#noew2016 seo is dead, again. long live online marketing. 3-17-2016
TRANSCRIPT
Confidential, Property of Search Influence, LLC © 2016
SEO IS DEAD, AGAIN. LONG LIVE ONLINE MARKETING. Will Scott
CEO & Co-Founder
@w2scott #NOEW2016
@searchinfluence #NOEW
GET YOUR TARGET AUDIENCE TO SEE YOUR BUSINESS AS A TRUSTED
PROVIDER OF GOODS OR SERVICES.
● Helping businesses succeed online since 1994
● Started Search Influence in 2006 with wife and COO Angie Scott
● 30,000 clients and 47 resellers served● @w2scott
WILL SCOTTABOUT ME
@searchinfluence #NOEW
SEARCH INFLUENCEHelping customers successfully market online since 2006.
Search Influence 90 full and part-time employees120 contract writersGoogle AdWords & Analytics Certified StaffGoogle Certified Partner
Reputation2011 Inc. 500 honoreeSEL Columnists, SMX, LocalU, Pubcon, mozcon, Searchfest and moreTwo decades in online mediaBest Places to Work, 2014
ABOUT
@searchinfluence #NOEW
75% 56% 40%of Americans
use search engines on a regular basis
of Americans use search
engines every day
of searches are for local businesses
and services
@searchinfluence #NOEW
IDEAL TOPICS & KEYWORDS SHOULD BE REFLECTED
● Title tags● Meta descriptions● On-page headings● On-site content
@searchinfluence #NOEW
admitted they can’t live without their smartphones, according to
the Pew Research Center.
SMARTPHONE ADDICTION
@searchinfluence #NOEW
46%
97% 90% 80%of those ages 18
to 29 use smartphones
for Internet use
of those ages 30 to 49 use
smartphones for Internet use
of those ages 50+ use their
smartphone for getting online
AGES18-29
AGES30-49
AGES50+
@searchinfluence #NOEW
MOBILE-FRIENDLY WEBSITE TEST
Check your website using Google’s handy mobile friendly test: https://www.google.com/webmasters/tools/mobile-friendly/
@searchinfluence #NOEW
DON’T FORGET SCHEMA
HTML markup that webmasters add to web pages to make them
more easily readable and understandable by search engines
@searchinfluence #NOEW
82%
@searchinfluence #NOEW
MUST USE YOUR BLOG
OF MARKETERS WHO BLOG DAILYGAINED CUSTOMERS USING THEIR BLOG
@searchinfluence #NOEW
BARNACLE SEO
Attaching oneself to a large fixed object and waiting for the customers to float by in the current.
OWNING THE TOP OF THE PAGE
“Restaurants in New Orleans” top organic Google search results:
● TripAdvisor● New Orleans Restaurants● Nola Eater● New Orleans Online
@searchinfluence #NOEW
BUILD YOUR AUTHORITY USING:
@searchinfluence #NOEW
● Yelp, ● Angie’s List, ● Yellow Pages, ● White Pages, ● Foursquare, ● Google+, ● YouTube, ● HealthGrades and● even TripAdvisor.
@searchinfluence #NOEW
THROUGH ALGORITHM UPDATES, GOOGLE CORRECTS SEO
LOOPHOLES TO MAKE THE USER EXPERIENCE BETTER.
OTHER TYPES OF ONSITE CONTENT● Photos and other images● Videos● Press releases ● Social media posts● White papers, guides and ebooks
@searchinfluence #NOEW
12% 800%Publishers who use
infographics grow website traffic 12 percent faster than those with no infographics.
The popularity of infographics has surged in recent years—increasing
by 800 percent from 2010 to 2012
FASTER SURGE
@searchinfluence #NOEW
CONTINUE TO BUILD YOUR BRAND
“Brands are how you sort out the cesspool”
- Eric Schmidt, 2008
@searchinfluence #NOEW
2M 80%active advertisers on Facebook (and
most are small businesses)
of Facebook’s new advertisers started
by paying for promoted posts
a day is the average spent by small businesses
on Facebook
$5-$50
@searchinfluence #NOEW
@searchinfluence #NOEW
64%lower cost per
conversion when compared to display
increase in conversion rate
compared to display
370%