAiding a global cause
COME TOGETHER
TO CREATE MEANINGFUL NOISE
http://media-cache-ak0.pinimg.com/originals/64/39/2c/64392c8a4c390051c6ad199e81346987.jpg
Surface Noise Photo
Record Players Photo- Darrell Fernandezhttp://media-cache-ak0.pinimg.com/originals/6a/fb/ba/6afbbada66ca9ee382b0d39eaf380ec4.jpg
Vinyl Photohttps://www.etsy.com/listing/89811109/abstract-photography-record-photograph
Justin Bieber Photohttp://yxod-za-volosami.ru/Mujskie_strijki/znamenitosti/raznie_strijki/jastin_biber/djastin-biber-strijki-20.jpg
Beatles Photohttp://rockstarwallpapers10.net/the-beatles/wallpaper-free-the-beatles-desktop-wallpaper-3
Banksy Photo
Hope Risinghttp://heydoyou.zippykid.netdna-cdn.com/wp-content/uploads/2011/02/Hope-Rising-poster.jpg
http://www.mischiefmydear.com/dramatispersonae/wp-content/uploads/2013/01/660x1171xbanksy-kindness.jpg.
http://www.southernhospitality.co.uk/blog/wp-content/uploads/2009/09/jay-z-bg.jpg
http://s3.amazonaws.com/media.wbur.org/wordpress/1/files/2013/05/ONEFUNDBOSTON.jpg
http://images.jambase.com/features/newswirephotos/global2013.jpg
http://www.craveonline.com/images/stories/2011/2012/November/Music/Hurricane-Sandy-Benefit.jpg
http://aliciakeysmedia.com/gallery/wp-content/uploads/2012/06/alicia-keys-stephen-lewis-hope-rising-benefit-concert-16.jpg
http://www.huffingtonpost.com/2012/12/12/12-12-12-concert-hurricane-sandy_n_2286723.html