NOCO: BLACKNESS

WITHOUT THE BURDEN

Midterm Presentation By Ashley Parkin

CONCEPT STATEMENT NOCO is a fake fashion line that will be

displayed on the Web. It is an exaggerated visual satire about the concept of embracing and rejecting “blackness.”

The Internet has become the global “town hall,” where people conjugate to debate and create from their own thoughts and feelings with the intent to display or share with an expansive and faceless audience.

DESIGN QUESTIONS Can a fake clothing line web site

steeped in racial stereotypes stir up online conversations on race?

Will online viewers see the satire and respond to the project’s message immediately?

DOMAIN MAP

PRECEDENTS: CAUSES

ClockwiseFrom Left:

Lara Stone,Dior, LV shoes,Ellianna Placas,Essence mag,L’Official Hommes

PRECEDENTS: INSPIRATIONS

Clockwise from left:

Damali Ayo’s rent-a-negro.com,Keith Obadike’s eBay auction,Patrick Kelly, Yinka Shonibare.

USER TESTING

•Employed a volunteer to interact with my prototype for a certain amount of time

•After that, I would ask them questions about their thoughts and opinions about their experience

•Both sessions are recorded

THANK YOUI hope you like what you see.